Brand management in emerging markets: theories and practice
"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA)
IGI Global
[2014]
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher. |
| Physical Description: | PDFs (331 Seiten). Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781466662438 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 505 | 0 | |a The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective / Prashant Mishra, Soumya Sarkar -- Trust and commitment: attitudes towards a time-honored brand across generations / Jiaxun He -- Influence of trust and affect on brand loyalty and brand performance: the case of Indian television news channels / Madhupa Bakshi, Prashant Mishra -- Authenticity in the mirror of consumer memories, or drinking champagne in Russia / Maria Kniazeva, Steve Charters -- Self-brand congruity and brand communication / Mahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker -- Brand positioning through print advertising / JuanJuan Xu, Yeqing Bao, Timothy D. Landry -- Branding and CSR in Indian agribusiness / Anup Raj -- Managing brands at risk: the case of Turkey / Elif Yolbulan Okan -- Luxury brand perception and consumer attitude to extended luxury brand: a case of Korean young consumers / Hao Zhang, Xiaoyu Zhao, Changhan Lee -- Luxury consumers and luxury brand management in China / Tingting Mo, Elyette Roux -- The building and management of the nation brand: the example of Poland / Agnieszka Wilczak, Monika Skorek -- Appellation of origin brands in China / Yongge Niu, Cheng Lu Wang -- Modernization, consumer personalities, and global brand attitudes / Qianqian Li, William Wei, Qiuzhi Xue -- Building China's global brands / Donald E. Sexton. | |
| 506 | 1 | |a Restricted to subscribers or individual electronic text purchasers. | |
| 520 | 3 | |a "This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Description based on title screen (IGI Global, viewed 09/19/2014). | |
| 650 | 0 | |a Brand choice |z Developing countries. | |
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| 650 | 0 | |a Marketing |z Developing countries. | |
| 650 | 0 | |a Product management |z Developing countries. | |
| 653 | |a Brand equity and extension | ||
| 653 | |a Brand management | ||
| 653 | |a Consumer-brand relationship | ||
| 653 | |a Cross-cultural perspective in branding | ||
| 653 | |a Emerging markets | ||
| 653 | |a Global branding | ||
| 653 | |a Social media and branding | ||
| 700 | 1 | |a He, Jiaxun |d 1969- |e editor. | |
| 700 | 1 | |a Wang, Chenglu |e editor. | |
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| contents | The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective / Prashant Mishra, Soumya Sarkar -- Trust and commitment: attitudes towards a time-honored brand across generations / Jiaxun He -- Influence of trust and affect on brand loyalty and brand performance: the case of Indian television news channels / Madhupa Bakshi, Prashant Mishra -- Authenticity in the mirror of consumer memories, or drinking champagne in Russia / Maria Kniazeva, Steve Charters -- Self-brand congruity and brand communication / Mahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker -- Brand positioning through print advertising / JuanJuan Xu, Yeqing Bao, Timothy D. Landry -- Branding and CSR in Indian agribusiness / Anup Raj -- Managing brands at risk: the case of Turkey / Elif Yolbulan Okan -- Luxury brand perception and consumer attitude to extended luxury brand: a case of Korean young consumers / Hao Zhang, Xiaoyu Zhao, Changhan Lee -- Luxury consumers and luxury brand management in China / Tingting Mo, Elyette Roux -- The building and management of the nation brand: the example of Poland / Agnieszka Wilczak, Monika Skorek -- Appellation of origin brands in China / Yongge Niu, Cheng Lu Wang -- Modernization, consumer personalities, and global brand attitudes / Qianqian Li, William Wei, Qiuzhi Xue -- Building China's global brands / Donald E. Sexton. |
| ctrlnum | (CaBNVSL)gtp00560404 (OCoLC)891329636 |
| dewey-full | 658.8/27091724 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-search | 658.8/27091724 |
| dewey-sort | 3658.8 827091724 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Brand management in emerging markets theories and practice Cheng Lu Wang and Jiaxun He, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) IGI Global [2014] PDFs (331 Seiten). text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references. The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective / Prashant Mishra, Soumya Sarkar -- Trust and commitment: attitudes towards a time-honored brand across generations / Jiaxun He -- Influence of trust and affect on brand loyalty and brand performance: the case of Indian television news channels / Madhupa Bakshi, Prashant Mishra -- Authenticity in the mirror of consumer memories, or drinking champagne in Russia / Maria Kniazeva, Steve Charters -- Self-brand congruity and brand communication / Mahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker -- Brand positioning through print advertising / JuanJuan Xu, Yeqing Bao, Timothy D. Landry -- Branding and CSR in Indian agribusiness / Anup Raj -- Managing brands at risk: the case of Turkey / Elif Yolbulan Okan -- Luxury brand perception and consumer attitude to extended luxury brand: a case of Korean young consumers / Hao Zhang, Xiaoyu Zhao, Changhan Lee -- Luxury consumers and luxury brand management in China / Tingting Mo, Elyette Roux -- The building and management of the nation brand: the example of Poland / Agnieszka Wilczak, Monika Skorek -- Appellation of origin brands in China / Yongge Niu, Cheng Lu Wang -- Modernization, consumer personalities, and global brand attitudes / Qianqian Li, William Wei, Qiuzhi Xue -- Building China's global brands / Donald E. Sexton. Restricted to subscribers or individual electronic text purchasers. "This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 09/19/2014). Brand choice Developing countries. Branding (Marketing) Developing countries. Marketing Developing countries. Product management Developing countries. Brand equity and extension Brand management Consumer-brand relationship Cross-cultural perspective in branding Emerging markets Global branding Social media and branding He, Jiaxun 1969- editor. Wang, Chenglu editor. IGI Global, publisher. (Original) (DLC)2014018600 Print version: 1466662425 9781466662421 (DLC) 2014018600 |
| spellingShingle | Brand management in emerging markets theories and practice The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective / Prashant Mishra, Soumya Sarkar -- Trust and commitment: attitudes towards a time-honored brand across generations / Jiaxun He -- Influence of trust and affect on brand loyalty and brand performance: the case of Indian television news channels / Madhupa Bakshi, Prashant Mishra -- Authenticity in the mirror of consumer memories, or drinking champagne in Russia / Maria Kniazeva, Steve Charters -- Self-brand congruity and brand communication / Mahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker -- Brand positioning through print advertising / JuanJuan Xu, Yeqing Bao, Timothy D. Landry -- Branding and CSR in Indian agribusiness / Anup Raj -- Managing brands at risk: the case of Turkey / Elif Yolbulan Okan -- Luxury brand perception and consumer attitude to extended luxury brand: a case of Korean young consumers / Hao Zhang, Xiaoyu Zhao, Changhan Lee -- Luxury consumers and luxury brand management in China / Tingting Mo, Elyette Roux -- The building and management of the nation brand: the example of Poland / Agnieszka Wilczak, Monika Skorek -- Appellation of origin brands in China / Yongge Niu, Cheng Lu Wang -- Modernization, consumer personalities, and global brand attitudes / Qianqian Li, William Wei, Qiuzhi Xue -- Building China's global brands / Donald E. Sexton. Brand choice Developing countries. Branding (Marketing) Developing countries. Marketing Developing countries. Product management Developing countries. |
| title | Brand management in emerging markets theories and practice |
| title_auth | Brand management in emerging markets theories and practice |
| title_exact_search | Brand management in emerging markets theories and practice |
| title_full | Brand management in emerging markets theories and practice Cheng Lu Wang and Jiaxun He, editors. |
| title_fullStr | Brand management in emerging markets theories and practice Cheng Lu Wang and Jiaxun He, editors. |
| title_full_unstemmed | Brand management in emerging markets theories and practice Cheng Lu Wang and Jiaxun He, editors. |
| title_short | Brand management in emerging markets |
| title_sort | brand management in emerging markets theories and practice |
| title_sub | theories and practice |
| topic | Brand choice Developing countries. Branding (Marketing) Developing countries. Marketing Developing countries. Product management Developing countries. |
| topic_facet | Brand choice Developing countries. Branding (Marketing) Developing countries. Marketing Developing countries. Product management Developing countries. |
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