Global place branding campaigns across cities, regions, and nations:
"This book provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration, featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA)
IGI Global
[c2017]
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "This book provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration, featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world"--Provided by publisher. |
| Physical Description: | PDFs (368 Seiten) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781522505778 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
MARC
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| 245 | 0 | 0 | |a Global place branding campaigns across cities, regions, and nations |c Ahmet Bayraktar and Can Uslay, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) |b IGI Global |c [c2017] | |
| 300 | |a PDFs (368 Seiten) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a GoT Belfast?: how a television epic about a war-torn land was employed to rebrand Northern Ireland / Noel Martin Murray -- Touring Pittsburgh's glocal narratives: leveraging city brands for global and local audiences / Kasey Clawson Hudak -- Los Angeles: diversity and dreams as brand / Kristen Smirnov, Gabriela Khowploum -- The intended image of a place brand: a Danish case study / Martin Hannibal, Erik S. Rasmussen -- Using social media for participatory city branding: the case of @cityofizmir, an Instagram project / Ebru Uzunoglu -- A brief history of city branding in Istanbul / Ülke Evrim Uysal -- A psychological perspective on city brand positioning: the dimensional organization of sensemaking data / Henrik Gert Larsen, LeAnn G. DeHoff -- Sustainable city branding: Cittaslow - the case of Turkey / Hande Begüm Bumin Doyduk, Elif Yolbulan Okan -- Whose city is it anyway?: limits of city branding in Harare amidst the storm of economic hardships in Zimbabwe / Innocent Chirisa [and 4 others] -- Branding various-sized destinations: a study of millennial attitudes / Anders Parment, Sara Brorström -- Challenges in promoting cities through culture within the new global economy / Dilek Hocaoglu, -- The role of local governments in city branding / Emel Gonenc Guler -- Promoting America: how do college-age millennial travelers perceive terms for branding the USA? / Lisa T. Fall, Charles A. Lubbers -- Leveraging sport to build city brands: the case of Cape Town as an emerging city brand / Brendon Knott, Janice Hemmonsbey -- Branding ideas for the Tokyo Olympics 2020 / Erica Liu. | |
| 506 | 1 | |a Restricted to subscribers or individual electronic text purchasers. | |
| 520 | 3 | |a "This book provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration, featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Description based on title screen (IGI Global, viewed 08/07/2016). | |
| 650 | 0 | |a City promotion |v Case studies. | |
| 650 | 0 | |a Place marketing |v Case studies. | |
| 650 | 0 | |a Tourism |x Marketing |v Case studies. | |
| 653 | |a Brand identity | ||
| 653 | |a Economic hardships | ||
| 653 | |a Millennial perspectives | ||
| 653 | |a Participatory city branding | ||
| 653 | |a Sensemaking data | ||
| 653 | |a Social media | ||
| 653 | |a Sustainability | ||
| 700 | 1 | |a Bayraktar, Ahmet |d 1982- |e editor. | |
| 700 | 1 | |a Uslay, Can |d 1973- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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Record in the Search Index
| DE-BY-FWS_katkey | ZDB-98-IGB-00147128 |
|---|---|
| _version_ | 1826942591972671488 |
| adam_text | |
| any_adam_object | |
| author2 | Bayraktar, Ahmet 1982- Uslay, Can 1973- |
| author2_role | edt edt |
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| author_facet | Bayraktar, Ahmet 1982- Uslay, Can 1973- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | G155 |
| callnumber-raw | G155.A1 G488 2017e |
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| collection | ZDB-98-IGB |
| contents | GoT Belfast?: how a television epic about a war-torn land was employed to rebrand Northern Ireland / Noel Martin Murray -- Touring Pittsburgh's glocal narratives: leveraging city brands for global and local audiences / Kasey Clawson Hudak -- Los Angeles: diversity and dreams as brand / Kristen Smirnov, Gabriela Khowploum -- The intended image of a place brand: a Danish case study / Martin Hannibal, Erik S. Rasmussen -- Using social media for participatory city branding: the case of @cityofizmir, an Instagram project / Ebru Uzunoglu -- A brief history of city branding in Istanbul / Ülke Evrim Uysal -- A psychological perspective on city brand positioning: the dimensional organization of sensemaking data / Henrik Gert Larsen, LeAnn G. DeHoff -- Sustainable city branding: Cittaslow - the case of Turkey / Hande Begüm Bumin Doyduk, Elif Yolbulan Okan -- Whose city is it anyway?: limits of city branding in Harare amidst the storm of economic hardships in Zimbabwe / Innocent Chirisa [and 4 others] -- Branding various-sized destinations: a study of millennial attitudes / Anders Parment, Sara Brorström -- Challenges in promoting cities through culture within the new global economy / Dilek Hocaoglu, -- The role of local governments in city branding / Emel Gonenc Guler -- Promoting America: how do college-age millennial travelers perceive terms for branding the USA? / Lisa T. Fall, Charles A. Lubbers -- Leveraging sport to build city brands: the case of Cape Town as an emerging city brand / Brendon Knott, Janice Hemmonsbey -- Branding ideas for the Tokyo Olympics 2020 / Erica Liu. |
| ctrlnum | (CaBNVSL)gtp00566269 (OCoLC)956452482 |
| dewey-full | 910.68/8 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 910 - Geography and travel |
| dewey-raw | 910.68/8 |
| dewey-search | 910.68/8 |
| dewey-sort | 3910.68 18 |
| dewey-tens | 910 - Geography and travel |
| discipline | Geographie |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00147128 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:30:27Z |
| institution | BVB |
| isbn | 9781522505778 |
| language | English |
| oclc_num | 956452482 |
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| physical | PDFs (368 Seiten) : illustrations. Also available in print. |
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| publishDate | 2017 |
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| spelling | Global place branding campaigns across cities, regions, and nations Ahmet Bayraktar and Can Uslay, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) IGI Global [c2017] PDFs (368 Seiten) : illustrations. text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. GoT Belfast?: how a television epic about a war-torn land was employed to rebrand Northern Ireland / Noel Martin Murray -- Touring Pittsburgh's glocal narratives: leveraging city brands for global and local audiences / Kasey Clawson Hudak -- Los Angeles: diversity and dreams as brand / Kristen Smirnov, Gabriela Khowploum -- The intended image of a place brand: a Danish case study / Martin Hannibal, Erik S. Rasmussen -- Using social media for participatory city branding: the case of @cityofizmir, an Instagram project / Ebru Uzunoglu -- A brief history of city branding in Istanbul / Ülke Evrim Uysal -- A psychological perspective on city brand positioning: the dimensional organization of sensemaking data / Henrik Gert Larsen, LeAnn G. DeHoff -- Sustainable city branding: Cittaslow - the case of Turkey / Hande Begüm Bumin Doyduk, Elif Yolbulan Okan -- Whose city is it anyway?: limits of city branding in Harare amidst the storm of economic hardships in Zimbabwe / Innocent Chirisa [and 4 others] -- Branding various-sized destinations: a study of millennial attitudes / Anders Parment, Sara Brorström -- Challenges in promoting cities through culture within the new global economy / Dilek Hocaoglu, -- The role of local governments in city branding / Emel Gonenc Guler -- Promoting America: how do college-age millennial travelers perceive terms for branding the USA? / Lisa T. Fall, Charles A. Lubbers -- Leveraging sport to build city brands: the case of Cape Town as an emerging city brand / Brendon Knott, Janice Hemmonsbey -- Branding ideas for the Tokyo Olympics 2020 / Erica Liu. Restricted to subscribers or individual electronic text purchasers. "This book provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration, featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 08/07/2016). City promotion Case studies. Place marketing Case studies. Tourism Marketing Case studies. Brand identity Economic hardships Millennial perspectives Participatory city branding Sensemaking data Social media Sustainability Bayraktar, Ahmet 1982- editor. Uslay, Can 1973- editor. IGI Global, publisher. (Original) (DLC)2016017590 Print version: 1522505768 9781522505761 (DLC) 2016017590 |
| spellingShingle | Global place branding campaigns across cities, regions, and nations GoT Belfast?: how a television epic about a war-torn land was employed to rebrand Northern Ireland / Noel Martin Murray -- Touring Pittsburgh's glocal narratives: leveraging city brands for global and local audiences / Kasey Clawson Hudak -- Los Angeles: diversity and dreams as brand / Kristen Smirnov, Gabriela Khowploum -- The intended image of a place brand: a Danish case study / Martin Hannibal, Erik S. Rasmussen -- Using social media for participatory city branding: the case of @cityofizmir, an Instagram project / Ebru Uzunoglu -- A brief history of city branding in Istanbul / Ülke Evrim Uysal -- A psychological perspective on city brand positioning: the dimensional organization of sensemaking data / Henrik Gert Larsen, LeAnn G. DeHoff -- Sustainable city branding: Cittaslow - the case of Turkey / Hande Begüm Bumin Doyduk, Elif Yolbulan Okan -- Whose city is it anyway?: limits of city branding in Harare amidst the storm of economic hardships in Zimbabwe / Innocent Chirisa [and 4 others] -- Branding various-sized destinations: a study of millennial attitudes / Anders Parment, Sara Brorström -- Challenges in promoting cities through culture within the new global economy / Dilek Hocaoglu, -- The role of local governments in city branding / Emel Gonenc Guler -- Promoting America: how do college-age millennial travelers perceive terms for branding the USA? / Lisa T. Fall, Charles A. Lubbers -- Leveraging sport to build city brands: the case of Cape Town as an emerging city brand / Brendon Knott, Janice Hemmonsbey -- Branding ideas for the Tokyo Olympics 2020 / Erica Liu. City promotion Case studies. Place marketing Case studies. Tourism Marketing Case studies. |
| title | Global place branding campaigns across cities, regions, and nations |
| title_auth | Global place branding campaigns across cities, regions, and nations |
| title_exact_search | Global place branding campaigns across cities, regions, and nations |
| title_full | Global place branding campaigns across cities, regions, and nations Ahmet Bayraktar and Can Uslay, editors. |
| title_fullStr | Global place branding campaigns across cities, regions, and nations Ahmet Bayraktar and Can Uslay, editors. |
| title_full_unstemmed | Global place branding campaigns across cities, regions, and nations Ahmet Bayraktar and Can Uslay, editors. |
| title_short | Global place branding campaigns across cities, regions, and nations |
| title_sort | global place branding campaigns across cities regions and nations |
| topic | City promotion Case studies. Place marketing Case studies. Tourism Marketing Case studies. |
| topic_facet | City promotion Case studies. Place marketing Case studies. Tourism Marketing Case studies. |
| work_keys_str_mv | AT bayraktarahmet globalplacebrandingcampaignsacrosscitiesregionsandnations AT uslaycan globalplacebrandingcampaignsacrosscitiesregionsandnations AT igiglobal globalplacebrandingcampaignsacrosscitiesregionsandnations |