Maximizing commerce and marketing strategies through micro-blogging:
"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher.
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :
IGI Global,
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher. |
| Beschreibung: | PDFs (380 pages) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781466684096 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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|---|---|---|---|
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| 245 | 0 | 0 | |a Maximizing commerce and marketing strategies through micro-blogging |c Janée N. Burkhalter and Natalie T. Wood, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : |b IGI Global, |c [2015] | |
| 300 | |a PDFs (380 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate communicative engagement in micro-blogging: cross-cultural analysis of Weibo and Twitter / Bela Florenthal, Mike Chen-Ho Chao -- The role of micro-blogging in responding to corporate controversy / Megan Lambert, Stephanie Vie -- Engaging consumers via Twitter: three successful communicative strategies / Veronica Ravaglia, Eleonora Brivio, Guendalina Graffigna -- Tweeting for service: Twitter as a communication channel for customer service / Ilaria Dalla Pozza, Natalie T. Wood, Janée N. Burkhalter -- Customer service on Twitter: company-customer expectations and service configurations / Alexa K. Fox, Scott Cowley -- Tourism services, micro-blogging, and customer feedback: a tourism provider perspective / Marios D. Sotiriadis, Cina Van Zyl -- Whom to trust for financial advice?: the quality of stock recommendations on Twitter / Simon Pickert, Philipp Sandner -- Legal implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A. Tryce -- Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J Petty, Laxmikant Manroop, Sara Linton -- Perceptions of risks of non-advertising uses of micro-blogging within small to medium enterprises / Soureh Latif Shabgahi, Andrew Cox -- Twitter data acquisition and analysis: methodology and best practice / Stephen Dann -- Micro-blogging as generator of market insights and competitive intelligence / Elisa Arrigo -- Benchmarking micro-blog performance: Twitter content classification framework / Stephen Dann. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 06/27/2015). | ||
| 650 | 0 | |a Blogs. | |
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Marketing |x Management. | |
| 653 | |a Corporate controversy | ||
| 653 | |a Customer engagement | ||
| 653 | |a Customer service techniques | ||
| 653 | |a Data acquisition and analysis | ||
| 653 | |a Human resource management | ||
| 653 | |a Investment advice | ||
| 653 | |a Performance benchmarking | ||
| 653 | |a Tourism services | ||
| 700 | 1 | |a Burkhalter, Janee N. |d 1979- |e editor. | |
| 700 | 1 | |a Wood, Natalie T. |d 1970- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2015008254 | |
| 776 | 0 | 8 | |i Print version: |z 1466684089 |z 9781466684089 |w (DLC) 2015008254 |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00123128 |
|---|---|
| _version_ | 1816797076163395584 |
| adam_text | |
| any_adam_object | |
| author2 | Burkhalter, Janee N. 1979- Wood, Natalie T. 1970- |
| author2_role | edt edt |
| author2_variant | j n b jn jnb n t w nt ntw |
| author_facet | Burkhalter, Janee N. 1979- Wood, Natalie T. 1970- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 .M36759 2015e |
| callnumber-search | HF5415.13 .M36759 2015e |
| callnumber-sort | HF 45415.13 M36759 42015E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate communicative engagement in micro-blogging: cross-cultural analysis of Weibo and Twitter / Bela Florenthal, Mike Chen-Ho Chao -- The role of micro-blogging in responding to corporate controversy / Megan Lambert, Stephanie Vie -- Engaging consumers via Twitter: three successful communicative strategies / Veronica Ravaglia, Eleonora Brivio, Guendalina Graffigna -- Tweeting for service: Twitter as a communication channel for customer service / Ilaria Dalla Pozza, Natalie T. Wood, Janée N. Burkhalter -- Customer service on Twitter: company-customer expectations and service configurations / Alexa K. Fox, Scott Cowley -- Tourism services, micro-blogging, and customer feedback: a tourism provider perspective / Marios D. Sotiriadis, Cina Van Zyl -- Whom to trust for financial advice?: the quality of stock recommendations on Twitter / Simon Pickert, Philipp Sandner -- Legal implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A. Tryce -- Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J Petty, Laxmikant Manroop, Sara Linton -- Perceptions of risks of non-advertising uses of micro-blogging within small to medium enterprises / Soureh Latif Shabgahi, Andrew Cox -- Twitter data acquisition and analysis: methodology and best practice / Stephen Dann -- Micro-blogging as generator of market insights and competitive intelligence / Elisa Arrigo -- Benchmarking micro-blog performance: Twitter content classification framework / Stephen Dann. |
| ctrlnum | (CaBNVSL)gtp00563123 (OCoLC)912277287 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-11-26T14:51:49Z |
| institution | BVB |
| isbn | 9781466684096 |
| language | English |
| oclc_num | 912277287 |
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| spelling | Maximizing commerce and marketing strategies through micro-blogging Janée N. Burkhalter and Natalie T. Wood, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2015] PDFs (380 pages) : illustrations. text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate communicative engagement in micro-blogging: cross-cultural analysis of Weibo and Twitter / Bela Florenthal, Mike Chen-Ho Chao -- The role of micro-blogging in responding to corporate controversy / Megan Lambert, Stephanie Vie -- Engaging consumers via Twitter: three successful communicative strategies / Veronica Ravaglia, Eleonora Brivio, Guendalina Graffigna -- Tweeting for service: Twitter as a communication channel for customer service / Ilaria Dalla Pozza, Natalie T. Wood, Janée N. Burkhalter -- Customer service on Twitter: company-customer expectations and service configurations / Alexa K. Fox, Scott Cowley -- Tourism services, micro-blogging, and customer feedback: a tourism provider perspective / Marios D. Sotiriadis, Cina Van Zyl -- Whom to trust for financial advice?: the quality of stock recommendations on Twitter / Simon Pickert, Philipp Sandner -- Legal implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A. Tryce -- Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J Petty, Laxmikant Manroop, Sara Linton -- Perceptions of risks of non-advertising uses of micro-blogging within small to medium enterprises / Soureh Latif Shabgahi, Andrew Cox -- Twitter data acquisition and analysis: methodology and best practice / Stephen Dann -- Micro-blogging as generator of market insights and competitive intelligence / Elisa Arrigo -- Benchmarking micro-blog performance: Twitter content classification framework / Stephen Dann. Restricted to subscribers or individual electronic text purchasers. "This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 06/27/2015). Blogs. Business planning. Marketing Management. Corporate controversy Customer engagement Customer service techniques Data acquisition and analysis Human resource management Investment advice Performance benchmarking Tourism services Burkhalter, Janee N. 1979- editor. Wood, Natalie T. 1970- editor. IGI Global, publisher. (Original) (DLC)2015008254 Print version: 1466684089 9781466684089 (DLC) 2015008254 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8408-9 Volltext |
| spellingShingle | Maximizing commerce and marketing strategies through micro-blogging Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate communicative engagement in micro-blogging: cross-cultural analysis of Weibo and Twitter / Bela Florenthal, Mike Chen-Ho Chao -- The role of micro-blogging in responding to corporate controversy / Megan Lambert, Stephanie Vie -- Engaging consumers via Twitter: three successful communicative strategies / Veronica Ravaglia, Eleonora Brivio, Guendalina Graffigna -- Tweeting for service: Twitter as a communication channel for customer service / Ilaria Dalla Pozza, Natalie T. Wood, Janée N. Burkhalter -- Customer service on Twitter: company-customer expectations and service configurations / Alexa K. Fox, Scott Cowley -- Tourism services, micro-blogging, and customer feedback: a tourism provider perspective / Marios D. Sotiriadis, Cina Van Zyl -- Whom to trust for financial advice?: the quality of stock recommendations on Twitter / Simon Pickert, Philipp Sandner -- Legal implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A. Tryce -- Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J Petty, Laxmikant Manroop, Sara Linton -- Perceptions of risks of non-advertising uses of micro-blogging within small to medium enterprises / Soureh Latif Shabgahi, Andrew Cox -- Twitter data acquisition and analysis: methodology and best practice / Stephen Dann -- Micro-blogging as generator of market insights and competitive intelligence / Elisa Arrigo -- Benchmarking micro-blog performance: Twitter content classification framework / Stephen Dann. Blogs. Business planning. Marketing Management. |
| title | Maximizing commerce and marketing strategies through micro-blogging |
| title_auth | Maximizing commerce and marketing strategies through micro-blogging |
| title_exact_search | Maximizing commerce and marketing strategies through micro-blogging |
| title_full | Maximizing commerce and marketing strategies through micro-blogging Janée N. Burkhalter and Natalie T. Wood, editors. |
| title_fullStr | Maximizing commerce and marketing strategies through micro-blogging Janée N. Burkhalter and Natalie T. Wood, editors. |
| title_full_unstemmed | Maximizing commerce and marketing strategies through micro-blogging Janée N. Burkhalter and Natalie T. Wood, editors. |
| title_short | Maximizing commerce and marketing strategies through micro-blogging |
| title_sort | maximizing commerce and marketing strategies through micro blogging |
| topic | Blogs. Business planning. Marketing Management. |
| topic_facet | Blogs. Business planning. Marketing Management. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8408-9 |
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