Customer-centric marketing strategies: tools for building organizational performance
"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.
Gespeichert in:
| Körperschaft: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2013.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher. |
| Beschreibung: | electronic texts (549 p.) : digital files. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781466625259 (ebook) |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Customer-centric marketing strategies |h [electronic resource] |b tools for building organizational performance |c Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors. |
| 260 | |a Hershey, Pa. : |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |c c2013. | ||
| 300 | |a electronic texts (549 p.) : |b digital files. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Developments in studies on the relationship between firm and consumer: a structurationist view / Gianpaolo Basile -- Consumer ethnocentrism: possibilities for marketing implication improvements / Marija Cutura -- Legal issues to be considered before setting in force consumer-centric marketing strategies within the European Union / Eleni Tzoulia -- Do market orientation and innovation improve organizational performance?: an international and comparative review of the effects / Valter Afonso Vieira -- How customer knowledge management is becoming a dominant industry trait / A. F. Wazir Ahmad, Mohammad Muzahid Akbar -- CKM and its influence on organizational marketing performance: proposing an integrated conceptual framework / Mohammad Fateh Ali Khan Panni -- The strategic importance of data mining analysis for customer-centric marketing strategies / Valerio Veglio -- Customer relationship management (CRM): a one-size-fits-all philosophy? / Myria Ioannou -- Relationship quality in services: past, present, and future / Pinelopi Athanasopoulou -- Bank-SME relationships: 'poked' by the recent changes in the economic and technological environment / Myria Ioannou, Simona Mihai-Yiannaki -- Implications of relationship marketing indicators to enable organizational growth: a stakeholder causal scope analysis / S. M. Riad Shams -- Stakeholder causal scope centric market positioning: implications of relationship marketing indicators / S. M. Riad Shams -- Virtual communities in marketing processes: a marketing framework / Alessia D'Andrea, Fernando Ferri, Patrizia Grifoni -- Social software platforms as motor of relationship marketing in services: a conceptual framework with focus on the airport industry / Marion Tenge -- Consumer-centric marketing strategies: social networks as innovative tools for consumer relationship management / Loredana Di Pietro, Eleonora Pantano -- Customer centric marketing strategies: the importance and measurement of customer satisfaction - offline vs. online / Elsa Serpico ... [et al.] -- Critical success factors of cause-related marketing / Ioanna Papasolomou -- Sustainability and the UK's major food retailers: consumer concentric cause marketing writ large / Peter Jones, Daphne Comfort, David Hillier -- Behavioral branding as a customer-centric strategy / Milanka Slavova, Neva Yalman -- Consumer-brand relationship: foundation and state-of-the-art / Sandra Maria Correia Loureiro -- Customer-centric strategies in place marketing: an analysis of places' identities and perceived images / Gianluigi Guido ... [et al.] -- Brand-led transformation / Pier M. Massa -- Toward a customer-centric strategy implementation model: the case of a European mid-sized glass-packaging producer / Niksa Alfirevic, Nikola Draskovic, Jurica Pavicic -- From mass distribution to customer-centric awareness tools: the evolution of the German meat market / Bernd Hallier -- Retention and customer share building: formulating a communication strategy for a sports club / Samuel Rabino -- Consumer loyalty to an airline: online and offline antecedents / Santiago Forgas-Coll, Ramon Palau-Saumell, Javier Sánchez-García. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed October 9, 2012). | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Organizational effectiveness. | |
| 653 | |a Behavioral branding | ||
| 653 | |a Critical success factors | ||
| 653 | |a Customer knowledge management | ||
| 653 | |a Customer relationship management | ||
| 653 | |a Customer-centric marketing | ||
| 653 | |a Marketing concepts | ||
| 653 | |a Organizational marketing performance | ||
| 653 | |a Relationship management | ||
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| 700 | 1 | |a Panni, Mohammad Fateh Ali Khan |d 1981- | |
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| contents | Developments in studies on the relationship between firm and consumer: a structurationist view / Gianpaolo Basile -- Consumer ethnocentrism: possibilities for marketing implication improvements / Marija Cutura -- Legal issues to be considered before setting in force consumer-centric marketing strategies within the European Union / Eleni Tzoulia -- Do market orientation and innovation improve organizational performance?: an international and comparative review of the effects / Valter Afonso Vieira -- How customer knowledge management is becoming a dominant industry trait / A. F. Wazir Ahmad, Mohammad Muzahid Akbar -- CKM and its influence on organizational marketing performance: proposing an integrated conceptual framework / Mohammad Fateh Ali Khan Panni -- The strategic importance of data mining analysis for customer-centric marketing strategies / Valerio Veglio -- Customer relationship management (CRM): a one-size-fits-all philosophy? / Myria Ioannou -- Relationship quality in services: past, present, and future / Pinelopi Athanasopoulou -- Bank-SME relationships: 'poked' by the recent changes in the economic and technological environment / Myria Ioannou, Simona Mihai-Yiannaki -- Implications of relationship marketing indicators to enable organizational growth: a stakeholder causal scope analysis / S. M. Riad Shams -- Stakeholder causal scope centric market positioning: implications of relationship marketing indicators / S. M. Riad Shams -- Virtual communities in marketing processes: a marketing framework / Alessia D'Andrea, Fernando Ferri, Patrizia Grifoni -- Social software platforms as motor of relationship marketing in services: a conceptual framework with focus on the airport industry / Marion Tenge -- Consumer-centric marketing strategies: social networks as innovative tools for consumer relationship management / Loredana Di Pietro, Eleonora Pantano -- Customer centric marketing strategies: the importance and measurement of customer satisfaction - offline vs. online / Elsa Serpico ... [et al.] -- Critical success factors of cause-related marketing / Ioanna Papasolomou -- Sustainability and the UK's major food retailers: consumer concentric cause marketing writ large / Peter Jones, Daphne Comfort, David Hillier -- Behavioral branding as a customer-centric strategy / Milanka Slavova, Neva Yalman -- Consumer-brand relationship: foundation and state-of-the-art / Sandra Maria Correia Loureiro -- Customer-centric strategies in place marketing: an analysis of places' identities and perceived images / Gianluigi Guido ... [et al.] -- Brand-led transformation / Pier M. Massa -- Toward a customer-centric strategy implementation model: the case of a European mid-sized glass-packaging producer / Niksa Alfirevic, Nikola Draskovic, Jurica Pavicic -- From mass distribution to customer-centric awareness tools: the evolution of the German meat market / Bernd Hallier -- Retention and customer share building: formulating a communication strategy for a sports club / Samuel Rabino -- Consumer loyalty to an airline: online and offline antecedents / Santiago Forgas-Coll, Ramon Palau-Saumell, Javier Sánchez-García. |
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| dewey-search | 658.8/02 |
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| discipline | Wirtschaftswissenschaften |
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| id | ZDB-98-IGB-00068199 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:51:45Z |
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| isbn | 9781466625259 (ebook) |
| language | English |
| oclc_num | 812623437 |
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| physical | electronic texts (549 p.) : digital files. Also available in print. |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |
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| spelling | Customer-centric marketing strategies [electronic resource] tools for building organizational performance Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors. Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2013. electronic texts (549 p.) : digital files. Includes bibliographical references. Developments in studies on the relationship between firm and consumer: a structurationist view / Gianpaolo Basile -- Consumer ethnocentrism: possibilities for marketing implication improvements / Marija Cutura -- Legal issues to be considered before setting in force consumer-centric marketing strategies within the European Union / Eleni Tzoulia -- Do market orientation and innovation improve organizational performance?: an international and comparative review of the effects / Valter Afonso Vieira -- How customer knowledge management is becoming a dominant industry trait / A. F. Wazir Ahmad, Mohammad Muzahid Akbar -- CKM and its influence on organizational marketing performance: proposing an integrated conceptual framework / Mohammad Fateh Ali Khan Panni -- The strategic importance of data mining analysis for customer-centric marketing strategies / Valerio Veglio -- Customer relationship management (CRM): a one-size-fits-all philosophy? / Myria Ioannou -- Relationship quality in services: past, present, and future / Pinelopi Athanasopoulou -- Bank-SME relationships: 'poked' by the recent changes in the economic and technological environment / Myria Ioannou, Simona Mihai-Yiannaki -- Implications of relationship marketing indicators to enable organizational growth: a stakeholder causal scope analysis / S. M. Riad Shams -- Stakeholder causal scope centric market positioning: implications of relationship marketing indicators / S. M. Riad Shams -- Virtual communities in marketing processes: a marketing framework / Alessia D'Andrea, Fernando Ferri, Patrizia Grifoni -- Social software platforms as motor of relationship marketing in services: a conceptual framework with focus on the airport industry / Marion Tenge -- Consumer-centric marketing strategies: social networks as innovative tools for consumer relationship management / Loredana Di Pietro, Eleonora Pantano -- Customer centric marketing strategies: the importance and measurement of customer satisfaction - offline vs. online / Elsa Serpico ... [et al.] -- Critical success factors of cause-related marketing / Ioanna Papasolomou -- Sustainability and the UK's major food retailers: consumer concentric cause marketing writ large / Peter Jones, Daphne Comfort, David Hillier -- Behavioral branding as a customer-centric strategy / Milanka Slavova, Neva Yalman -- Consumer-brand relationship: foundation and state-of-the-art / Sandra Maria Correia Loureiro -- Customer-centric strategies in place marketing: an analysis of places' identities and perceived images / Gianluigi Guido ... [et al.] -- Brand-led transformation / Pier M. Massa -- Toward a customer-centric strategy implementation model: the case of a European mid-sized glass-packaging producer / Niksa Alfirevic, Nikola Draskovic, Jurica Pavicic -- From mass distribution to customer-centric awareness tools: the evolution of the German meat market / Bernd Hallier -- Retention and customer share building: formulating a communication strategy for a sports club / Samuel Rabino -- Consumer loyalty to an airline: online and offline antecedents / Santiago Forgas-Coll, Ramon Palau-Saumell, Javier Sánchez-García. Restricted to subscribers or individual electronic text purchasers. "This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed October 9, 2012). Customer relations. Marketing. Organizational effectiveness. Behavioral branding Critical success factors Customer knowledge management Customer relationship management Customer-centric marketing Marketing concepts Organizational marketing performance Relationship management Kaufmann, Hans Ruediger 1958- Panni, Mohammad Fateh Ali Khan 1981- IGI Global. (Original) (DLC)2012023414 Print version: 1466625244 9781466625242 (DLC) 2012023414 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-2524-2 Volltext |
| spellingShingle | Customer-centric marketing strategies tools for building organizational performance Developments in studies on the relationship between firm and consumer: a structurationist view / Gianpaolo Basile -- Consumer ethnocentrism: possibilities for marketing implication improvements / Marija Cutura -- Legal issues to be considered before setting in force consumer-centric marketing strategies within the European Union / Eleni Tzoulia -- Do market orientation and innovation improve organizational performance?: an international and comparative review of the effects / Valter Afonso Vieira -- How customer knowledge management is becoming a dominant industry trait / A. F. Wazir Ahmad, Mohammad Muzahid Akbar -- CKM and its influence on organizational marketing performance: proposing an integrated conceptual framework / Mohammad Fateh Ali Khan Panni -- The strategic importance of data mining analysis for customer-centric marketing strategies / Valerio Veglio -- Customer relationship management (CRM): a one-size-fits-all philosophy? / Myria Ioannou -- Relationship quality in services: past, present, and future / Pinelopi Athanasopoulou -- Bank-SME relationships: 'poked' by the recent changes in the economic and technological environment / Myria Ioannou, Simona Mihai-Yiannaki -- Implications of relationship marketing indicators to enable organizational growth: a stakeholder causal scope analysis / S. M. Riad Shams -- Stakeholder causal scope centric market positioning: implications of relationship marketing indicators / S. M. Riad Shams -- Virtual communities in marketing processes: a marketing framework / Alessia D'Andrea, Fernando Ferri, Patrizia Grifoni -- Social software platforms as motor of relationship marketing in services: a conceptual framework with focus on the airport industry / Marion Tenge -- Consumer-centric marketing strategies: social networks as innovative tools for consumer relationship management / Loredana Di Pietro, Eleonora Pantano -- Customer centric marketing strategies: the importance and measurement of customer satisfaction - offline vs. online / Elsa Serpico ... [et al.] -- Critical success factors of cause-related marketing / Ioanna Papasolomou -- Sustainability and the UK's major food retailers: consumer concentric cause marketing writ large / Peter Jones, Daphne Comfort, David Hillier -- Behavioral branding as a customer-centric strategy / Milanka Slavova, Neva Yalman -- Consumer-brand relationship: foundation and state-of-the-art / Sandra Maria Correia Loureiro -- Customer-centric strategies in place marketing: an analysis of places' identities and perceived images / Gianluigi Guido ... [et al.] -- Brand-led transformation / Pier M. Massa -- Toward a customer-centric strategy implementation model: the case of a European mid-sized glass-packaging producer / Niksa Alfirevic, Nikola Draskovic, Jurica Pavicic -- From mass distribution to customer-centric awareness tools: the evolution of the German meat market / Bernd Hallier -- Retention and customer share building: formulating a communication strategy for a sports club / Samuel Rabino -- Consumer loyalty to an airline: online and offline antecedents / Santiago Forgas-Coll, Ramon Palau-Saumell, Javier Sánchez-García. Customer relations. Marketing. Organizational effectiveness. |
| title | Customer-centric marketing strategies tools for building organizational performance |
| title_auth | Customer-centric marketing strategies tools for building organizational performance |
| title_exact_search | Customer-centric marketing strategies tools for building organizational performance |
| title_full | Customer-centric marketing strategies [electronic resource] tools for building organizational performance Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors. |
| title_fullStr | Customer-centric marketing strategies [electronic resource] tools for building organizational performance Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors. |
| title_full_unstemmed | Customer-centric marketing strategies [electronic resource] tools for building organizational performance Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors. |
| title_short | Customer-centric marketing strategies |
| title_sort | customer centric marketing strategies tools for building organizational performance |
| title_sub | tools for building organizational performance |
| topic | Customer relations. Marketing. Organizational effectiveness. |
| topic_facet | Customer relations. Marketing. Organizational effectiveness. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-2524-2 |
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