APA (7th ed.) Citation

Rajagopal & Castaño, R. (2015). Understanding consumer behavior and consumption experience. IGI Global.

Chicago Style (17th ed.) Citation

Rajagopal and Raquel Castaño. Understanding Consumer Behavior and Consumption Experience. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA): IGI Global, 2015.

MLA (9th ed.) Citation

Rajagopal and Raquel Castaño. Understanding Consumer Behavior and Consumption Experience. IGI Global, 2015.

Warning: These citations may not always be 100% accurate.