Internet mercenaries and viral marketing: the case of Chinese social media
"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--Provided by publisher.
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :
IGI Global,
[2014]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--Provided by publisher. |
| Beschreibung: | PDFs (314 pages). Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781466645790 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 010 | |z 2013020606 | ||
| 020 | |a 9781466645790 |q electronic | ||
| 020 | |z 9781466645783 |q print | ||
| 020 | |z 9781466645806 |q print & perpetual access | ||
| 024 | 7 | |a 10.4018/978-1-4666-4578-3 |2 doi | |
| 035 | |a (CaBNVSL)gtp00558761 | ||
| 035 | |a (OCoLC)872694842 | ||
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| 082 | 7 | |a 658.8/72 |2 23 | |
| 100 | 1 | |a Wu, Mei, |d 1954- |e author. | |
| 245 | 1 | 0 | |a Internet mercenaries and viral marketing |b the case of Chinese social media |c by Mei Wu, Peter Jakubowicz and Chengyu Cao. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : |b IGI Global, |c [2014] | |
| 300 | |a PDFs (314 pages). | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Introduction -- Social media and viral marketing in China -- History of internet mercenaries -- Internet mercenary operation -- Viral messages -- Mainstream media as amplifier -- QQ group as organizational platform -- How to uncover "pushing hand" operations -- Policy concerns of internet mercenaries -- Conclusion. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 02/28/2014). | ||
| 650 | 0 | |a Internet |z China. | |
| 650 | 0 | |a Marketing |x Social aspects |z China. | |
| 650 | 0 | |a Public relations |z China. | |
| 650 | 0 | |a Social media |z China. | |
| 650 | 0 | |a Viral marketing |z China. | |
| 653 | |a Brand promotion | ||
| 653 | |a Chinese mainstream media | ||
| 653 | |a Internet mercenaries | ||
| 653 | |a Organizational platforms | ||
| 653 | |a Social media marketing | ||
| 653 | |a Viral messages | ||
| 700 | 1 | |a Cao, Chengyu |d 1987- |e author. | |
| 700 | 1 | |a Jakubowicz, Peter |d 1946- |e author. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2013020606 | |
| 776 | 0 | 8 | |i Print version: |z 1466645784 |z 9781466645783 |w (DLC) 2013020606 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4578-3 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00076727 |
|---|---|
| _version_ | 1816797075327680512 |
| adam_text | |
| any_adam_object | |
| author | Wu, Mei, 1954- Cao, Chengyu 1987- Jakubowicz, Peter 1946- |
| author_facet | Wu, Mei, 1954- Cao, Chengyu 1987- Jakubowicz, Peter 1946- |
| author_role | aut aut aut |
| author_sort | Wu, Mei, 1954- |
| author_variant | m w mw c c cc p j pj |
| building | Verbundindex |
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| callnumber-first | H - Social Science |
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| callnumber-sort | HF 45415.12 C5 W785 42014E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Introduction -- Social media and viral marketing in China -- History of internet mercenaries -- Internet mercenary operation -- Viral messages -- Mainstream media as amplifier -- QQ group as organizational platform -- How to uncover "pushing hand" operations -- Policy concerns of internet mercenaries -- Conclusion. |
| ctrlnum | (CaBNVSL)gtp00558761 (OCoLC)872694842 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:48Z |
| institution | BVB |
| isbn | 9781466645790 |
| language | English |
| oclc_num | 872694842 |
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| spelling | Wu, Mei, 1954- author. Internet mercenaries and viral marketing the case of Chinese social media by Mei Wu, Peter Jakubowicz and Chengyu Cao. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2014] PDFs (314 pages). text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references. Introduction -- Social media and viral marketing in China -- History of internet mercenaries -- Internet mercenary operation -- Viral messages -- Mainstream media as amplifier -- QQ group as organizational platform -- How to uncover "pushing hand" operations -- Policy concerns of internet mercenaries -- Conclusion. Restricted to subscribers or individual electronic text purchasers. "This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 02/28/2014). Internet China. Marketing Social aspects China. Public relations China. Social media China. Viral marketing China. Brand promotion Chinese mainstream media Internet mercenaries Organizational platforms Social media marketing Viral messages Cao, Chengyu 1987- author. Jakubowicz, Peter 1946- author. IGI Global, publisher. (Original) (DLC)2013020606 Print version: 1466645784 9781466645783 (DLC) 2013020606 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4578-3 Volltext |
| spellingShingle | Wu, Mei, 1954- Cao, Chengyu 1987- Jakubowicz, Peter 1946- Internet mercenaries and viral marketing the case of Chinese social media Introduction -- Social media and viral marketing in China -- History of internet mercenaries -- Internet mercenary operation -- Viral messages -- Mainstream media as amplifier -- QQ group as organizational platform -- How to uncover "pushing hand" operations -- Policy concerns of internet mercenaries -- Conclusion. Internet China. Marketing Social aspects China. Public relations China. Social media China. Viral marketing China. |
| title | Internet mercenaries and viral marketing the case of Chinese social media |
| title_auth | Internet mercenaries and viral marketing the case of Chinese social media |
| title_exact_search | Internet mercenaries and viral marketing the case of Chinese social media |
| title_full | Internet mercenaries and viral marketing the case of Chinese social media by Mei Wu, Peter Jakubowicz and Chengyu Cao. |
| title_fullStr | Internet mercenaries and viral marketing the case of Chinese social media by Mei Wu, Peter Jakubowicz and Chengyu Cao. |
| title_full_unstemmed | Internet mercenaries and viral marketing the case of Chinese social media by Mei Wu, Peter Jakubowicz and Chengyu Cao. |
| title_short | Internet mercenaries and viral marketing |
| title_sort | internet mercenaries and viral marketing the case of chinese social media |
| title_sub | the case of Chinese social media |
| topic | Internet China. Marketing Social aspects China. Public relations China. Social media China. Viral marketing China. |
| topic_facet | Internet China. Marketing Social aspects China. Public relations China. Social media China. Viral marketing China. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4578-3 |
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