Competitive social media marketing strategies:
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :
IGI Global,
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--Provided by publisher. |
| Beschreibung: | PDFs (317 pages) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781466697775 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 024 | 7 | |a 10.4018/978-1-4666-9776-8 |2 doi | |
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| 245 | 0 | 0 | |a Competitive social media marketing strategies |c Wilson Ozuem and Gordon Bowen, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : |b IGI Global, |c [2016] | |
| 300 | |a PDFs (317 pages) : |b illustrations. | ||
| 336 | |a still image |2 rdacontent | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Digital marketing strategy for affinity marketing: utilising the new marketing arena / Aster Mekonnen -- Analysing the role of social media in dialogue marketing and management as a contemporary franchising local area marketing technique / Geoffrey B. Webster, Margee Hume -- User-generated content and perceived customer value / Wilson Ozuem, Celia Almeida Pinho, Yllka Azemi -- Loyalty strategy and social-CRM: how consumers adhere to the tools / Nedra Bahri-Ammari, Slim Mraidi -- Social media: strategic decision making tool / Gordon Bowen, Deidre Bowen -- Online service failure and recovery strategy: the mediating role of social media / Yllka Azemi, Wilson Ozuem -- State fragility and stakeholder engagement: new media and stakeholders' voice amplification in the Nigerian petroleum industry / Uzoechi Nwagbara, Emeka Smart Oruh, Carlton Brown -- Basics of mobile marketing strategy / Wilson Ozuem, Bibi Nafiisah Mulloo -- The roles of social media marketing and brand management in global marketing / Kijpokin Kasemsap -- Using social media marketing for competitive advantage / Amir Manzoor -- Search engine marketing: an outlining of conceptualization and strategic application / Azizul Hassan, Sumesh S. Dadwal -- The intersection of social media and customer retention in the luxury beauty industry / Ellen Stokinger, Wilson Ozuem. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 02/20/2016). | ||
| 650 | 0 | |a Internet marketing |x Social aspects. | |
| 650 | 0 | |a Marketing |x Social aspects. | |
| 650 | 0 | |a Online social networks. | |
| 650 | 0 | |a Social media. | |
| 653 | |a Customer retention | ||
| 653 | |a Customer value | ||
| 653 | |a Industry applications | ||
| 653 | |a Mobile applications | ||
| 653 | |a Online service failures | ||
| 653 | |a Stakeholder engagement | ||
| 653 | |a User-generated content | ||
| 700 | 1 | |a Bowen, Gordon |d 1950- |e editor. | |
| 700 | 1 | |a Ozuem, Wilson |d 1974- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2015041982 | |
| 776 | 0 | 8 | |i Print version: |z 1466697768 |z 9781466697768 |w (DLC) 2015041982 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9776-8 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00139333 |
|---|---|
| _version_ | 1816797076649934848 |
| adam_text | |
| any_adam_object | |
| author2 | Bowen, Gordon 1950- Ozuem, Wilson 1974- |
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| author2_variant | g b gb w o wo |
| author_facet | Bowen, Gordon 1950- Ozuem, Wilson 1974- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-raw | HF5415.1265 .C6544 2016e |
| callnumber-search | HF5415.1265 .C6544 2016e |
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| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Digital marketing strategy for affinity marketing: utilising the new marketing arena / Aster Mekonnen -- Analysing the role of social media in dialogue marketing and management as a contemporary franchising local area marketing technique / Geoffrey B. Webster, Margee Hume -- User-generated content and perceived customer value / Wilson Ozuem, Celia Almeida Pinho, Yllka Azemi -- Loyalty strategy and social-CRM: how consumers adhere to the tools / Nedra Bahri-Ammari, Slim Mraidi -- Social media: strategic decision making tool / Gordon Bowen, Deidre Bowen -- Online service failure and recovery strategy: the mediating role of social media / Yllka Azemi, Wilson Ozuem -- State fragility and stakeholder engagement: new media and stakeholders' voice amplification in the Nigerian petroleum industry / Uzoechi Nwagbara, Emeka Smart Oruh, Carlton Brown -- Basics of mobile marketing strategy / Wilson Ozuem, Bibi Nafiisah Mulloo -- The roles of social media marketing and brand management in global marketing / Kijpokin Kasemsap -- Using social media marketing for competitive advantage / Amir Manzoor -- Search engine marketing: an outlining of conceptualization and strategic application / Azizul Hassan, Sumesh S. Dadwal -- The intersection of social media and customer retention in the luxury beauty industry / Ellen Stokinger, Wilson Ozuem. |
| ctrlnum | (CaBNVSL)gtp00564923 (OCoLC)940805656 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00139333 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:51:50Z |
| institution | BVB |
| isbn | 9781466697775 |
| language | English |
| oclc_num | 940805656 |
| open_access_boolean | |
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| physical | PDFs (317 pages) : illustrations. Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2016 |
| publishDateSearch | 2016 |
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| publisher | IGI Global, |
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| spelling | Competitive social media marketing strategies Wilson Ozuem and Gordon Bowen, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2016] PDFs (317 pages) : illustrations. still image rdacontent text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Digital marketing strategy for affinity marketing: utilising the new marketing arena / Aster Mekonnen -- Analysing the role of social media in dialogue marketing and management as a contemporary franchising local area marketing technique / Geoffrey B. Webster, Margee Hume -- User-generated content and perceived customer value / Wilson Ozuem, Celia Almeida Pinho, Yllka Azemi -- Loyalty strategy and social-CRM: how consumers adhere to the tools / Nedra Bahri-Ammari, Slim Mraidi -- Social media: strategic decision making tool / Gordon Bowen, Deidre Bowen -- Online service failure and recovery strategy: the mediating role of social media / Yllka Azemi, Wilson Ozuem -- State fragility and stakeholder engagement: new media and stakeholders' voice amplification in the Nigerian petroleum industry / Uzoechi Nwagbara, Emeka Smart Oruh, Carlton Brown -- Basics of mobile marketing strategy / Wilson Ozuem, Bibi Nafiisah Mulloo -- The roles of social media marketing and brand management in global marketing / Kijpokin Kasemsap -- Using social media marketing for competitive advantage / Amir Manzoor -- Search engine marketing: an outlining of conceptualization and strategic application / Azizul Hassan, Sumesh S. Dadwal -- The intersection of social media and customer retention in the luxury beauty industry / Ellen Stokinger, Wilson Ozuem. Restricted to subscribers or individual electronic text purchasers. "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 02/20/2016). Internet marketing Social aspects. Marketing Social aspects. Online social networks. Social media. Customer retention Customer value Industry applications Mobile applications Online service failures Stakeholder engagement User-generated content Bowen, Gordon 1950- editor. Ozuem, Wilson 1974- editor. IGI Global, publisher. (Original) (DLC)2015041982 Print version: 1466697768 9781466697768 (DLC) 2015041982 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9776-8 Volltext |
| spellingShingle | Competitive social media marketing strategies Digital marketing strategy for affinity marketing: utilising the new marketing arena / Aster Mekonnen -- Analysing the role of social media in dialogue marketing and management as a contemporary franchising local area marketing technique / Geoffrey B. Webster, Margee Hume -- User-generated content and perceived customer value / Wilson Ozuem, Celia Almeida Pinho, Yllka Azemi -- Loyalty strategy and social-CRM: how consumers adhere to the tools / Nedra Bahri-Ammari, Slim Mraidi -- Social media: strategic decision making tool / Gordon Bowen, Deidre Bowen -- Online service failure and recovery strategy: the mediating role of social media / Yllka Azemi, Wilson Ozuem -- State fragility and stakeholder engagement: new media and stakeholders' voice amplification in the Nigerian petroleum industry / Uzoechi Nwagbara, Emeka Smart Oruh, Carlton Brown -- Basics of mobile marketing strategy / Wilson Ozuem, Bibi Nafiisah Mulloo -- The roles of social media marketing and brand management in global marketing / Kijpokin Kasemsap -- Using social media marketing for competitive advantage / Amir Manzoor -- Search engine marketing: an outlining of conceptualization and strategic application / Azizul Hassan, Sumesh S. Dadwal -- The intersection of social media and customer retention in the luxury beauty industry / Ellen Stokinger, Wilson Ozuem. Internet marketing Social aspects. Marketing Social aspects. Online social networks. Social media. |
| title | Competitive social media marketing strategies |
| title_auth | Competitive social media marketing strategies |
| title_exact_search | Competitive social media marketing strategies |
| title_full | Competitive social media marketing strategies Wilson Ozuem and Gordon Bowen, editors. |
| title_fullStr | Competitive social media marketing strategies Wilson Ozuem and Gordon Bowen, editors. |
| title_full_unstemmed | Competitive social media marketing strategies Wilson Ozuem and Gordon Bowen, editors. |
| title_short | Competitive social media marketing strategies |
| title_sort | competitive social media marketing strategies |
| topic | Internet marketing Social aspects. Marketing Social aspects. Online social networks. Social media. |
| topic_facet | Internet marketing Social aspects. Marketing Social aspects. Online social networks. Social media. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9776-8 |
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