Handbook of research on effective advertising strategies in the social media age:
"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher.
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :
IGI Global,
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher. |
| Beschreibung: | PDFs (509 pages) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781466681262 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00120044 | ||
| 003 | IGIG | ||
| 005 | 20150520112858.0 | ||
| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 150516s2015 paua fob 001 0 eng d | ||
| 010 | |z 2014050228 | ||
| 020 | |a 9781466681262 |q electronic | ||
| 020 | |z 9781466681255 |q print | ||
| 024 | 7 | |a 10.4018/978-1-4666-8125-5 |2 doi | |
| 035 | |a (CaBNVSL)gtp00562803 | ||
| 035 | |a (OCoLC)909616707 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF6146.I58 |b H365 2015e | |
| 082 | 7 | |a 659.14/4 |2 23 | |
| 245 | 0 | 0 | |a Handbook of research on effective advertising strategies in the social media age |c Nurdan Öncel Taşkıran and Recep Yilmaz, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : |b IGI Global, |c [2015] | |
| 300 | |a PDFs (509 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel Taskiran -- Gamification and social media as tools for tourism promotion / Magdalena Kachniewska -- Social media as an advertisement tool: strategical need of being more experiential / Füsun Topsümer, Dincer Yarkin -- Advertising in games: advergaming applications in the tourism industry / Evrim Celtek -- The organizational structure of advertising agencies and new directions / Pinar Altiok Gürel, Talat Firlar, Nursen Firlar -- On-line media planning and on-line media common measurement currencies / Bilgen Basal -- Augmented reality advertisements in tourism marketing / Evrim Celtek -- The strategic planning process of social media advertising in the context of integrated marketing communication / Füsun Topsümer, Dincer Yarkin -- Advertising in the world of social media-based brand communities / Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard -- The role of social media in international advertising / Kijpokin Kasemsap -- Corporate advertising at the age of social media / Ercan Aktan, Mehmet Nejat Ozupek -- Identity is what we sell / Anette Horn, Peter Horn -- Effective, privacy-first display advertising: ambient intelligence for online ambient environments / Ratko Orlandic -- The role of the mass media on shaping the public opinion about the enlargement of the European Union / Ebru Nergiz -- Turkish healthcare industry promotional practices and digital era / Bilgen Basal -- The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along / Shu-Chuan Chu, Yeuseung Kim -- Employing a mixed method to explore mobile social media users' big data privacy concerns / Kenneth C. C. Yang, Yowei Kang -- Advertising ethics in the social media age / Tanses Yasemin Gülsoy -- Dynamic narrative alignment: rhetoric in community-driven social media management / Sophie Wrobel, John Kellden -- Subliminal advertising and its ethical dimensions in the social media age / Meral Elci, Arzu Sert -- Digital advertising practices and its impacts on students: an application in the public and private universities in Turkey / Ibrahim Kircova, Dilaysu Cinar -- The use of myths as an advertisement strategy at the age of social media / Ugur Kilinc -- Does social media marketing improve business performance? / Tanses Yasemin Gülsoy. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 05/16/2015). | ||
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media. | |
| 653 | |a Advertising agency | ||
| 653 | |a Augmented reality | ||
| 653 | |a New media | ||
| 653 | |a Social impacts | ||
| 653 | |a Social media age | ||
| 700 | 1 | |a Taşkıran, Nurdan Öncel |d 1960- |e editor. | |
| 700 | 1 | |a Yilmaz, Recep, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2014050228 | |
| 776 | 0 | 8 | |i Print version: |z 146668125X |z 9781466681255 |w (DLC) 2014050228 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8125-5 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00120044 |
|---|---|
| _version_ | 1816797076045955072 |
| adam_text | |
| any_adam_object | |
| author2 | Taşkıran, Nurdan Öncel 1960- Yilmaz, Recep |
| author2_role | edt edt |
| author2_variant | n ö t nö nöt r y ry |
| author_facet | Taşkıran, Nurdan Öncel 1960- Yilmaz, Recep |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.I58 H365 2015e |
| callnumber-search | HF6146.I58 H365 2015e |
| callnumber-sort | HF 46146 I58 H365 42015E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel Taskiran -- Gamification and social media as tools for tourism promotion / Magdalena Kachniewska -- Social media as an advertisement tool: strategical need of being more experiential / Füsun Topsümer, Dincer Yarkin -- Advertising in games: advergaming applications in the tourism industry / Evrim Celtek -- The organizational structure of advertising agencies and new directions / Pinar Altiok Gürel, Talat Firlar, Nursen Firlar -- On-line media planning and on-line media common measurement currencies / Bilgen Basal -- Augmented reality advertisements in tourism marketing / Evrim Celtek -- The strategic planning process of social media advertising in the context of integrated marketing communication / Füsun Topsümer, Dincer Yarkin -- Advertising in the world of social media-based brand communities / Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard -- The role of social media in international advertising / Kijpokin Kasemsap -- Corporate advertising at the age of social media / Ercan Aktan, Mehmet Nejat Ozupek -- Identity is what we sell / Anette Horn, Peter Horn -- Effective, privacy-first display advertising: ambient intelligence for online ambient environments / Ratko Orlandic -- The role of the mass media on shaping the public opinion about the enlargement of the European Union / Ebru Nergiz -- Turkish healthcare industry promotional practices and digital era / Bilgen Basal -- The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along / Shu-Chuan Chu, Yeuseung Kim -- Employing a mixed method to explore mobile social media users' big data privacy concerns / Kenneth C. C. Yang, Yowei Kang -- Advertising ethics in the social media age / Tanses Yasemin Gülsoy -- Dynamic narrative alignment: rhetoric in community-driven social media management / Sophie Wrobel, John Kellden -- Subliminal advertising and its ethical dimensions in the social media age / Meral Elci, Arzu Sert -- Digital advertising practices and its impacts on students: an application in the public and private universities in Turkey / Ibrahim Kircova, Dilaysu Cinar -- The use of myths as an advertisement strategy at the age of social media / Ugur Kilinc -- Does social media marketing improve business performance? / Tanses Yasemin Gülsoy. |
| ctrlnum | (CaBNVSL)gtp00562803 (OCoLC)909616707 |
| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04632nam a2200529 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00120044</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20150520112858.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn |||m|||a</controlfield><controlfield tag="008">150516s2015 paua fob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2014050228</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781466681262</subfield><subfield code="q">electronic</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781466681255</subfield><subfield code="q">print</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-4666-8125-5</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)gtp00562803</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)909616707</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF6146.I58</subfield><subfield code="b">H365 2015e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">659.14/4</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Handbook of research on effective advertising strategies in the social media age </subfield><subfield code="c">Nurdan Öncel Taşkıran and Recep Yilmaz, editors.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :</subfield><subfield code="b">IGI Global,</subfield><subfield code="c">[2015]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">PDFs (509 pages) :</subfield><subfield code="b">illustrations.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel Taskiran -- Gamification and social media as tools for tourism promotion / Magdalena Kachniewska -- Social media as an advertisement tool: strategical need of being more experiential / Füsun Topsümer, Dincer Yarkin -- Advertising in games: advergaming applications in the tourism industry / Evrim Celtek -- The organizational structure of advertising agencies and new directions / Pinar Altiok Gürel, Talat Firlar, Nursen Firlar -- On-line media planning and on-line media common measurement currencies / Bilgen Basal -- Augmented reality advertisements in tourism marketing / Evrim Celtek -- The strategic planning process of social media advertising in the context of integrated marketing communication / Füsun Topsümer, Dincer Yarkin -- Advertising in the world of social media-based brand communities / Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard -- The role of social media in international advertising / Kijpokin Kasemsap -- Corporate advertising at the age of social media / Ercan Aktan, Mehmet Nejat Ozupek -- Identity is what we sell / Anette Horn, Peter Horn -- Effective, privacy-first display advertising: ambient intelligence for online ambient environments / Ratko Orlandic -- The role of the mass media on shaping the public opinion about the enlargement of the European Union / Ebru Nergiz -- Turkish healthcare industry promotional practices and digital era / Bilgen Basal -- The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along / Shu-Chuan Chu, Yeuseung Kim -- Employing a mixed method to explore mobile social media users' big data privacy concerns / Kenneth C. C. Yang, Yowei Kang -- Advertising ethics in the social media age / Tanses Yasemin Gülsoy -- Dynamic narrative alignment: rhetoric in community-driven social media management / Sophie Wrobel, John Kellden -- Subliminal advertising and its ethical dimensions in the social media age / Meral Elci, Arzu Sert -- Digital advertising practices and its impacts on students: an application in the public and private universities in Turkey / Ibrahim Kircova, Dilaysu Cinar -- The use of myths as an advertisement strategy at the age of social media / Ugur Kilinc -- Does social media marketing improve business performance? / Tanses Yasemin Gülsoy.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 05/16/2015).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet advertising.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Social media.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Advertising agency</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Augmented reality</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">New media</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Social impacts</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Social media age</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Taşkıran, Nurdan Öncel</subfield><subfield code="d">1960-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Yilmaz, Recep,</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">(Original)</subfield><subfield code="w">(DLC)2014050228</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">146668125X</subfield><subfield code="z">9781466681255</subfield><subfield code="w">(DLC) 2014050228</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8125-5</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-98-IGB-00120044 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:51:49Z |
| institution | BVB |
| isbn | 9781466681262 |
| language | English |
| oclc_num | 909616707 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | PDFs (509 pages) : illustrations. Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Handbook of research on effective advertising strategies in the social media age Nurdan Öncel Taşkıran and Recep Yilmaz, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2015] PDFs (509 pages) : illustrations. text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel Taskiran -- Gamification and social media as tools for tourism promotion / Magdalena Kachniewska -- Social media as an advertisement tool: strategical need of being more experiential / Füsun Topsümer, Dincer Yarkin -- Advertising in games: advergaming applications in the tourism industry / Evrim Celtek -- The organizational structure of advertising agencies and new directions / Pinar Altiok Gürel, Talat Firlar, Nursen Firlar -- On-line media planning and on-line media common measurement currencies / Bilgen Basal -- Augmented reality advertisements in tourism marketing / Evrim Celtek -- The strategic planning process of social media advertising in the context of integrated marketing communication / Füsun Topsümer, Dincer Yarkin -- Advertising in the world of social media-based brand communities / Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard -- The role of social media in international advertising / Kijpokin Kasemsap -- Corporate advertising at the age of social media / Ercan Aktan, Mehmet Nejat Ozupek -- Identity is what we sell / Anette Horn, Peter Horn -- Effective, privacy-first display advertising: ambient intelligence for online ambient environments / Ratko Orlandic -- The role of the mass media on shaping the public opinion about the enlargement of the European Union / Ebru Nergiz -- Turkish healthcare industry promotional practices and digital era / Bilgen Basal -- The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along / Shu-Chuan Chu, Yeuseung Kim -- Employing a mixed method to explore mobile social media users' big data privacy concerns / Kenneth C. C. Yang, Yowei Kang -- Advertising ethics in the social media age / Tanses Yasemin Gülsoy -- Dynamic narrative alignment: rhetoric in community-driven social media management / Sophie Wrobel, John Kellden -- Subliminal advertising and its ethical dimensions in the social media age / Meral Elci, Arzu Sert -- Digital advertising practices and its impacts on students: an application in the public and private universities in Turkey / Ibrahim Kircova, Dilaysu Cinar -- The use of myths as an advertisement strategy at the age of social media / Ugur Kilinc -- Does social media marketing improve business performance? / Tanses Yasemin Gülsoy. Restricted to subscribers or individual electronic text purchasers. "This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 05/16/2015). Internet advertising. Internet marketing. Social media. Advertising agency Augmented reality New media Social impacts Social media age Taşkıran, Nurdan Öncel 1960- editor. Yilmaz, Recep, editor. IGI Global, publisher. (Original) (DLC)2014050228 Print version: 146668125X 9781466681255 (DLC) 2014050228 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8125-5 Volltext |
| spellingShingle | Handbook of research on effective advertising strategies in the social media age A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel Taskiran -- Gamification and social media as tools for tourism promotion / Magdalena Kachniewska -- Social media as an advertisement tool: strategical need of being more experiential / Füsun Topsümer, Dincer Yarkin -- Advertising in games: advergaming applications in the tourism industry / Evrim Celtek -- The organizational structure of advertising agencies and new directions / Pinar Altiok Gürel, Talat Firlar, Nursen Firlar -- On-line media planning and on-line media common measurement currencies / Bilgen Basal -- Augmented reality advertisements in tourism marketing / Evrim Celtek -- The strategic planning process of social media advertising in the context of integrated marketing communication / Füsun Topsümer, Dincer Yarkin -- Advertising in the world of social media-based brand communities / Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard -- The role of social media in international advertising / Kijpokin Kasemsap -- Corporate advertising at the age of social media / Ercan Aktan, Mehmet Nejat Ozupek -- Identity is what we sell / Anette Horn, Peter Horn -- Effective, privacy-first display advertising: ambient intelligence for online ambient environments / Ratko Orlandic -- The role of the mass media on shaping the public opinion about the enlargement of the European Union / Ebru Nergiz -- Turkish healthcare industry promotional practices and digital era / Bilgen Basal -- The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along / Shu-Chuan Chu, Yeuseung Kim -- Employing a mixed method to explore mobile social media users' big data privacy concerns / Kenneth C. C. Yang, Yowei Kang -- Advertising ethics in the social media age / Tanses Yasemin Gülsoy -- Dynamic narrative alignment: rhetoric in community-driven social media management / Sophie Wrobel, John Kellden -- Subliminal advertising and its ethical dimensions in the social media age / Meral Elci, Arzu Sert -- Digital advertising practices and its impacts on students: an application in the public and private universities in Turkey / Ibrahim Kircova, Dilaysu Cinar -- The use of myths as an advertisement strategy at the age of social media / Ugur Kilinc -- Does social media marketing improve business performance? / Tanses Yasemin Gülsoy. Internet advertising. Internet marketing. Social media. |
| title | Handbook of research on effective advertising strategies in the social media age |
| title_auth | Handbook of research on effective advertising strategies in the social media age |
| title_exact_search | Handbook of research on effective advertising strategies in the social media age |
| title_full | Handbook of research on effective advertising strategies in the social media age Nurdan Öncel Taşkıran and Recep Yilmaz, editors. |
| title_fullStr | Handbook of research on effective advertising strategies in the social media age Nurdan Öncel Taşkıran and Recep Yilmaz, editors. |
| title_full_unstemmed | Handbook of research on effective advertising strategies in the social media age Nurdan Öncel Taşkıran and Recep Yilmaz, editors. |
| title_short | Handbook of research on effective advertising strategies in the social media age |
| title_sort | handbook of research on effective advertising strategies in the social media age |
| topic | Internet advertising. Internet marketing. Social media. |
| topic_facet | Internet advertising. Internet marketing. Social media. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8125-5 |
| work_keys_str_mv | AT taskırannurdanoncel handbookofresearchoneffectiveadvertisingstrategiesinthesocialmediaage AT yilmazrecep handbookofresearchoneffectiveadvertisingstrategiesinthesocialmediaage AT igiglobal handbookofresearchoneffectiveadvertisingstrategiesinthesocialmediaage |