Successful customer relationship management programs and technologies: issues and trends
"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.
Gespeichert in:
| Körperschaft: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2012.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher. |
| Beschreibung: | electronic texts (285 p.) : digital files. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781466602892 (ebook) |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Successful customer relationship management programs and technologies |h [electronic resource] |b issues and trends |c Riyad Eid, editor. |
| 260 | |a Hershey, Pa. : |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |c c2012. | ||
| 300 | |a electronic texts (285 p.) : |b digital files. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a 1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide relationships to global customers / Svend Hollensen and Vlad Stefan Wulff -- 4. Can firms develop a service-dominant organisational culture to improve CRM? / Jamie Burton -- 5. Identifying the determinants of customer retention in a developing country context / Norizan Mohd Kassim, Salaheldin Ismail, and Nor Asiah Abdullah -- 6. Customer relationship management in social and Semantic Web environments / Ángel García-Crespo ... [et al.] -- 7. CRM in the context of airline industry: a case study of Mexican Airline / Riyad Eid and Mustafa Zaidi -- 8. Role of time in development of trust within hi-tech SME business relationships / Khurram Sharif and Salaheldin Ismail Salaheldin -- 9. A conceptual model of customer innovation centric / Amin A. Shaqrah -- 10. Customers knowledge and relational marketing: a Web 2.0 perspective / Pasquale Del Vecchio and Valentina Ndou -- 11. Customer relationship management through communication strategy: fibres industry case study / Abdel Moneim M. B. Ahmed -- 12. Media richness theory and the intention to use online stores / Eric Brunelle -- 13. Do managerial strategies influence service behaviours?: insights from a qualitative study / Anna-Lena Ackfeldt and Neeru Malhotra -- 14. Applications of customer relationship marketing in the UK hospitality industry / Geoff Lancaster and Diana Luck -- 15. Determinants and antecedents of relationship marketing orientation: the impact of bank ownership style on the bank's orientation towards relationship marketing / Ahmed Abdelkader, Howard Jackson, and John Cook -- 16. Consumer demand in the Egyptian market of university education: an empirical investigation / Amany I. Shahin -- 17. A cluster analysis of physician's values, prescribing behaviour and attitudes towards firms' marketing communications / Despina Karayanni -- 18. Adoption of electronic payment services by Iranian customers / Abbas Keramati ... [et al.]. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 2/21/2012). | ||
| 650 | 0 | |a Customer relations |x Management |x Computer programs. | |
| 650 | 0 | |a Customer relations |x Management |x Data processing. | |
| 653 | |a Analytics | ||
| 653 | |a Business intelligence | ||
| 653 | |a Business relationship management | ||
| 653 | |a Customer service | ||
| 653 | |a Data mining | ||
| 653 | |a Database marketing | ||
| 653 | |a Marketing | ||
| 653 | |a Sales intelligence | ||
| 653 | |a Social media | ||
| 653 | |a Supplier relationship management | ||
| 700 | 1 | |a Eid, Riyad. | |
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| contents | 1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide relationships to global customers / Svend Hollensen and Vlad Stefan Wulff -- 4. Can firms develop a service-dominant organisational culture to improve CRM? / Jamie Burton -- 5. Identifying the determinants of customer retention in a developing country context / Norizan Mohd Kassim, Salaheldin Ismail, and Nor Asiah Abdullah -- 6. Customer relationship management in social and Semantic Web environments / Ángel García-Crespo ... [et al.] -- 7. CRM in the context of airline industry: a case study of Mexican Airline / Riyad Eid and Mustafa Zaidi -- 8. Role of time in development of trust within hi-tech SME business relationships / Khurram Sharif and Salaheldin Ismail Salaheldin -- 9. A conceptual model of customer innovation centric / Amin A. Shaqrah -- 10. Customers knowledge and relational marketing: a Web 2.0 perspective / Pasquale Del Vecchio and Valentina Ndou -- 11. Customer relationship management through communication strategy: fibres industry case study / Abdel Moneim M. B. Ahmed -- 12. Media richness theory and the intention to use online stores / Eric Brunelle -- 13. Do managerial strategies influence service behaviours?: insights from a qualitative study / Anna-Lena Ackfeldt and Neeru Malhotra -- 14. Applications of customer relationship marketing in the UK hospitality industry / Geoff Lancaster and Diana Luck -- 15. Determinants and antecedents of relationship marketing orientation: the impact of bank ownership style on the bank's orientation towards relationship marketing / Ahmed Abdelkader, Howard Jackson, and John Cook -- 16. Consumer demand in the Egyptian market of university education: an empirical investigation / Amany I. Shahin -- 17. A cluster analysis of physician's values, prescribing behaviour and attitudes towards firms' marketing communications / Despina Karayanni -- 18. Adoption of electronic payment services by Iranian customers / Abbas Keramati ... [et al.]. |
| ctrlnum | (CaBNVSL)gtp00550964 (OCoLC)807847687 |
| dewey-full | 658.8/120285 |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.8/120285 |
| dewey-sort | 3658.8 6120285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00059743 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:48Z |
| institution | BVB |
| isbn | 9781466602892 (ebook) |
| language | English |
| oclc_num | 807847687 |
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| physical | electronic texts (285 p.) : digital files. Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2012 |
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| publishDateSort | 2012 |
| publisher | IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |
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| spelling | Successful customer relationship management programs and technologies [electronic resource] issues and trends Riyad Eid, editor. Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2012. electronic texts (285 p.) : digital files. Includes bibliographical references. 1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide relationships to global customers / Svend Hollensen and Vlad Stefan Wulff -- 4. Can firms develop a service-dominant organisational culture to improve CRM? / Jamie Burton -- 5. Identifying the determinants of customer retention in a developing country context / Norizan Mohd Kassim, Salaheldin Ismail, and Nor Asiah Abdullah -- 6. Customer relationship management in social and Semantic Web environments / Ángel García-Crespo ... [et al.] -- 7. CRM in the context of airline industry: a case study of Mexican Airline / Riyad Eid and Mustafa Zaidi -- 8. Role of time in development of trust within hi-tech SME business relationships / Khurram Sharif and Salaheldin Ismail Salaheldin -- 9. A conceptual model of customer innovation centric / Amin A. Shaqrah -- 10. Customers knowledge and relational marketing: a Web 2.0 perspective / Pasquale Del Vecchio and Valentina Ndou -- 11. Customer relationship management through communication strategy: fibres industry case study / Abdel Moneim M. B. Ahmed -- 12. Media richness theory and the intention to use online stores / Eric Brunelle -- 13. Do managerial strategies influence service behaviours?: insights from a qualitative study / Anna-Lena Ackfeldt and Neeru Malhotra -- 14. Applications of customer relationship marketing in the UK hospitality industry / Geoff Lancaster and Diana Luck -- 15. Determinants and antecedents of relationship marketing orientation: the impact of bank ownership style on the bank's orientation towards relationship marketing / Ahmed Abdelkader, Howard Jackson, and John Cook -- 16. Consumer demand in the Egyptian market of university education: an empirical investigation / Amany I. Shahin -- 17. A cluster analysis of physician's values, prescribing behaviour and attitudes towards firms' marketing communications / Despina Karayanni -- 18. Adoption of electronic payment services by Iranian customers / Abbas Keramati ... [et al.]. Restricted to subscribers or individual electronic text purchasers. "This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 2/21/2012). Customer relations Management Computer programs. Customer relations Management Data processing. Analytics Business intelligence Business relationship management Customer service Data mining Database marketing Marketing Sales intelligence Social media Supplier relationship management Eid, Riyad. IGI Global. (Original) (DLC)2012001132 Print version: 1466602880 9781466602885 (DLC) 2012001132 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-0288-5 Volltext |
| spellingShingle | Successful customer relationship management programs and technologies issues and trends 1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide relationships to global customers / Svend Hollensen and Vlad Stefan Wulff -- 4. Can firms develop a service-dominant organisational culture to improve CRM? / Jamie Burton -- 5. Identifying the determinants of customer retention in a developing country context / Norizan Mohd Kassim, Salaheldin Ismail, and Nor Asiah Abdullah -- 6. Customer relationship management in social and Semantic Web environments / Ángel García-Crespo ... [et al.] -- 7. CRM in the context of airline industry: a case study of Mexican Airline / Riyad Eid and Mustafa Zaidi -- 8. Role of time in development of trust within hi-tech SME business relationships / Khurram Sharif and Salaheldin Ismail Salaheldin -- 9. A conceptual model of customer innovation centric / Amin A. Shaqrah -- 10. Customers knowledge and relational marketing: a Web 2.0 perspective / Pasquale Del Vecchio and Valentina Ndou -- 11. Customer relationship management through communication strategy: fibres industry case study / Abdel Moneim M. B. Ahmed -- 12. Media richness theory and the intention to use online stores / Eric Brunelle -- 13. Do managerial strategies influence service behaviours?: insights from a qualitative study / Anna-Lena Ackfeldt and Neeru Malhotra -- 14. Applications of customer relationship marketing in the UK hospitality industry / Geoff Lancaster and Diana Luck -- 15. Determinants and antecedents of relationship marketing orientation: the impact of bank ownership style on the bank's orientation towards relationship marketing / Ahmed Abdelkader, Howard Jackson, and John Cook -- 16. Consumer demand in the Egyptian market of university education: an empirical investigation / Amany I. Shahin -- 17. A cluster analysis of physician's values, prescribing behaviour and attitudes towards firms' marketing communications / Despina Karayanni -- 18. Adoption of electronic payment services by Iranian customers / Abbas Keramati ... [et al.]. Customer relations Management Computer programs. Customer relations Management Data processing. |
| title | Successful customer relationship management programs and technologies issues and trends |
| title_auth | Successful customer relationship management programs and technologies issues and trends |
| title_exact_search | Successful customer relationship management programs and technologies issues and trends |
| title_full | Successful customer relationship management programs and technologies [electronic resource] issues and trends Riyad Eid, editor. |
| title_fullStr | Successful customer relationship management programs and technologies [electronic resource] issues and trends Riyad Eid, editor. |
| title_full_unstemmed | Successful customer relationship management programs and technologies [electronic resource] issues and trends Riyad Eid, editor. |
| title_short | Successful customer relationship management programs and technologies |
| title_sort | successful customer relationship management programs and technologies issues and trends |
| title_sub | issues and trends |
| topic | Customer relations Management Computer programs. Customer relations Management Data processing. |
| topic_facet | Customer relations Management Computer programs. Customer relations Management Data processing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-0288-5 |
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