Strategic uses of social media for improved customer retention:
"[This book] is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies,...
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| Other Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA)
IGI Global
[c2017]
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "[This book] is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships"--Provided by publisher. |
| Physical Description: | PDFs (310 Seiten) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781522516873 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Strategic uses of social media for improved customer retention |c Wafaa Al-Rabayah, Rawan Khasawneh, Rasha Abu-shamaa, and Izzat Alsmadi [editors]. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) |b IGI Global |c [c2017] | |
| 300 | |a PDFs (310 Seiten) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Social media as a new emerging tool of marketing / Rawan T. Khasawneh -- Towards a framework for integrating social media, customer relationship, and knowledge management / Olayiwola W. Bello, Modupe Folarin, Nasir Faruk -- Social customer relationship management (SCRM): a strategy for customer engagement / Ameen Al-Azzam, Rawan T. Khasawneh -- Marketing on Tumblr / Kristen Smirnov -- The effect of social networks on branding: a factorial analysis approach / Meriem Nouala, Marwa Imene Mekki, Abdelmadjid Ezzine -- Social media as social customer relationship management tool: case of Jordan Medical Directory / Wafaa A. Al-Rabayah -- Determinants of brand recall in social networking sites / Kaan Varnali, Vehbi Gorgulu -- The impact of social media on customer engagement with U.S. banks / Arturo Haro-de-Rosario, Laura Saraite, Alejandro Sáez-Martin, María del Carmen Caba-Pérez -- Social networks impact on potential customers' buying decisions and current customer loyalty / Wafaa A. Al-Rabayah -- Opinion mining: a tool for understanding customers: challenges and approaches / Rawan T. Khasawneh, Izzat Alsmadi -- Sentiment analysis of social media as tool to improve customer retention / Wafaa A. Al-Rabayah, Ahmad Al-Zyoud -- Can the usage of social media increase the gregariousness of the family to grow successful family-owned businesses?: the usefulness of social media in growing a family-owned business / Mambo Governor Mupepi, Patience Taruwinga, Wafaa A. Al-Rabayah -- Using social strategy to retain customers: cases and tips / Wafaa A. Al-Rabayah. | |
| 506 | 1 | |a Restricted to subscribers or individual electronic text purchasers. | |
| 520 | 3 | |a "[This book] is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Description based on title screen (IGI Global, viewed 12/05/2016). | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Social media. | |
| 653 | |a Brand recall | ||
| 653 | |a Customer engagement | ||
| 653 | |a Customer loyalty | ||
| 653 | |a Family-owned businesses | ||
| 653 | |a Knowledge management | ||
| 653 | |a Sentiment analysis | ||
| 700 | 1 | |a Abu-shamaa, Rasha |e editor. | |
| 700 | 1 | |a Al-Rabayah, Wafaa |d 1985- |e editor. | |
| 700 | 1 | |a Alsmadi, Izzat |d 1972- |e editor. | |
| 700 | 1 | |a Khasawneh, Rawan |d 1989- |e editor. | |
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| author2 | Abu-shamaa, Rasha Al-Rabayah, Wafaa 1985- Alsmadi, Izzat 1972- Khasawneh, Rawan 1989- |
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| contents | Social media as a new emerging tool of marketing / Rawan T. Khasawneh -- Towards a framework for integrating social media, customer relationship, and knowledge management / Olayiwola W. Bello, Modupe Folarin, Nasir Faruk -- Social customer relationship management (SCRM): a strategy for customer engagement / Ameen Al-Azzam, Rawan T. Khasawneh -- Marketing on Tumblr / Kristen Smirnov -- The effect of social networks on branding: a factorial analysis approach / Meriem Nouala, Marwa Imene Mekki, Abdelmadjid Ezzine -- Social media as social customer relationship management tool: case of Jordan Medical Directory / Wafaa A. Al-Rabayah -- Determinants of brand recall in social networking sites / Kaan Varnali, Vehbi Gorgulu -- The impact of social media on customer engagement with U.S. banks / Arturo Haro-de-Rosario, Laura Saraite, Alejandro Sáez-Martin, María del Carmen Caba-Pérez -- Social networks impact on potential customers' buying decisions and current customer loyalty / Wafaa A. Al-Rabayah -- Opinion mining: a tool for understanding customers: challenges and approaches / Rawan T. Khasawneh, Izzat Alsmadi -- Sentiment analysis of social media as tool to improve customer retention / Wafaa A. Al-Rabayah, Ahmad Al-Zyoud -- Can the usage of social media increase the gregariousness of the family to grow successful family-owned businesses?: the usefulness of social media in growing a family-owned business / Mambo Governor Mupepi, Patience Taruwinga, Wafaa A. Al-Rabayah -- Using social strategy to retain customers: cases and tips / Wafaa A. Al-Rabayah. |
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| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2025-03-18T14:30:27Z |
| institution | BVB |
| isbn | 9781522516873 |
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| spelling | Strategic uses of social media for improved customer retention Wafaa Al-Rabayah, Rawan Khasawneh, Rasha Abu-shamaa, and Izzat Alsmadi [editors]. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) IGI Global [c2017] PDFs (310 Seiten) : illustrations. text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Social media as a new emerging tool of marketing / Rawan T. Khasawneh -- Towards a framework for integrating social media, customer relationship, and knowledge management / Olayiwola W. Bello, Modupe Folarin, Nasir Faruk -- Social customer relationship management (SCRM): a strategy for customer engagement / Ameen Al-Azzam, Rawan T. Khasawneh -- Marketing on Tumblr / Kristen Smirnov -- The effect of social networks on branding: a factorial analysis approach / Meriem Nouala, Marwa Imene Mekki, Abdelmadjid Ezzine -- Social media as social customer relationship management tool: case of Jordan Medical Directory / Wafaa A. Al-Rabayah -- Determinants of brand recall in social networking sites / Kaan Varnali, Vehbi Gorgulu -- The impact of social media on customer engagement with U.S. banks / Arturo Haro-de-Rosario, Laura Saraite, Alejandro Sáez-Martin, María del Carmen Caba-Pérez -- Social networks impact on potential customers' buying decisions and current customer loyalty / Wafaa A. Al-Rabayah -- Opinion mining: a tool for understanding customers: challenges and approaches / Rawan T. Khasawneh, Izzat Alsmadi -- Sentiment analysis of social media as tool to improve customer retention / Wafaa A. Al-Rabayah, Ahmad Al-Zyoud -- Can the usage of social media increase the gregariousness of the family to grow successful family-owned businesses?: the usefulness of social media in growing a family-owned business / Mambo Governor Mupepi, Patience Taruwinga, Wafaa A. Al-Rabayah -- Using social strategy to retain customers: cases and tips / Wafaa A. Al-Rabayah. Restricted to subscribers or individual electronic text purchasers. "[This book] is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 12/05/2016). Branding (Marketing) Customer relations Management. Social media. Brand recall Customer engagement Customer loyalty Family-owned businesses Knowledge management Sentiment analysis Abu-shamaa, Rasha editor. Al-Rabayah, Wafaa 1985- editor. Alsmadi, Izzat 1972- editor. Khasawneh, Rawan 1989- editor. IGI Global, publisher. Print version: 1522516867 9781522516866 |
| spellingShingle | Strategic uses of social media for improved customer retention Social media as a new emerging tool of marketing / Rawan T. Khasawneh -- Towards a framework for integrating social media, customer relationship, and knowledge management / Olayiwola W. Bello, Modupe Folarin, Nasir Faruk -- Social customer relationship management (SCRM): a strategy for customer engagement / Ameen Al-Azzam, Rawan T. Khasawneh -- Marketing on Tumblr / Kristen Smirnov -- The effect of social networks on branding: a factorial analysis approach / Meriem Nouala, Marwa Imene Mekki, Abdelmadjid Ezzine -- Social media as social customer relationship management tool: case of Jordan Medical Directory / Wafaa A. Al-Rabayah -- Determinants of brand recall in social networking sites / Kaan Varnali, Vehbi Gorgulu -- The impact of social media on customer engagement with U.S. banks / Arturo Haro-de-Rosario, Laura Saraite, Alejandro Sáez-Martin, María del Carmen Caba-Pérez -- Social networks impact on potential customers' buying decisions and current customer loyalty / Wafaa A. Al-Rabayah -- Opinion mining: a tool for understanding customers: challenges and approaches / Rawan T. Khasawneh, Izzat Alsmadi -- Sentiment analysis of social media as tool to improve customer retention / Wafaa A. Al-Rabayah, Ahmad Al-Zyoud -- Can the usage of social media increase the gregariousness of the family to grow successful family-owned businesses?: the usefulness of social media in growing a family-owned business / Mambo Governor Mupepi, Patience Taruwinga, Wafaa A. Al-Rabayah -- Using social strategy to retain customers: cases and tips / Wafaa A. Al-Rabayah. Branding (Marketing) Customer relations Management. Social media. |
| title | Strategic uses of social media for improved customer retention |
| title_auth | Strategic uses of social media for improved customer retention |
| title_exact_search | Strategic uses of social media for improved customer retention |
| title_full | Strategic uses of social media for improved customer retention Wafaa Al-Rabayah, Rawan Khasawneh, Rasha Abu-shamaa, and Izzat Alsmadi [editors]. |
| title_fullStr | Strategic uses of social media for improved customer retention Wafaa Al-Rabayah, Rawan Khasawneh, Rasha Abu-shamaa, and Izzat Alsmadi [editors]. |
| title_full_unstemmed | Strategic uses of social media for improved customer retention Wafaa Al-Rabayah, Rawan Khasawneh, Rasha Abu-shamaa, and Izzat Alsmadi [editors]. |
| title_short | Strategic uses of social media for improved customer retention |
| title_sort | strategic uses of social media for improved customer retention |
| topic | Branding (Marketing) Customer relations Management. Social media. |
| topic_facet | Branding (Marketing) Customer relations Management. Social media. |
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