Understanding consumer behavior and consumption experience:
"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided b...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA)
IGI Global
[2015]
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher. |
| Physical Description: | PDFs (303 Seiten). Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781466675193 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
MARC
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| 024 | 7 | |a 10.4018/978-1-4666-7518-6 |2 doi | |
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| 100 | 0 | |a Rajagopal, |d 1957- |e author. | |
| 245 | 1 | 0 | |a Understanding consumer behavior and consumption experience |c by Rajagopal and Raquel Castaño. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) |b IGI Global |c [2015] | |
| 300 | |a PDFs (303 Seiten). | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Consumer perception: conscious and non-conscious processes -- Consumption experiences -- Consumer relationships with brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitude -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnicity and consumerism -- Consumer behavior in the e-marketplace -- Routes to market. | |
| 506 | 1 | |a Restricted to subscribers or individual electronic text purchasers. | |
| 520 | 3 | |a "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Description based on title screen (IGI Global, viewed 02/25/2015). | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Consumption (Economics) | |
| 653 | |a Brand relationships | ||
| 653 | |a Consumer emotions | ||
| 653 | |a Cross-cultural perceptions | ||
| 653 | |a Customer vulnerability | ||
| 653 | |a Multicultural marketing | ||
| 653 | |a Social media | ||
| 653 | |a Virtual markets | ||
| 700 | 1 | |a Castaño, Raquel |d 1962- |e author. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2014045047 | |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Record in the Search Index
| DE-BY-FWS_katkey | ZDB-98-IGB-00118342 |
|---|---|
| _version_ | 1826942590578065408 |
| adam_text | |
| any_adam_object | |
| author | Rajagopal, 1957- Castaño, Raquel 1962- |
| author_facet | Rajagopal, 1957- Castaño, Raquel 1962- |
| author_role | aut aut |
| author_sort | Rajagopal, 1957- |
| author_variant | r r c rc |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 .R353 2015e |
| callnumber-search | HF5415.32 .R353 2015e |
| callnumber-sort | HF 45415.32 R353 42015E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Consumer perception: conscious and non-conscious processes -- Consumption experiences -- Consumer relationships with brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitude -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnicity and consumerism -- Consumer behavior in the e-marketplace -- Routes to market. |
| ctrlnum | (CaBNVSL)gtp00561876 (OCoLC)904153685 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00118342 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:26Z |
| institution | BVB |
| isbn | 9781466675193 |
| language | English |
| oclc_num | 904153685 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | PDFs (303 Seiten). Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Rajagopal, 1957- author. Understanding consumer behavior and consumption experience by Rajagopal and Raquel Castaño. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) IGI Global [2015] PDFs (303 Seiten). text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references. Consumer perception: conscious and non-conscious processes -- Consumption experiences -- Consumer relationships with brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitude -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnicity and consumerism -- Consumer behavior in the e-marketplace -- Routes to market. Restricted to subscribers or individual electronic text purchasers. "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 02/25/2015). Consumer behavior. Consumption (Economics) Brand relationships Consumer emotions Cross-cultural perceptions Customer vulnerability Multicultural marketing Social media Virtual markets Castaño, Raquel 1962- author. IGI Global, publisher. (Original) (DLC)2014045047 Print version: 1466675187 9781466675186 (DLC) 2014045047 |
| spellingShingle | Rajagopal, 1957- Castaño, Raquel 1962- Understanding consumer behavior and consumption experience Consumer perception: conscious and non-conscious processes -- Consumption experiences -- Consumer relationships with brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitude -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnicity and consumerism -- Consumer behavior in the e-marketplace -- Routes to market. Consumer behavior. Consumption (Economics) |
| title | Understanding consumer behavior and consumption experience |
| title_auth | Understanding consumer behavior and consumption experience |
| title_exact_search | Understanding consumer behavior and consumption experience |
| title_full | Understanding consumer behavior and consumption experience by Rajagopal and Raquel Castaño. |
| title_fullStr | Understanding consumer behavior and consumption experience by Rajagopal and Raquel Castaño. |
| title_full_unstemmed | Understanding consumer behavior and consumption experience by Rajagopal and Raquel Castaño. |
| title_short | Understanding consumer behavior and consumption experience |
| title_sort | understanding consumer behavior and consumption experience |
| topic | Consumer behavior. Consumption (Economics) |
| topic_facet | Consumer behavior. Consumption (Economics) |
| work_keys_str_mv | AT rajagopal understandingconsumerbehaviorandconsumptionexperience AT castanoraquel understandingconsumerbehaviorandconsumptionexperience AT igiglobal understandingconsumerbehaviorandconsumptionexperience |