APA (7th ed.) Citation

Kumar, R., Panwar, U. S., & Ray, N. (2016). Handbook of research on promotional strategies and consumer influence in the service sector. IGI Global.

Chicago Style (17th ed.) Citation

Kumar, Raj, Upendra Singh Panwar, and Nilanjan Ray. Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA): IGI Global, 2016.

MLA (9th ed.) Citation

Kumar, Raj, et al. Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector. IGI Global, 2016.