He, J., & Wang, C. (2014). Brand management in emerging markets: Theories and practice. IGI Global.
Chicago Style (17th ed.) CitationHe, Jiaxun, and Chenglu Wang. Brand Management in Emerging Markets: Theories and Practice. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA): IGI Global, 2014.
MLA (9th ed.) CitationHe, Jiaxun, and Chenglu Wang. Brand Management in Emerging Markets: Theories and Practice. IGI Global, 2014.
Warning: These citations may not always be 100% accurate.