Fuzzy methods for customer relationship management and marketing: applications and classifications
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Gespeichert in:
| Körperschaft: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
2012.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher. |
| Beschreibung: | electronic texts (331 p.) : digital files. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781466600966 (ebook) |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Fuzzy methods for customer relationship management and marketing |h [electronic resource] |b applications and classifications |c Andreas Meier and Laurent Donze, editors. |
| 260 | |a Hershey, Pa. : |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |c 2012. | ||
| 300 | |a electronic texts (331 p.) : |b digital files. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a 1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier -- 2. Fuzzy soft social network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for television audiences / José-Domingo Mora -- 4. Using case data to ensure 'real world' input validation within fuzzy set theory models / Sara Denize, Sharon Purchase and Doina Olaru -- 5. Fuzzy clustering of Web user profiles for analyzing their behavior and interests / Stanislav Kreuzer and Natascha Hoebel -- 6. Using a fuzzy-based cluster algorithm for recommending candidates in E-elections / Luis Terán ... [et al.] -- 7. Fuzzy online reputation analysis framework / Edy Portmann ... [et al.] -- 8. Fuzzy target groups in analytic customer relationship management / Michael Kaufmann and Cédric Graf -- 9. Web analytics with fuzziness / Darius Zumstein -- 10. Fuzzy data warehouse for performance analysis / Daniel Fasel and Khurram Shahzad -- 11. A fuzzy logic approach for the assessment of online customers / Nicolas Werro and Henrik Stormer -- 12. A hybrid fuzzy multiple objective approach to lotsizing, pricing, and marketing planning model / R. Ghasemy Yaghin and S.M.T. Fatemi Ghomi -- 13. A fuzzy segmentation approach to guide marketing decisions / Mònica Casabayó and Núria Agell -- 14. Causal recipes sufficient for identifying market gurus versus mavens / Miri Chung and Arch G. Woodside. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed December 19, 2011). | ||
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Fuzzy logic. | |
| 650 | 0 | |a Marketing. | |
| 653 | |a Customer relationship management | ||
| 653 | |a Fuzzy clustering of Web user profiles | ||
| 653 | |a Fuzzy data warehouse | ||
| 653 | |a Fuzzy dynamic groups | ||
| 653 | |a Fuzzy logic and marketing | ||
| 653 | |a Fuzzy segmentation | ||
| 653 | |a Fuzzy set theory models | ||
| 653 | |a Marketing planning models | ||
| 653 | |a Online reputation analysis framework | ||
| 653 | |a Social network modeling | ||
| 700 | 1 | |a Donzé, Laurent. | |
| 700 | 1 | |a Meier, Andreas |d 1951- | |
| 710 | 2 | |a IGI Global. | |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
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| contents | 1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier -- 2. Fuzzy soft social network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for television audiences / José-Domingo Mora -- 4. Using case data to ensure 'real world' input validation within fuzzy set theory models / Sara Denize, Sharon Purchase and Doina Olaru -- 5. Fuzzy clustering of Web user profiles for analyzing their behavior and interests / Stanislav Kreuzer and Natascha Hoebel -- 6. Using a fuzzy-based cluster algorithm for recommending candidates in E-elections / Luis Terán ... [et al.] -- 7. Fuzzy online reputation analysis framework / Edy Portmann ... [et al.] -- 8. Fuzzy target groups in analytic customer relationship management / Michael Kaufmann and Cédric Graf -- 9. Web analytics with fuzziness / Darius Zumstein -- 10. Fuzzy data warehouse for performance analysis / Daniel Fasel and Khurram Shahzad -- 11. A fuzzy logic approach for the assessment of online customers / Nicolas Werro and Henrik Stormer -- 12. A hybrid fuzzy multiple objective approach to lotsizing, pricing, and marketing planning model / R. Ghasemy Yaghin and S.M.T. Fatemi Ghomi -- 13. A fuzzy segmentation approach to guide marketing decisions / Mònica Casabayó and Núria Agell -- 14. Causal recipes sufficient for identifying market gurus versus mavens / Miri Chung and Arch G. Woodside. |
| ctrlnum | (CaBNVSL)gtp00550557 (OCoLC)771303546 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00056012 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:48Z |
| institution | BVB |
| isbn | 9781466600966 (ebook) |
| language | English |
| oclc_num | 771303546 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS |
| physical | electronic texts (331 p.) : digital files. Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |
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| spelling | Fuzzy methods for customer relationship management and marketing [electronic resource] applications and classifications Andreas Meier and Laurent Donze, editors. Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), 2012. electronic texts (331 p.) : digital files. Includes bibliographical references. 1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier -- 2. Fuzzy soft social network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for television audiences / José-Domingo Mora -- 4. Using case data to ensure 'real world' input validation within fuzzy set theory models / Sara Denize, Sharon Purchase and Doina Olaru -- 5. Fuzzy clustering of Web user profiles for analyzing their behavior and interests / Stanislav Kreuzer and Natascha Hoebel -- 6. Using a fuzzy-based cluster algorithm for recommending candidates in E-elections / Luis Terán ... [et al.] -- 7. Fuzzy online reputation analysis framework / Edy Portmann ... [et al.] -- 8. Fuzzy target groups in analytic customer relationship management / Michael Kaufmann and Cédric Graf -- 9. Web analytics with fuzziness / Darius Zumstein -- 10. Fuzzy data warehouse for performance analysis / Daniel Fasel and Khurram Shahzad -- 11. A fuzzy logic approach for the assessment of online customers / Nicolas Werro and Henrik Stormer -- 12. A hybrid fuzzy multiple objective approach to lotsizing, pricing, and marketing planning model / R. Ghasemy Yaghin and S.M.T. Fatemi Ghomi -- 13. A fuzzy segmentation approach to guide marketing decisions / Mònica Casabayó and Núria Agell -- 14. Causal recipes sufficient for identifying market gurus versus mavens / Miri Chung and Arch G. Woodside. Restricted to subscribers or individual electronic text purchasers. "This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed December 19, 2011). Customer relations Management. Fuzzy logic. Marketing. Customer relationship management Fuzzy clustering of Web user profiles Fuzzy data warehouse Fuzzy dynamic groups Fuzzy logic and marketing Fuzzy segmentation Fuzzy set theory models Marketing planning models Online reputation analysis framework Social network modeling Donzé, Laurent. Meier, Andreas 1951- IGI Global. (Original) (DLC)2011042182 Print version: 1466600950 9781466600959 (DLC) 2011042182 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-46660-095-9 Volltext |
| spellingShingle | Fuzzy methods for customer relationship management and marketing applications and classifications 1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier -- 2. Fuzzy soft social network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for television audiences / José-Domingo Mora -- 4. Using case data to ensure 'real world' input validation within fuzzy set theory models / Sara Denize, Sharon Purchase and Doina Olaru -- 5. Fuzzy clustering of Web user profiles for analyzing their behavior and interests / Stanislav Kreuzer and Natascha Hoebel -- 6. Using a fuzzy-based cluster algorithm for recommending candidates in E-elections / Luis Terán ... [et al.] -- 7. Fuzzy online reputation analysis framework / Edy Portmann ... [et al.] -- 8. Fuzzy target groups in analytic customer relationship management / Michael Kaufmann and Cédric Graf -- 9. Web analytics with fuzziness / Darius Zumstein -- 10. Fuzzy data warehouse for performance analysis / Daniel Fasel and Khurram Shahzad -- 11. A fuzzy logic approach for the assessment of online customers / Nicolas Werro and Henrik Stormer -- 12. A hybrid fuzzy multiple objective approach to lotsizing, pricing, and marketing planning model / R. Ghasemy Yaghin and S.M.T. Fatemi Ghomi -- 13. A fuzzy segmentation approach to guide marketing decisions / Mònica Casabayó and Núria Agell -- 14. Causal recipes sufficient for identifying market gurus versus mavens / Miri Chung and Arch G. Woodside. Customer relations Management. Fuzzy logic. Marketing. |
| title | Fuzzy methods for customer relationship management and marketing applications and classifications |
| title_auth | Fuzzy methods for customer relationship management and marketing applications and classifications |
| title_exact_search | Fuzzy methods for customer relationship management and marketing applications and classifications |
| title_full | Fuzzy methods for customer relationship management and marketing [electronic resource] applications and classifications Andreas Meier and Laurent Donze, editors. |
| title_fullStr | Fuzzy methods for customer relationship management and marketing [electronic resource] applications and classifications Andreas Meier and Laurent Donze, editors. |
| title_full_unstemmed | Fuzzy methods for customer relationship management and marketing [electronic resource] applications and classifications Andreas Meier and Laurent Donze, editors. |
| title_short | Fuzzy methods for customer relationship management and marketing |
| title_sort | fuzzy methods for customer relationship management and marketing applications and classifications |
| title_sub | applications and classifications |
| topic | Customer relations Management. Fuzzy logic. Marketing. |
| topic_facet | Customer relations Management. Fuzzy logic. Marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-46660-095-9 |
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