Internet marketing research: theory and practice
Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due...
Gespeichert in:
| Körperschaft: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2001.
|
| Schlagworte: | |
| Online-Zugang: | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-87828-997-1 |
| Zusammenfassung: | Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology. |
| Beschreibung: | 1 Online-Ressource (ii, 261 p. : ill.) : digital files. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781930708891 (PDF) |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 003 | IGIG | ||
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| 006 | m eo d | ||
| 007 | cr bn||||m|||a | ||
| 008 | 100626s2001 paua fob 001 0 eng d | ||
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| 020 | |a 9781930708891 (PDF) | ||
| 020 | |z 1878289977 (pbk.) | ||
| 020 | |z 9781878289971 (pbk.) | ||
| 024 | 7 | |a 10.4018/978-1-87828-997-1 |2 doi | |
| 035 | |a (CaBNVSL)gtp00541776 | ||
| 035 | |a (OCoLC)707611801 | ||
| 040 | |a CaBNVSL |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5415.1265 |b .I569 2001e | |
| 082 | 7 | |a 658.8/4 |2 21 | |
| 245 | 0 | 0 | |a Internet marketing research |h [electronic resource] |b theory and practice |c [edited by] Ook Lee. |
| 260 | |a Hershey, Pa. : |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |c c2001. | ||
| 300 | |a 1 Online-Ressource (ii, 261 p. : ill.) : |b digital files. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. Online Marketing Strategies in the Information Economy: A Comparative Analysis -- 2. Leveraging Online Information to Build Customer Relationships -- 3. The Evolution of Web Marketing Practice -- 4. Pricing Strategies for Digital Books: Issues and Directions for Research -- 5. Factors Influencing Marketing Performance On the Web -- 6. Positioning in Cyberspace: Evaluating Telecom Web Sites Using Correspondence Analysis -- 7. Investigating Social Motivations for Internet Use -- 8. Turning Browsers into Buyers: User Interface Design Issues for Electronic Commerce -- 9. 4I: A New Premise for Marketing Online -- 10. Exploring Consumers' Willingness to Contribute to Internet Web Sites -- 11. The Theory Behind the Role of Leverage and the Strategic Alignment of Organisations While Creating New Markets (Internet Marketing and E-Commerce) -- 12. Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising -- 13. Comparing Consumer Purchase Behavior on the Internet and in Brick-and-Mortar Stores: An Overview of Recent Research -- 14. Satisfaction, Frustration, and Delight: A Framework for Understanding How Consumers Interact with Web Sites -- About the Authors -- Index. | |
| 506 | 1 | |a Restricted to subscribers or individual electronic text purchasers. | |
| 520 | 3 | |a Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Title from PDF t.p. (viewed on June 26, 2010). | |
| 650 | 0 | |a Internet marketing. | |
| 700 | 1 | |a Lee, Ook |d 1965- | |
| 710 | 2 | |a IGI Global. | |
| 776 | 0 | |c (Original) |z 1878289977 |z 9781878289971 |w (DLC) 00066969 | |
| 856 | 4 | 8 | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-87828-997-1 |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00000649 |
|---|---|
| _version_ | 1826942589188702208 |
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| author2 | Lee, Ook 1965- |
| author2_role | |
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| author_facet | Lee, Ook 1965- IGI Global |
| author_sort | Lee, Ook 1965- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 .I569 2001e |
| callnumber-search | HF5415.1265 .I569 2001e |
| callnumber-sort | HF 45415.1265 I569 42001E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | 1. Online Marketing Strategies in the Information Economy: A Comparative Analysis -- 2. Leveraging Online Information to Build Customer Relationships -- 3. The Evolution of Web Marketing Practice -- 4. Pricing Strategies for Digital Books: Issues and Directions for Research -- 5. Factors Influencing Marketing Performance On the Web -- 6. Positioning in Cyberspace: Evaluating Telecom Web Sites Using Correspondence Analysis -- 7. Investigating Social Motivations for Internet Use -- 8. Turning Browsers into Buyers: User Interface Design Issues for Electronic Commerce -- 9. 4I: A New Premise for Marketing Online -- 10. Exploring Consumers' Willingness to Contribute to Internet Web Sites -- 11. The Theory Behind the Role of Leverage and the Strategic Alignment of Organisations While Creating New Markets (Internet Marketing and E-Commerce) -- 12. Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising -- 13. Comparing Consumer Purchase Behavior on the Internet and in Brick-and-Mortar Stores: An Overview of Recent Research -- 14. Satisfaction, Frustration, and Delight: A Framework for Understanding How Consumers Interact with Web Sites -- About the Authors -- Index. |
| ctrlnum | (CaBNVSL)gtp00541776 (OCoLC)707611801 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00000649 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:30:24Z |
| institution | BVB |
| isbn | 9781930708891 (PDF) |
| language | English |
| oclc_num | 707611801 |
| open_access_boolean | |
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| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 Online-Ressource (ii, 261 p. : ill.) : digital files. Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |
| record_format | marc |
| spelling | Internet marketing research [electronic resource] theory and practice [edited by] Ook Lee. Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2001. 1 Online-Ressource (ii, 261 p. : ill.) : digital files. Includes bibliographical references and index. 1. Online Marketing Strategies in the Information Economy: A Comparative Analysis -- 2. Leveraging Online Information to Build Customer Relationships -- 3. The Evolution of Web Marketing Practice -- 4. Pricing Strategies for Digital Books: Issues and Directions for Research -- 5. Factors Influencing Marketing Performance On the Web -- 6. Positioning in Cyberspace: Evaluating Telecom Web Sites Using Correspondence Analysis -- 7. Investigating Social Motivations for Internet Use -- 8. Turning Browsers into Buyers: User Interface Design Issues for Electronic Commerce -- 9. 4I: A New Premise for Marketing Online -- 10. Exploring Consumers' Willingness to Contribute to Internet Web Sites -- 11. The Theory Behind the Role of Leverage and the Strategic Alignment of Organisations While Creating New Markets (Internet Marketing and E-Commerce) -- 12. Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising -- 13. Comparing Consumer Purchase Behavior on the Internet and in Brick-and-Mortar Stores: An Overview of Recent Research -- 14. Satisfaction, Frustration, and Delight: A Framework for Understanding How Consumers Interact with Web Sites -- About the Authors -- Index. Restricted to subscribers or individual electronic text purchasers. Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology. Also available in print. Mode of access: World Wide Web. Title from PDF t.p. (viewed on June 26, 2010). Internet marketing. Lee, Ook 1965- IGI Global. (Original) 1878289977 9781878289971 (DLC) 00066969 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-87828-997-1 |
| spellingShingle | Internet marketing research theory and practice 1. Online Marketing Strategies in the Information Economy: A Comparative Analysis -- 2. Leveraging Online Information to Build Customer Relationships -- 3. The Evolution of Web Marketing Practice -- 4. Pricing Strategies for Digital Books: Issues and Directions for Research -- 5. Factors Influencing Marketing Performance On the Web -- 6. Positioning in Cyberspace: Evaluating Telecom Web Sites Using Correspondence Analysis -- 7. Investigating Social Motivations for Internet Use -- 8. Turning Browsers into Buyers: User Interface Design Issues for Electronic Commerce -- 9. 4I: A New Premise for Marketing Online -- 10. Exploring Consumers' Willingness to Contribute to Internet Web Sites -- 11. The Theory Behind the Role of Leverage and the Strategic Alignment of Organisations While Creating New Markets (Internet Marketing and E-Commerce) -- 12. Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising -- 13. Comparing Consumer Purchase Behavior on the Internet and in Brick-and-Mortar Stores: An Overview of Recent Research -- 14. Satisfaction, Frustration, and Delight: A Framework for Understanding How Consumers Interact with Web Sites -- About the Authors -- Index. Internet marketing. |
| title | Internet marketing research theory and practice |
| title_auth | Internet marketing research theory and practice |
| title_exact_search | Internet marketing research theory and practice |
| title_full | Internet marketing research [electronic resource] theory and practice [edited by] Ook Lee. |
| title_fullStr | Internet marketing research [electronic resource] theory and practice [edited by] Ook Lee. |
| title_full_unstemmed | Internet marketing research [electronic resource] theory and practice [edited by] Ook Lee. |
| title_short | Internet marketing research |
| title_sort | internet marketing research theory and practice |
| title_sub | theory and practice |
| topic | Internet marketing. |
| topic_facet | Internet marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-87828-997-1 |
| work_keys_str_mv | AT leeook internetmarketingresearchtheoryandpractice AT igiglobal internetmarketingresearchtheoryandpractice |