Integrating art and creativity into business practice:

"[This book] is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational cultur...

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Bibliographische Detailangaben
Weitere Verfasser: Lerro, Antonio (HerausgeberIn), Schiuma, Giovanni (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017]
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:"[This book] is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance"--Provided by publisher.
Beschreibung:PDFs (260 pages) : illustrations.
Also available in print.
Format:Mode of access: World Wide Web.
Bibliographie:Includes bibliographical references and index.
ISBN:9781522520511
Zugangseinschränkungen:Restricted to subscribers or individual electronic text purchasers.

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