Mobilized marketing and the consumer: technological developments and challenges
In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. This book explores technological developments and widespread issues concerning the explosion of mobile...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2010.
|
| Schlagworte: | |
| Online-Zugang: | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-916-8 |
| Zusammenfassung: | In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, it investigates best practices for human interaction with information technologies. |
| Beschreibung: | electronic texts (p. cm.) : digital files. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781605669175 (ebook) |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 008 | 100709s2010 pau fob 001 0 eng d | ||
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| 024 | 7 | |a 10.4018/978-1-60566-916-8 |2 doi | |
| 035 | |a (CaBNVSL)gtp00541867 | ||
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| 082 | 7 | |a 658.8/72 |2 22 | |
| 100 | 1 | |a Telli Yamamoto, Gonca. | |
| 245 | 1 | 0 | |a Mobilized marketing and the consumer |h [electronic resource] |b technological developments and challenges |c by Gonca Telli Yamamoto. |
| 260 | |a Hershey, Pa. : |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |c c2010. | ||
| 300 | |a electronic texts (p. cm.) : |b digital files. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Information Age / Gonca Yamamoto -- Mobile Communication / Gonca Yamamoto -- Mobile Marketing / Gonca Yamamoto -- Mobile Marketing Practices / Gonca Yamamoto -- Mobile Customer / Gonca Yamamoto -- Mobile Promotion / Gonca Yamamoto -- Mobile Distribution, Procurement & Sales / Gonca Yamamoto -- Mobilizing World / Gonca Yamamoto -- Mobile Affected Socialization / Gonca Yamamoto -- Problems / Gonca Yamamoto -- E-HRM as a Reality in Virtual World / Gonca Yamamoto, Ahmet Özbek -- Business Ethics and Technology in Turkey / Gonca Yamamoto, Faruk Karaman -- Barriers to E-Procurement Adoption / Gonca Yamamoto, Faruk Karaman. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, it investigates best practices for human interaction with information technologies. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Title from ebook home page (viewed on July 7, 2010). | ||
| 650 | 0 | |a Cell phones. | |
| 650 | 0 | |a Direct marketing. | |
| 650 | 0 | |a Electronic commerce. | |
| 653 | |a Bluetooth marketing | ||
| 653 | |a Bluetooth technology | ||
| 653 | |a Challenges in mobile marketing | ||
| 653 | |a Mobile communication | ||
| 653 | |a Mobile customer | ||
| 653 | |a Mobile marketing | ||
| 653 | |a Mobile multimedia services | ||
| 653 | |a Mobile promotion | ||
| 653 | |a Payment systems | ||
| 653 | |a Porcupine approach | ||
| 653 | |a Spamming | ||
| 653 | |a Technological developments in mobile marketing | ||
| 710 | 2 | |a IGI Global. | |
| 776 | 0 | |c (Original) |z 1605669164 |z 9781605669168 |w (DLC) 2009034817 | |
| 856 | 4 | 8 | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-916-8 |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00000765 |
|---|---|
| _version_ | 1816797074586337280 |
| adam_text | |
| any_adam_object | |
| author | Telli Yamamoto, Gonca |
| author_corporate | IGI Global |
| author_corporate_role | |
| author_facet | Telli Yamamoto, Gonca IGI Global |
| author_role | |
| author_sort | Telli Yamamoto, Gonca |
| author_variant | y g t yg ygt |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5548 |
| callnumber-raw | HF5548.32 .T45 2010e |
| callnumber-search | HF5548.32 .T45 2010e |
| callnumber-sort | HF 45548.32 T45 42010E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Information Age / Gonca Yamamoto -- Mobile Communication / Gonca Yamamoto -- Mobile Marketing / Gonca Yamamoto -- Mobile Marketing Practices / Gonca Yamamoto -- Mobile Customer / Gonca Yamamoto -- Mobile Promotion / Gonca Yamamoto -- Mobile Distribution, Procurement & Sales / Gonca Yamamoto -- Mobilizing World / Gonca Yamamoto -- Mobile Affected Socialization / Gonca Yamamoto -- Problems / Gonca Yamamoto -- E-HRM as a Reality in Virtual World / Gonca Yamamoto, Ahmet Özbek -- Business Ethics and Technology in Turkey / Gonca Yamamoto, Faruk Karaman -- Barriers to E-Procurement Adoption / Gonca Yamamoto, Faruk Karaman. |
| ctrlnum | (CaBNVSL)gtp00541867 (OCoLC)707611541 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00000765 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:47Z |
| institution | BVB |
| isbn | 9781605669175 (ebook) |
| language | English |
| oclc_num | 707611541 |
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| physical | electronic texts (p. cm.) : digital files. Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |
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| spelling | Telli Yamamoto, Gonca. Mobilized marketing and the consumer [electronic resource] technological developments and challenges by Gonca Telli Yamamoto. Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2010. electronic texts (p. cm.) : digital files. Includes bibliographical references and index. Information Age / Gonca Yamamoto -- Mobile Communication / Gonca Yamamoto -- Mobile Marketing / Gonca Yamamoto -- Mobile Marketing Practices / Gonca Yamamoto -- Mobile Customer / Gonca Yamamoto -- Mobile Promotion / Gonca Yamamoto -- Mobile Distribution, Procurement & Sales / Gonca Yamamoto -- Mobilizing World / Gonca Yamamoto -- Mobile Affected Socialization / Gonca Yamamoto -- Problems / Gonca Yamamoto -- E-HRM as a Reality in Virtual World / Gonca Yamamoto, Ahmet Özbek -- Business Ethics and Technology in Turkey / Gonca Yamamoto, Faruk Karaman -- Barriers to E-Procurement Adoption / Gonca Yamamoto, Faruk Karaman. Restricted to subscribers or individual electronic text purchasers. In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, it investigates best practices for human interaction with information technologies. Also available in print. Mode of access: World Wide Web. Title from ebook home page (viewed on July 7, 2010). Cell phones. Direct marketing. Electronic commerce. Bluetooth marketing Bluetooth technology Challenges in mobile marketing Mobile communication Mobile customer Mobile marketing Mobile multimedia services Mobile promotion Payment systems Porcupine approach Spamming Technological developments in mobile marketing IGI Global. (Original) 1605669164 9781605669168 (DLC) 2009034817 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-916-8 |
| spellingShingle | Telli Yamamoto, Gonca Mobilized marketing and the consumer technological developments and challenges Information Age / Gonca Yamamoto -- Mobile Communication / Gonca Yamamoto -- Mobile Marketing / Gonca Yamamoto -- Mobile Marketing Practices / Gonca Yamamoto -- Mobile Customer / Gonca Yamamoto -- Mobile Promotion / Gonca Yamamoto -- Mobile Distribution, Procurement & Sales / Gonca Yamamoto -- Mobilizing World / Gonca Yamamoto -- Mobile Affected Socialization / Gonca Yamamoto -- Problems / Gonca Yamamoto -- E-HRM as a Reality in Virtual World / Gonca Yamamoto, Ahmet Özbek -- Business Ethics and Technology in Turkey / Gonca Yamamoto, Faruk Karaman -- Barriers to E-Procurement Adoption / Gonca Yamamoto, Faruk Karaman. Cell phones. Direct marketing. Electronic commerce. |
| title | Mobilized marketing and the consumer technological developments and challenges |
| title_auth | Mobilized marketing and the consumer technological developments and challenges |
| title_exact_search | Mobilized marketing and the consumer technological developments and challenges |
| title_full | Mobilized marketing and the consumer [electronic resource] technological developments and challenges by Gonca Telli Yamamoto. |
| title_fullStr | Mobilized marketing and the consumer [electronic resource] technological developments and challenges by Gonca Telli Yamamoto. |
| title_full_unstemmed | Mobilized marketing and the consumer [electronic resource] technological developments and challenges by Gonca Telli Yamamoto. |
| title_short | Mobilized marketing and the consumer |
| title_sort | mobilized marketing and the consumer technological developments and challenges |
| title_sub | technological developments and challenges |
| topic | Cell phones. Direct marketing. Electronic commerce. |
| topic_facet | Cell phones. Direct marketing. Electronic commerce. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-916-8 |
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