Handbook of research on digital media and advertising: user generated content consumption
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provide...
Gespeichert in:
| Körperschaft: | |
|---|---|
| Weitere Verfasser: | , , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2011.
|
| Schlagworte: | |
| Online-Zugang: | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-792-8 |
| Zusammenfassung: | "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher. |
| Beschreibung: | electronic texts (xxvi, 742 p. : ill.) : digital files. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 1605667935 (ebook) 9781605667935 (ebook) |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Handbook of research on digital media and advertising |h [electronic resource] |b user generated content consumption |c [edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns. |
| 260 | |a Hershey, Pa. : |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |c c2011. | ||
| 300 | |a electronic texts (xxvi, 742 p. : ill.) : |b digital files. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a 1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in virtual worlds / Paul Messinger, Xin Ge -- 5. The influence of immersion on product placement effectiveness / Tamara Ansons, Fang Wan, Jason Leboe -- 6. Evolving media metrics from assumed attention to earned engagement / Martha Russell -- 7. Expectancy-value / Terry Daugherty, Matthew Eastin, Laura Bright, Shu-Chuan Chu -- 8. Race-specific advertising on commercial websites / Osei Appiah, Troy Elias -- 9. Social impact of digital media and advertising / Gregory O'Toole -- 10. Consumer reviews on retail websites / Sung-Yeon Park, Gi Woong Yun -- 11. Electronic word of mouth and consumer generated content / Shelly Rodgers, Ye Wang -- 12. Does second life mark the beginning of a new era of online shopping? / Jang Ho Moon, Yongjun Sung, S. Marina Choi -- 13. Consumer generated advertising in blogs / Dilip Mutum, Qing Wang -- 14. Motivations for social networking site adoption / Harsha Gangadharbatla -- 15. Convergence, contradiction and collaboration / Brian Sheehan, Antony Young -- 16. Point of involvement, purchase and consumption / Neal Burns -- 17. Digital metrics / Michelle Nelson, Helen Katz -- 18. Virtual identities from virtual environments / Melvin Prince -- | |
| 505 | 0 | |a 19. The "digitalisation" of youth / Pedro Quelhas Brito -- 20. Consumption and marketing in a 3D virtual space / Gulnur Tumbat, Lisa Bennett -- 21. Teaching taboo topics through technology / Piya Sorcar, Clifford Nass -- 22. Advertising / Paul Skalski, Cheryl Bracken, Michael Buncher -- 23. Online gaming / Vincent Cicchirillo -- 24. An opportunity for in-game ad placement / Heather Schulz, Matthew Eastin -- 25. Digital media and sports advertising / John Fortunato -- 26. Performance-enhancing media / Jon Mills -- 27. Adonis or atrocious / Natalie Wood, Michael Solomon -- 28. Sounds of Web advertising / Iben Bredahl Jessen, Nicolai Jørgensgaard Graakjaer -- 29. Alternative online videos in the 2008 U.S. presidential election / Gooyong Kim -- 30. What a difference a download makes / Lauren Smith, Kenny Smith -- 31. Making personalization feel more personal / Shailendra Rao Clifford Nass, Jeremy Bailenson -- 32. From consumers to producers / Kelli Burns. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on print version. | ||
| 650 | 0 | |a Advertising |x Social aspects. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Digital media |x Social aspects. | |
| 650 | 0 | |a Internet marketing |x Social aspects. | |
| 653 | |a Audience engagement | ||
| 653 | |a Consumer-generated blog advertising | ||
| 653 | |a Digital metrics | ||
| 653 | |a In-game ad placement | ||
| 653 | |a Marketing in virtual worlds | ||
| 653 | |a Media and Web 2.0 | ||
| 653 | |a Media regulation | ||
| 653 | |a Product placement effectiveness | ||
| 653 | |a Virtual environments and virtual identities | ||
| 653 | |a Web advertising | ||
| 700 | 1 | |a Burns, Neal M. |d 1933- | |
| 700 | 1 | |a Daugherty, Terry |d 1971- | |
| 700 | 1 | |a Eastin, Matthew S. | |
| 710 | 2 | |a IGI Global. | |
| 776 | 0 | |c (Original) |z 1605667927 |z 9781605667928 |w (DLC) 2009053448 | |
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| 912 | |a ZDB-98-IGB | ||
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Datensatz im Suchindex
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| adam_text | |
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| author2 | Burns, Neal M. 1933- Daugherty, Terry 1971- Eastin, Matthew S. |
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| author_corporate | IGI Global |
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| author_facet | Burns, Neal M. 1933- Daugherty, Terry 1971- Eastin, Matthew S. IGI Global |
| author_sort | Burns, Neal M. 1933- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 .H318 2011e |
| callnumber-search | HF5821 .H318 2011e |
| callnumber-sort | HF 45821 H318 42011E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | 1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in virtual worlds / Paul Messinger, Xin Ge -- 5. The influence of immersion on product placement effectiveness / Tamara Ansons, Fang Wan, Jason Leboe -- 6. Evolving media metrics from assumed attention to earned engagement / Martha Russell -- 7. Expectancy-value / Terry Daugherty, Matthew Eastin, Laura Bright, Shu-Chuan Chu -- 8. Race-specific advertising on commercial websites / Osei Appiah, Troy Elias -- 9. Social impact of digital media and advertising / Gregory O'Toole -- 10. Consumer reviews on retail websites / Sung-Yeon Park, Gi Woong Yun -- 11. Electronic word of mouth and consumer generated content / Shelly Rodgers, Ye Wang -- 12. Does second life mark the beginning of a new era of online shopping? / Jang Ho Moon, Yongjun Sung, S. Marina Choi -- 13. Consumer generated advertising in blogs / Dilip Mutum, Qing Wang -- 14. Motivations for social networking site adoption / Harsha Gangadharbatla -- 15. Convergence, contradiction and collaboration / Brian Sheehan, Antony Young -- 16. Point of involvement, purchase and consumption / Neal Burns -- 17. Digital metrics / Michelle Nelson, Helen Katz -- 18. Virtual identities from virtual environments / Melvin Prince -- 19. The "digitalisation" of youth / Pedro Quelhas Brito -- 20. Consumption and marketing in a 3D virtual space / Gulnur Tumbat, Lisa Bennett -- 21. Teaching taboo topics through technology / Piya Sorcar, Clifford Nass -- 22. Advertising / Paul Skalski, Cheryl Bracken, Michael Buncher -- 23. Online gaming / Vincent Cicchirillo -- 24. An opportunity for in-game ad placement / Heather Schulz, Matthew Eastin -- 25. Digital media and sports advertising / John Fortunato -- 26. Performance-enhancing media / Jon Mills -- 27. Adonis or atrocious / Natalie Wood, Michael Solomon -- 28. Sounds of Web advertising / Iben Bredahl Jessen, Nicolai Jørgensgaard Graakjaer -- 29. Alternative online videos in the 2008 U.S. presidential election / Gooyong Kim -- 30. What a difference a download makes / Lauren Smith, Kenny Smith -- 31. Making personalization feel more personal / Shailendra Rao Clifford Nass, Jeremy Bailenson -- 32. From consumers to producers / Kelli Burns. |
| ctrlnum | (CaBNVSL)gtp00544833 (OCoLC)707611914 |
| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00041799 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:51:48Z |
| institution | BVB |
| isbn | 1605667935 (ebook) 9781605667935 (ebook) |
| language | English |
| oclc_num | 707611914 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | electronic texts (xxvi, 742 p. : ill.) : digital files. Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |
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| spelling | Handbook of research on digital media and advertising [electronic resource] user generated content consumption [edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns. Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2011. electronic texts (xxvi, 742 p. : ill.) : digital files. Includes bibliographical references. 1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in virtual worlds / Paul Messinger, Xin Ge -- 5. The influence of immersion on product placement effectiveness / Tamara Ansons, Fang Wan, Jason Leboe -- 6. Evolving media metrics from assumed attention to earned engagement / Martha Russell -- 7. Expectancy-value / Terry Daugherty, Matthew Eastin, Laura Bright, Shu-Chuan Chu -- 8. Race-specific advertising on commercial websites / Osei Appiah, Troy Elias -- 9. Social impact of digital media and advertising / Gregory O'Toole -- 10. Consumer reviews on retail websites / Sung-Yeon Park, Gi Woong Yun -- 11. Electronic word of mouth and consumer generated content / Shelly Rodgers, Ye Wang -- 12. Does second life mark the beginning of a new era of online shopping? / Jang Ho Moon, Yongjun Sung, S. Marina Choi -- 13. Consumer generated advertising in blogs / Dilip Mutum, Qing Wang -- 14. Motivations for social networking site adoption / Harsha Gangadharbatla -- 15. Convergence, contradiction and collaboration / Brian Sheehan, Antony Young -- 16. Point of involvement, purchase and consumption / Neal Burns -- 17. Digital metrics / Michelle Nelson, Helen Katz -- 18. Virtual identities from virtual environments / Melvin Prince -- 19. The "digitalisation" of youth / Pedro Quelhas Brito -- 20. Consumption and marketing in a 3D virtual space / Gulnur Tumbat, Lisa Bennett -- 21. Teaching taboo topics through technology / Piya Sorcar, Clifford Nass -- 22. Advertising / Paul Skalski, Cheryl Bracken, Michael Buncher -- 23. Online gaming / Vincent Cicchirillo -- 24. An opportunity for in-game ad placement / Heather Schulz, Matthew Eastin -- 25. Digital media and sports advertising / John Fortunato -- 26. Performance-enhancing media / Jon Mills -- 27. Adonis or atrocious / Natalie Wood, Michael Solomon -- 28. Sounds of Web advertising / Iben Bredahl Jessen, Nicolai Jørgensgaard Graakjaer -- 29. Alternative online videos in the 2008 U.S. presidential election / Gooyong Kim -- 30. What a difference a download makes / Lauren Smith, Kenny Smith -- 31. Making personalization feel more personal / Shailendra Rao Clifford Nass, Jeremy Bailenson -- 32. From consumers to producers / Kelli Burns. Restricted to subscribers or individual electronic text purchasers. "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on print version. Advertising Social aspects. Consumer behavior. Digital media Social aspects. Internet marketing Social aspects. Audience engagement Consumer-generated blog advertising Digital metrics In-game ad placement Marketing in virtual worlds Media and Web 2.0 Media regulation Product placement effectiveness Virtual environments and virtual identities Web advertising Burns, Neal M. 1933- Daugherty, Terry 1971- Eastin, Matthew S. IGI Global. (Original) 1605667927 9781605667928 (DLC) 2009053448 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-792-8 |
| spellingShingle | Handbook of research on digital media and advertising user generated content consumption 1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in virtual worlds / Paul Messinger, Xin Ge -- 5. The influence of immersion on product placement effectiveness / Tamara Ansons, Fang Wan, Jason Leboe -- 6. Evolving media metrics from assumed attention to earned engagement / Martha Russell -- 7. Expectancy-value / Terry Daugherty, Matthew Eastin, Laura Bright, Shu-Chuan Chu -- 8. Race-specific advertising on commercial websites / Osei Appiah, Troy Elias -- 9. Social impact of digital media and advertising / Gregory O'Toole -- 10. Consumer reviews on retail websites / Sung-Yeon Park, Gi Woong Yun -- 11. Electronic word of mouth and consumer generated content / Shelly Rodgers, Ye Wang -- 12. Does second life mark the beginning of a new era of online shopping? / Jang Ho Moon, Yongjun Sung, S. Marina Choi -- 13. Consumer generated advertising in blogs / Dilip Mutum, Qing Wang -- 14. Motivations for social networking site adoption / Harsha Gangadharbatla -- 15. Convergence, contradiction and collaboration / Brian Sheehan, Antony Young -- 16. Point of involvement, purchase and consumption / Neal Burns -- 17. Digital metrics / Michelle Nelson, Helen Katz -- 18. Virtual identities from virtual environments / Melvin Prince -- 19. The "digitalisation" of youth / Pedro Quelhas Brito -- 20. Consumption and marketing in a 3D virtual space / Gulnur Tumbat, Lisa Bennett -- 21. Teaching taboo topics through technology / Piya Sorcar, Clifford Nass -- 22. Advertising / Paul Skalski, Cheryl Bracken, Michael Buncher -- 23. Online gaming / Vincent Cicchirillo -- 24. An opportunity for in-game ad placement / Heather Schulz, Matthew Eastin -- 25. Digital media and sports advertising / John Fortunato -- 26. Performance-enhancing media / Jon Mills -- 27. Adonis or atrocious / Natalie Wood, Michael Solomon -- 28. Sounds of Web advertising / Iben Bredahl Jessen, Nicolai Jørgensgaard Graakjaer -- 29. Alternative online videos in the 2008 U.S. presidential election / Gooyong Kim -- 30. What a difference a download makes / Lauren Smith, Kenny Smith -- 31. Making personalization feel more personal / Shailendra Rao Clifford Nass, Jeremy Bailenson -- 32. From consumers to producers / Kelli Burns. Advertising Social aspects. Consumer behavior. Digital media Social aspects. Internet marketing Social aspects. |
| title | Handbook of research on digital media and advertising user generated content consumption |
| title_auth | Handbook of research on digital media and advertising user generated content consumption |
| title_exact_search | Handbook of research on digital media and advertising user generated content consumption |
| title_full | Handbook of research on digital media and advertising [electronic resource] user generated content consumption [edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns. |
| title_fullStr | Handbook of research on digital media and advertising [electronic resource] user generated content consumption [edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns. |
| title_full_unstemmed | Handbook of research on digital media and advertising [electronic resource] user generated content consumption [edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns. |
| title_short | Handbook of research on digital media and advertising |
| title_sort | handbook of research on digital media and advertising user generated content consumption |
| title_sub | user generated content consumption |
| topic | Advertising Social aspects. Consumer behavior. Digital media Social aspects. Internet marketing Social aspects. |
| topic_facet | Advertising Social aspects. Consumer behavior. Digital media Social aspects. Internet marketing Social aspects. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-792-8 |
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