Strategies for generating e-business returns on investment:

Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and c...

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Bibliographische Detailangaben
Körperschaft: IGI Global
Weitere Verfasser: Shin, Namchul 1962-
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2005.
Schlagworte:
Online-Zugang:http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59140-417-0
Zusammenfassung:Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. This book presents a group of studies that yield significant new insights into the creation of e-business value.
Beschreibung:electronic texts (x, 354 p. : ill.) : digital files.
Also available in print.
Format:Mode of access: World Wide Web.
Bibliographie:Includes bibliographical references and index.
ISBN:1591404193 (PDF)
9781591404194 (PDF)
Zugangseinschränkungen:Restricted to subscribers or individual electronic text purchasers.

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