Strategic tools and methods for promoting hospitality and tourism services:
"This book provides interdisciplinary perspectives in the areas of global tourism and hospitality, highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research"--Provided by publisher.
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :
IGI Global,
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book provides interdisciplinary perspectives in the areas of global tourism and hospitality, highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research"--Provided by publisher. |
| Beschreibung: | PDFs (326 pages) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781466697621 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Strategic tools and methods for promoting hospitality and tourism services |c Alexandru-Mircea Nedelea, Maximiliano Korstanje, and Babu George, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : |b IGI Global, |c [2016] | |
| 300 | |a PDFs (326 pages) : |b illustrations. | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The role of destination attributes in assessing/constructing the image of tourist destination / Olimpia Iuliana Ban -- Evaluating the image of tourist destinations: a theoretical and empirical approach / Ana Ispas, Cristinel Petrisor Constantin, Adina Nicoleta Candrea -- Cultural tourism and museum marketing: contributing to the development of Alba Iulia's Image / Cotîrlea Denisa Adriana -- Strategic tools and methods for promoting cultural tourism / Zoltán Bujdosó [and 3 others] -- Failure-avoidance in the implementation of tourism and hospitality strategies / Reza Aboutalebi -- The roles of information technology and knowledge management in global tourism / Kijpokin Kasemsap -- Delivering hospitality through franchising: the case of Monginis, India / Christo F. V. Fernandes, Babu George, Ajit Mishra -- Hotel spa and wellness services in Crete: a marketing analysis / Marios D. Sotiriadis -- A cross-cultural comparison of Generation Y attitudes to nature, wellbeing and rural tourism / Melanie Smith, Gabriela Corina Slusariuc -- Sociocultural impacts of sport event tourism in Mexico: research needs and opportunities / Carlos Monterrubio -- Communicating responsibly with the global tourist / Catalina Mueller (Brindusoiu) -- The application of monetary awards in tourist organizations: rent-a-car sectors in Buenos Aires, Argentina / Maximiliano E. Korstanje -- The role of the tourism and cultural policies since the end of convertibility: the case of Buenos Aires city / Mariana Gomez Schettini -- Tourism, terrorism, morality, and marketing: a study of the role of reciprocity in tourism marketing / Peter Tarlow. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book provides interdisciplinary perspectives in the areas of global tourism and hospitality, highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 01/13/2016). | ||
| 650 | 0 | |a Tourism |x Marketing. | |
| 653 | |a Branding | ||
| 653 | |a Cultural tourism | ||
| 653 | |a Destination attributes | ||
| 653 | |a Failure-avoidance | ||
| 653 | |a Franchising | ||
| 653 | |a Terrorism | ||
| 653 | |a Tourist organizations | ||
| 700 | 1 | |a George, Babu P., |e editor. | |
| 700 | 1 | |a Korstanje, Maximiliano, |e editor. | |
| 700 | 1 | |a Nedelea, Alexandru |d 1971- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00139328 |
|---|---|
| _version_ | 1816797076626866176 |
| adam_text | |
| any_adam_object | |
| author2 | George, Babu P. Korstanje, Maximiliano Nedelea, Alexandru 1971- |
| author2_role | edt edt edt |
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| author_facet | George, Babu P. Korstanje, Maximiliano Nedelea, Alexandru 1971- |
| building | Verbundindex |
| bvnumber | localFWS |
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| collection | ZDB-98-IGB |
| contents | The role of destination attributes in assessing/constructing the image of tourist destination / Olimpia Iuliana Ban -- Evaluating the image of tourist destinations: a theoretical and empirical approach / Ana Ispas, Cristinel Petrisor Constantin, Adina Nicoleta Candrea -- Cultural tourism and museum marketing: contributing to the development of Alba Iulia's Image / Cotîrlea Denisa Adriana -- Strategic tools and methods for promoting cultural tourism / Zoltán Bujdosó [and 3 others] -- Failure-avoidance in the implementation of tourism and hospitality strategies / Reza Aboutalebi -- The roles of information technology and knowledge management in global tourism / Kijpokin Kasemsap -- Delivering hospitality through franchising: the case of Monginis, India / Christo F. V. Fernandes, Babu George, Ajit Mishra -- Hotel spa and wellness services in Crete: a marketing analysis / Marios D. Sotiriadis -- A cross-cultural comparison of Generation Y attitudes to nature, wellbeing and rural tourism / Melanie Smith, Gabriela Corina Slusariuc -- Sociocultural impacts of sport event tourism in Mexico: research needs and opportunities / Carlos Monterrubio -- Communicating responsibly with the global tourist / Catalina Mueller (Brindusoiu) -- The application of monetary awards in tourist organizations: rent-a-car sectors in Buenos Aires, Argentina / Maximiliano E. Korstanje -- The role of the tourism and cultural policies since the end of convertibility: the case of Buenos Aires city / Mariana Gomez Schettini -- Tourism, terrorism, morality, and marketing: a study of the role of reciprocity in tourism marketing / Peter Tarlow. |
| ctrlnum | (CaBNVSL)gtp00564658 (OCoLC)934626612 |
| dewey-full | 338.47910688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.47910688 |
| dewey-search | 338.47910688 |
| dewey-sort | 3338.47910688 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2024-11-26T14:51:49Z |
| institution | BVB |
| isbn | 9781466697621 |
| language | English |
| oclc_num | 934626612 |
| open_access_boolean | |
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| physical | PDFs (326 pages) : illustrations. Also available in print. |
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| spelling | Strategic tools and methods for promoting hospitality and tourism services Alexandru-Mircea Nedelea, Maximiliano Korstanje, and Babu George, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2016] PDFs (326 pages) : illustrations. text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. The role of destination attributes in assessing/constructing the image of tourist destination / Olimpia Iuliana Ban -- Evaluating the image of tourist destinations: a theoretical and empirical approach / Ana Ispas, Cristinel Petrisor Constantin, Adina Nicoleta Candrea -- Cultural tourism and museum marketing: contributing to the development of Alba Iulia's Image / Cotîrlea Denisa Adriana -- Strategic tools and methods for promoting cultural tourism / Zoltán Bujdosó [and 3 others] -- Failure-avoidance in the implementation of tourism and hospitality strategies / Reza Aboutalebi -- The roles of information technology and knowledge management in global tourism / Kijpokin Kasemsap -- Delivering hospitality through franchising: the case of Monginis, India / Christo F. V. Fernandes, Babu George, Ajit Mishra -- Hotel spa and wellness services in Crete: a marketing analysis / Marios D. Sotiriadis -- A cross-cultural comparison of Generation Y attitudes to nature, wellbeing and rural tourism / Melanie Smith, Gabriela Corina Slusariuc -- Sociocultural impacts of sport event tourism in Mexico: research needs and opportunities / Carlos Monterrubio -- Communicating responsibly with the global tourist / Catalina Mueller (Brindusoiu) -- The application of monetary awards in tourist organizations: rent-a-car sectors in Buenos Aires, Argentina / Maximiliano E. Korstanje -- The role of the tourism and cultural policies since the end of convertibility: the case of Buenos Aires city / Mariana Gomez Schettini -- Tourism, terrorism, morality, and marketing: a study of the role of reciprocity in tourism marketing / Peter Tarlow. Restricted to subscribers or individual electronic text purchasers. "This book provides interdisciplinary perspectives in the areas of global tourism and hospitality, highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 01/13/2016). Tourism Marketing. Branding Cultural tourism Destination attributes Failure-avoidance Franchising Terrorism Tourist organizations George, Babu P., editor. Korstanje, Maximiliano, editor. Nedelea, Alexandru 1971- editor. IGI Global, publisher. (Original) (DLC)2015042008 Print version: 146669761X 9781466697614 (DLC) 2015042008 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9761-4 Volltext |
| spellingShingle | Strategic tools and methods for promoting hospitality and tourism services The role of destination attributes in assessing/constructing the image of tourist destination / Olimpia Iuliana Ban -- Evaluating the image of tourist destinations: a theoretical and empirical approach / Ana Ispas, Cristinel Petrisor Constantin, Adina Nicoleta Candrea -- Cultural tourism and museum marketing: contributing to the development of Alba Iulia's Image / Cotîrlea Denisa Adriana -- Strategic tools and methods for promoting cultural tourism / Zoltán Bujdosó [and 3 others] -- Failure-avoidance in the implementation of tourism and hospitality strategies / Reza Aboutalebi -- The roles of information technology and knowledge management in global tourism / Kijpokin Kasemsap -- Delivering hospitality through franchising: the case of Monginis, India / Christo F. V. Fernandes, Babu George, Ajit Mishra -- Hotel spa and wellness services in Crete: a marketing analysis / Marios D. Sotiriadis -- A cross-cultural comparison of Generation Y attitudes to nature, wellbeing and rural tourism / Melanie Smith, Gabriela Corina Slusariuc -- Sociocultural impacts of sport event tourism in Mexico: research needs and opportunities / Carlos Monterrubio -- Communicating responsibly with the global tourist / Catalina Mueller (Brindusoiu) -- The application of monetary awards in tourist organizations: rent-a-car sectors in Buenos Aires, Argentina / Maximiliano E. Korstanje -- The role of the tourism and cultural policies since the end of convertibility: the case of Buenos Aires city / Mariana Gomez Schettini -- Tourism, terrorism, morality, and marketing: a study of the role of reciprocity in tourism marketing / Peter Tarlow. Tourism Marketing. |
| title | Strategic tools and methods for promoting hospitality and tourism services |
| title_auth | Strategic tools and methods for promoting hospitality and tourism services |
| title_exact_search | Strategic tools and methods for promoting hospitality and tourism services |
| title_full | Strategic tools and methods for promoting hospitality and tourism services Alexandru-Mircea Nedelea, Maximiliano Korstanje, and Babu George, editors. |
| title_fullStr | Strategic tools and methods for promoting hospitality and tourism services Alexandru-Mircea Nedelea, Maximiliano Korstanje, and Babu George, editors. |
| title_full_unstemmed | Strategic tools and methods for promoting hospitality and tourism services Alexandru-Mircea Nedelea, Maximiliano Korstanje, and Babu George, editors. |
| title_short | Strategic tools and methods for promoting hospitality and tourism services |
| title_sort | strategic tools and methods for promoting hospitality and tourism services |
| topic | Tourism Marketing. |
| topic_facet | Tourism Marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9761-4 |
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