Global perspectives on contemporary marketing education:
"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by publisher.
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA)
IGI Global
[2016]
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by publisher. |
| Physical Description: | PDFs (293 Seiten) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781466697850 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Global perspectives on contemporary marketing education |c Brent Smith and Amiram Porath, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) |b IGI Global |c [2016] | |
| 300 | |a PDFs (293 Seiten) : |b illustrations. | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Reflections on teaching a global markets course at Jesuit commons: higher education at the margins / Vivian Faustino-Pulliam, Carlos Ballesteros Garcia, Mirjeta Beqiri -- The mismatch between undergraduate marketing education and employers' requirements in Portugal / Ana Estima, Paulo Duarte -- From marketing education in a developing country to a U.S. master's and/or doctoral degree in marketing / Matt Elbeck -- Nature and geography: tragic voids within marketing textbooks and the external business environment / Brent Smith -- A mental model for teaching strategic marketing management / Homer B. Warren, David J. Burns -- Turning marketing students into active citizens: the learning of consumption and social-related marketing in Thailand / Krittinee Nuttavuthisit -- Using sports history to develop cultural competence in millennial marketers: Title IX, stadium development, and post-apartheid rugby / Stephanie A. Tryce -- Marketing education in Sarawak: looking at it from the employers' viewpoint / Balakrishnan Muniapan, Margaret Lucy Gregory, Lim Ai Ling -- Integrating big data analytics into advertising curriculum: opportunities and challenges in an international context / Kenneth C. C. Yang, Yowei Kang -- Two different aspects of technology regarding marketing education / Amiram Porath -- Preparing students to use marketing technology for decision-making / Camille P. Schuster -- Ethical marketing / Carlos Ballesteros, Dulce Eloisa Saldaña -- | |
| 505 | 8 | |a Teaching peace and marketing education: from pieces to peace / Maria Lai-Ling Lam -- Promoting effective learning in diverse classrooms / Amir Manzoor -- Logistic issues in introducing remote learning devices: case study / Amiram Porath. | |
| 506 | 1 | |a Restricted to subscribers or individual electronic text purchasers. | |
| 520 | 3 | |a "This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Description based on title screen (IGI Global, viewed 04/02/2016). | |
| 650 | 0 | |a Marketing |x Study and teaching. | |
| 653 | |a Heuristic thinking | ||
| 653 | |a Marketing education | ||
| 653 | |a Marketing pedagogy | ||
| 653 | |a Mission-based marketing | ||
| 653 | |a Multicultural education | ||
| 653 | |a Strategic marketing | ||
| 653 | |a Sustainability | ||
| 700 | 1 | |a Porath, Amiram |e editor. | |
| 700 | 1 | |a Smith, Brent |d 1973- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| contents | Reflections on teaching a global markets course at Jesuit commons: higher education at the margins / Vivian Faustino-Pulliam, Carlos Ballesteros Garcia, Mirjeta Beqiri -- The mismatch between undergraduate marketing education and employers' requirements in Portugal / Ana Estima, Paulo Duarte -- From marketing education in a developing country to a U.S. master's and/or doctoral degree in marketing / Matt Elbeck -- Nature and geography: tragic voids within marketing textbooks and the external business environment / Brent Smith -- A mental model for teaching strategic marketing management / Homer B. Warren, David J. Burns -- Turning marketing students into active citizens: the learning of consumption and social-related marketing in Thailand / Krittinee Nuttavuthisit -- Using sports history to develop cultural competence in millennial marketers: Title IX, stadium development, and post-apartheid rugby / Stephanie A. Tryce -- Marketing education in Sarawak: looking at it from the employers' viewpoint / Balakrishnan Muniapan, Margaret Lucy Gregory, Lim Ai Ling -- Integrating big data analytics into advertising curriculum: opportunities and challenges in an international context / Kenneth C. C. Yang, Yowei Kang -- Two different aspects of technology regarding marketing education / Amiram Porath -- Preparing students to use marketing technology for decision-making / Camille P. Schuster -- Ethical marketing / Carlos Ballesteros, Dulce Eloisa Saldaña -- Teaching peace and marketing education: from pieces to peace / Maria Lai-Ling Lam -- Promoting effective learning in diverse classrooms / Amir Manzoor -- Logistic issues in introducing remote learning devices: case study / Amiram Porath. |
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| dewey-sort | 3658.80071 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00139335 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:30:26Z |
| institution | BVB |
| isbn | 9781466697850 |
| language | English |
| oclc_num | 946052207 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | PDFs (293 Seiten) : illustrations. Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Global perspectives on contemporary marketing education Brent Smith and Amiram Porath, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) IGI Global [2016] PDFs (293 Seiten) : illustrations. text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Reflections on teaching a global markets course at Jesuit commons: higher education at the margins / Vivian Faustino-Pulliam, Carlos Ballesteros Garcia, Mirjeta Beqiri -- The mismatch between undergraduate marketing education and employers' requirements in Portugal / Ana Estima, Paulo Duarte -- From marketing education in a developing country to a U.S. master's and/or doctoral degree in marketing / Matt Elbeck -- Nature and geography: tragic voids within marketing textbooks and the external business environment / Brent Smith -- A mental model for teaching strategic marketing management / Homer B. Warren, David J. Burns -- Turning marketing students into active citizens: the learning of consumption and social-related marketing in Thailand / Krittinee Nuttavuthisit -- Using sports history to develop cultural competence in millennial marketers: Title IX, stadium development, and post-apartheid rugby / Stephanie A. Tryce -- Marketing education in Sarawak: looking at it from the employers' viewpoint / Balakrishnan Muniapan, Margaret Lucy Gregory, Lim Ai Ling -- Integrating big data analytics into advertising curriculum: opportunities and challenges in an international context / Kenneth C. C. Yang, Yowei Kang -- Two different aspects of technology regarding marketing education / Amiram Porath -- Preparing students to use marketing technology for decision-making / Camille P. Schuster -- Ethical marketing / Carlos Ballesteros, Dulce Eloisa Saldaña -- Teaching peace and marketing education: from pieces to peace / Maria Lai-Ling Lam -- Promoting effective learning in diverse classrooms / Amir Manzoor -- Logistic issues in introducing remote learning devices: case study / Amiram Porath. Restricted to subscribers or individual electronic text purchasers. "This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 04/02/2016). Marketing Study and teaching. Heuristic thinking Marketing education Marketing pedagogy Mission-based marketing Multicultural education Strategic marketing Sustainability Porath, Amiram editor. Smith, Brent 1973- editor. IGI Global, publisher. (Original) (DLC)2015042006 Print version: 1466697849 9781466697843 (DLC) 2015042006 |
| spellingShingle | Global perspectives on contemporary marketing education Reflections on teaching a global markets course at Jesuit commons: higher education at the margins / Vivian Faustino-Pulliam, Carlos Ballesteros Garcia, Mirjeta Beqiri -- The mismatch between undergraduate marketing education and employers' requirements in Portugal / Ana Estima, Paulo Duarte -- From marketing education in a developing country to a U.S. master's and/or doctoral degree in marketing / Matt Elbeck -- Nature and geography: tragic voids within marketing textbooks and the external business environment / Brent Smith -- A mental model for teaching strategic marketing management / Homer B. Warren, David J. Burns -- Turning marketing students into active citizens: the learning of consumption and social-related marketing in Thailand / Krittinee Nuttavuthisit -- Using sports history to develop cultural competence in millennial marketers: Title IX, stadium development, and post-apartheid rugby / Stephanie A. Tryce -- Marketing education in Sarawak: looking at it from the employers' viewpoint / Balakrishnan Muniapan, Margaret Lucy Gregory, Lim Ai Ling -- Integrating big data analytics into advertising curriculum: opportunities and challenges in an international context / Kenneth C. C. Yang, Yowei Kang -- Two different aspects of technology regarding marketing education / Amiram Porath -- Preparing students to use marketing technology for decision-making / Camille P. Schuster -- Ethical marketing / Carlos Ballesteros, Dulce Eloisa Saldaña -- Teaching peace and marketing education: from pieces to peace / Maria Lai-Ling Lam -- Promoting effective learning in diverse classrooms / Amir Manzoor -- Logistic issues in introducing remote learning devices: case study / Amiram Porath. Marketing Study and teaching. |
| title | Global perspectives on contemporary marketing education |
| title_auth | Global perspectives on contemporary marketing education |
| title_exact_search | Global perspectives on contemporary marketing education |
| title_full | Global perspectives on contemporary marketing education Brent Smith and Amiram Porath, editors. |
| title_fullStr | Global perspectives on contemporary marketing education Brent Smith and Amiram Porath, editors. |
| title_full_unstemmed | Global perspectives on contemporary marketing education Brent Smith and Amiram Porath, editors. |
| title_short | Global perspectives on contemporary marketing education |
| title_sort | global perspectives on contemporary marketing education |
| topic | Marketing Study and teaching. |
| topic_facet | Marketing Study and teaching. |
| work_keys_str_mv | AT porathamiram globalperspectivesoncontemporarymarketingeducation AT smithbrent globalperspectivesoncontemporarymarketingeducation AT igiglobal globalperspectivesoncontemporarymarketingeducation |