Emerging innovative marketing strategies in the tourism industry:
"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--Provided by pub...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :
IGI Global,
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--Provided by publisher. |
| Beschreibung: | PDFs (425 pages) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781466687004 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Emerging innovative marketing strategies in the tourism industry |c Nilanjan Ray, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : |b IGI Global, |c [2015] | |
| 300 | |a PDFs (425 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The impact of consumer search behavior on search advertising in the hotel industry / Qiang Lu, Yupin Yang, Shahriar Akter -- CRM in tourism: customer relationship management (CRM) / Roya Rahimi, Vipin K. Nadda, Hui Wang -- Advent of information technology in the world of tourism / Vishak Ramesh Iyer, Nilanjan Dey, Sayan Chakraborty -- Sustainable tourism marketing strategy: competitive advantage of destination / Alzbeta Királová -- The augmented reality marketing: a merger of marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel industry in Ghana / George K Amoako, Felicia De Heer, Rebecca Baah-Ofori -- Smart technologies: augmented reality applications in tourism marketing / Evrim Çeltek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A comparative study of an innovative marketing strategies adopted by Mahindra Holidays and Resorts (India) Ltd. (MHRIL) and Sterling Holidays Resorts (India) Ltd. (SHRIL) / Jayrajsinh Jadeja, Kedar Shukla -- The role of marketing strategies in the tourism industry / Kijpokin Kasemsap -- Tourism marketing in developing countries / Nermeen Atef Ahmed Hegazy -- Experiential tourist products: the role of servicescape / Sonia Ferrari -- Tourism motivational factors in Bhutan: an empirical study / Nilanjan Ray -- | |
| 505 | 8 | |a A bird's eye view on leisure services / P. N. Raghunathan -- Regional sustainable development: cultural tourism in the southern Jalisco, México / José G. Vargas-Hernández -- Tourist inflow in a temple city: a study of cultural tourism in Bishnupur, India / Atanu Sengupta, Anirban Hazra -- How can a regional theme park survive in China?: studying strategies used by Wuhu Fantawild Dreamland / Jing (Bill) Xu [and 3 others] -- Giving brand image to a nation: a proposed framework / Bintang Handayani, Basri Rashid -- Role of tourism industry in employment generation: a case study of Nagaland / Thangasamy Esakki. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 08/22/2015). | ||
| 650 | 0 | |a Tourism |x Marketing. | |
| 653 | |a Consumer search behavior | ||
| 653 | |a Customer relationship management | ||
| 653 | |a Employment generation | ||
| 653 | |a Experiential tourist products | ||
| 653 | |a Leisure services | ||
| 653 | |a National brand images | ||
| 653 | |a Smart technologies | ||
| 700 | 1 | |a Ray, Nilanjan |d 1984- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| author_facet | Ray, Nilanjan 1984- |
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| bvnumber | localFWS |
| callnumber-first | G - Geography, Anthropology, Recreation |
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| callnumber-raw | G155.A1 E42853 2015e |
| callnumber-search | G155.A1 E42853 2015e |
| callnumber-sort | G 3155 A1 E42853 42015E |
| callnumber-subject | G - General Geography |
| collection | ZDB-98-IGB |
| contents | The impact of consumer search behavior on search advertising in the hotel industry / Qiang Lu, Yupin Yang, Shahriar Akter -- CRM in tourism: customer relationship management (CRM) / Roya Rahimi, Vipin K. Nadda, Hui Wang -- Advent of information technology in the world of tourism / Vishak Ramesh Iyer, Nilanjan Dey, Sayan Chakraborty -- Sustainable tourism marketing strategy: competitive advantage of destination / Alzbeta Királová -- The augmented reality marketing: a merger of marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel industry in Ghana / George K Amoako, Felicia De Heer, Rebecca Baah-Ofori -- Smart technologies: augmented reality applications in tourism marketing / Evrim Çeltek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A comparative study of an innovative marketing strategies adopted by Mahindra Holidays and Resorts (India) Ltd. (MHRIL) and Sterling Holidays Resorts (India) Ltd. (SHRIL) / Jayrajsinh Jadeja, Kedar Shukla -- The role of marketing strategies in the tourism industry / Kijpokin Kasemsap -- Tourism marketing in developing countries / Nermeen Atef Ahmed Hegazy -- Experiential tourist products: the role of servicescape / Sonia Ferrari -- Tourism motivational factors in Bhutan: an empirical study / Nilanjan Ray -- A bird's eye view on leisure services / P. N. Raghunathan -- Regional sustainable development: cultural tourism in the southern Jalisco, México / José G. Vargas-Hernández -- Tourist inflow in a temple city: a study of cultural tourism in Bishnupur, India / Atanu Sengupta, Anirban Hazra -- How can a regional theme park survive in China?: studying strategies used by Wuhu Fantawild Dreamland / Jing (Bill) Xu [and 3 others] -- Giving brand image to a nation: a proposed framework / Bintang Handayani, Basri Rashid -- Role of tourism industry in employment generation: a case study of Nagaland / Thangasamy Esakki. |
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| dewey-full | 910.68/8 |
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| dewey-ones | 910 - Geography and travel |
| dewey-raw | 910.68/8 |
| dewey-search | 910.68/8 |
| dewey-sort | 3910.68 18 |
| dewey-tens | 910 - Geography and travel |
| discipline | Geographie |
| format | Electronic eBook |
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| language | English |
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| physical | PDFs (425 pages) : illustrations. Also available in print. |
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| spelling | Emerging innovative marketing strategies in the tourism industry Nilanjan Ray, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2015] PDFs (425 pages) : illustrations. text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. The impact of consumer search behavior on search advertising in the hotel industry / Qiang Lu, Yupin Yang, Shahriar Akter -- CRM in tourism: customer relationship management (CRM) / Roya Rahimi, Vipin K. Nadda, Hui Wang -- Advent of information technology in the world of tourism / Vishak Ramesh Iyer, Nilanjan Dey, Sayan Chakraborty -- Sustainable tourism marketing strategy: competitive advantage of destination / Alzbeta Királová -- The augmented reality marketing: a merger of marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel industry in Ghana / George K Amoako, Felicia De Heer, Rebecca Baah-Ofori -- Smart technologies: augmented reality applications in tourism marketing / Evrim Çeltek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A comparative study of an innovative marketing strategies adopted by Mahindra Holidays and Resorts (India) Ltd. (MHRIL) and Sterling Holidays Resorts (India) Ltd. (SHRIL) / Jayrajsinh Jadeja, Kedar Shukla -- The role of marketing strategies in the tourism industry / Kijpokin Kasemsap -- Tourism marketing in developing countries / Nermeen Atef Ahmed Hegazy -- Experiential tourist products: the role of servicescape / Sonia Ferrari -- Tourism motivational factors in Bhutan: an empirical study / Nilanjan Ray -- A bird's eye view on leisure services / P. N. Raghunathan -- Regional sustainable development: cultural tourism in the southern Jalisco, México / José G. Vargas-Hernández -- Tourist inflow in a temple city: a study of cultural tourism in Bishnupur, India / Atanu Sengupta, Anirban Hazra -- How can a regional theme park survive in China?: studying strategies used by Wuhu Fantawild Dreamland / Jing (Bill) Xu [and 3 others] -- Giving brand image to a nation: a proposed framework / Bintang Handayani, Basri Rashid -- Role of tourism industry in employment generation: a case study of Nagaland / Thangasamy Esakki. Restricted to subscribers or individual electronic text purchasers. "This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 08/22/2015). Tourism Marketing. Consumer search behavior Customer relationship management Employment generation Experiential tourist products Leisure services National brand images Smart technologies Ray, Nilanjan 1984- editor. IGI Global, publisher. (Original) (DLC)2015015133 Print version: 1466686995 9781466686991 (DLC) 2015015133 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8699-1 Volltext |
| spellingShingle | Emerging innovative marketing strategies in the tourism industry The impact of consumer search behavior on search advertising in the hotel industry / Qiang Lu, Yupin Yang, Shahriar Akter -- CRM in tourism: customer relationship management (CRM) / Roya Rahimi, Vipin K. Nadda, Hui Wang -- Advent of information technology in the world of tourism / Vishak Ramesh Iyer, Nilanjan Dey, Sayan Chakraborty -- Sustainable tourism marketing strategy: competitive advantage of destination / Alzbeta Királová -- The augmented reality marketing: a merger of marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel industry in Ghana / George K Amoako, Felicia De Heer, Rebecca Baah-Ofori -- Smart technologies: augmented reality applications in tourism marketing / Evrim Çeltek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A comparative study of an innovative marketing strategies adopted by Mahindra Holidays and Resorts (India) Ltd. (MHRIL) and Sterling Holidays Resorts (India) Ltd. (SHRIL) / Jayrajsinh Jadeja, Kedar Shukla -- The role of marketing strategies in the tourism industry / Kijpokin Kasemsap -- Tourism marketing in developing countries / Nermeen Atef Ahmed Hegazy -- Experiential tourist products: the role of servicescape / Sonia Ferrari -- Tourism motivational factors in Bhutan: an empirical study / Nilanjan Ray -- A bird's eye view on leisure services / P. N. Raghunathan -- Regional sustainable development: cultural tourism in the southern Jalisco, México / José G. Vargas-Hernández -- Tourist inflow in a temple city: a study of cultural tourism in Bishnupur, India / Atanu Sengupta, Anirban Hazra -- How can a regional theme park survive in China?: studying strategies used by Wuhu Fantawild Dreamland / Jing (Bill) Xu [and 3 others] -- Giving brand image to a nation: a proposed framework / Bintang Handayani, Basri Rashid -- Role of tourism industry in employment generation: a case study of Nagaland / Thangasamy Esakki. Tourism Marketing. |
| title | Emerging innovative marketing strategies in the tourism industry |
| title_auth | Emerging innovative marketing strategies in the tourism industry |
| title_exact_search | Emerging innovative marketing strategies in the tourism industry |
| title_full | Emerging innovative marketing strategies in the tourism industry Nilanjan Ray, editor. |
| title_fullStr | Emerging innovative marketing strategies in the tourism industry Nilanjan Ray, editor. |
| title_full_unstemmed | Emerging innovative marketing strategies in the tourism industry Nilanjan Ray, editor. |
| title_short | Emerging innovative marketing strategies in the tourism industry |
| title_sort | emerging innovative marketing strategies in the tourism industry |
| topic | Tourism Marketing. |
| topic_facet | Tourism Marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8699-1 |
| work_keys_str_mv | AT raynilanjan emerginginnovativemarketingstrategiesinthetourismindustry AT igiglobal emerginginnovativemarketingstrategiesinthetourismindustry |