Computer-mediated marketing strategies: social media and online brand communities
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :
IGI Global,
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher. |
| Beschreibung: | PDFs (406 pages). Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781466665965 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 020 | |z 9781466665989 |q print & perpetual access | ||
| 024 | 7 | |a 10.4018/978-1-4666-6595-8 |2 doi | |
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| 245 | 0 | 0 | |a Computer-mediated marketing strategies |b social media and online brand communities |c Gordon Bowen and Wilson Ozuem, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : |b IGI Global, |c [2015] | |
| 300 | |a PDFs (406 pages). | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Social media and online brand communities / Madina Ansarin, Wilson Ozuem -- Digital governance and social media engagement / Tobias Endress -- Brand trust in offline and online environments: lessons for social media / Gordon Bowen, Richard Bowen -- Consumer attitudes toward online video game purchases / Wilson Ozuem, Michael Borrelli -- Social media and SMEs in transition countries / Yllka Azemi, Wilson Ozuem -- What social media marketing content is best to engage consumers?: a content analysis of Facebook brand pages / Chedia Dhaoui -- Interactivity: the concept and its dimensions / Wang Hui, Vipin Nadda -- Stakeholder interaction for sustainability: the impact of social media on Nigeria's oil and gas industry / Uzoechi Nwagbara -- Social media and customer retention: implications for the luxury beauty industry / Ellen Stokinger, Wilson Ozuem -- Defining the role of social media as a contemporary local area marketing technique in franchising / Geoffrey Webster, Margee Hume -- Social media and its implications for marketing communications / Irina Yankova, Wilson Ozuem -- Facets and dimensions of online social gambling: refining tools for marketing communications / Jason Prasad, Wilson Ozuem -- Mobile phone purchases and the consumer decision-making process: the role of Facebook online advertising / Jialin Hardwick, Lauriane Delarue, Barry Ardley, Nick Taylor. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 12/14/2014). | ||
| 650 | 0 | |a Internet marketing |x Social aspects. | |
| 650 | 0 | |a Marketing |x Social aspects. | |
| 650 | 0 | |a Online social networks. | |
| 650 | 0 | |a Social media. | |
| 653 | |a Competitive advantage | ||
| 653 | |a Consumer behavior | ||
| 653 | |a Digital engagement | ||
| 653 | |a Digital marketing communications | ||
| 653 | |a Future trends in social networks | ||
| 653 | |a Retail store front | ||
| 653 | |a Stakeholder interaction | ||
| 653 | |a Web analytics | ||
| 700 | 1 | |a Bowen, Gordon |d 1950- |e editor. | |
| 700 | 1 | |a Ozuem, Wilson |d 1974- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2014034186 | |
| 776 | 0 | 8 | |i Print version: |z 1466665955 |z 9781466665958 |w (DLC) 2014034186 |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00110021 |
|---|---|
| _version_ | 1804751451344338944 |
| adam_text | |
| any_adam_object | |
| author2 | Bowen, Gordon 1950- Ozuem, Wilson 1974- |
| author2_role | edt edt |
| author2_variant | g b gb w o wo |
| author_facet | Bowen, Gordon 1950- Ozuem, Wilson 1974- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 .C655 2015e |
| callnumber-search | HF5415.1265 .C655 2015e |
| callnumber-sort | HF 45415.1265 C655 42015E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Social media and online brand communities / Madina Ansarin, Wilson Ozuem -- Digital governance and social media engagement / Tobias Endress -- Brand trust in offline and online environments: lessons for social media / Gordon Bowen, Richard Bowen -- Consumer attitudes toward online video game purchases / Wilson Ozuem, Michael Borrelli -- Social media and SMEs in transition countries / Yllka Azemi, Wilson Ozuem -- What social media marketing content is best to engage consumers?: a content analysis of Facebook brand pages / Chedia Dhaoui -- Interactivity: the concept and its dimensions / Wang Hui, Vipin Nadda -- Stakeholder interaction for sustainability: the impact of social media on Nigeria's oil and gas industry / Uzoechi Nwagbara -- Social media and customer retention: implications for the luxury beauty industry / Ellen Stokinger, Wilson Ozuem -- Defining the role of social media as a contemporary local area marketing technique in franchising / Geoffrey Webster, Margee Hume -- Social media and its implications for marketing communications / Irina Yankova, Wilson Ozuem -- Facets and dimensions of online social gambling: refining tools for marketing communications / Jason Prasad, Wilson Ozuem -- Mobile phone purchases and the consumer decision-making process: the role of Facebook online advertising / Jialin Hardwick, Lauriane Delarue, Barry Ardley, Nick Taylor. |
| ctrlnum | (CaBNVSL)gtp00561478 (OCoLC)898190045 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-07-16T15:51:46Z |
| institution | BVB |
| isbn | 9781466665965 |
| language | English |
| oclc_num | 898190045 |
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| physical | PDFs (406 pages). Also available in print. |
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| spelling | Computer-mediated marketing strategies social media and online brand communities Gordon Bowen and Wilson Ozuem, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2015] PDFs (406 pages). text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references. Social media and online brand communities / Madina Ansarin, Wilson Ozuem -- Digital governance and social media engagement / Tobias Endress -- Brand trust in offline and online environments: lessons for social media / Gordon Bowen, Richard Bowen -- Consumer attitudes toward online video game purchases / Wilson Ozuem, Michael Borrelli -- Social media and SMEs in transition countries / Yllka Azemi, Wilson Ozuem -- What social media marketing content is best to engage consumers?: a content analysis of Facebook brand pages / Chedia Dhaoui -- Interactivity: the concept and its dimensions / Wang Hui, Vipin Nadda -- Stakeholder interaction for sustainability: the impact of social media on Nigeria's oil and gas industry / Uzoechi Nwagbara -- Social media and customer retention: implications for the luxury beauty industry / Ellen Stokinger, Wilson Ozuem -- Defining the role of social media as a contemporary local area marketing technique in franchising / Geoffrey Webster, Margee Hume -- Social media and its implications for marketing communications / Irina Yankova, Wilson Ozuem -- Facets and dimensions of online social gambling: refining tools for marketing communications / Jason Prasad, Wilson Ozuem -- Mobile phone purchases and the consumer decision-making process: the role of Facebook online advertising / Jialin Hardwick, Lauriane Delarue, Barry Ardley, Nick Taylor. Restricted to subscribers or individual electronic text purchasers. "This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 12/14/2014). Internet marketing Social aspects. Marketing Social aspects. Online social networks. Social media. Competitive advantage Consumer behavior Digital engagement Digital marketing communications Future trends in social networks Retail store front Stakeholder interaction Web analytics Bowen, Gordon 1950- editor. Ozuem, Wilson 1974- editor. IGI Global, publisher. (Original) (DLC)2014034186 Print version: 1466665955 9781466665958 (DLC) 2014034186 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6595-8 Volltext |
| spellingShingle | Computer-mediated marketing strategies social media and online brand communities Social media and online brand communities / Madina Ansarin, Wilson Ozuem -- Digital governance and social media engagement / Tobias Endress -- Brand trust in offline and online environments: lessons for social media / Gordon Bowen, Richard Bowen -- Consumer attitudes toward online video game purchases / Wilson Ozuem, Michael Borrelli -- Social media and SMEs in transition countries / Yllka Azemi, Wilson Ozuem -- What social media marketing content is best to engage consumers?: a content analysis of Facebook brand pages / Chedia Dhaoui -- Interactivity: the concept and its dimensions / Wang Hui, Vipin Nadda -- Stakeholder interaction for sustainability: the impact of social media on Nigeria's oil and gas industry / Uzoechi Nwagbara -- Social media and customer retention: implications for the luxury beauty industry / Ellen Stokinger, Wilson Ozuem -- Defining the role of social media as a contemporary local area marketing technique in franchising / Geoffrey Webster, Margee Hume -- Social media and its implications for marketing communications / Irina Yankova, Wilson Ozuem -- Facets and dimensions of online social gambling: refining tools for marketing communications / Jason Prasad, Wilson Ozuem -- Mobile phone purchases and the consumer decision-making process: the role of Facebook online advertising / Jialin Hardwick, Lauriane Delarue, Barry Ardley, Nick Taylor. Internet marketing Social aspects. Marketing Social aspects. Online social networks. Social media. |
| title | Computer-mediated marketing strategies social media and online brand communities |
| title_auth | Computer-mediated marketing strategies social media and online brand communities |
| title_exact_search | Computer-mediated marketing strategies social media and online brand communities |
| title_full | Computer-mediated marketing strategies social media and online brand communities Gordon Bowen and Wilson Ozuem, editor. |
| title_fullStr | Computer-mediated marketing strategies social media and online brand communities Gordon Bowen and Wilson Ozuem, editor. |
| title_full_unstemmed | Computer-mediated marketing strategies social media and online brand communities Gordon Bowen and Wilson Ozuem, editor. |
| title_short | Computer-mediated marketing strategies |
| title_sort | computer mediated marketing strategies social media and online brand communities |
| title_sub | social media and online brand communities |
| topic | Internet marketing Social aspects. Marketing Social aspects. Online social networks. Social media. |
| topic_facet | Internet marketing Social aspects. Marketing Social aspects. Online social networks. Social media. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6595-8 |
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