Strategic place branding methodologies and theory for tourist attraction:
"This book investigates international perspectives and promotional strategies in the topic area of place branding, highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world"--Provided by publis...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA)
IGI Global
[c2017]
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "This book investigates international perspectives and promotional strategies in the topic area of place branding, highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world"--Provided by publisher. |
| Physical Description: | PDFs (393 Seiten) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781522505808 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Strategic place branding methodologies and theory for tourist attraction |c Ahmet Bayraktar and Can Uslay, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) |b IGI Global |c [c2017] | |
| 300 | |a PDFs (393 Seiten) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Defining place image / Candi Clouse, Ashutosh Dixit -- Do places have a personality?: a perspective from place branding / Sonya Hanna, Jennifer Rowley -- A theoretical approach for sustainable communication in city branding: multilateral symmetrical communication model / Ayse Banu Bıçakçı, Zeynep Genel -- Steps toward a city marketing mix and its perception measurement / Katja Udir Misic, Klement Podnar -- Urban design and the entrepreneurial city: place branding theory and methods / Alamira Reem Bani Hashim -- Exploring city branding as a tool to conserve urban green infrastructure in developing countries / Bhaskar Padigala -- Promoting city branding by defining the tourism potential area based on GIS mapping / Ya-Hui Hsueh, Chia-Chih Chang -- Business fabric and place branding: measuring entrepreneurship at the street scale / Philip Speranza, Benjamen Prager -- Building city brand through social media: the effect of social media brand community on brand image / Linda Lea Elisabet Muinonen, Ashish Kumar -- City branding and the power of netnography in the era of social media / Tugba Özbölük -- The role of culture in city branding / Selda Uca Ozer -- The effect of religious affiliation on nation/place image / Ihsan Kurar, Saadet Zafer Kavacik, Mehmet Emin Inal -- The role of movies/TV series in building country/city/destination brands / Ramazan Pars Sahbaz, Ali Turan Bayram -- Country of origin effects: the interaction of place and product? / Nick Clifton -- Health tourism-based destination marketing / Maside Gürcü, Dilaver Tengilimoglu. | |
| 506 | 1 | |a Restricted to subscribers or individual electronic text purchasers. | |
| 520 | 3 | |a "This book investigates international perspectives and promotional strategies in the topic area of place branding, highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Description based on title screen (IGI Global, viewed 08/25/2016). | |
| 650 | 0 | |a Place marketing |v Cross-cultural studies. | |
| 650 | 0 | |a Tourism |x Marketing |v Cross-cultural studies. | |
| 653 | |a Cultural perspectives | ||
| 653 | |a Health tourism | ||
| 653 | |a Location identity | ||
| 653 | |a Netnography | ||
| 653 | |a Place branding | ||
| 653 | |a Social media | ||
| 653 | |a Sustainable communication | ||
| 700 | 1 | |a Bayraktar, Ahmet |d 1982- |e editor. | |
| 700 | 1 | |a Uslay, Can |d 1973- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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Record in the Search Index
| DE-BY-FWS_katkey | ZDB-98-IGB-00147129 |
|---|---|
| _version_ | 1826942591973720064 |
| adam_text | |
| any_adam_object | |
| author2 | Bayraktar, Ahmet 1982- Uslay, Can 1973- |
| author2_role | edt edt |
| author2_variant | a b ab c u cu |
| author_facet | Bayraktar, Ahmet 1982- Uslay, Can 1973- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | G155 |
| callnumber-raw | G155.A1 S685 2017e |
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| contents | Defining place image / Candi Clouse, Ashutosh Dixit -- Do places have a personality?: a perspective from place branding / Sonya Hanna, Jennifer Rowley -- A theoretical approach for sustainable communication in city branding: multilateral symmetrical communication model / Ayse Banu Bıçakçı, Zeynep Genel -- Steps toward a city marketing mix and its perception measurement / Katja Udir Misic, Klement Podnar -- Urban design and the entrepreneurial city: place branding theory and methods / Alamira Reem Bani Hashim -- Exploring city branding as a tool to conserve urban green infrastructure in developing countries / Bhaskar Padigala -- Promoting city branding by defining the tourism potential area based on GIS mapping / Ya-Hui Hsueh, Chia-Chih Chang -- Business fabric and place branding: measuring entrepreneurship at the street scale / Philip Speranza, Benjamen Prager -- Building city brand through social media: the effect of social media brand community on brand image / Linda Lea Elisabet Muinonen, Ashish Kumar -- City branding and the power of netnography in the era of social media / Tugba Özbölük -- The role of culture in city branding / Selda Uca Ozer -- The effect of religious affiliation on nation/place image / Ihsan Kurar, Saadet Zafer Kavacik, Mehmet Emin Inal -- The role of movies/TV series in building country/city/destination brands / Ramazan Pars Sahbaz, Ali Turan Bayram -- Country of origin effects: the interaction of place and product? / Nick Clifton -- Health tourism-based destination marketing / Maside Gürcü, Dilaver Tengilimoglu. |
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| dewey-full | 910.68/8 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 910 - Geography and travel |
| dewey-raw | 910.68/8 |
| dewey-search | 910.68/8 |
| dewey-sort | 3910.68 18 |
| dewey-tens | 910 - Geography and travel |
| discipline | Geographie |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00147129 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:30:27Z |
| institution | BVB |
| isbn | 9781522505808 |
| language | English |
| oclc_num | 957526287 |
| open_access_boolean | |
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| physical | PDFs (393 Seiten) : illustrations. Also available in print. |
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| publishDate | 2017 |
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| publisher | IGI Global |
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| spelling | Strategic place branding methodologies and theory for tourist attraction Ahmet Bayraktar and Can Uslay, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) IGI Global [c2017] PDFs (393 Seiten) : illustrations. text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Defining place image / Candi Clouse, Ashutosh Dixit -- Do places have a personality?: a perspective from place branding / Sonya Hanna, Jennifer Rowley -- A theoretical approach for sustainable communication in city branding: multilateral symmetrical communication model / Ayse Banu Bıçakçı, Zeynep Genel -- Steps toward a city marketing mix and its perception measurement / Katja Udir Misic, Klement Podnar -- Urban design and the entrepreneurial city: place branding theory and methods / Alamira Reem Bani Hashim -- Exploring city branding as a tool to conserve urban green infrastructure in developing countries / Bhaskar Padigala -- Promoting city branding by defining the tourism potential area based on GIS mapping / Ya-Hui Hsueh, Chia-Chih Chang -- Business fabric and place branding: measuring entrepreneurship at the street scale / Philip Speranza, Benjamen Prager -- Building city brand through social media: the effect of social media brand community on brand image / Linda Lea Elisabet Muinonen, Ashish Kumar -- City branding and the power of netnography in the era of social media / Tugba Özbölük -- The role of culture in city branding / Selda Uca Ozer -- The effect of religious affiliation on nation/place image / Ihsan Kurar, Saadet Zafer Kavacik, Mehmet Emin Inal -- The role of movies/TV series in building country/city/destination brands / Ramazan Pars Sahbaz, Ali Turan Bayram -- Country of origin effects: the interaction of place and product? / Nick Clifton -- Health tourism-based destination marketing / Maside Gürcü, Dilaver Tengilimoglu. Restricted to subscribers or individual electronic text purchasers. "This book investigates international perspectives and promotional strategies in the topic area of place branding, highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 08/25/2016). Place marketing Cross-cultural studies. Tourism Marketing Cross-cultural studies. Cultural perspectives Health tourism Location identity Netnography Place branding Social media Sustainable communication Bayraktar, Ahmet 1982- editor. Uslay, Can 1973- editor. IGI Global, publisher. (Original) (DLC)2016017591 Print version: 1522505792 9781522505792 (DLC) 2016017591 |
| spellingShingle | Strategic place branding methodologies and theory for tourist attraction Defining place image / Candi Clouse, Ashutosh Dixit -- Do places have a personality?: a perspective from place branding / Sonya Hanna, Jennifer Rowley -- A theoretical approach for sustainable communication in city branding: multilateral symmetrical communication model / Ayse Banu Bıçakçı, Zeynep Genel -- Steps toward a city marketing mix and its perception measurement / Katja Udir Misic, Klement Podnar -- Urban design and the entrepreneurial city: place branding theory and methods / Alamira Reem Bani Hashim -- Exploring city branding as a tool to conserve urban green infrastructure in developing countries / Bhaskar Padigala -- Promoting city branding by defining the tourism potential area based on GIS mapping / Ya-Hui Hsueh, Chia-Chih Chang -- Business fabric and place branding: measuring entrepreneurship at the street scale / Philip Speranza, Benjamen Prager -- Building city brand through social media: the effect of social media brand community on brand image / Linda Lea Elisabet Muinonen, Ashish Kumar -- City branding and the power of netnography in the era of social media / Tugba Özbölük -- The role of culture in city branding / Selda Uca Ozer -- The effect of religious affiliation on nation/place image / Ihsan Kurar, Saadet Zafer Kavacik, Mehmet Emin Inal -- The role of movies/TV series in building country/city/destination brands / Ramazan Pars Sahbaz, Ali Turan Bayram -- Country of origin effects: the interaction of place and product? / Nick Clifton -- Health tourism-based destination marketing / Maside Gürcü, Dilaver Tengilimoglu. Place marketing Cross-cultural studies. Tourism Marketing Cross-cultural studies. |
| title | Strategic place branding methodologies and theory for tourist attraction |
| title_auth | Strategic place branding methodologies and theory for tourist attraction |
| title_exact_search | Strategic place branding methodologies and theory for tourist attraction |
| title_full | Strategic place branding methodologies and theory for tourist attraction Ahmet Bayraktar and Can Uslay, editors. |
| title_fullStr | Strategic place branding methodologies and theory for tourist attraction Ahmet Bayraktar and Can Uslay, editors. |
| title_full_unstemmed | Strategic place branding methodologies and theory for tourist attraction Ahmet Bayraktar and Can Uslay, editors. |
| title_short | Strategic place branding methodologies and theory for tourist attraction |
| title_sort | strategic place branding methodologies and theory for tourist attraction |
| topic | Place marketing Cross-cultural studies. Tourism Marketing Cross-cultural studies. |
| topic_facet | Place marketing Cross-cultural studies. Tourism Marketing Cross-cultural studies. |
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