E-retailing challenges and opportunities in the global marketplace:

"This book explores the transformations occurring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping by emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product d...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Dixit, Shailja 1975- (HerausgeberIn), Sinha, Amit Kumar (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) IGI Global [2016]
Schlagworte:
Online-Zugang:DE-862
DE-863
Zusammenfassung:"This book explores the transformations occurring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping by emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development"--Provided by publisher.
Beschreibung:PDFs (358 Seiten) : illustrations.
Also available in print.
Format:Mode of access: World Wide Web.
Bibliographie:Includes bibliographical references and index.
ISBN:9781466699229
Zugangseinschränkungen:Restricted to subscribers or individual electronic text purchasers.

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