Socio-economic perspectives on consumer engagement and buying behavior:
"[This book] is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology,...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :
IGI Global,
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "[This book] is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior"--Provided by publisher. |
| Beschreibung: | PDFs (420 pages) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522521402 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 008 | 170122s2017 paua fob 001 0 eng d | ||
| 020 | |a 9781522521402 |q electronic | ||
| 020 | |z 9781522521396 |q print | ||
| 024 | 7 | |a 10.4018/978-1-5225-2139-6 |2 doi | |
| 035 | |a (CaBNVSL)gtp00566770 | ||
| 035 | |a (OCoLC)969433852 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5415.32 |b .S63 2017e | |
| 082 | 7 | |a 658.8342 |2 23 | |
| 245 | 0 | 0 | |a Socio-economic perspectives on consumer engagement and buying behavior |c Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni [editors]. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : |b IGI Global, |c [2017] | |
| 300 | |a PDFs (420 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The concept of "consumerism" from a consumer activist perspective / Ioanna Papasolomou -- Social impact in consumer behaviour-consumer boycotts as a consumerism activity / Dursun Yener -- Fuel efficient vehicles: the role of social marketing / Lisa Watson, Anne M. Lavack -- Customer satisfaction in the consumption of green products / Violeta Sima, Ileana Georgiana Gheorghe -- Marketing 4.0: enhancing consumer-brand engagement through big data analysis / Ana Isabel Jiménez-Zarco [and 3 others] -- Effective surveillance management during service encounters: a conceptual framework / Angelo Bonfanti -- Consumer information systems research agenda: meeting challenges for interactive television service development / Tuure Tuunanen, Michael David Myers -- Consumer information systems as services: study of emerging IPTV market in New Zealand / Tuure Tuunanen, Lesley Gardner, Martin Bastek -- About the e-commerce activities in Finnish Lapland - perspectives of consumers and entrepreneurs: e-commerce in Lapland / Rauno Rusko, Joni Pekkala -- Do stock markets comove in emerging economies? / Sadullah Çelik, Emel Baydan -- Nowcasting capacity utilization in Turkey: a continuous wavelet analysis / Özlem Tasseven -- Consumption and well-being: collecting experiences rather than material possessions / Sandra Maria Correia Loureiro -- The effect of the marketing strategy in performance of the pharmaceutical sector / Irene Samanta -- | |
| 505 | 8 | |a The aural nature of atmosphere in a retail setting / Sanda Renko, Tomislav Gregur -- Enhancing retailer-consumers relationship through everyday sustainability: McDonald's in Italy / Elena Candelo, Cecilia Casalegno, Chiara Civera -- Conquering the digital customer: how Zara is confronting the digital innovation revolution / Eric Viardot, Petra A. Nylund. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "[This book] is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 01/22/2017). | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Relationship marketing. | |
| 653 | |a Anti-branding | ||
| 653 | |a Automotive technology | ||
| 653 | |a Boycotting | ||
| 653 | |a Consumerism | ||
| 653 | |a Corporate social responsibility (CSR) | ||
| 653 | |a Effective surveillance management (ESM) | ||
| 653 | |a Green products | ||
| 653 | |a Sustainable marketing | ||
| 700 | 1 | |a Kaufmann, Hans Ruediger |d 1958- |e editor. | |
| 700 | 1 | |a Panni, Mohammad Fateh Ali Khan |d 1981- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1522521399 |z 9781522521396 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2139-6 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00172411 |
|---|---|
| _version_ | 1804751454350606336 |
| adam_text | |
| any_adam_object | |
| author2 | Kaufmann, Hans Ruediger 1958- Panni, Mohammad Fateh Ali Khan 1981- |
| author2_role | edt edt |
| author2_variant | h r k hr hrk m f a k p mfak mfakp |
| author_facet | Kaufmann, Hans Ruediger 1958- Panni, Mohammad Fateh Ali Khan 1981- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 .S63 2017e |
| callnumber-search | HF5415.32 .S63 2017e |
| callnumber-sort | HF 45415.32 S63 42017E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | The concept of "consumerism" from a consumer activist perspective / Ioanna Papasolomou -- Social impact in consumer behaviour-consumer boycotts as a consumerism activity / Dursun Yener -- Fuel efficient vehicles: the role of social marketing / Lisa Watson, Anne M. Lavack -- Customer satisfaction in the consumption of green products / Violeta Sima, Ileana Georgiana Gheorghe -- Marketing 4.0: enhancing consumer-brand engagement through big data analysis / Ana Isabel Jiménez-Zarco [and 3 others] -- Effective surveillance management during service encounters: a conceptual framework / Angelo Bonfanti -- Consumer information systems research agenda: meeting challenges for interactive television service development / Tuure Tuunanen, Michael David Myers -- Consumer information systems as services: study of emerging IPTV market in New Zealand / Tuure Tuunanen, Lesley Gardner, Martin Bastek -- About the e-commerce activities in Finnish Lapland - perspectives of consumers and entrepreneurs: e-commerce in Lapland / Rauno Rusko, Joni Pekkala -- Do stock markets comove in emerging economies? / Sadullah Çelik, Emel Baydan -- Nowcasting capacity utilization in Turkey: a continuous wavelet analysis / Özlem Tasseven -- Consumption and well-being: collecting experiences rather than material possessions / Sandra Maria Correia Loureiro -- The effect of the marketing strategy in performance of the pharmaceutical sector / Irene Samanta -- The aural nature of atmosphere in a retail setting / Sanda Renko, Tomislav Gregur -- Enhancing retailer-consumers relationship through everyday sustainability: McDonald's in Italy / Elena Candelo, Cecilia Casalegno, Chiara Civera -- Conquering the digital customer: how Zara is confronting the digital innovation revolution / Eric Viardot, Petra A. Nylund. |
| ctrlnum | (CaBNVSL)gtp00566770 (OCoLC)969433852 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00172411 |
| illustrated | Illustrated |
| indexdate | 2024-07-16T15:51:49Z |
| institution | BVB |
| isbn | 9781522521402 |
| language | English |
| oclc_num | 969433852 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | PDFs (420 pages) : illustrations. Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Socio-economic perspectives on consumer engagement and buying behavior Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni [editors]. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017] PDFs (420 pages) : illustrations. text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. The concept of "consumerism" from a consumer activist perspective / Ioanna Papasolomou -- Social impact in consumer behaviour-consumer boycotts as a consumerism activity / Dursun Yener -- Fuel efficient vehicles: the role of social marketing / Lisa Watson, Anne M. Lavack -- Customer satisfaction in the consumption of green products / Violeta Sima, Ileana Georgiana Gheorghe -- Marketing 4.0: enhancing consumer-brand engagement through big data analysis / Ana Isabel Jiménez-Zarco [and 3 others] -- Effective surveillance management during service encounters: a conceptual framework / Angelo Bonfanti -- Consumer information systems research agenda: meeting challenges for interactive television service development / Tuure Tuunanen, Michael David Myers -- Consumer information systems as services: study of emerging IPTV market in New Zealand / Tuure Tuunanen, Lesley Gardner, Martin Bastek -- About the e-commerce activities in Finnish Lapland - perspectives of consumers and entrepreneurs: e-commerce in Lapland / Rauno Rusko, Joni Pekkala -- Do stock markets comove in emerging economies? / Sadullah Çelik, Emel Baydan -- Nowcasting capacity utilization in Turkey: a continuous wavelet analysis / Özlem Tasseven -- Consumption and well-being: collecting experiences rather than material possessions / Sandra Maria Correia Loureiro -- The effect of the marketing strategy in performance of the pharmaceutical sector / Irene Samanta -- The aural nature of atmosphere in a retail setting / Sanda Renko, Tomislav Gregur -- Enhancing retailer-consumers relationship through everyday sustainability: McDonald's in Italy / Elena Candelo, Cecilia Casalegno, Chiara Civera -- Conquering the digital customer: how Zara is confronting the digital innovation revolution / Eric Viardot, Petra A. Nylund. Restricted to subscribers or individual electronic text purchasers. "[This book] is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 01/22/2017). Consumer behavior. Customer relations. Relationship marketing. Anti-branding Automotive technology Boycotting Consumerism Corporate social responsibility (CSR) Effective surveillance management (ESM) Green products Sustainable marketing Kaufmann, Hans Ruediger 1958- editor. Panni, Mohammad Fateh Ali Khan 1981- editor. IGI Global, publisher. Print version: 1522521399 9781522521396 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2139-6 Volltext |
| spellingShingle | Socio-economic perspectives on consumer engagement and buying behavior The concept of "consumerism" from a consumer activist perspective / Ioanna Papasolomou -- Social impact in consumer behaviour-consumer boycotts as a consumerism activity / Dursun Yener -- Fuel efficient vehicles: the role of social marketing / Lisa Watson, Anne M. Lavack -- Customer satisfaction in the consumption of green products / Violeta Sima, Ileana Georgiana Gheorghe -- Marketing 4.0: enhancing consumer-brand engagement through big data analysis / Ana Isabel Jiménez-Zarco [and 3 others] -- Effective surveillance management during service encounters: a conceptual framework / Angelo Bonfanti -- Consumer information systems research agenda: meeting challenges for interactive television service development / Tuure Tuunanen, Michael David Myers -- Consumer information systems as services: study of emerging IPTV market in New Zealand / Tuure Tuunanen, Lesley Gardner, Martin Bastek -- About the e-commerce activities in Finnish Lapland - perspectives of consumers and entrepreneurs: e-commerce in Lapland / Rauno Rusko, Joni Pekkala -- Do stock markets comove in emerging economies? / Sadullah Çelik, Emel Baydan -- Nowcasting capacity utilization in Turkey: a continuous wavelet analysis / Özlem Tasseven -- Consumption and well-being: collecting experiences rather than material possessions / Sandra Maria Correia Loureiro -- The effect of the marketing strategy in performance of the pharmaceutical sector / Irene Samanta -- The aural nature of atmosphere in a retail setting / Sanda Renko, Tomislav Gregur -- Enhancing retailer-consumers relationship through everyday sustainability: McDonald's in Italy / Elena Candelo, Cecilia Casalegno, Chiara Civera -- Conquering the digital customer: how Zara is confronting the digital innovation revolution / Eric Viardot, Petra A. Nylund. Consumer behavior. Customer relations. Relationship marketing. |
| title | Socio-economic perspectives on consumer engagement and buying behavior |
| title_auth | Socio-economic perspectives on consumer engagement and buying behavior |
| title_exact_search | Socio-economic perspectives on consumer engagement and buying behavior |
| title_full | Socio-economic perspectives on consumer engagement and buying behavior Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni [editors]. |
| title_fullStr | Socio-economic perspectives on consumer engagement and buying behavior Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni [editors]. |
| title_full_unstemmed | Socio-economic perspectives on consumer engagement and buying behavior Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni [editors]. |
| title_short | Socio-economic perspectives on consumer engagement and buying behavior |
| title_sort | socio economic perspectives on consumer engagement and buying behavior |
| topic | Consumer behavior. Customer relations. Relationship marketing. |
| topic_facet | Consumer behavior. Customer relations. Relationship marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2139-6 |
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