Analyzing the cultural diversity of consumers in the global marketplace:
"This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"--Provided by publisher.
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :
IGI Global,
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"--Provided by publisher. |
| Beschreibung: | PDFs (403 pages) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781466682634 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Analyzing the cultural diversity of consumers in the global marketplace |c Juan Miguel Alcántara-Pilar, Salvador del Barrio-García, Esmeralda Crespo-Almendros, and Lucia Porcu, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : |b IGI Global, |c [2015] | |
| 300 | |a PDFs (403 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Effect of globalization on multicultural consumer behavior / Lalita A. Manrai, Ajay K. Manrai, Tarek T. Mady -- The globalisation of the media: towards cultural homogeneity? / Shefali Virkar -- The roles of cross-cultural perspectives in global marketing / Kijpokin Kasemsap -- Teenagers' socio and cultural values: relation with entrepreneurship / Georg Dutschke [and 4 others] -- The globalization of the art market: a cross-cultural perspective where local features meet global circuits / Federica Codignola -- A framework of brand strategy and the "glocalization" approach: the case of Indonesia / Arnold Japutra, Bang Nguyen, T. C. Melewar -- The formation of usage intention of electric cars: a comparative study of Denmark, Belgium, and Italy / Camilla Barbarossa [and 4 others] -- A cross-national effect of ethnocentrism on purchase intention / Nadia Jiménez, Sonia San-Martín -- Adoption of biomass heating systems: cross-market segmentation of the European Region / Inmaculada García-Maroto, Francisco Muñoz-Leiva -- Cultural perspectives on advertising perceptions and brand trustworthiness / Annie Danbury [and 3 others] -- A review of psycho- vs. socio-linguistics theories: an application to marketing research / Juan Miguel Alcántara-Pilar [and 3 others] -- Cultural frame switching: marketing implications / Jaime Noriega -- Codeswitching: an alternative approach to traditional communication methods for reaching multilinguals in the global marketplace / Melissa M. Bishop, Mark Peterson -- Foreign language display in advertising from a psycholinguistic and sociolinguistic perspective: a review and research agenda / Jos Hornikx, Frank van Meurs -- The moderating role of language on perceived risk and information-processing online / Juan Miguel Alcántara-Pilar [and 3 others]. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 06/27/2015). | ||
| 650 | 0 | |a Consumer behavior |v Cross-cultural studies. | |
| 650 | 0 | |a Consumers |v Cross-cultural studies. | |
| 650 | 0 | |a Marketing |v Cross-cultural studies. | |
| 653 | |a Advertising | ||
| 653 | |a Cross-cultural marketing | ||
| 653 | |a Cultural identity | ||
| 653 | |a Cultural values | ||
| 653 | |a Ethnocentrism | ||
| 653 | |a Globalization | ||
| 653 | |a Marketing strategies | ||
| 700 | 1 | |a Alcantara-Pilar, Juan Miguel |d 1975- |e editor. | |
| 700 | 1 | |a Barrio-García, Salvador del, |e editor. | |
| 700 | 1 | |a Crespo-Almendros, Esmeralda, |e editor. | |
| 700 | 1 | |a Porcu, Lucia, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
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| author2_role | edt edt edt edt |
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| author_facet | Alcantara-Pilar, Juan Miguel 1975- Barrio-García, Salvador del Crespo-Almendros, Esmeralda Porcu, Lucia |
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| contents | Effect of globalization on multicultural consumer behavior / Lalita A. Manrai, Ajay K. Manrai, Tarek T. Mady -- The globalisation of the media: towards cultural homogeneity? / Shefali Virkar -- The roles of cross-cultural perspectives in global marketing / Kijpokin Kasemsap -- Teenagers' socio and cultural values: relation with entrepreneurship / Georg Dutschke [and 4 others] -- The globalization of the art market: a cross-cultural perspective where local features meet global circuits / Federica Codignola -- A framework of brand strategy and the "glocalization" approach: the case of Indonesia / Arnold Japutra, Bang Nguyen, T. C. Melewar -- The formation of usage intention of electric cars: a comparative study of Denmark, Belgium, and Italy / Camilla Barbarossa [and 4 others] -- A cross-national effect of ethnocentrism on purchase intention / Nadia Jiménez, Sonia San-Martín -- Adoption of biomass heating systems: cross-market segmentation of the European Region / Inmaculada García-Maroto, Francisco Muñoz-Leiva -- Cultural perspectives on advertising perceptions and brand trustworthiness / Annie Danbury [and 3 others] -- A review of psycho- vs. socio-linguistics theories: an application to marketing research / Juan Miguel Alcántara-Pilar [and 3 others] -- Cultural frame switching: marketing implications / Jaime Noriega -- Codeswitching: an alternative approach to traditional communication methods for reaching multilinguals in the global marketplace / Melissa M. Bishop, Mark Peterson -- Foreign language display in advertising from a psycholinguistic and sociolinguistic perspective: a review and research agenda / Jos Hornikx, Frank van Meurs -- The moderating role of language on perceived risk and information-processing online / Juan Miguel Alcántara-Pilar [and 3 others]. |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/34089 |
| dewey-sort | 3658.8 534089 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-11-26T14:51:49Z |
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| spelling | Analyzing the cultural diversity of consumers in the global marketplace Juan Miguel Alcántara-Pilar, Salvador del Barrio-García, Esmeralda Crespo-Almendros, and Lucia Porcu, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2015] PDFs (403 pages) : illustrations. text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Effect of globalization on multicultural consumer behavior / Lalita A. Manrai, Ajay K. Manrai, Tarek T. Mady -- The globalisation of the media: towards cultural homogeneity? / Shefali Virkar -- The roles of cross-cultural perspectives in global marketing / Kijpokin Kasemsap -- Teenagers' socio and cultural values: relation with entrepreneurship / Georg Dutschke [and 4 others] -- The globalization of the art market: a cross-cultural perspective where local features meet global circuits / Federica Codignola -- A framework of brand strategy and the "glocalization" approach: the case of Indonesia / Arnold Japutra, Bang Nguyen, T. C. Melewar -- The formation of usage intention of electric cars: a comparative study of Denmark, Belgium, and Italy / Camilla Barbarossa [and 4 others] -- A cross-national effect of ethnocentrism on purchase intention / Nadia Jiménez, Sonia San-Martín -- Adoption of biomass heating systems: cross-market segmentation of the European Region / Inmaculada García-Maroto, Francisco Muñoz-Leiva -- Cultural perspectives on advertising perceptions and brand trustworthiness / Annie Danbury [and 3 others] -- A review of psycho- vs. socio-linguistics theories: an application to marketing research / Juan Miguel Alcántara-Pilar [and 3 others] -- Cultural frame switching: marketing implications / Jaime Noriega -- Codeswitching: an alternative approach to traditional communication methods for reaching multilinguals in the global marketplace / Melissa M. Bishop, Mark Peterson -- Foreign language display in advertising from a psycholinguistic and sociolinguistic perspective: a review and research agenda / Jos Hornikx, Frank van Meurs -- The moderating role of language on perceived risk and information-processing online / Juan Miguel Alcántara-Pilar [and 3 others]. Restricted to subscribers or individual electronic text purchasers. "This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 06/27/2015). Consumer behavior Cross-cultural studies. Consumers Cross-cultural studies. Marketing Cross-cultural studies. Advertising Cross-cultural marketing Cultural identity Cultural values Ethnocentrism Globalization Marketing strategies Alcantara-Pilar, Juan Miguel 1975- editor. Barrio-García, Salvador del, editor. Crespo-Almendros, Esmeralda, editor. Porcu, Lucia, editor. IGI Global, publisher. (Original) (DLC)2015003852 Print version: 1466682620 9781466682627 (DLC) 2015003852 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8262-7 Volltext |
| spellingShingle | Analyzing the cultural diversity of consumers in the global marketplace Effect of globalization on multicultural consumer behavior / Lalita A. Manrai, Ajay K. Manrai, Tarek T. Mady -- The globalisation of the media: towards cultural homogeneity? / Shefali Virkar -- The roles of cross-cultural perspectives in global marketing / Kijpokin Kasemsap -- Teenagers' socio and cultural values: relation with entrepreneurship / Georg Dutschke [and 4 others] -- The globalization of the art market: a cross-cultural perspective where local features meet global circuits / Federica Codignola -- A framework of brand strategy and the "glocalization" approach: the case of Indonesia / Arnold Japutra, Bang Nguyen, T. C. Melewar -- The formation of usage intention of electric cars: a comparative study of Denmark, Belgium, and Italy / Camilla Barbarossa [and 4 others] -- A cross-national effect of ethnocentrism on purchase intention / Nadia Jiménez, Sonia San-Martín -- Adoption of biomass heating systems: cross-market segmentation of the European Region / Inmaculada García-Maroto, Francisco Muñoz-Leiva -- Cultural perspectives on advertising perceptions and brand trustworthiness / Annie Danbury [and 3 others] -- A review of psycho- vs. socio-linguistics theories: an application to marketing research / Juan Miguel Alcántara-Pilar [and 3 others] -- Cultural frame switching: marketing implications / Jaime Noriega -- Codeswitching: an alternative approach to traditional communication methods for reaching multilinguals in the global marketplace / Melissa M. Bishop, Mark Peterson -- Foreign language display in advertising from a psycholinguistic and sociolinguistic perspective: a review and research agenda / Jos Hornikx, Frank van Meurs -- The moderating role of language on perceived risk and information-processing online / Juan Miguel Alcántara-Pilar [and 3 others]. Consumer behavior Cross-cultural studies. Consumers Cross-cultural studies. Marketing Cross-cultural studies. |
| title | Analyzing the cultural diversity of consumers in the global marketplace |
| title_auth | Analyzing the cultural diversity of consumers in the global marketplace |
| title_exact_search | Analyzing the cultural diversity of consumers in the global marketplace |
| title_full | Analyzing the cultural diversity of consumers in the global marketplace Juan Miguel Alcántara-Pilar, Salvador del Barrio-García, Esmeralda Crespo-Almendros, and Lucia Porcu, editors. |
| title_fullStr | Analyzing the cultural diversity of consumers in the global marketplace Juan Miguel Alcántara-Pilar, Salvador del Barrio-García, Esmeralda Crespo-Almendros, and Lucia Porcu, editors. |
| title_full_unstemmed | Analyzing the cultural diversity of consumers in the global marketplace Juan Miguel Alcántara-Pilar, Salvador del Barrio-García, Esmeralda Crespo-Almendros, and Lucia Porcu, editors. |
| title_short | Analyzing the cultural diversity of consumers in the global marketplace |
| title_sort | analyzing the cultural diversity of consumers in the global marketplace |
| topic | Consumer behavior Cross-cultural studies. Consumers Cross-cultural studies. Marketing Cross-cultural studies. |
| topic_facet | Consumer behavior Cross-cultural studies. Consumers Cross-cultural studies. Marketing Cross-cultural studies. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8262-7 |
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