Information communication technologies and city marketing: digital opportunities for cities around the world
This book promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, it provides academicians, marketers, and city officials with a...
Gespeichert in:
| Körperschaft: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2009.
|
| Schlagworte: | |
| Online-Zugang: | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-134-6 |
| Zusammenfassung: | This book promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, it provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development. |
| Beschreibung: | electronic texts (xviii, 417 p. : ill., maps) : digital files. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references (p. 379-406) and index. |
| ISBN: | 160566135X (ebook) 9781605661353 (ebook) |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00000550 | ||
| 003 | IGIG | ||
| 005 | 20100703174133.0 | ||
| 006 | m e d | ||
| 007 | cr bn||||m|||a | ||
| 008 | 100617s2009 pauab fob 001 0 eng d | ||
| 010 | |z 2008035141 | ||
| 016 | 7 | |z 014889864 |2 Uk | |
| 020 | |a 160566135X (ebook) | ||
| 020 | |a 9781605661353 (ebook) | ||
| 020 | |z 1605661341 (hardcover) | ||
| 020 | |z 9781605661346 (hardcover) | ||
| 020 | |z 9781616926212 (pbk.) | ||
| 024 | 7 | |a 10.4018/978-1-60566-134-6 |2 doi | |
| 035 | |a (CaBNVSL)gtp00541425 | ||
| 035 | |a (OCoLC)430971009 | ||
| 040 | |a CaBNVSL |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HT325 |b .I45 2009e | |
| 082 | 7 | |a 659.2/930776 |2 22 | |
| 245 | 0 | 0 | |a Information communication technologies and city marketing |h [electronic resource] |b digital opportunities for cities around the world |c Mila Gascó-Hernández, Teresa Torres-Coronas, [editors]. |
| 260 | |a Hershey, Pa. : |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |c c2009. | ||
| 300 | |a electronic texts (xviii, 417 p. : ill., maps) : |b digital files. | ||
| 504 | |a Includes bibliographical references (p. 379-406) and index. | ||
| 505 | 0 | |a Developing patterns for thinking about city marketing initiatives / José-Rodrigo Córdoba, Nicolas Jullien, Jocelyn Tremenbert -- The use of internet in building the brand of "Stockholm: the capital of Scandinavia"/ Peter Dobers, Anette Hallin -- Marketing the mCity: how a city based ICT-project can make sense / Anette Hallin -- Walled city to wireless city / Sandra Moffett ... [et al.] -- Using information communication technology to decentralize city marketing: challenges and opportunities / Bantu L. Morolong. | |
| 505 | 0 | |a Identity and marketing of cities / Norberto Muñiz-Martínez, Miguel Cervantes-Blanco -- City brands and their communication through web sites: identification of problems and proposals for improvement / José Fernández-Cavia, Assumpció Huertas-Roig -- A strategic framework for city marketing: the SSRM approach / Barry Mishra, Erik Rolland -- Strategic technology planning for the techno-global economy: cities in the market / Al D. McCready -- City marketing goes mobile: use of mobile commerce techniques for city marketing / Juliane Chudalla, Key Pousttchi -- Strategic management in city government: integrating information communication technologies and marketing in a causal model to drive stakeholder satisfaction and economic development / Laura L. Matherly, Maureen Jouett -- City boosterism through internet marketing: an institutional perspective / María Isabel Huerta-Carvajal, Luis Felipe Luna-Reyes -- Official tourism web sites and city marketing / Pablo Díaz-Luque -- E-tourism image: the relevance of networking for web sites destination marketing / Lluís Prats-Planagumà, Raquel Camprubí -- Marketing your city's industries to the world: building and retaining export oriented clusters through strategic ICT investments / Nicholas P. Robinson, Prescott C. Ensign -- Web 2.0, social marketing strategies and distribution channels for city destinations: enhancing the participatory role of travelers and exploiting their collective intelligence / Marianna Sigala -- | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a This book promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, it provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Title from PDF t.p. (viewed on June 22, 2010). | ||
| 650 | 0 | |a City planning. | |
| 650 | 0 | |a City promotion |x Economic aspects. | |
| 650 | 0 | |a City promotion |x Social aspects. | |
| 650 | 0 | |a Information technology |x Economic aspects. | |
| 650 | 0 | |a Information technology |x Social aspects. | |
| 653 | |a City branding | ||
| 653 | |a City development | ||
| 653 | |a City global management | ||
| 653 | |a City marketing initiatives | ||
| 653 | |a Digital tourism marketing | ||
| 653 | |a Effective ICT infrastructure | ||
| 653 | |a Export promotion | ||
| 653 | |a Global communication and competitiveness | ||
| 653 | |a Industry marketing | ||
| 653 | |a Information communication technologies | ||
| 653 | |a Integrated marketing communication strategy | ||
| 653 | |a Internet marketing | ||
| 653 | |a Mobile commerce techniques | ||
| 653 | |a Strategic technology planning | ||
| 653 | |a Techno-global economy | ||
| 653 | |a Tourism Web sites | ||
| 653 | |a Web site communication | ||
| 700 | 1 | |a Gascó Hernández, Mila. | |
| 700 | 1 | |a Torres-Coronas, Teresa |d 1966- | |
| 710 | 2 | |a IGI Global. | |
| 776 | 0 | |c (Original) |z 1605661341 |z 9781605661346 |w (DLC) 2008035141 | |
| 856 | 4 | 8 | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-134-6 |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00000550 |
|---|---|
| _version_ | 1816797074521325568 |
| adam_text | |
| any_adam_object | |
| author2 | Gascó Hernández, Mila Torres-Coronas, Teresa 1966- |
| author2_role | |
| author2_variant | h m g hm hmg t t c ttc |
| author_corporate | IGI Global |
| author_corporate_role | |
| author_facet | Gascó Hernández, Mila Torres-Coronas, Teresa 1966- IGI Global |
| author_sort | Gascó Hernández, Mila |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HT325 |
| callnumber-raw | HT325 .I45 2009e |
| callnumber-search | HT325 .I45 2009e |
| callnumber-sort | HT 3325 I45 42009E |
| callnumber-subject | HT - Communities, Classes, Races |
| collection | ZDB-98-IGB |
| contents | Developing patterns for thinking about city marketing initiatives / José-Rodrigo Córdoba, Nicolas Jullien, Jocelyn Tremenbert -- The use of internet in building the brand of "Stockholm: the capital of Scandinavia"/ Peter Dobers, Anette Hallin -- Marketing the mCity: how a city based ICT-project can make sense / Anette Hallin -- Walled city to wireless city / Sandra Moffett ... [et al.] -- Using information communication technology to decentralize city marketing: challenges and opportunities / Bantu L. Morolong. Identity and marketing of cities / Norberto Muñiz-Martínez, Miguel Cervantes-Blanco -- City brands and their communication through web sites: identification of problems and proposals for improvement / José Fernández-Cavia, Assumpció Huertas-Roig -- A strategic framework for city marketing: the SSRM approach / Barry Mishra, Erik Rolland -- Strategic technology planning for the techno-global economy: cities in the market / Al D. McCready -- City marketing goes mobile: use of mobile commerce techniques for city marketing / Juliane Chudalla, Key Pousttchi -- Strategic management in city government: integrating information communication technologies and marketing in a causal model to drive stakeholder satisfaction and economic development / Laura L. Matherly, Maureen Jouett -- City boosterism through internet marketing: an institutional perspective / María Isabel Huerta-Carvajal, Luis Felipe Luna-Reyes -- Official tourism web sites and city marketing / Pablo Díaz-Luque -- E-tourism image: the relevance of networking for web sites destination marketing / Lluís Prats-Planagumà, Raquel Camprubí -- Marketing your city's industries to the world: building and retaining export oriented clusters through strategic ICT investments / Nicholas P. Robinson, Prescott C. Ensign -- Web 2.0, social marketing strategies and distribution channels for city destinations: enhancing the participatory role of travelers and exploiting their collective intelligence / Marianna Sigala -- |
| ctrlnum | (CaBNVSL)gtp00541425 (OCoLC)430971009 |
| dewey-full | 659.2/930776 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/930776 |
| dewey-search | 659.2/930776 |
| dewey-sort | 3659.2 6930776 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05082nam a2200709 a 4500</leader><controlfield tag="001">ZDB-98-IGB-00000550</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20100703174133.0</controlfield><controlfield tag="006">m e d </controlfield><controlfield tag="007">cr bn||||m|||a</controlfield><controlfield tag="008">100617s2009 pauab fob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2008035141</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="z">014889864</subfield><subfield code="2">Uk</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">160566135X (ebook)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781605661353 (ebook)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1605661341 (hardcover)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781605661346 (hardcover)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781616926212 (pbk.)</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-60566-134-6</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)gtp00541425</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)430971009</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HT325</subfield><subfield code="b">.I45 2009e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">659.2/930776</subfield><subfield code="2">22</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Information communication technologies and city marketing</subfield><subfield code="h">[electronic resource] </subfield><subfield code="b">digital opportunities for cities around the world </subfield><subfield code="c">Mila Gascó-Hernández, Teresa Torres-Coronas, [editors].</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Hershey, Pa. :</subfield><subfield code="b">IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),</subfield><subfield code="c">c2009.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">electronic texts (xviii, 417 p. : ill., maps) :</subfield><subfield code="b">digital files.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. 379-406) and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Developing patterns for thinking about city marketing initiatives / José-Rodrigo Córdoba, Nicolas Jullien, Jocelyn Tremenbert -- The use of internet in building the brand of "Stockholm: the capital of Scandinavia"/ Peter Dobers, Anette Hallin -- Marketing the mCity: how a city based ICT-project can make sense / Anette Hallin -- Walled city to wireless city / Sandra Moffett ... [et al.] -- Using information communication technology to decentralize city marketing: challenges and opportunities / Bantu L. Morolong.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Identity and marketing of cities / Norberto Muñiz-Martínez, Miguel Cervantes-Blanco -- City brands and their communication through web sites: identification of problems and proposals for improvement / José Fernández-Cavia, Assumpció Huertas-Roig -- A strategic framework for city marketing: the SSRM approach / Barry Mishra, Erik Rolland -- Strategic technology planning for the techno-global economy: cities in the market / Al D. McCready -- City marketing goes mobile: use of mobile commerce techniques for city marketing / Juliane Chudalla, Key Pousttchi -- Strategic management in city government: integrating information communication technologies and marketing in a causal model to drive stakeholder satisfaction and economic development / Laura L. Matherly, Maureen Jouett -- City boosterism through internet marketing: an institutional perspective / María Isabel Huerta-Carvajal, Luis Felipe Luna-Reyes -- Official tourism web sites and city marketing / Pablo Díaz-Luque -- E-tourism image: the relevance of networking for web sites destination marketing / Lluís Prats-Planagumà, Raquel Camprubí -- Marketing your city's industries to the world: building and retaining export oriented clusters through strategic ICT investments / Nicholas P. Robinson, Prescott C. Ensign -- Web 2.0, social marketing strategies and distribution channels for city destinations: enhancing the participatory role of travelers and exploiting their collective intelligence / Marianna Sigala -- </subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">This book promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, it provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Title from PDF t.p. (viewed on June 22, 2010).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">City planning.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">City promotion</subfield><subfield code="x">Economic aspects.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">City promotion</subfield><subfield code="x">Social aspects.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Information technology</subfield><subfield code="x">Economic aspects.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Information technology</subfield><subfield code="x">Social aspects.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">City branding</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">City development</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">City global management</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">City marketing initiatives</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Digital tourism marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Effective ICT infrastructure</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Export promotion</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Global communication and competitiveness</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Industry marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Information communication technologies</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Integrated marketing communication strategy</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Internet marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Mobile commerce techniques</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Strategic technology planning</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Techno-global economy</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Tourism Web sites</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Web site communication</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gascó Hernández, Mila.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Torres-Coronas, Teresa</subfield><subfield code="d">1966-</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global.</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">(Original)</subfield><subfield code="z">1605661341</subfield><subfield code="z">9781605661346</subfield><subfield code="w">(DLC) 2008035141</subfield></datafield><datafield tag="856" ind1="4" ind2="8"><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-134-6</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-98-IGB-00000550 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:51:47Z |
| institution | BVB |
| isbn | 160566135X (ebook) 9781605661353 (ebook) |
| language | English |
| oclc_num | 430971009 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | electronic texts (xviii, 417 p. : ill., maps) : digital files. Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |
| record_format | marc |
| spelling | Information communication technologies and city marketing [electronic resource] digital opportunities for cities around the world Mila Gascó-Hernández, Teresa Torres-Coronas, [editors]. Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009. electronic texts (xviii, 417 p. : ill., maps) : digital files. Includes bibliographical references (p. 379-406) and index. Developing patterns for thinking about city marketing initiatives / José-Rodrigo Córdoba, Nicolas Jullien, Jocelyn Tremenbert -- The use of internet in building the brand of "Stockholm: the capital of Scandinavia"/ Peter Dobers, Anette Hallin -- Marketing the mCity: how a city based ICT-project can make sense / Anette Hallin -- Walled city to wireless city / Sandra Moffett ... [et al.] -- Using information communication technology to decentralize city marketing: challenges and opportunities / Bantu L. Morolong. Identity and marketing of cities / Norberto Muñiz-Martínez, Miguel Cervantes-Blanco -- City brands and their communication through web sites: identification of problems and proposals for improvement / José Fernández-Cavia, Assumpció Huertas-Roig -- A strategic framework for city marketing: the SSRM approach / Barry Mishra, Erik Rolland -- Strategic technology planning for the techno-global economy: cities in the market / Al D. McCready -- City marketing goes mobile: use of mobile commerce techniques for city marketing / Juliane Chudalla, Key Pousttchi -- Strategic management in city government: integrating information communication technologies and marketing in a causal model to drive stakeholder satisfaction and economic development / Laura L. Matherly, Maureen Jouett -- City boosterism through internet marketing: an institutional perspective / María Isabel Huerta-Carvajal, Luis Felipe Luna-Reyes -- Official tourism web sites and city marketing / Pablo Díaz-Luque -- E-tourism image: the relevance of networking for web sites destination marketing / Lluís Prats-Planagumà, Raquel Camprubí -- Marketing your city's industries to the world: building and retaining export oriented clusters through strategic ICT investments / Nicholas P. Robinson, Prescott C. Ensign -- Web 2.0, social marketing strategies and distribution channels for city destinations: enhancing the participatory role of travelers and exploiting their collective intelligence / Marianna Sigala -- Restricted to subscribers or individual electronic text purchasers. This book promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, it provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development. Also available in print. Mode of access: World Wide Web. Title from PDF t.p. (viewed on June 22, 2010). City planning. City promotion Economic aspects. City promotion Social aspects. Information technology Economic aspects. Information technology Social aspects. City branding City development City global management City marketing initiatives Digital tourism marketing Effective ICT infrastructure Export promotion Global communication and competitiveness Industry marketing Information communication technologies Integrated marketing communication strategy Internet marketing Mobile commerce techniques Strategic technology planning Techno-global economy Tourism Web sites Web site communication Gascó Hernández, Mila. Torres-Coronas, Teresa 1966- IGI Global. (Original) 1605661341 9781605661346 (DLC) 2008035141 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-134-6 |
| spellingShingle | Information communication technologies and city marketing digital opportunities for cities around the world Developing patterns for thinking about city marketing initiatives / José-Rodrigo Córdoba, Nicolas Jullien, Jocelyn Tremenbert -- The use of internet in building the brand of "Stockholm: the capital of Scandinavia"/ Peter Dobers, Anette Hallin -- Marketing the mCity: how a city based ICT-project can make sense / Anette Hallin -- Walled city to wireless city / Sandra Moffett ... [et al.] -- Using information communication technology to decentralize city marketing: challenges and opportunities / Bantu L. Morolong. Identity and marketing of cities / Norberto Muñiz-Martínez, Miguel Cervantes-Blanco -- City brands and their communication through web sites: identification of problems and proposals for improvement / José Fernández-Cavia, Assumpció Huertas-Roig -- A strategic framework for city marketing: the SSRM approach / Barry Mishra, Erik Rolland -- Strategic technology planning for the techno-global economy: cities in the market / Al D. McCready -- City marketing goes mobile: use of mobile commerce techniques for city marketing / Juliane Chudalla, Key Pousttchi -- Strategic management in city government: integrating information communication technologies and marketing in a causal model to drive stakeholder satisfaction and economic development / Laura L. Matherly, Maureen Jouett -- City boosterism through internet marketing: an institutional perspective / María Isabel Huerta-Carvajal, Luis Felipe Luna-Reyes -- Official tourism web sites and city marketing / Pablo Díaz-Luque -- E-tourism image: the relevance of networking for web sites destination marketing / Lluís Prats-Planagumà, Raquel Camprubí -- Marketing your city's industries to the world: building and retaining export oriented clusters through strategic ICT investments / Nicholas P. Robinson, Prescott C. Ensign -- Web 2.0, social marketing strategies and distribution channels for city destinations: enhancing the participatory role of travelers and exploiting their collective intelligence / Marianna Sigala -- City planning. City promotion Economic aspects. City promotion Social aspects. Information technology Economic aspects. Information technology Social aspects. |
| title | Information communication technologies and city marketing digital opportunities for cities around the world |
| title_auth | Information communication technologies and city marketing digital opportunities for cities around the world |
| title_exact_search | Information communication technologies and city marketing digital opportunities for cities around the world |
| title_full | Information communication technologies and city marketing [electronic resource] digital opportunities for cities around the world Mila Gascó-Hernández, Teresa Torres-Coronas, [editors]. |
| title_fullStr | Information communication technologies and city marketing [electronic resource] digital opportunities for cities around the world Mila Gascó-Hernández, Teresa Torres-Coronas, [editors]. |
| title_full_unstemmed | Information communication technologies and city marketing [electronic resource] digital opportunities for cities around the world Mila Gascó-Hernández, Teresa Torres-Coronas, [editors]. |
| title_short | Information communication technologies and city marketing |
| title_sort | information communication technologies and city marketing digital opportunities for cities around the world |
| title_sub | digital opportunities for cities around the world |
| topic | City planning. City promotion Economic aspects. City promotion Social aspects. Information technology Economic aspects. Information technology Social aspects. |
| topic_facet | City planning. City promotion Economic aspects. City promotion Social aspects. Information technology Economic aspects. Information technology Social aspects. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-134-6 |
| work_keys_str_mv | AT gascohernandezmila informationcommunicationtechnologiesandcitymarketingdigitalopportunitiesforcitiesaroundtheworld AT torrescoronasteresa informationcommunicationtechnologiesandcitymarketingdigitalopportunitiesforcitiesaroundtheworld AT igiglobal informationcommunicationtechnologiesandcitymarketingdigitalopportunitiesforcitiesaroundtheworld |