Global perspectives on contemporary marketing education:

"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by publisher.

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Porath, Amiram (HerausgeberIn), Smith, Brent 1973- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) IGI Global [2016]
Schlagworte:
Online-Zugang:DE-862
DE-863
Zusammenfassung:"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by publisher.
Beschreibung:PDFs (293 Seiten) : illustrations.
Also available in print.
Format:Mode of access: World Wide Web.
Bibliographie:Includes bibliographical references and index.
ISBN:9781466697850
Zugangseinschränkungen:Restricted to subscribers or individual electronic text purchasers.

Es ist kein Print-Exemplar vorhanden.

Volltext öffnen