Cases on consumer-centric marketing management:
"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher.
Gespeichert in:
| Körperschaft: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Ave., Hershey, PA, 17033) :
IGI Global,
[2014]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher. |
| Beschreibung: | PDFs (316 pages) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781466643581 (ebook) |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Cases on consumer-centric marketing management |c Vimi Jham and Sandeep Puri, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Ave., Hershey, PA, 17033) : |b IGI Global, |c [2014] | |
| 300 | |a PDFs (316 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer relationship management / Chandra Shekhar Padhi -- The realization of customer satisfaction with technology integrations / Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn -- Intensive care / Eric Van Genderen -- Always trust the customer: how Zara has revolutionized the fashion industry and become a worldwide leader / Eric Viardot -- Consumer behavior perspective for fairness creams: a case of 'fair & lovely' / Yasser Mahfooz, Faisal Mahfooz -- International branding at Mirza International: dilemma unsolved / Gautam Dutta -- Delhi Bank of India: dilemma of a new bank manager / Sandeep Puri, Jayanthi Ranjan -- Facebook: an application of cloud computing / Lokesh Sharma -- Price effectiveness in hotels: case study comparing strategies adopted by mid-size hotels in New Delhi / Nidhi Chowdhry -- Indian luxury car market changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey / Pradeep Kautish -- Marketing of tobacco products in Australia: dealing with the emerging regulations / Rajeev Sharma -- Concentra BPO: the falling customer satisfaction / Shreya Dhingra -- A case study on customer experiential management at High Five Hotels Pvt. Ltd, Nashik / Sonali Gadekar, Sushil Gadekar -- Case study on customer's ambidextrous nature of trust in internet banking: Australian context / Sujana Adapa, Fredy-Roberto Valenzuela -- Should corporate political lobbying come under scanner by regulatory mechanism?: Vaishnavi corporate communication and 2G spectrum scam / S. Jayachandran -- Tata GoldPlus: adoption of customer oriented strategy for penetrating market opportunity / Salma Ahmed -- When Citi was found sleeping / Suresh Chandra Bihari -- Triumph charter school service provider / Verneshia (Necia) Boone -- Maximizing employee on-boarding: a study in a pharmaceutical company / Shalini Kalia, Neha Mittal, Rohit Arora. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed August 21, 2013). | ||
| 650 | 0 | |a Consumer behavior |v Case studies. | |
| 650 | 0 | |a Customer relations |v Case studies. | |
| 650 | 0 | |a Customer services |v Case studies. | |
| 650 | 0 | |a Marketing |x Management |v Case studies. | |
| 653 | |a Cloud computing | ||
| 653 | |a Customer relationship management | ||
| 653 | |a Customer-focused organizations | ||
| 653 | |a Internal marketing | ||
| 653 | |a Marketing analytics | ||
| 653 | |a Relationship marketing | ||
| 700 | 1 | |a Jham, Vimi |d 1968- |e editor. | |
| 700 | 1 | |a Puri, Sandeep |d 1972- |e editor. | |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
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| author_facet | Jham, Vimi 1968- Puri, Sandeep 1972- IGI Global |
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| contents | Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer relationship management / Chandra Shekhar Padhi -- The realization of customer satisfaction with technology integrations / Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn -- Intensive care / Eric Van Genderen -- Always trust the customer: how Zara has revolutionized the fashion industry and become a worldwide leader / Eric Viardot -- Consumer behavior perspective for fairness creams: a case of 'fair & lovely' / Yasser Mahfooz, Faisal Mahfooz -- International branding at Mirza International: dilemma unsolved / Gautam Dutta -- Delhi Bank of India: dilemma of a new bank manager / Sandeep Puri, Jayanthi Ranjan -- Facebook: an application of cloud computing / Lokesh Sharma -- Price effectiveness in hotels: case study comparing strategies adopted by mid-size hotels in New Delhi / Nidhi Chowdhry -- Indian luxury car market changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey / Pradeep Kautish -- Marketing of tobacco products in Australia: dealing with the emerging regulations / Rajeev Sharma -- Concentra BPO: the falling customer satisfaction / Shreya Dhingra -- A case study on customer experiential management at High Five Hotels Pvt. Ltd, Nashik / Sonali Gadekar, Sushil Gadekar -- Case study on customer's ambidextrous nature of trust in internet banking: Australian context / Sujana Adapa, Fredy-Roberto Valenzuela -- Should corporate political lobbying come under scanner by regulatory mechanism?: Vaishnavi corporate communication and 2G spectrum scam / S. Jayachandran -- Tata GoldPlus: adoption of customer oriented strategy for penetrating market opportunity / Salma Ahmed -- When Citi was found sleeping / Suresh Chandra Bihari -- Triumph charter school service provider / Verneshia (Necia) Boone -- Maximizing employee on-boarding: a study in a pharmaceutical company / Shalini Kalia, Neha Mittal, Rohit Arora. |
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| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00075481 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:51:48Z |
| institution | BVB |
| isbn | 9781466643581 (ebook) |
| language | English |
| oclc_num | 857447571 |
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| spelling | Cases on consumer-centric marketing management Vimi Jham and Sandeep Puri, editors. Hershey, Pennsylvania (701 E. Chocolate Ave., Hershey, PA, 17033) : IGI Global, [2014] PDFs (316 pages) : illustrations. text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references. Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer relationship management / Chandra Shekhar Padhi -- The realization of customer satisfaction with technology integrations / Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn -- Intensive care / Eric Van Genderen -- Always trust the customer: how Zara has revolutionized the fashion industry and become a worldwide leader / Eric Viardot -- Consumer behavior perspective for fairness creams: a case of 'fair & lovely' / Yasser Mahfooz, Faisal Mahfooz -- International branding at Mirza International: dilemma unsolved / Gautam Dutta -- Delhi Bank of India: dilemma of a new bank manager / Sandeep Puri, Jayanthi Ranjan -- Facebook: an application of cloud computing / Lokesh Sharma -- Price effectiveness in hotels: case study comparing strategies adopted by mid-size hotels in New Delhi / Nidhi Chowdhry -- Indian luxury car market changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey / Pradeep Kautish -- Marketing of tobacco products in Australia: dealing with the emerging regulations / Rajeev Sharma -- Concentra BPO: the falling customer satisfaction / Shreya Dhingra -- A case study on customer experiential management at High Five Hotels Pvt. Ltd, Nashik / Sonali Gadekar, Sushil Gadekar -- Case study on customer's ambidextrous nature of trust in internet banking: Australian context / Sujana Adapa, Fredy-Roberto Valenzuela -- Should corporate political lobbying come under scanner by regulatory mechanism?: Vaishnavi corporate communication and 2G spectrum scam / S. Jayachandran -- Tata GoldPlus: adoption of customer oriented strategy for penetrating market opportunity / Salma Ahmed -- When Citi was found sleeping / Suresh Chandra Bihari -- Triumph charter school service provider / Verneshia (Necia) Boone -- Maximizing employee on-boarding: a study in a pharmaceutical company / Shalini Kalia, Neha Mittal, Rohit Arora. Restricted to subscribers or individual electronic text purchasers. "This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed August 21, 2013). Consumer behavior Case studies. Customer relations Case studies. Customer services Case studies. Marketing Management Case studies. Cloud computing Customer relationship management Customer-focused organizations Internal marketing Marketing analytics Relationship marketing Jham, Vimi 1968- editor. Puri, Sandeep 1972- editor. IGI Global. (Original) (DLC)2013011319 Print version: 1466643579 9781466643574 (DLC) 2013011319 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4357-4 Volltext |
| spellingShingle | Cases on consumer-centric marketing management Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer relationship management / Chandra Shekhar Padhi -- The realization of customer satisfaction with technology integrations / Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn -- Intensive care / Eric Van Genderen -- Always trust the customer: how Zara has revolutionized the fashion industry and become a worldwide leader / Eric Viardot -- Consumer behavior perspective for fairness creams: a case of 'fair & lovely' / Yasser Mahfooz, Faisal Mahfooz -- International branding at Mirza International: dilemma unsolved / Gautam Dutta -- Delhi Bank of India: dilemma of a new bank manager / Sandeep Puri, Jayanthi Ranjan -- Facebook: an application of cloud computing / Lokesh Sharma -- Price effectiveness in hotels: case study comparing strategies adopted by mid-size hotels in New Delhi / Nidhi Chowdhry -- Indian luxury car market changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey / Pradeep Kautish -- Marketing of tobacco products in Australia: dealing with the emerging regulations / Rajeev Sharma -- Concentra BPO: the falling customer satisfaction / Shreya Dhingra -- A case study on customer experiential management at High Five Hotels Pvt. Ltd, Nashik / Sonali Gadekar, Sushil Gadekar -- Case study on customer's ambidextrous nature of trust in internet banking: Australian context / Sujana Adapa, Fredy-Roberto Valenzuela -- Should corporate political lobbying come under scanner by regulatory mechanism?: Vaishnavi corporate communication and 2G spectrum scam / S. Jayachandran -- Tata GoldPlus: adoption of customer oriented strategy for penetrating market opportunity / Salma Ahmed -- When Citi was found sleeping / Suresh Chandra Bihari -- Triumph charter school service provider / Verneshia (Necia) Boone -- Maximizing employee on-boarding: a study in a pharmaceutical company / Shalini Kalia, Neha Mittal, Rohit Arora. Consumer behavior Case studies. Customer relations Case studies. Customer services Case studies. Marketing Management Case studies. |
| title | Cases on consumer-centric marketing management |
| title_auth | Cases on consumer-centric marketing management |
| title_exact_search | Cases on consumer-centric marketing management |
| title_full | Cases on consumer-centric marketing management Vimi Jham and Sandeep Puri, editors. |
| title_fullStr | Cases on consumer-centric marketing management Vimi Jham and Sandeep Puri, editors. |
| title_full_unstemmed | Cases on consumer-centric marketing management Vimi Jham and Sandeep Puri, editors. |
| title_short | Cases on consumer-centric marketing management |
| title_sort | cases on consumer centric marketing management |
| topic | Consumer behavior Case studies. Customer relations Case studies. Customer services Case studies. Marketing Management Case studies. |
| topic_facet | Consumer behavior Case studies. Customer relations Case studies. Customer services Case studies. Marketing Management Case studies. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4357-4 |
| work_keys_str_mv | AT jhamvimi casesonconsumercentricmarketingmanagement AT purisandeep casesonconsumercentricmarketingmanagement AT igiglobal casesonconsumercentricmarketingmanagement |