Analyzing the strategic role of social networking in firm growth and productivity:
"This book examines the role of social media technology in organizational settings to promote business development and growth, highlighting a range of relevant discussions from the public and private sectors"--Provided by publisher.
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :
IGI Global,
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book examines the role of social media technology in organizational settings to promote business development and growth, highlighting a range of relevant discussions from the public and private sectors"--Provided by publisher. |
| Beschreibung: | PDFs (524 pages) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522505600 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 300 | |a PDFs (524 pages) : |b illustrations. | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The management and performance of social media initial public offerings (IPOs): a case study analysis / Piotr Wisniewski -- Strategic role of consumer moments of truth: a marketing challenge in mobile communities / Lukasz Lysik [and 3 others] -- Social media in crisis communication: the Lance Armstrong saga / Maria Hopwood, Hamish McLean -- The business of advocacy: a case study of Greenpeace / Kiru Pillay, Manoj Maharaj -- Social media, participation, and citizenship: new strategic directions / Richard Bull, Monica Pianosi -- Generation Y and internet privacy: implication for commercialization of social networking services / Zdenek Smutny, Vaclav Janoscik, Radim Cermak -- Social media for growing collective intelligence in online communities / Skarzauskiene Aelita, Ruta Tamosiunaite -- A tale of two banks: customer services on Facebook / Nurdilek Dalziel, Janet Hontoir -- With a little help from my friends: the Irish radio industry's strategic appropriation of Facebook for commercial growth / Daithi McMahon -- How social media offers opportunities for growth in the traditional media industry: the case of travel journalism / Andrew Duffy -- Social media in micro SME documentary production / Friedrich H. Kohle -- The role of social media in shaping marketing strategies in the airline industry / Deniz Akçay -- Can the use of social media be useful in universities' career services?: an overview of five European countries / Ginevra Gravili -- | |
| 505 | 8 | |a Strategic role of social networking and personal knowledge management competencies for future entrepreneurs / Oliana Sula, Tiit Elenurm -- Key success factors of using social media as a learning tool / Alexander K. Kofinas, Abdallah Al-Shawakbeh, Andriew S. Lim -- Desperately seeking customer engagement: the five-sources model of brand value on social media / Inna P Piven, Michael Breazeale -- The emergence of social media as a contemporary marketing practice / T. Solomon, R. Peter -- Getting new business contacts in foreign markets through social networking sites: perspectives from professionals of Basque region in Spain / Aitziber Nunez-Zabaleta, Elena Olabarri, Sergio Monge-Benito -- Manually profiling egos and entities across social media platforms: evaluating shared messaging and contents, user networks, and metadata / Shalin Hai-Jew -- Finding information faster by tracing my colleagues' trails: a reference algorithm for enterprise search / Patrick Winter, Michael Schulz, Tobias H. Engler -- Professional and business applications of social media platforms / Kijpokin Kasemsap. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book examines the role of social media technology in organizational settings to promote business development and growth, highlighting a range of relevant discussions from the public and private sectors"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
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| 650 | 0 | |a Information technology |x Economic aspects. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 653 | |a Collective intelligence | ||
| 653 | |a Crisis communication | ||
| 653 | |a Customer engagement | ||
| 653 | |a Entrepreneurship | ||
| 653 | |a Internet privacy | ||
| 653 | |a Knowledge management | ||
| 653 | |a Marketing applications | ||
| 700 | 1 | |a Benson, Vladlena |d 1976- |e editor. | |
| 700 | 1 | |a Saridakis, George, |e editor. | |
| 700 | 1 | |a Tuninga, Ronald |d 1959- |e editor. | |
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| contents | The management and performance of social media initial public offerings (IPOs): a case study analysis / Piotr Wisniewski -- Strategic role of consumer moments of truth: a marketing challenge in mobile communities / Lukasz Lysik [and 3 others] -- Social media in crisis communication: the Lance Armstrong saga / Maria Hopwood, Hamish McLean -- The business of advocacy: a case study of Greenpeace / Kiru Pillay, Manoj Maharaj -- Social media, participation, and citizenship: new strategic directions / Richard Bull, Monica Pianosi -- Generation Y and internet privacy: implication for commercialization of social networking services / Zdenek Smutny, Vaclav Janoscik, Radim Cermak -- Social media for growing collective intelligence in online communities / Skarzauskiene Aelita, Ruta Tamosiunaite -- A tale of two banks: customer services on Facebook / Nurdilek Dalziel, Janet Hontoir -- With a little help from my friends: the Irish radio industry's strategic appropriation of Facebook for commercial growth / Daithi McMahon -- How social media offers opportunities for growth in the traditional media industry: the case of travel journalism / Andrew Duffy -- Social media in micro SME documentary production / Friedrich H. Kohle -- The role of social media in shaping marketing strategies in the airline industry / Deniz Akçay -- Can the use of social media be useful in universities' career services?: an overview of five European countries / Ginevra Gravili -- Strategic role of social networking and personal knowledge management competencies for future entrepreneurs / Oliana Sula, Tiit Elenurm -- Key success factors of using social media as a learning tool / Alexander K. Kofinas, Abdallah Al-Shawakbeh, Andriew S. Lim -- Desperately seeking customer engagement: the five-sources model of brand value on social media / Inna P Piven, Michael Breazeale -- The emergence of social media as a contemporary marketing practice / T. Solomon, R. Peter -- Getting new business contacts in foreign markets through social networking sites: perspectives from professionals of Basque region in Spain / Aitziber Nunez-Zabaleta, Elena Olabarri, Sergio Monge-Benito -- Manually profiling egos and entities across social media platforms: evaluating shared messaging and contents, user networks, and metadata / Shalin Hai-Jew -- Finding information faster by tracing my colleagues' trails: a reference algorithm for enterprise search / Patrick Winter, Michael Schulz, Tobias H. Engler -- Professional and business applications of social media platforms / Kijpokin Kasemsap. |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Analyzing the strategic role of social networking in firm growth and productivity Vladlena Benson, Ronald Tuninga, and George Saridakis, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017] PDFs (524 pages) : illustrations. text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. The management and performance of social media initial public offerings (IPOs): a case study analysis / Piotr Wisniewski -- Strategic role of consumer moments of truth: a marketing challenge in mobile communities / Lukasz Lysik [and 3 others] -- Social media in crisis communication: the Lance Armstrong saga / Maria Hopwood, Hamish McLean -- The business of advocacy: a case study of Greenpeace / Kiru Pillay, Manoj Maharaj -- Social media, participation, and citizenship: new strategic directions / Richard Bull, Monica Pianosi -- Generation Y and internet privacy: implication for commercialization of social networking services / Zdenek Smutny, Vaclav Janoscik, Radim Cermak -- Social media for growing collective intelligence in online communities / Skarzauskiene Aelita, Ruta Tamosiunaite -- A tale of two banks: customer services on Facebook / Nurdilek Dalziel, Janet Hontoir -- With a little help from my friends: the Irish radio industry's strategic appropriation of Facebook for commercial growth / Daithi McMahon -- How social media offers opportunities for growth in the traditional media industry: the case of travel journalism / Andrew Duffy -- Social media in micro SME documentary production / Friedrich H. Kohle -- The role of social media in shaping marketing strategies in the airline industry / Deniz Akçay -- Can the use of social media be useful in universities' career services?: an overview of five European countries / Ginevra Gravili -- Strategic role of social networking and personal knowledge management competencies for future entrepreneurs / Oliana Sula, Tiit Elenurm -- Key success factors of using social media as a learning tool / Alexander K. Kofinas, Abdallah Al-Shawakbeh, Andriew S. Lim -- Desperately seeking customer engagement: the five-sources model of brand value on social media / Inna P Piven, Michael Breazeale -- The emergence of social media as a contemporary marketing practice / T. Solomon, R. Peter -- Getting new business contacts in foreign markets through social networking sites: perspectives from professionals of Basque region in Spain / Aitziber Nunez-Zabaleta, Elena Olabarri, Sergio Monge-Benito -- Manually profiling egos and entities across social media platforms: evaluating shared messaging and contents, user networks, and metadata / Shalin Hai-Jew -- Finding information faster by tracing my colleagues' trails: a reference algorithm for enterprise search / Patrick Winter, Michael Schulz, Tobias H. Engler -- Professional and business applications of social media platforms / Kijpokin Kasemsap. Restricted to subscribers or individual electronic text purchasers. "This book examines the role of social media technology in organizational settings to promote business development and growth, highlighting a range of relevant discussions from the public and private sectors"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 08/07/2016). Information technology Economic aspects. Social media Economic aspects. Collective intelligence Crisis communication Customer engagement Entrepreneurship Internet privacy Knowledge management Marketing applications Benson, Vladlena 1976- editor. Saridakis, George, editor. Tuninga, Ronald 1959- editor. IGI Global, publisher. (Original) (DLC)2016017589 Print version: 1522505598 9781522505594 (DLC) 2016017589 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0559-4 Volltext |
| spellingShingle | Analyzing the strategic role of social networking in firm growth and productivity The management and performance of social media initial public offerings (IPOs): a case study analysis / Piotr Wisniewski -- Strategic role of consumer moments of truth: a marketing challenge in mobile communities / Lukasz Lysik [and 3 others] -- Social media in crisis communication: the Lance Armstrong saga / Maria Hopwood, Hamish McLean -- The business of advocacy: a case study of Greenpeace / Kiru Pillay, Manoj Maharaj -- Social media, participation, and citizenship: new strategic directions / Richard Bull, Monica Pianosi -- Generation Y and internet privacy: implication for commercialization of social networking services / Zdenek Smutny, Vaclav Janoscik, Radim Cermak -- Social media for growing collective intelligence in online communities / Skarzauskiene Aelita, Ruta Tamosiunaite -- A tale of two banks: customer services on Facebook / Nurdilek Dalziel, Janet Hontoir -- With a little help from my friends: the Irish radio industry's strategic appropriation of Facebook for commercial growth / Daithi McMahon -- How social media offers opportunities for growth in the traditional media industry: the case of travel journalism / Andrew Duffy -- Social media in micro SME documentary production / Friedrich H. Kohle -- The role of social media in shaping marketing strategies in the airline industry / Deniz Akçay -- Can the use of social media be useful in universities' career services?: an overview of five European countries / Ginevra Gravili -- Strategic role of social networking and personal knowledge management competencies for future entrepreneurs / Oliana Sula, Tiit Elenurm -- Key success factors of using social media as a learning tool / Alexander K. Kofinas, Abdallah Al-Shawakbeh, Andriew S. Lim -- Desperately seeking customer engagement: the five-sources model of brand value on social media / Inna P Piven, Michael Breazeale -- The emergence of social media as a contemporary marketing practice / T. Solomon, R. Peter -- Getting new business contacts in foreign markets through social networking sites: perspectives from professionals of Basque region in Spain / Aitziber Nunez-Zabaleta, Elena Olabarri, Sergio Monge-Benito -- Manually profiling egos and entities across social media platforms: evaluating shared messaging and contents, user networks, and metadata / Shalin Hai-Jew -- Finding information faster by tracing my colleagues' trails: a reference algorithm for enterprise search / Patrick Winter, Michael Schulz, Tobias H. Engler -- Professional and business applications of social media platforms / Kijpokin Kasemsap. Information technology Economic aspects. Social media Economic aspects. |
| title | Analyzing the strategic role of social networking in firm growth and productivity |
| title_auth | Analyzing the strategic role of social networking in firm growth and productivity |
| title_exact_search | Analyzing the strategic role of social networking in firm growth and productivity |
| title_full | Analyzing the strategic role of social networking in firm growth and productivity Vladlena Benson, Ronald Tuninga, and George Saridakis, editors. |
| title_fullStr | Analyzing the strategic role of social networking in firm growth and productivity Vladlena Benson, Ronald Tuninga, and George Saridakis, editors. |
| title_full_unstemmed | Analyzing the strategic role of social networking in firm growth and productivity Vladlena Benson, Ronald Tuninga, and George Saridakis, editors. |
| title_short | Analyzing the strategic role of social networking in firm growth and productivity |
| title_sort | analyzing the strategic role of social networking in firm growth and productivity |
| topic | Information technology Economic aspects. Social media Economic aspects. |
| topic_facet | Information technology Economic aspects. Social media Economic aspects. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0559-4 |
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