E-retailing challenges and opportunities in the global marketplace:

"This book explores the transformations occurring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping by emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product d...

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Bibliographic Details
Other Authors: Dixit, Shailja 1975- (Editor), Sinha, Amit Kumar (Editor)
Format: Electronic eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) IGI Global [2016]
Subjects:
Online Access:DE-862
DE-863
Summary:"This book explores the transformations occurring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping by emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development"--Provided by publisher.
Physical Description:PDFs (358 Seiten) : illustrations.
Also available in print.
Format:Mode of access: World Wide Web.
Bibliography:Includes bibliographical references and index.
ISBN:9781466699229
Access:Restricted to subscribers or individual electronic text purchasers.

There is no print copy available.

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