Systems thinking and process dynamics for marketing systems: technologies and applications for decision management
"This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company"--Provided by publisher.
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
2012.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company"--Provided by publisher. |
| Physical Description: | 1 Online-Ressource (303 p.) : digital files. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781466609709 (ebook) |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 1 | 0 | |a Systems thinking and process dynamics for marketing systems |h [electronic resource] |b technologies and applications for decision management |c by Rajagopal. |
| 260 | |a Hershey, Pa. : |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |c 2012. | ||
| 300 | |a 1 Online-Ressource (303 p.) : |b digital files. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a 1. Understanding market complexities -- 2. Systems thinking in strategy development -- 3. Process dynamics in strategy implementation -- 4. Product development and market governance -- 5. Dynamics in developing pricing strategies -- 6. Distribution and logistics modeling -- 7. Systems thinking and cognitive process in marketing -- 8. Marketing modeling and validation -- 9. Performance measuring process -- 10. Competitive advantage: analysis and strategy -- 11. Convergence marketing -- 12. Challenges ahead. | |
| 506 | 1 | |a Restricted to subscribers or individual electronic text purchasers. | |
| 520 | 3 | |a "This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Description based on title screen (IGI Global, viewed April 22, 2012). | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Strategic planning. | |
| 653 | |a Efficiency of managerial communications | ||
| 653 | |a Market penetration strategies | ||
| 653 | |a New business philosophy | ||
| 653 | |a Operational factors | ||
| 653 | |a Organizational learning process | ||
| 653 | |a Portfolio management | ||
| 653 | |a Process competency measurement | ||
| 653 | |a Process dynamics | ||
| 653 | |a Strategic fit of marketing policies | ||
| 653 | |a Systems thinking | ||
| 710 | 2 | |a IGI Global. | |
| 776 | 0 | |c (Original) |w (DLC)2011049189 | |
| 776 | 0 | 8 | |i Print version: |z 1466609699 |z 9781466609693 |w (DLC) 2011049189 |
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| 912 | |a ZDB-98-IGB | ||
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| 049 | |a DE-863 | ||
Record in the Search Index
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| author | Rajagopal, 1957- |
| author_corporate | IGI Global |
| author_corporate_role | |
| author_facet | Rajagopal, 1957- IGI Global |
| author_role | |
| author_sort | Rajagopal, 1957- |
| author_variant | r |
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| bvnumber | localFWS |
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| contents | 1. Understanding market complexities -- 2. Systems thinking in strategy development -- 3. Process dynamics in strategy implementation -- 4. Product development and market governance -- 5. Dynamics in developing pricing strategies -- 6. Distribution and logistics modeling -- 7. Systems thinking and cognitive process in marketing -- 8. Marketing modeling and validation -- 9. Performance measuring process -- 10. Competitive advantage: analysis and strategy -- 11. Convergence marketing -- 12. Challenges ahead. |
| ctrlnum | (CaBNVSL)gtp00551568 (OCoLC)807847030 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00060774 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:25Z |
| institution | BVB |
| isbn | 9781466609709 (ebook) |
| language | English |
| oclc_num | 807847030 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 Online-Ressource (303 p.) : digital files. Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |
| record_format | marc |
| spelling | Rajagopal, 1957- Systems thinking and process dynamics for marketing systems [electronic resource] technologies and applications for decision management by Rajagopal. Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), 2012. 1 Online-Ressource (303 p.) : digital files. Includes bibliographical references. 1. Understanding market complexities -- 2. Systems thinking in strategy development -- 3. Process dynamics in strategy implementation -- 4. Product development and market governance -- 5. Dynamics in developing pricing strategies -- 6. Distribution and logistics modeling -- 7. Systems thinking and cognitive process in marketing -- 8. Marketing modeling and validation -- 9. Performance measuring process -- 10. Competitive advantage: analysis and strategy -- 11. Convergence marketing -- 12. Challenges ahead. Restricted to subscribers or individual electronic text purchasers. "This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed April 22, 2012). Marketing. Strategic planning. Efficiency of managerial communications Market penetration strategies New business philosophy Operational factors Organizational learning process Portfolio management Process competency measurement Process dynamics Strategic fit of marketing policies Systems thinking IGI Global. (Original) (DLC)2011049189 Print version: 1466609699 9781466609693 (DLC) 2011049189 |
| spellingShingle | Rajagopal, 1957- Systems thinking and process dynamics for marketing systems technologies and applications for decision management 1. Understanding market complexities -- 2. Systems thinking in strategy development -- 3. Process dynamics in strategy implementation -- 4. Product development and market governance -- 5. Dynamics in developing pricing strategies -- 6. Distribution and logistics modeling -- 7. Systems thinking and cognitive process in marketing -- 8. Marketing modeling and validation -- 9. Performance measuring process -- 10. Competitive advantage: analysis and strategy -- 11. Convergence marketing -- 12. Challenges ahead. Marketing. Strategic planning. |
| title | Systems thinking and process dynamics for marketing systems technologies and applications for decision management |
| title_auth | Systems thinking and process dynamics for marketing systems technologies and applications for decision management |
| title_exact_search | Systems thinking and process dynamics for marketing systems technologies and applications for decision management |
| title_full | Systems thinking and process dynamics for marketing systems [electronic resource] technologies and applications for decision management by Rajagopal. |
| title_fullStr | Systems thinking and process dynamics for marketing systems [electronic resource] technologies and applications for decision management by Rajagopal. |
| title_full_unstemmed | Systems thinking and process dynamics for marketing systems [electronic resource] technologies and applications for decision management by Rajagopal. |
| title_short | Systems thinking and process dynamics for marketing systems |
| title_sort | systems thinking and process dynamics for marketing systems technologies and applications for decision management |
| title_sub | technologies and applications for decision management |
| topic | Marketing. Strategic planning. |
| topic_facet | Marketing. Strategic planning. |
| work_keys_str_mv | AT rajagopal systemsthinkingandprocessdynamicsformarketingsystemstechnologiesandapplicationsfordecisionmanagement AT igiglobal systemsthinkingandprocessdynamicsformarketingsystemstechnologiesandapplicationsfordecisionmanagement |