Emerging research on Islamic marketing and tourism in the global economy:

"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--Provided by pub...

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Bibliographische Detailangaben
Weitere Verfasser: Eid, Riyad (HerausgeberIn), El-Gohary, Hatem 1970- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2015]
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--Provided by publisher.
Beschreibung:"Research essentials collection".
Beschreibung:PDFs (311 pages).
Also available in print.
Format:Mode of access: World Wide Web.
Bibliographie:Includes bibliographical references.
ISBN:9781466662735
Zugangseinschränkungen:Restricted to subscribers or individual electronic text purchasers.

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