Cases on branding strategies and product development: successes and pitfalls
"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--Provided by publisher.
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :
IGI Global,
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--Provided by publisher. |
| Beschreibung: | PDFs (417 pages). Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781466673946 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Cases on branding strategies and product development |b successes and pitfalls |c Sarmistha Sarma and Sukhvinder Singh, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : |b IGI Global, |c [2015] | |
| 300 | |a PDFs (417 pages). | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in public and private telecommunication organization / Archana Krishnan -- The importance of supply chain management in positioning and creating brands of agro-based products / Aroop Mukherjee, Nitty Hirawaty Kamarulzaman -- Building and development of dairy "Dana" brand / Boris Milovic -- Simply food: the crossroads in front of a new-born food brand / Hakim A. Meshreki, Maha Mourad -- Branding and new product development: a case of Glemma / Dennis Damen, Miao Wang, Tim Wijnhoven -- Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City / Mukta Srivastava -- A case study on pitfalls in branding of Boroline / R. Padma, Pawan Sharma -- Managing brand portfolio in a crisis: the case of a pharmaceutical company in Egypt / Rafic Nadi, Ahmed Tolba -- Ariika bean bags: a successful brand capable of international expansion? / Rania Hussein, Hend Mostafa -- Semiotics of brand building: case of the Muthoot Group / Sudio Sudarsan -- Sensory branding: branding with senses / Surabhi Mukherjee Chakravarty. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 02/25/2015). | ||
| 650 | 0 | |a Brand choice |v Case studies. | |
| 650 | 0 | |a Brand name products |v Case studies. | |
| 650 | 0 | |a Branding (Marketing) |v Case studies. | |
| 650 | 0 | |a Product management |v Case studies. | |
| 653 | |a Brand positioning | ||
| 653 | |a Branding and innovative practices | ||
| 653 | |a Branding and new product development | ||
| 653 | |a Innovative social branding | ||
| 653 | |a Product and service identity | ||
| 653 | |a Sensory positioning | ||
| 653 | |a Strategic communications | ||
| 700 | 1 | |a Sarma, Sarmistha, |e editor. | |
| 700 | 1 | |a Singh, Sukhvinder, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2014040322 | |
| 776 | 0 | 8 | |i Print version: |z 1466673931 |z 9781466673939 |w (DLC) 2014040322 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7393-9 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00115498 |
|---|---|
| _version_ | 1816797075996672000 |
| adam_text | |
| any_adam_object | |
| author2 | Sarma, Sarmistha Singh, Sukhvinder |
| author2_role | edt edt |
| author2_variant | s s ss s s ss |
| author_facet | Sarma, Sarmistha Singh, Sukhvinder |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.15 .C33 2015e |
| callnumber-search | HF5415.15 .C33 2015e |
| callnumber-sort | HF 45415.15 C33 42015E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in public and private telecommunication organization / Archana Krishnan -- The importance of supply chain management in positioning and creating brands of agro-based products / Aroop Mukherjee, Nitty Hirawaty Kamarulzaman -- Building and development of dairy "Dana" brand / Boris Milovic -- Simply food: the crossroads in front of a new-born food brand / Hakim A. Meshreki, Maha Mourad -- Branding and new product development: a case of Glemma / Dennis Damen, Miao Wang, Tim Wijnhoven -- Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City / Mukta Srivastava -- A case study on pitfalls in branding of Boroline / R. Padma, Pawan Sharma -- Managing brand portfolio in a crisis: the case of a pharmaceutical company in Egypt / Rafic Nadi, Ahmed Tolba -- Ariika bean bags: a successful brand capable of international expansion? / Rania Hussein, Hend Mostafa -- Semiotics of brand building: case of the Muthoot Group / Sudio Sudarsan -- Sensory branding: branding with senses / Surabhi Mukherjee Chakravarty. |
| ctrlnum | (CaBNVSL)gtp00561870 (OCoLC)903531527 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00115498 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:49Z |
| institution | BVB |
| isbn | 9781466673946 |
| language | English |
| oclc_num | 903531527 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | PDFs (417 pages). Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | IGI Global, |
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| spelling | Cases on branding strategies and product development successes and pitfalls Sarmistha Sarma and Sukhvinder Singh, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2015] PDFs (417 pages). text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references. A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in public and private telecommunication organization / Archana Krishnan -- The importance of supply chain management in positioning and creating brands of agro-based products / Aroop Mukherjee, Nitty Hirawaty Kamarulzaman -- Building and development of dairy "Dana" brand / Boris Milovic -- Simply food: the crossroads in front of a new-born food brand / Hakim A. Meshreki, Maha Mourad -- Branding and new product development: a case of Glemma / Dennis Damen, Miao Wang, Tim Wijnhoven -- Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City / Mukta Srivastava -- A case study on pitfalls in branding of Boroline / R. Padma, Pawan Sharma -- Managing brand portfolio in a crisis: the case of a pharmaceutical company in Egypt / Rafic Nadi, Ahmed Tolba -- Ariika bean bags: a successful brand capable of international expansion? / Rania Hussein, Hend Mostafa -- Semiotics of brand building: case of the Muthoot Group / Sudio Sudarsan -- Sensory branding: branding with senses / Surabhi Mukherjee Chakravarty. Restricted to subscribers or individual electronic text purchasers. "This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 02/25/2015). Brand choice Case studies. Brand name products Case studies. Branding (Marketing) Case studies. Product management Case studies. Brand positioning Branding and innovative practices Branding and new product development Innovative social branding Product and service identity Sensory positioning Strategic communications Sarma, Sarmistha, editor. Singh, Sukhvinder, editor. IGI Global, publisher. (Original) (DLC)2014040322 Print version: 1466673931 9781466673939 (DLC) 2014040322 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7393-9 Volltext |
| spellingShingle | Cases on branding strategies and product development successes and pitfalls A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in public and private telecommunication organization / Archana Krishnan -- The importance of supply chain management in positioning and creating brands of agro-based products / Aroop Mukherjee, Nitty Hirawaty Kamarulzaman -- Building and development of dairy "Dana" brand / Boris Milovic -- Simply food: the crossroads in front of a new-born food brand / Hakim A. Meshreki, Maha Mourad -- Branding and new product development: a case of Glemma / Dennis Damen, Miao Wang, Tim Wijnhoven -- Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City / Mukta Srivastava -- A case study on pitfalls in branding of Boroline / R. Padma, Pawan Sharma -- Managing brand portfolio in a crisis: the case of a pharmaceutical company in Egypt / Rafic Nadi, Ahmed Tolba -- Ariika bean bags: a successful brand capable of international expansion? / Rania Hussein, Hend Mostafa -- Semiotics of brand building: case of the Muthoot Group / Sudio Sudarsan -- Sensory branding: branding with senses / Surabhi Mukherjee Chakravarty. Brand choice Case studies. Brand name products Case studies. Branding (Marketing) Case studies. Product management Case studies. |
| title | Cases on branding strategies and product development successes and pitfalls |
| title_auth | Cases on branding strategies and product development successes and pitfalls |
| title_exact_search | Cases on branding strategies and product development successes and pitfalls |
| title_full | Cases on branding strategies and product development successes and pitfalls Sarmistha Sarma and Sukhvinder Singh, editors. |
| title_fullStr | Cases on branding strategies and product development successes and pitfalls Sarmistha Sarma and Sukhvinder Singh, editors. |
| title_full_unstemmed | Cases on branding strategies and product development successes and pitfalls Sarmistha Sarma and Sukhvinder Singh, editors. |
| title_short | Cases on branding strategies and product development |
| title_sort | cases on branding strategies and product development successes and pitfalls |
| title_sub | successes and pitfalls |
| topic | Brand choice Case studies. Brand name products Case studies. Branding (Marketing) Case studies. Product management Case studies. |
| topic_facet | Brand choice Case studies. Brand name products Case studies. Branding (Marketing) Case studies. Product management Case studies. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7393-9 |
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