Handbook of research on global fashion management and merchandising:
"This book explores the various facets of effective management procedures within the fashion industry, featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology"--Provided by publisher.
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :
IGI Global,
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book explores the various facets of effective management procedures within the fashion industry, featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology"--Provided by publisher. |
| Beschreibung: | PDFs (862 pages) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522501114 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00142133 | ||
| 003 | IGIG | ||
| 005 | 20160509123851.0 | ||
| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 160505s2016 paua fob 001 0 eng d | ||
| 010 | |z 2015051447 | ||
| 020 | |a 9781522501114 |q electronic | ||
| 020 | |z 9781522501107 |q print | ||
| 024 | 7 | |a 10.4018/978-1-5225-0110-7 |2 doi | |
| 035 | |a (CaBNVSL)gtp00565561 | ||
| 035 | |a (OCoLC)948810783 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HD9940.A2 |b .H365 2016e | |
| 082 | 7 | |a 746.9/2068 |2 23 | |
| 245 | 0 | 0 | |a Handbook of research on global fashion management and merchandising |c Alessandra Vecchi and Chitra Buckley, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : |b IGI Global, |c [2016] | |
| 300 | |a PDFs (862 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Visionary leadership: learning from exemplary organizations / Karen Miller -- Organizational leadership and resources in driving creativity and innovation / Wiboon Kittilaksanawong -- The blending of luxury fashion brands and contemporary art: a global strategy for value creation / Federica Codignola, Elisa Rancati -- Strategic fashion management: influential factors in strategy implementation / Reza Aboutalebi, Hui Tan, Romano Dyerson -- Entrepreneurial or not?: asymmetrical business models of UK fashion micro-enterprises / Chitra Buckley -- Trade policy and its implications for sourcing fashion goods / Louise Curran -- The luxury market in the fashion industry: a conceptual segmentation / Sonja Christina Sperber -- Fast fashion business model: an overview / Elisa Arrigo -- Fashion blog's engagement in the customer decision making process / Teresa Sadaba, Patricia SanMiguel -- Fashion-technology and change in product development and consumption for the high-end menswear sector: a study utilizing a 3D-4C's process model / Frances Ross -- How to use sizing technology and fashion metadata to improve the user experience for online fashion retail / Fanke Peng [and 3 others] -- Augmented reality as a tool to enhance the experiential value of online shopping: the future of fashion retailing / Tuğçe Ozansoy Çadırcı, Sirin Gizem Köse -- Techcouturism, an alternative showcase for new fashion designers / Cristiano Carciani, Luca Bagnaschino -- | |
| 505 | 8 | |a Fusion of artisan and virtual: fashion's new world opportunities / Karen Webster -- Store openings and sourcing strategies in the internationalization of fashion industrial retailers / Simone Guercini, Matilde Milanesi -- Omnichannel fashion retail and channel integration: the case of department stores / Anthony Kent [and 3 others] -- Multi-sensory fashion retail experiences: the impact of sound, smell, sight and touch on consumer based brand equity / Bethan Alexander, Karinna Nobbs -- Brand experiences, retail scenarios, and brand images in the fashion industry / Manuela Valta, Donata Vianelli -- Slow fashion and sustainability: the luxury impact / Hakan Karaosman, Alessandro Brun, Gustavo Morales-Alonso -- The myth of sustainability in fashion supply chains / Hakan Karaosman, Alessandro Brun -- CRM in fashion retail: building store loyalty through store trust / Sandro Castaldo, Monica Grosso -- The challenge of sustainability within the Italian fashion system / Alessandro Da Giau [and 10 others] -- Fashion brand management: fashioning value through CSR / Elaine Laidlaw Ritch -- The impact of e-commerce on the clothing retailers: studies on Chinese companies / Tianlong Ge, Zheng Liu, Lei Ma -- The role of cross-country differences in international fashion retailing: e-commerce development in Spain and the UK / Marta Blazquez Cano -- Fashion and social media: some illustrative evidence from Italian luxury brands / Hanna Kontu, Alessandra Vecchi -- | |
| 505 | 8 | |a The luxury fashion market in Russia: evolution and future opportunities / Cesare Amatulli [and 4 others] -- Supplying what?: an analysis of the fashion apparel production in Brazil / Marcelo Machado Barbosa Pinto, Yeda Swirski de Souza -- Benetton's response to the increasing global competition / Valentina Vallisi, Alessandra Vecchi. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book explores the various facets of effective management procedures within the fashion industry, featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 05/05/2016). | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Business logistics. | |
| 650 | 0 | |a Fashion merchandising. | |
| 653 | |a Augmented reality | ||
| 653 | |a Blogging | ||
| 653 | |a Creativity | ||
| 653 | |a E-commerce | ||
| 653 | |a Entrepreneurship | ||
| 653 | |a Luxury market | ||
| 653 | |a Organizational leadership | ||
| 700 | 1 | |a Buckley, Chitra |d 1959- |e editor. | |
| 700 | 1 | |a Vecchi, Alessandra, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2015051447 | |
| 776 | 0 | 8 | |i Print version: |z 152250110X |z 9781522501107 |w (DLC) 2015051447 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0110-7 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00142133 |
|---|---|
| _version_ | 1816797076928856064 |
| adam_text | |
| any_adam_object | |
| author2 | Buckley, Chitra 1959- Vecchi, Alessandra |
| author2_role | edt edt |
| author2_variant | c b cb a v av |
| author_facet | Buckley, Chitra 1959- Vecchi, Alessandra |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD9940 |
| callnumber-raw | HD9940.A2 .H365 2016e |
| callnumber-search | HD9940.A2 .H365 2016e |
| callnumber-sort | HD 49940 A2 H365 42016E |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-98-IGB |
| contents | Visionary leadership: learning from exemplary organizations / Karen Miller -- Organizational leadership and resources in driving creativity and innovation / Wiboon Kittilaksanawong -- The blending of luxury fashion brands and contemporary art: a global strategy for value creation / Federica Codignola, Elisa Rancati -- Strategic fashion management: influential factors in strategy implementation / Reza Aboutalebi, Hui Tan, Romano Dyerson -- Entrepreneurial or not?: asymmetrical business models of UK fashion micro-enterprises / Chitra Buckley -- Trade policy and its implications for sourcing fashion goods / Louise Curran -- The luxury market in the fashion industry: a conceptual segmentation / Sonja Christina Sperber -- Fast fashion business model: an overview / Elisa Arrigo -- Fashion blog's engagement in the customer decision making process / Teresa Sadaba, Patricia SanMiguel -- Fashion-technology and change in product development and consumption for the high-end menswear sector: a study utilizing a 3D-4C's process model / Frances Ross -- How to use sizing technology and fashion metadata to improve the user experience for online fashion retail / Fanke Peng [and 3 others] -- Augmented reality as a tool to enhance the experiential value of online shopping: the future of fashion retailing / Tuğçe Ozansoy Çadırcı, Sirin Gizem Köse -- Techcouturism, an alternative showcase for new fashion designers / Cristiano Carciani, Luca Bagnaschino -- Fusion of artisan and virtual: fashion's new world opportunities / Karen Webster -- Store openings and sourcing strategies in the internationalization of fashion industrial retailers / Simone Guercini, Matilde Milanesi -- Omnichannel fashion retail and channel integration: the case of department stores / Anthony Kent [and 3 others] -- Multi-sensory fashion retail experiences: the impact of sound, smell, sight and touch on consumer based brand equity / Bethan Alexander, Karinna Nobbs -- Brand experiences, retail scenarios, and brand images in the fashion industry / Manuela Valta, Donata Vianelli -- Slow fashion and sustainability: the luxury impact / Hakan Karaosman, Alessandro Brun, Gustavo Morales-Alonso -- The myth of sustainability in fashion supply chains / Hakan Karaosman, Alessandro Brun -- CRM in fashion retail: building store loyalty through store trust / Sandro Castaldo, Monica Grosso -- The challenge of sustainability within the Italian fashion system / Alessandro Da Giau [and 10 others] -- Fashion brand management: fashioning value through CSR / Elaine Laidlaw Ritch -- The impact of e-commerce on the clothing retailers: studies on Chinese companies / Tianlong Ge, Zheng Liu, Lei Ma -- The role of cross-country differences in international fashion retailing: e-commerce development in Spain and the UK / Marta Blazquez Cano -- Fashion and social media: some illustrative evidence from Italian luxury brands / Hanna Kontu, Alessandra Vecchi -- The luxury fashion market in Russia: evolution and future opportunities / Cesare Amatulli [and 4 others] -- Supplying what?: an analysis of the fashion apparel production in Brazil / Marcelo Machado Barbosa Pinto, Yeda Swirski de Souza -- Benetton's response to the increasing global competition / Valentina Vallisi, Alessandra Vecchi. |
| ctrlnum | (CaBNVSL)gtp00565561 (OCoLC)948810783 |
| dewey-full | 746.9/2068 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 746 - Textile arts |
| dewey-raw | 746.9/2068 |
| dewey-search | 746.9/2068 |
| dewey-sort | 3746.9 42068 |
| dewey-tens | 740 - Graphic arts and decorative arts |
| discipline | Kunstgeschichte |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05551nam a2200577 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00142133</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20160509123851.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn |||m|||a</controlfield><controlfield tag="008">160505s2016 paua fob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2015051447</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781522501114</subfield><subfield code="q">electronic</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781522501107</subfield><subfield code="q">print</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-5225-0110-7</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)gtp00565561</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)948810783</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HD9940.A2</subfield><subfield code="b">.H365 2016e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">746.9/2068</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Handbook of research on global fashion management and merchandising </subfield><subfield code="c">Alessandra Vecchi and Chitra Buckley, editors.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :</subfield><subfield code="b">IGI Global,</subfield><subfield code="c">[2016]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">PDFs (862 pages) :</subfield><subfield code="b">illustrations.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Visionary leadership: learning from exemplary organizations / Karen Miller -- Organizational leadership and resources in driving creativity and innovation / Wiboon Kittilaksanawong -- The blending of luxury fashion brands and contemporary art: a global strategy for value creation / Federica Codignola, Elisa Rancati -- Strategic fashion management: influential factors in strategy implementation / Reza Aboutalebi, Hui Tan, Romano Dyerson -- Entrepreneurial or not?: asymmetrical business models of UK fashion micro-enterprises / Chitra Buckley -- Trade policy and its implications for sourcing fashion goods / Louise Curran -- The luxury market in the fashion industry: a conceptual segmentation / Sonja Christina Sperber -- Fast fashion business model: an overview / Elisa Arrigo -- Fashion blog's engagement in the customer decision making process / Teresa Sadaba, Patricia SanMiguel -- Fashion-technology and change in product development and consumption for the high-end menswear sector: a study utilizing a 3D-4C's process model / Frances Ross -- How to use sizing technology and fashion metadata to improve the user experience for online fashion retail / Fanke Peng [and 3 others] -- Augmented reality as a tool to enhance the experiential value of online shopping: the future of fashion retailing / Tuğçe Ozansoy Çadırcı, Sirin Gizem Köse -- Techcouturism, an alternative showcase for new fashion designers / Cristiano Carciani, Luca Bagnaschino -- </subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Fusion of artisan and virtual: fashion's new world opportunities / Karen Webster -- Store openings and sourcing strategies in the internationalization of fashion industrial retailers / Simone Guercini, Matilde Milanesi -- Omnichannel fashion retail and channel integration: the case of department stores / Anthony Kent [and 3 others] -- Multi-sensory fashion retail experiences: the impact of sound, smell, sight and touch on consumer based brand equity / Bethan Alexander, Karinna Nobbs -- Brand experiences, retail scenarios, and brand images in the fashion industry / Manuela Valta, Donata Vianelli -- Slow fashion and sustainability: the luxury impact / Hakan Karaosman, Alessandro Brun, Gustavo Morales-Alonso -- The myth of sustainability in fashion supply chains / Hakan Karaosman, Alessandro Brun -- CRM in fashion retail: building store loyalty through store trust / Sandro Castaldo, Monica Grosso -- The challenge of sustainability within the Italian fashion system / Alessandro Da Giau [and 10 others] -- Fashion brand management: fashioning value through CSR / Elaine Laidlaw Ritch -- The impact of e-commerce on the clothing retailers: studies on Chinese companies / Tianlong Ge, Zheng Liu, Lei Ma -- The role of cross-country differences in international fashion retailing: e-commerce development in Spain and the UK / Marta Blazquez Cano -- Fashion and social media: some illustrative evidence from Italian luxury brands / Hanna Kontu, Alessandra Vecchi -- </subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">The luxury fashion market in Russia: evolution and future opportunities / Cesare Amatulli [and 4 others] -- Supplying what?: an analysis of the fashion apparel production in Brazil / Marcelo Machado Barbosa Pinto, Yeda Swirski de Souza -- Benetton's response to the increasing global competition / Valentina Vallisi, Alessandra Vecchi.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"This book explores the various facets of effective management procedures within the fashion industry, featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology"--Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 05/05/2016).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Business logistics.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Fashion merchandising.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Augmented reality</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Blogging</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Creativity</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">E-commerce</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Entrepreneurship</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Luxury market</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Organizational leadership</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Buckley, Chitra</subfield><subfield code="d">1959-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Vecchi, Alessandra,</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">(Original)</subfield><subfield code="w">(DLC)2015051447</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">152250110X</subfield><subfield code="z">9781522501107</subfield><subfield code="w">(DLC) 2015051447</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0110-7</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-98-IGB-00142133 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:51:50Z |
| institution | BVB |
| isbn | 9781522501114 |
| language | English |
| oclc_num | 948810783 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | PDFs (862 pages) : illustrations. Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Handbook of research on global fashion management and merchandising Alessandra Vecchi and Chitra Buckley, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2016] PDFs (862 pages) : illustrations. text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Visionary leadership: learning from exemplary organizations / Karen Miller -- Organizational leadership and resources in driving creativity and innovation / Wiboon Kittilaksanawong -- The blending of luxury fashion brands and contemporary art: a global strategy for value creation / Federica Codignola, Elisa Rancati -- Strategic fashion management: influential factors in strategy implementation / Reza Aboutalebi, Hui Tan, Romano Dyerson -- Entrepreneurial or not?: asymmetrical business models of UK fashion micro-enterprises / Chitra Buckley -- Trade policy and its implications for sourcing fashion goods / Louise Curran -- The luxury market in the fashion industry: a conceptual segmentation / Sonja Christina Sperber -- Fast fashion business model: an overview / Elisa Arrigo -- Fashion blog's engagement in the customer decision making process / Teresa Sadaba, Patricia SanMiguel -- Fashion-technology and change in product development and consumption for the high-end menswear sector: a study utilizing a 3D-4C's process model / Frances Ross -- How to use sizing technology and fashion metadata to improve the user experience for online fashion retail / Fanke Peng [and 3 others] -- Augmented reality as a tool to enhance the experiential value of online shopping: the future of fashion retailing / Tuğçe Ozansoy Çadırcı, Sirin Gizem Köse -- Techcouturism, an alternative showcase for new fashion designers / Cristiano Carciani, Luca Bagnaschino -- Fusion of artisan and virtual: fashion's new world opportunities / Karen Webster -- Store openings and sourcing strategies in the internationalization of fashion industrial retailers / Simone Guercini, Matilde Milanesi -- Omnichannel fashion retail and channel integration: the case of department stores / Anthony Kent [and 3 others] -- Multi-sensory fashion retail experiences: the impact of sound, smell, sight and touch on consumer based brand equity / Bethan Alexander, Karinna Nobbs -- Brand experiences, retail scenarios, and brand images in the fashion industry / Manuela Valta, Donata Vianelli -- Slow fashion and sustainability: the luxury impact / Hakan Karaosman, Alessandro Brun, Gustavo Morales-Alonso -- The myth of sustainability in fashion supply chains / Hakan Karaosman, Alessandro Brun -- CRM in fashion retail: building store loyalty through store trust / Sandro Castaldo, Monica Grosso -- The challenge of sustainability within the Italian fashion system / Alessandro Da Giau [and 10 others] -- Fashion brand management: fashioning value through CSR / Elaine Laidlaw Ritch -- The impact of e-commerce on the clothing retailers: studies on Chinese companies / Tianlong Ge, Zheng Liu, Lei Ma -- The role of cross-country differences in international fashion retailing: e-commerce development in Spain and the UK / Marta Blazquez Cano -- Fashion and social media: some illustrative evidence from Italian luxury brands / Hanna Kontu, Alessandra Vecchi -- The luxury fashion market in Russia: evolution and future opportunities / Cesare Amatulli [and 4 others] -- Supplying what?: an analysis of the fashion apparel production in Brazil / Marcelo Machado Barbosa Pinto, Yeda Swirski de Souza -- Benetton's response to the increasing global competition / Valentina Vallisi, Alessandra Vecchi. Restricted to subscribers or individual electronic text purchasers. "This book explores the various facets of effective management procedures within the fashion industry, featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 05/05/2016). Branding (Marketing) Business logistics. Fashion merchandising. Augmented reality Blogging Creativity E-commerce Entrepreneurship Luxury market Organizational leadership Buckley, Chitra 1959- editor. Vecchi, Alessandra, editor. IGI Global, publisher. (Original) (DLC)2015051447 Print version: 152250110X 9781522501107 (DLC) 2015051447 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0110-7 Volltext |
| spellingShingle | Handbook of research on global fashion management and merchandising Visionary leadership: learning from exemplary organizations / Karen Miller -- Organizational leadership and resources in driving creativity and innovation / Wiboon Kittilaksanawong -- The blending of luxury fashion brands and contemporary art: a global strategy for value creation / Federica Codignola, Elisa Rancati -- Strategic fashion management: influential factors in strategy implementation / Reza Aboutalebi, Hui Tan, Romano Dyerson -- Entrepreneurial or not?: asymmetrical business models of UK fashion micro-enterprises / Chitra Buckley -- Trade policy and its implications for sourcing fashion goods / Louise Curran -- The luxury market in the fashion industry: a conceptual segmentation / Sonja Christina Sperber -- Fast fashion business model: an overview / Elisa Arrigo -- Fashion blog's engagement in the customer decision making process / Teresa Sadaba, Patricia SanMiguel -- Fashion-technology and change in product development and consumption for the high-end menswear sector: a study utilizing a 3D-4C's process model / Frances Ross -- How to use sizing technology and fashion metadata to improve the user experience for online fashion retail / Fanke Peng [and 3 others] -- Augmented reality as a tool to enhance the experiential value of online shopping: the future of fashion retailing / Tuğçe Ozansoy Çadırcı, Sirin Gizem Köse -- Techcouturism, an alternative showcase for new fashion designers / Cristiano Carciani, Luca Bagnaschino -- Fusion of artisan and virtual: fashion's new world opportunities / Karen Webster -- Store openings and sourcing strategies in the internationalization of fashion industrial retailers / Simone Guercini, Matilde Milanesi -- Omnichannel fashion retail and channel integration: the case of department stores / Anthony Kent [and 3 others] -- Multi-sensory fashion retail experiences: the impact of sound, smell, sight and touch on consumer based brand equity / Bethan Alexander, Karinna Nobbs -- Brand experiences, retail scenarios, and brand images in the fashion industry / Manuela Valta, Donata Vianelli -- Slow fashion and sustainability: the luxury impact / Hakan Karaosman, Alessandro Brun, Gustavo Morales-Alonso -- The myth of sustainability in fashion supply chains / Hakan Karaosman, Alessandro Brun -- CRM in fashion retail: building store loyalty through store trust / Sandro Castaldo, Monica Grosso -- The challenge of sustainability within the Italian fashion system / Alessandro Da Giau [and 10 others] -- Fashion brand management: fashioning value through CSR / Elaine Laidlaw Ritch -- The impact of e-commerce on the clothing retailers: studies on Chinese companies / Tianlong Ge, Zheng Liu, Lei Ma -- The role of cross-country differences in international fashion retailing: e-commerce development in Spain and the UK / Marta Blazquez Cano -- Fashion and social media: some illustrative evidence from Italian luxury brands / Hanna Kontu, Alessandra Vecchi -- The luxury fashion market in Russia: evolution and future opportunities / Cesare Amatulli [and 4 others] -- Supplying what?: an analysis of the fashion apparel production in Brazil / Marcelo Machado Barbosa Pinto, Yeda Swirski de Souza -- Benetton's response to the increasing global competition / Valentina Vallisi, Alessandra Vecchi. Branding (Marketing) Business logistics. Fashion merchandising. |
| title | Handbook of research on global fashion management and merchandising |
| title_auth | Handbook of research on global fashion management and merchandising |
| title_exact_search | Handbook of research on global fashion management and merchandising |
| title_full | Handbook of research on global fashion management and merchandising Alessandra Vecchi and Chitra Buckley, editors. |
| title_fullStr | Handbook of research on global fashion management and merchandising Alessandra Vecchi and Chitra Buckley, editors. |
| title_full_unstemmed | Handbook of research on global fashion management and merchandising Alessandra Vecchi and Chitra Buckley, editors. |
| title_short | Handbook of research on global fashion management and merchandising |
| title_sort | handbook of research on global fashion management and merchandising |
| topic | Branding (Marketing) Business logistics. Fashion merchandising. |
| topic_facet | Branding (Marketing) Business logistics. Fashion merchandising. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0110-7 |
| work_keys_str_mv | AT buckleychitra handbookofresearchonglobalfashionmanagementandmerchandising AT vecchialessandra handbookofresearchonglobalfashionmanagementandmerchandising AT igiglobal handbookofresearchonglobalfashionmanagementandmerchandising |