Strategies in sports marketing: technologies and emerging trends
"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--Provided by publisher.
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :
IGI Global,
[2014]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--Provided by publisher. |
| Beschreibung: | PDFs (363 pages). Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781466659957 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 020 | |a 9781466659957 |q electronic | ||
| 020 | |z 9781466659940 |q print | ||
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| 245 | 0 | 0 | |a Strategies in sports marketing |b technologies and emerging trends |c Manuel Alonso Dos Santos, Editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : |b IGI Global, |c [2014] | |
| 300 | |a PDFs (363 pages). | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Public perception of costs associated with major sporting events / Juan Manuel Núñez-Pomar, Ferran Calabuig-Moreno, Vicente Añó-Sanz, David Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish swimming master championship / Angel Barajas, Patricio Sánchez-Fernández -- The marketing of the F1 SingTel Singapore Grand Prix / H. K. Leng -- Sports tourism marketing / Kirstin Hallmann, Sören Dallmeyer, Christoph Breuer -- The marketing implications of international sports rating systems / Raymond T Stefani -- The ball is in your court: using socially responsible actions as an effective marketing tool / Marina Mattera, Verónica Baena -- Corporate social responsibility and sporting events / Samuel M. Bradley -- Sport environment/atmospherics: impact on the physical and online spectator event experience / Kelly Price, Mauro Palmero -- Fan attitudes of basketball: collegiate vs. professional / Kevin Dannenberg, Sarah Kraynik -- The mediator of disconfirmation on satisfaction and consumer intentions: practical application effect in a sporting event / Manuel Alonso Dos Santos, Steve Baeza, Francisco Javier Montoro Ríos -- The state of corporate communications and marketing in spanish professional sports clubs: facing challenges to achieve excellence / Guillermo Sanahuja Peris, Rocío Blay Arráez -- Ambush marketing / Ran Liu, Des Thwaites -- Getting brand commitment through internet and mobile sports marketing: an insight on Real Madrid football team / Verónica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Cecilia Hidalgo Carbone, Leandro Rodrigo Poblete Gutierrez, José Luis Vasquez Cerda, Steve Baeza -- Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach / Christopher Rumpf, Christoph Breuer -- The transfer from a major sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in the global marketplace / Kijpokin Kasemsap -- Be stronger together: partner strategies between material suppliers and sports goods producers to promote high-tech innovations / Christian Linder, Sven Seidenstricker. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 06/19/2014). | ||
| 650 | 0 | |a Sports sponsorship. | |
| 650 | 0 | |a Sports sponsorship |x Technological innovations. | |
| 650 | 0 | |a Sports |x Marketing. | |
| 650 | 0 | |a Sports |x Marketing |x Technological innovations. | |
| 653 | |a Electronic marketing | ||
| 653 | |a Innovative communications | ||
| 653 | |a Marketing implementation | ||
| 653 | |a Marketing strategies | ||
| 653 | |a Social media | ||
| 653 | |a Sports event impact | ||
| 653 | |a Sports industry | ||
| 653 | |a Sports tourism marketing | ||
| 700 | 1 | |a Alonso Dos Santos, Manuel |d 1981- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
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| author2 | Alonso Dos Santos, Manuel 1981- |
| author2_role | edt |
| author2_variant | d s m a dsm dsma |
| author_facet | Alonso Dos Santos, Manuel 1981- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | GV716 |
| callnumber-raw | GV716 .S758 2014e |
| callnumber-search | GV716 .S758 2014e |
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| contents | Public perception of costs associated with major sporting events / Juan Manuel Núñez-Pomar, Ferran Calabuig-Moreno, Vicente Añó-Sanz, David Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish swimming master championship / Angel Barajas, Patricio Sánchez-Fernández -- The marketing of the F1 SingTel Singapore Grand Prix / H. K. Leng -- Sports tourism marketing / Kirstin Hallmann, Sören Dallmeyer, Christoph Breuer -- The marketing implications of international sports rating systems / Raymond T Stefani -- The ball is in your court: using socially responsible actions as an effective marketing tool / Marina Mattera, Verónica Baena -- Corporate social responsibility and sporting events / Samuel M. Bradley -- Sport environment/atmospherics: impact on the physical and online spectator event experience / Kelly Price, Mauro Palmero -- Fan attitudes of basketball: collegiate vs. professional / Kevin Dannenberg, Sarah Kraynik -- The mediator of disconfirmation on satisfaction and consumer intentions: practical application effect in a sporting event / Manuel Alonso Dos Santos, Steve Baeza, Francisco Javier Montoro Ríos -- The state of corporate communications and marketing in spanish professional sports clubs: facing challenges to achieve excellence / Guillermo Sanahuja Peris, Rocío Blay Arráez -- Ambush marketing / Ran Liu, Des Thwaites -- Getting brand commitment through internet and mobile sports marketing: an insight on Real Madrid football team / Verónica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Cecilia Hidalgo Carbone, Leandro Rodrigo Poblete Gutierrez, José Luis Vasquez Cerda, Steve Baeza -- Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach / Christopher Rumpf, Christoph Breuer -- The transfer from a major sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in the global marketplace / Kijpokin Kasemsap -- Be stronger together: partner strategies between material suppliers and sports goods producers to promote high-tech innovations / Christian Linder, Sven Seidenstricker. |
| ctrlnum | (CaBNVSL)gtp00559714 (OCoLC)881881463 |
| dewey-full | 338.47796 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.47796 |
| dewey-search | 338.47796 |
| dewey-sort | 3338.47796 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:48Z |
| institution | BVB |
| isbn | 9781466659957 |
| language | English |
| oclc_num | 881881463 |
| open_access_boolean | |
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| physical | PDFs (363 pages). Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2014 |
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| publisher | IGI Global, |
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| spelling | Strategies in sports marketing technologies and emerging trends Manuel Alonso Dos Santos, Editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2014] PDFs (363 pages). text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references. Public perception of costs associated with major sporting events / Juan Manuel Núñez-Pomar, Ferran Calabuig-Moreno, Vicente Añó-Sanz, David Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish swimming master championship / Angel Barajas, Patricio Sánchez-Fernández -- The marketing of the F1 SingTel Singapore Grand Prix / H. K. Leng -- Sports tourism marketing / Kirstin Hallmann, Sören Dallmeyer, Christoph Breuer -- The marketing implications of international sports rating systems / Raymond T Stefani -- The ball is in your court: using socially responsible actions as an effective marketing tool / Marina Mattera, Verónica Baena -- Corporate social responsibility and sporting events / Samuel M. Bradley -- Sport environment/atmospherics: impact on the physical and online spectator event experience / Kelly Price, Mauro Palmero -- Fan attitudes of basketball: collegiate vs. professional / Kevin Dannenberg, Sarah Kraynik -- The mediator of disconfirmation on satisfaction and consumer intentions: practical application effect in a sporting event / Manuel Alonso Dos Santos, Steve Baeza, Francisco Javier Montoro Ríos -- The state of corporate communications and marketing in spanish professional sports clubs: facing challenges to achieve excellence / Guillermo Sanahuja Peris, Rocío Blay Arráez -- Ambush marketing / Ran Liu, Des Thwaites -- Getting brand commitment through internet and mobile sports marketing: an insight on Real Madrid football team / Verónica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Cecilia Hidalgo Carbone, Leandro Rodrigo Poblete Gutierrez, José Luis Vasquez Cerda, Steve Baeza -- Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach / Christopher Rumpf, Christoph Breuer -- The transfer from a major sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in the global marketplace / Kijpokin Kasemsap -- Be stronger together: partner strategies between material suppliers and sports goods producers to promote high-tech innovations / Christian Linder, Sven Seidenstricker. Restricted to subscribers or individual electronic text purchasers. "This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 06/19/2014). Sports sponsorship. Sports sponsorship Technological innovations. Sports Marketing. Sports Marketing Technological innovations. Electronic marketing Innovative communications Marketing implementation Marketing strategies Social media Sports event impact Sports industry Sports tourism marketing Alonso Dos Santos, Manuel 1981- editor. IGI Global, publisher. (Original) (DLC)2014003203 Print version: 1466659947 9781466659940 (DLC) 2014003203 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5994-0 Volltext |
| spellingShingle | Strategies in sports marketing technologies and emerging trends Public perception of costs associated with major sporting events / Juan Manuel Núñez-Pomar, Ferran Calabuig-Moreno, Vicente Añó-Sanz, David Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish swimming master championship / Angel Barajas, Patricio Sánchez-Fernández -- The marketing of the F1 SingTel Singapore Grand Prix / H. K. Leng -- Sports tourism marketing / Kirstin Hallmann, Sören Dallmeyer, Christoph Breuer -- The marketing implications of international sports rating systems / Raymond T Stefani -- The ball is in your court: using socially responsible actions as an effective marketing tool / Marina Mattera, Verónica Baena -- Corporate social responsibility and sporting events / Samuel M. Bradley -- Sport environment/atmospherics: impact on the physical and online spectator event experience / Kelly Price, Mauro Palmero -- Fan attitudes of basketball: collegiate vs. professional / Kevin Dannenberg, Sarah Kraynik -- The mediator of disconfirmation on satisfaction and consumer intentions: practical application effect in a sporting event / Manuel Alonso Dos Santos, Steve Baeza, Francisco Javier Montoro Ríos -- The state of corporate communications and marketing in spanish professional sports clubs: facing challenges to achieve excellence / Guillermo Sanahuja Peris, Rocío Blay Arráez -- Ambush marketing / Ran Liu, Des Thwaites -- Getting brand commitment through internet and mobile sports marketing: an insight on Real Madrid football team / Verónica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Cecilia Hidalgo Carbone, Leandro Rodrigo Poblete Gutierrez, José Luis Vasquez Cerda, Steve Baeza -- Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach / Christopher Rumpf, Christoph Breuer -- The transfer from a major sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in the global marketplace / Kijpokin Kasemsap -- Be stronger together: partner strategies between material suppliers and sports goods producers to promote high-tech innovations / Christian Linder, Sven Seidenstricker. Sports sponsorship. Sports sponsorship Technological innovations. Sports Marketing. Sports Marketing Technological innovations. |
| title | Strategies in sports marketing technologies and emerging trends |
| title_auth | Strategies in sports marketing technologies and emerging trends |
| title_exact_search | Strategies in sports marketing technologies and emerging trends |
| title_full | Strategies in sports marketing technologies and emerging trends Manuel Alonso Dos Santos, Editor. |
| title_fullStr | Strategies in sports marketing technologies and emerging trends Manuel Alonso Dos Santos, Editor. |
| title_full_unstemmed | Strategies in sports marketing technologies and emerging trends Manuel Alonso Dos Santos, Editor. |
| title_short | Strategies in sports marketing |
| title_sort | strategies in sports marketing technologies and emerging trends |
| title_sub | technologies and emerging trends |
| topic | Sports sponsorship. Sports sponsorship Technological innovations. Sports Marketing. Sports Marketing Technological innovations. |
| topic_facet | Sports sponsorship. Sports sponsorship Technological innovations. Sports Marketing. Sports Marketing Technological innovations. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5994-0 |
| work_keys_str_mv | AT alonsodossantosmanuel strategiesinsportsmarketingtechnologiesandemergingtrends AT igiglobal strategiesinsportsmarketingtechnologiesandemergingtrends |