Brand management in emerging markets: theories and practice
"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.
Gespeichert in:
Weitere Verfasser: | , |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA)
IGI Global
[2014]
|
Schlagworte: | |
Online-Zugang: | DE-863 |
Zusammenfassung: | "This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher. |
Beschreibung: | PDFs (331 Seiten). Also available in print. |
Format: | Mode of access: World Wide Web. |
Bibliographie: | Includes bibliographical references. |
ISBN: | 9781466662438 |
Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
LEADER | 00000nam a2200000 i 4500 | ||
---|---|---|---|
001 | ZDB-98-IGB-00102244 | ||
003 | IGIG | ||
005 | 20140925004524.0 | ||
006 | m eo d | ||
007 | cr bn |||m|||a | ||
008 | 140919s2014 pau fob 000 0 eng d | ||
010 | |z 2014018600 | ||
020 | |a 9781466662438 |q electronic | ||
020 | |z 9781466662421 |q print : alk. paper | ||
020 | |z 9781466662452 |q print & perpetual access | ||
024 | 7 | |a 10.4018/978-1-4666-6242-1 |2 doi | |
035 | |a (CaBNVSL)gtp00560404 | ||
035 | |a (OCoLC)891329636 | ||
040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
043 | |a d------ | ||
050 | 4 | |a HF5415.15 |b .B6664 2014e | |
082 | 7 | |a 658.8/27091724 |2 23 | |
245 | 0 | 0 | |a Brand management in emerging markets |b theories and practice |c Cheng Lu Wang and Jiaxun He, editors. |
264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) |b IGI Global |c [2014] | |
300 | |a PDFs (331 Seiten). | ||
336 | |a text |2 rdacontent | ||
337 | |a electronic |2 isbdmedia | ||
338 | |a online resource |2 rdacarrier | ||
504 | |a Includes bibliographical references. | ||
505 | 0 | |a The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective / Prashant Mishra, Soumya Sarkar -- Trust and commitment: attitudes towards a time-honored brand across generations / Jiaxun He -- Influence of trust and affect on brand loyalty and brand performance: the case of Indian television news channels / Madhupa Bakshi, Prashant Mishra -- Authenticity in the mirror of consumer memories, or drinking champagne in Russia / Maria Kniazeva, Steve Charters -- Self-brand congruity and brand communication / Mahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker -- Brand positioning through print advertising / JuanJuan Xu, Yeqing Bao, Timothy D. Landry -- Branding and CSR in Indian agribusiness / Anup Raj -- Managing brands at risk: the case of Turkey / Elif Yolbulan Okan -- Luxury brand perception and consumer attitude to extended luxury brand: a case of Korean young consumers / Hao Zhang, Xiaoyu Zhao, Changhan Lee -- Luxury consumers and luxury brand management in China / Tingting Mo, Elyette Roux -- The building and management of the nation brand: the example of Poland / Agnieszka Wilczak, Monika Skorek -- Appellation of origin brands in China / Yongge Niu, Cheng Lu Wang -- Modernization, consumer personalities, and global brand attitudes / Qianqian Li, William Wei, Qiuzhi Xue -- Building China's global brands / Donald E. Sexton. | |
506 | 1 | |a Restricted to subscribers or individual electronic text purchasers. | |
520 | 3 | |a "This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher. | |
530 | |a Also available in print. | ||
538 | |a Mode of access: World Wide Web. | ||
588 | 0 | |a Description based on title screen (IGI Global, viewed 09/19/2014). | |
650 | 0 | |a Brand choice |z Developing countries. | |
650 | 0 | |a Branding (Marketing) |z Developing countries. | |
650 | 0 | |a Marketing |z Developing countries. | |
650 | 0 | |a Product management |z Developing countries. | |
653 | |a Brand equity and extension | ||
653 | |a Brand management | ||
653 | |a Consumer-brand relationship | ||
653 | |a Cross-cultural perspective in branding | ||
653 | |a Emerging markets | ||
653 | |a Global branding | ||
653 | |a Social media and branding | ||
700 | 1 | |a He, Jiaxun |d 1969- |e editor. | |
700 | 1 | |a Wang, Chenglu |e editor. | |
710 | 2 | |a IGI Global, |e publisher. | |
776 | 0 | |c (Original) |w (DLC)2014018600 | |
776 | 0 | 8 | |i Print version: |z 1466662425 |z 9781466662421 |w (DLC) 2014018600 |
966 | 4 | 0 | |l DE-863 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6242-1 |3 Volltext |
912 | |a ZDB-98-IGB | ||
049 | |a DE-863 |
Datensatz im Suchindex
DE-BY-FWS_katkey | ZDB-98-IGB-00102244 |
---|---|
_version_ | 1825936812084822016 |
adam_text | |
any_adam_object | |
author2 | He, Jiaxun 1969- Wang, Chenglu |
author2_role | edt edt |
author2_variant | j h jh c w cw |
author_facet | He, Jiaxun 1969- Wang, Chenglu |
building | Verbundindex |
bvnumber | localFWS |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.15 .B6664 2014e |
callnumber-search | HF5415.15 .B6664 2014e |
callnumber-sort | HF 45415.15 B6664 42014E |
callnumber-subject | HF - Commerce |
collection | ZDB-98-IGB |
contents | The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective / Prashant Mishra, Soumya Sarkar -- Trust and commitment: attitudes towards a time-honored brand across generations / Jiaxun He -- Influence of trust and affect on brand loyalty and brand performance: the case of Indian television news channels / Madhupa Bakshi, Prashant Mishra -- Authenticity in the mirror of consumer memories, or drinking champagne in Russia / Maria Kniazeva, Steve Charters -- Self-brand congruity and brand communication / Mahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker -- Brand positioning through print advertising / JuanJuan Xu, Yeqing Bao, Timothy D. Landry -- Branding and CSR in Indian agribusiness / Anup Raj -- Managing brands at risk: the case of Turkey / Elif Yolbulan Okan -- Luxury brand perception and consumer attitude to extended luxury brand: a case of Korean young consumers / Hao Zhang, Xiaoyu Zhao, Changhan Lee -- Luxury consumers and luxury brand management in China / Tingting Mo, Elyette Roux -- The building and management of the nation brand: the example of Poland / Agnieszka Wilczak, Monika Skorek -- Appellation of origin brands in China / Yongge Niu, Cheng Lu Wang -- Modernization, consumer personalities, and global brand attitudes / Qianqian Li, William Wei, Qiuzhi Xue -- Building China's global brands / Donald E. Sexton. |
ctrlnum | (CaBNVSL)gtp00560404 (OCoLC)891329636 |
dewey-full | 658.8/27091724 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/27091724 |
dewey-search | 658.8/27091724 |
dewey-sort | 3658.8 827091724 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04164nam a2200589 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00102244</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20140925004524.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn |||m|||a</controlfield><controlfield tag="008">140919s2014 pau fob 000 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2014018600</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781466662438</subfield><subfield code="q">electronic</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781466662421</subfield><subfield code="q">print : alk. paper</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781466662452</subfield><subfield code="q">print & perpetual access</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-4666-6242-1</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)gtp00560404</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)891329636</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="043" ind1=" " ind2=" "><subfield code="a">d------</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.15</subfield><subfield code="b">.B6664 2014e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/27091724</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Brand management in emerging markets </subfield><subfield code="b">theories and practice </subfield><subfield code="c">Cheng Lu Wang and Jiaxun He, editors.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) </subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2014]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">PDFs (331 Seiten).</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective / Prashant Mishra, Soumya Sarkar -- Trust and commitment: attitudes towards a time-honored brand across generations / Jiaxun He -- Influence of trust and affect on brand loyalty and brand performance: the case of Indian television news channels / Madhupa Bakshi, Prashant Mishra -- Authenticity in the mirror of consumer memories, or drinking champagne in Russia / Maria Kniazeva, Steve Charters -- Self-brand congruity and brand communication / Mahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker -- Brand positioning through print advertising / JuanJuan Xu, Yeqing Bao, Timothy D. Landry -- Branding and CSR in Indian agribusiness / Anup Raj -- Managing brands at risk: the case of Turkey / Elif Yolbulan Okan -- Luxury brand perception and consumer attitude to extended luxury brand: a case of Korean young consumers / Hao Zhang, Xiaoyu Zhao, Changhan Lee -- Luxury consumers and luxury brand management in China / Tingting Mo, Elyette Roux -- The building and management of the nation brand: the example of Poland / Agnieszka Wilczak, Monika Skorek -- Appellation of origin brands in China / Yongge Niu, Cheng Lu Wang -- Modernization, consumer personalities, and global brand attitudes / Qianqian Li, William Wei, Qiuzhi Xue -- Building China's global brands / Donald E. Sexton.</subfield></datafield><datafield tag="506" ind1="1" ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 09/19/2014).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Brand choice</subfield><subfield code="z">Developing countries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield><subfield code="z">Developing countries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="z">Developing countries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Product management</subfield><subfield code="z">Developing countries.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Brand equity and extension</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Brand management</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Consumer-brand relationship</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Cross-cultural perspective in branding</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Emerging markets</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Global branding</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Social media and branding</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">He, Jiaxun</subfield><subfield code="d">1969-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wang, Chenglu</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">(Original)</subfield><subfield code="w">(DLC)2014018600</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">1466662425</subfield><subfield code="z">9781466662421</subfield><subfield code="w">(DLC) 2014018600</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-863</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6242-1</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
id | ZDB-98-IGB-00102244 |
illustrated | Not Illustrated |
indexdate | 2025-03-07T12:04:01Z |
institution | BVB |
isbn | 9781466662438 |
language | English |
oclc_num | 891329636 |
open_access_boolean | |
owner | DE-863 DE-BY-FWS |
owner_facet | DE-863 DE-BY-FWS |
physical | PDFs (331 Seiten). Also available in print. |
psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
publishDate | 2014 |
publishDateSearch | 2014 |
publishDateSort | 2014 |
publisher | IGI Global |
record_format | marc |
spelling | Brand management in emerging markets theories and practice Cheng Lu Wang and Jiaxun He, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) IGI Global [2014] PDFs (331 Seiten). text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references. The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective / Prashant Mishra, Soumya Sarkar -- Trust and commitment: attitudes towards a time-honored brand across generations / Jiaxun He -- Influence of trust and affect on brand loyalty and brand performance: the case of Indian television news channels / Madhupa Bakshi, Prashant Mishra -- Authenticity in the mirror of consumer memories, or drinking champagne in Russia / Maria Kniazeva, Steve Charters -- Self-brand congruity and brand communication / Mahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker -- Brand positioning through print advertising / JuanJuan Xu, Yeqing Bao, Timothy D. Landry -- Branding and CSR in Indian agribusiness / Anup Raj -- Managing brands at risk: the case of Turkey / Elif Yolbulan Okan -- Luxury brand perception and consumer attitude to extended luxury brand: a case of Korean young consumers / Hao Zhang, Xiaoyu Zhao, Changhan Lee -- Luxury consumers and luxury brand management in China / Tingting Mo, Elyette Roux -- The building and management of the nation brand: the example of Poland / Agnieszka Wilczak, Monika Skorek -- Appellation of origin brands in China / Yongge Niu, Cheng Lu Wang -- Modernization, consumer personalities, and global brand attitudes / Qianqian Li, William Wei, Qiuzhi Xue -- Building China's global brands / Donald E. Sexton. Restricted to subscribers or individual electronic text purchasers. "This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 09/19/2014). Brand choice Developing countries. Branding (Marketing) Developing countries. Marketing Developing countries. Product management Developing countries. Brand equity and extension Brand management Consumer-brand relationship Cross-cultural perspective in branding Emerging markets Global branding Social media and branding He, Jiaxun 1969- editor. Wang, Chenglu editor. IGI Global, publisher. (Original) (DLC)2014018600 Print version: 1466662425 9781466662421 (DLC) 2014018600 |
spellingShingle | Brand management in emerging markets theories and practice The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective / Prashant Mishra, Soumya Sarkar -- Trust and commitment: attitudes towards a time-honored brand across generations / Jiaxun He -- Influence of trust and affect on brand loyalty and brand performance: the case of Indian television news channels / Madhupa Bakshi, Prashant Mishra -- Authenticity in the mirror of consumer memories, or drinking champagne in Russia / Maria Kniazeva, Steve Charters -- Self-brand congruity and brand communication / Mahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker -- Brand positioning through print advertising / JuanJuan Xu, Yeqing Bao, Timothy D. Landry -- Branding and CSR in Indian agribusiness / Anup Raj -- Managing brands at risk: the case of Turkey / Elif Yolbulan Okan -- Luxury brand perception and consumer attitude to extended luxury brand: a case of Korean young consumers / Hao Zhang, Xiaoyu Zhao, Changhan Lee -- Luxury consumers and luxury brand management in China / Tingting Mo, Elyette Roux -- The building and management of the nation brand: the example of Poland / Agnieszka Wilczak, Monika Skorek -- Appellation of origin brands in China / Yongge Niu, Cheng Lu Wang -- Modernization, consumer personalities, and global brand attitudes / Qianqian Li, William Wei, Qiuzhi Xue -- Building China's global brands / Donald E. Sexton. Brand choice Developing countries. Branding (Marketing) Developing countries. Marketing Developing countries. Product management Developing countries. |
title | Brand management in emerging markets theories and practice |
title_auth | Brand management in emerging markets theories and practice |
title_exact_search | Brand management in emerging markets theories and practice |
title_full | Brand management in emerging markets theories and practice Cheng Lu Wang and Jiaxun He, editors. |
title_fullStr | Brand management in emerging markets theories and practice Cheng Lu Wang and Jiaxun He, editors. |
title_full_unstemmed | Brand management in emerging markets theories and practice Cheng Lu Wang and Jiaxun He, editors. |
title_short | Brand management in emerging markets |
title_sort | brand management in emerging markets theories and practice |
title_sub | theories and practice |
topic | Brand choice Developing countries. Branding (Marketing) Developing countries. Marketing Developing countries. Product management Developing countries. |
topic_facet | Brand choice Developing countries. Branding (Marketing) Developing countries. Marketing Developing countries. Product management Developing countries. |
work_keys_str_mv | AT hejiaxun brandmanagementinemergingmarketstheoriesandpractice AT wangchenglu brandmanagementinemergingmarketstheoriesandpractice AT igiglobal brandmanagementinemergingmarketstheoriesandpractice |