APA-Zitierstil (7. Ausg.)

Abu-shamaa, R., Al-Rabayah, W., Alsmadi, I., & Khasawneh, R. (2017). Strategic uses of social media for improved customer retention. IGI Global.

Chicago-Zitierstil (17. Ausg.)

Abu-shamaa, Rasha, Wafaa Al-Rabayah, Izzat Alsmadi, und Rawan Khasawneh. Strategic Uses of Social Media for Improved Customer Retention. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA): IGI Global, 2017.

MLA-Zitierstil (9. Ausg.)

Abu-shamaa, Rasha, et al. Strategic Uses of Social Media for Improved Customer Retention. IGI Global, 2017.