APA-Zitierstil (7. Ausg.)

Kumar, R., Panwar, U. S., & Ray, N. (2016). Handbook of research on promotional strategies and consumer influence in the service sector. IGI Global.

Chicago-Zitierstil (17. Ausg.)

Kumar, Raj, Upendra Singh Panwar, und Nilanjan Ray. Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA): IGI Global, 2016.

MLA-Zitierstil (9. Ausg.)

Kumar, Raj, et al. Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector. IGI Global, 2016.