Promotional strategies and new service opportunities in emerging economies:
"[This book] is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an idea...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :
IGI Global,
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "[This book] is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry"--Provided by publisher. |
| Beschreibung: | PDFs (417 pages). Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522522072 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 008 | 170116s2017 pau fob 001 0 eng d | ||
| 020 | |a 9781522522072 |q electronic | ||
| 020 | |z 9781522522065 |q print | ||
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| 245 | 0 | 0 | |a Promotional strategies and new service opportunities in emerging economies |c Vipin Nadda, Sumesh Dadwal and Roya Rahimi [editors]. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : |b IGI Global, |c [2017] | |
| 300 | |a PDFs (417 pages). | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Service sector and antecedents of marketing strategies for emerging markets: a case of Indian market / Sumesh Singh Dadwal -- Social innovation practices in services for sustainable consumption: the case of Turkey / Banu Atrek, Burcu Ilter -- Competitive strategies in retailing in emerging economies: evidence from Turkey / Faruk Anıl Konuk -- Service risk management in emerging economies / Yilmaz Akgunduz -- Augmented reality for tourism service promotion in Iran as an emerging market / Neda Shabani, Azizul Hassan -- Issues in service marketing in emerging economies / Mahmood Ali, Arvind Upadhyay, Vikas Kumar -- Managing innovation in the service sector in emerging markets / Husam Awadalla -- Pre-purchase user perceptions of attributes and post-purchase attitudes in building successful online retail promotional strategies / Sajad Rezaei, Rona Chandran, Yoke Moi Oh -- Engagement with online customers in emerging economies: the power of online brand communities and social networking sites / Esra Arıkan -- Technology-enabled experiential marketing: promotional strategies towards new service opportunities / Thorben Haenel, Wilhelm Loibl, Hui Wang -- Understanding the relationship between culture and sensory marketing in developing strategies and opportunities in emerging economies: a cross-cultural study / Abdulelah Althagafi, Mahmood Ali -- Adoption and acceptance of online banking: a comparative study of UK and Nigeria retail banks / Abimbola Dada -- Using internet: a mechanism to develop market share / S. Fatemeh Mostafavi Shirazi -- Always on: managing online communities in a 24/7 society / Sarah Williams. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "[This book] is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 01/16/2017). | ||
| 650 | 0 | |a Customer relations |x Developing countries |x Management. | |
| 650 | 0 | |a Sales promotion |z Developing countries. | |
| 650 | 0 | |a Service industries |z Developing countries |x Marketing. | |
| 653 | |a Online retailing | ||
| 653 | |a Self-service technologies | ||
| 653 | |a Service marketing | ||
| 653 | |a Service risk management | ||
| 653 | |a Supply chain management | ||
| 653 | |a Sustainable consumption | ||
| 700 | 1 | |a Dadwal, Sumesh, |e editor. | |
| 700 | 1 | |a Nadda, Vipin, |e editor. | |
| 700 | 1 | |a Rahimi, Roya, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1522522069 |z 9781522522065 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2206-5 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00172772 |
|---|---|
| _version_ | 1816797078192390144 |
| adam_text | |
| any_adam_object | |
| author2 | Dadwal, Sumesh Nadda, Vipin Rahimi, Roya |
| author2_role | edt edt edt |
| author2_variant | s d sd v n vn r r rr |
| author_facet | Dadwal, Sumesh Nadda, Vipin Rahimi, Roya |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
| callnumber-raw | HD9980.5 .P76 2017e |
| callnumber-search | HD9980.5 .P76 2017e |
| callnumber-sort | HD 49980.5 P76 42017E |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-98-IGB |
| contents | Service sector and antecedents of marketing strategies for emerging markets: a case of Indian market / Sumesh Singh Dadwal -- Social innovation practices in services for sustainable consumption: the case of Turkey / Banu Atrek, Burcu Ilter -- Competitive strategies in retailing in emerging economies: evidence from Turkey / Faruk Anıl Konuk -- Service risk management in emerging economies / Yilmaz Akgunduz -- Augmented reality for tourism service promotion in Iran as an emerging market / Neda Shabani, Azizul Hassan -- Issues in service marketing in emerging economies / Mahmood Ali, Arvind Upadhyay, Vikas Kumar -- Managing innovation in the service sector in emerging markets / Husam Awadalla -- Pre-purchase user perceptions of attributes and post-purchase attitudes in building successful online retail promotional strategies / Sajad Rezaei, Rona Chandran, Yoke Moi Oh -- Engagement with online customers in emerging economies: the power of online brand communities and social networking sites / Esra Arıkan -- Technology-enabled experiential marketing: promotional strategies towards new service opportunities / Thorben Haenel, Wilhelm Loibl, Hui Wang -- Understanding the relationship between culture and sensory marketing in developing strategies and opportunities in emerging economies: a cross-cultural study / Abdulelah Althagafi, Mahmood Ali -- Adoption and acceptance of online banking: a comparative study of UK and Nigeria retail banks / Abimbola Dada -- Using internet: a mechanism to develop market share / S. Fatemeh Mostafavi Shirazi -- Always on: managing online communities in a 24/7 society / Sarah Williams. |
| ctrlnum | (CaBNVSL)gtp00566762 (OCoLC)968243602 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00172772 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:51Z |
| institution | BVB |
| isbn | 9781522522072 |
| language | English |
| oclc_num | 968243602 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | PDFs (417 pages). Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Promotional strategies and new service opportunities in emerging economies Vipin Nadda, Sumesh Dadwal and Roya Rahimi [editors]. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017] PDFs (417 pages). text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Service sector and antecedents of marketing strategies for emerging markets: a case of Indian market / Sumesh Singh Dadwal -- Social innovation practices in services for sustainable consumption: the case of Turkey / Banu Atrek, Burcu Ilter -- Competitive strategies in retailing in emerging economies: evidence from Turkey / Faruk Anıl Konuk -- Service risk management in emerging economies / Yilmaz Akgunduz -- Augmented reality for tourism service promotion in Iran as an emerging market / Neda Shabani, Azizul Hassan -- Issues in service marketing in emerging economies / Mahmood Ali, Arvind Upadhyay, Vikas Kumar -- Managing innovation in the service sector in emerging markets / Husam Awadalla -- Pre-purchase user perceptions of attributes and post-purchase attitudes in building successful online retail promotional strategies / Sajad Rezaei, Rona Chandran, Yoke Moi Oh -- Engagement with online customers in emerging economies: the power of online brand communities and social networking sites / Esra Arıkan -- Technology-enabled experiential marketing: promotional strategies towards new service opportunities / Thorben Haenel, Wilhelm Loibl, Hui Wang -- Understanding the relationship between culture and sensory marketing in developing strategies and opportunities in emerging economies: a cross-cultural study / Abdulelah Althagafi, Mahmood Ali -- Adoption and acceptance of online banking: a comparative study of UK and Nigeria retail banks / Abimbola Dada -- Using internet: a mechanism to develop market share / S. Fatemeh Mostafavi Shirazi -- Always on: managing online communities in a 24/7 society / Sarah Williams. Restricted to subscribers or individual electronic text purchasers. "[This book] is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 01/16/2017). Customer relations Developing countries Management. Sales promotion Developing countries. Service industries Developing countries Marketing. Online retailing Self-service technologies Service marketing Service risk management Supply chain management Sustainable consumption Dadwal, Sumesh, editor. Nadda, Vipin, editor. Rahimi, Roya, editor. IGI Global, publisher. Print version: 1522522069 9781522522065 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2206-5 Volltext |
| spellingShingle | Promotional strategies and new service opportunities in emerging economies Service sector and antecedents of marketing strategies for emerging markets: a case of Indian market / Sumesh Singh Dadwal -- Social innovation practices in services for sustainable consumption: the case of Turkey / Banu Atrek, Burcu Ilter -- Competitive strategies in retailing in emerging economies: evidence from Turkey / Faruk Anıl Konuk -- Service risk management in emerging economies / Yilmaz Akgunduz -- Augmented reality for tourism service promotion in Iran as an emerging market / Neda Shabani, Azizul Hassan -- Issues in service marketing in emerging economies / Mahmood Ali, Arvind Upadhyay, Vikas Kumar -- Managing innovation in the service sector in emerging markets / Husam Awadalla -- Pre-purchase user perceptions of attributes and post-purchase attitudes in building successful online retail promotional strategies / Sajad Rezaei, Rona Chandran, Yoke Moi Oh -- Engagement with online customers in emerging economies: the power of online brand communities and social networking sites / Esra Arıkan -- Technology-enabled experiential marketing: promotional strategies towards new service opportunities / Thorben Haenel, Wilhelm Loibl, Hui Wang -- Understanding the relationship between culture and sensory marketing in developing strategies and opportunities in emerging economies: a cross-cultural study / Abdulelah Althagafi, Mahmood Ali -- Adoption and acceptance of online banking: a comparative study of UK and Nigeria retail banks / Abimbola Dada -- Using internet: a mechanism to develop market share / S. Fatemeh Mostafavi Shirazi -- Always on: managing online communities in a 24/7 society / Sarah Williams. Customer relations Developing countries Management. Sales promotion Developing countries. Service industries Developing countries Marketing. |
| title | Promotional strategies and new service opportunities in emerging economies |
| title_auth | Promotional strategies and new service opportunities in emerging economies |
| title_exact_search | Promotional strategies and new service opportunities in emerging economies |
| title_full | Promotional strategies and new service opportunities in emerging economies Vipin Nadda, Sumesh Dadwal and Roya Rahimi [editors]. |
| title_fullStr | Promotional strategies and new service opportunities in emerging economies Vipin Nadda, Sumesh Dadwal and Roya Rahimi [editors]. |
| title_full_unstemmed | Promotional strategies and new service opportunities in emerging economies Vipin Nadda, Sumesh Dadwal and Roya Rahimi [editors]. |
| title_short | Promotional strategies and new service opportunities in emerging economies |
| title_sort | promotional strategies and new service opportunities in emerging economies |
| topic | Customer relations Developing countries Management. Sales promotion Developing countries. Service industries Developing countries Marketing. |
| topic_facet | Customer relations Developing countries Management. Sales promotion Developing countries. Service industries Developing countries Marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2206-5 |
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