Effective web presence solutions for small businesses: strategies for successful implementation
"This book provides small businesses with a holistic approach to implementing their Web presence"--Provided by publisher.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Körperschaft: | |
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2009.
|
| Schlagworte: | |
| Online-Zugang: | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-224-4 |
| Zusammenfassung: | "This book provides small businesses with a holistic approach to implementing their Web presence"--Provided by publisher. |
| Beschreibung: | "Premier reference source"--Cover. |
| Beschreibung: | 12 electronic texts (xxv, 326 p. : ill.) : digital files. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1605662259 (ebook) 9781605662251 (ebook) |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00000304 | ||
| 003 | IGIG | ||
| 005 | 20101014164140.0 | ||
| 006 | m e d | ||
| 007 | cr bn||||m|||a | ||
| 008 | 100831s2009 paua fsb 001 0 eng d | ||
| 010 | |z 2008041369 | ||
| 020 | |a 1605662259 (ebook) | ||
| 020 | |a 9781605662251 (ebook) | ||
| 020 | |z 1605662240 (hbk.) | ||
| 020 | |z 9781605662244 (hbk.) | ||
| 020 | |z 9781616926175 (pbk.) | ||
| 024 | 7 | |a 10.4018/978-1-60566-224-4 |2 doi | |
| 035 | |a (CaBNVSL)gtp00543669 | ||
| 035 | |a (OCoLC)430984187 | ||
| 040 | |a CaBNVSL |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HD62.7 |b .B834 2009e | |
| 082 | 7 | |a 658.8/72 |2 22 | |
| 100 | 1 | |a Burgess, Stephen, |d 1958- | |
| 245 | 1 | 0 | |a Effective web presence solutions for small businesses |h [electronic resource] |b strategies for successful implementation |c Stephen Burgess, Carmine Sellitto, Stan Karanasios. |
| 260 | |a Hershey, Pa. : |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |c c2009. | ||
| 300 | |a 12 electronic texts (xxv, 326 p. : ill.) : |b digital files. | ||
| 500 | |a "Premier reference source"--Cover. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. Introduction -- 2. Web presence lessons for small businesses -- 3. Readiness for a Web presence -- 4. Business strategy and planning -- 5. Web presence strategy and content -- 6. Web presence hosting -- 7. Website design -- 8. Web presence promotion -- 9. Web presence governance -- 10. Evaluating Web presence success -- 11. A look at the future -- 12. What led us here? | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book provides small businesses with a holistic approach to implementing their Web presence"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Title from ebook home page (viewed on Aug 31, 2010). | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Small business |x Information technology. | |
| 653 | |a Business strategy and planning | ||
| 653 | |a Evaluating Web presence success | ||
| 653 | |a Governance, business continuity, and security | ||
| 653 | |a Readiness for a Web presence | ||
| 653 | |a Readiness, business aims, and planning | ||
| 653 | |a Web presence hosting | ||
| 653 | |a Web presence implementation and evaluation | ||
| 653 | |a Web presence promotion | ||
| 653 | |a Web presence strategy and content | ||
| 653 | |a Web site design | ||
| 700 | 1 | |a Karanasios, Stan |d 1979- | |
| 700 | 1 | |a Sellitto, Carmine |d 1957- | |
| 710 | 2 | |a IGI Global. | |
| 776 | 0 | |c (Original) |z 1605662240 |z 9781605662244 |w (DLC)2008041369 | |
| 856 | 4 | 8 | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-224-4 |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00000304 |
|---|---|
| _version_ | 1804751449222021120 |
| adam_text | |
| any_adam_object | |
| author | Burgess, Stephen, 1958- |
| author2 | Karanasios, Stan 1979- Sellitto, Carmine 1957- |
| author2_role | |
| author2_variant | s k sk c s cs |
| author_corporate | IGI Global |
| author_corporate_role | |
| author_facet | Burgess, Stephen, 1958- Karanasios, Stan 1979- Sellitto, Carmine 1957- IGI Global |
| author_role | |
| author_sort | Burgess, Stephen, 1958- |
| author_variant | s b sb |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD62 |
| callnumber-raw | HD62.7 .B834 2009e |
| callnumber-search | HD62.7 .B834 2009e |
| callnumber-sort | HD 262.7 B834 42009E |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-98-IGB |
| contents | 1. Introduction -- 2. Web presence lessons for small businesses -- 3. Readiness for a Web presence -- 4. Business strategy and planning -- 5. Web presence strategy and content -- 6. Web presence hosting -- 7. Website design -- 8. Web presence promotion -- 9. Web presence governance -- 10. Evaluating Web presence success -- 11. A look at the future -- 12. What led us here? |
| ctrlnum | (CaBNVSL)gtp00543669 (OCoLC)430984187 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02789nam a2200589 a 4500</leader><controlfield tag="001">ZDB-98-IGB-00000304</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20101014164140.0</controlfield><controlfield tag="006">m e d </controlfield><controlfield tag="007">cr bn||||m|||a</controlfield><controlfield tag="008">100831s2009 paua fsb 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2008041369</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1605662259 (ebook)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781605662251 (ebook)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1605662240 (hbk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781605662244 (hbk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781616926175 (pbk.)</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-60566-224-4</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)gtp00543669</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)430984187</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HD62.7</subfield><subfield code="b">.B834 2009e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Burgess, Stephen,</subfield><subfield code="d">1958-</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Effective web presence solutions for small businesses</subfield><subfield code="h">[electronic resource] </subfield><subfield code="b">strategies for successful implementation </subfield><subfield code="c">Stephen Burgess, Carmine Sellitto, Stan Karanasios.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Hershey, Pa. :</subfield><subfield code="b">IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),</subfield><subfield code="c">c2009.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">12 electronic texts (xxv, 326 p. : ill.) :</subfield><subfield code="b">digital files.</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Premier reference source"--Cover.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">1. Introduction -- 2. Web presence lessons for small businesses -- 3. Readiness for a Web presence -- 4. Business strategy and planning -- 5. Web presence strategy and content -- 6. Web presence hosting -- 7. Website design -- 8. Web presence promotion -- 9. Web presence governance -- 10. Evaluating Web presence success -- 11. A look at the future -- 12. What led us here?</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"This book provides small businesses with a holistic approach to implementing their Web presence"--Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Title from ebook home page (viewed on Aug 31, 2010).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Small business</subfield><subfield code="x">Information technology.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Business strategy and planning</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Evaluating Web presence success</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Governance, business continuity, and security</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Readiness for a Web presence</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Readiness, business aims, and planning</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Web presence hosting</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Web presence implementation and evaluation</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Web presence promotion</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Web presence strategy and content</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Web site design</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Karanasios, Stan</subfield><subfield code="d">1979-</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sellitto, Carmine</subfield><subfield code="d">1957-</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global.</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">(Original)</subfield><subfield code="z">1605662240</subfield><subfield code="z">9781605662244</subfield><subfield code="w">(DLC)2008041369</subfield></datafield><datafield tag="856" ind1="4" ind2="8"><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-224-4</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-98-IGB-00000304 |
| illustrated | Illustrated |
| indexdate | 2024-07-16T15:51:44Z |
| institution | BVB |
| isbn | 1605662259 (ebook) 9781605662251 (ebook) |
| language | English |
| oclc_num | 430984187 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | 12 electronic texts (xxv, 326 p. : ill.) : digital files. Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |
| record_format | marc |
| spelling | Burgess, Stephen, 1958- Effective web presence solutions for small businesses [electronic resource] strategies for successful implementation Stephen Burgess, Carmine Sellitto, Stan Karanasios. Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009. 12 electronic texts (xxv, 326 p. : ill.) : digital files. "Premier reference source"--Cover. Includes bibliographical references and index. 1. Introduction -- 2. Web presence lessons for small businesses -- 3. Readiness for a Web presence -- 4. Business strategy and planning -- 5. Web presence strategy and content -- 6. Web presence hosting -- 7. Website design -- 8. Web presence promotion -- 9. Web presence governance -- 10. Evaluating Web presence success -- 11. A look at the future -- 12. What led us here? Restricted to subscribers or individual electronic text purchasers. "This book provides small businesses with a holistic approach to implementing their Web presence"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Title from ebook home page (viewed on Aug 31, 2010). Internet marketing. Small business Information technology. Business strategy and planning Evaluating Web presence success Governance, business continuity, and security Readiness for a Web presence Readiness, business aims, and planning Web presence hosting Web presence implementation and evaluation Web presence promotion Web presence strategy and content Web site design Karanasios, Stan 1979- Sellitto, Carmine 1957- IGI Global. (Original) 1605662240 9781605662244 (DLC)2008041369 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-224-4 |
| spellingShingle | Burgess, Stephen, 1958- Effective web presence solutions for small businesses strategies for successful implementation 1. Introduction -- 2. Web presence lessons for small businesses -- 3. Readiness for a Web presence -- 4. Business strategy and planning -- 5. Web presence strategy and content -- 6. Web presence hosting -- 7. Website design -- 8. Web presence promotion -- 9. Web presence governance -- 10. Evaluating Web presence success -- 11. A look at the future -- 12. What led us here? Internet marketing. Small business Information technology. |
| title | Effective web presence solutions for small businesses strategies for successful implementation |
| title_auth | Effective web presence solutions for small businesses strategies for successful implementation |
| title_exact_search | Effective web presence solutions for small businesses strategies for successful implementation |
| title_full | Effective web presence solutions for small businesses [electronic resource] strategies for successful implementation Stephen Burgess, Carmine Sellitto, Stan Karanasios. |
| title_fullStr | Effective web presence solutions for small businesses [electronic resource] strategies for successful implementation Stephen Burgess, Carmine Sellitto, Stan Karanasios. |
| title_full_unstemmed | Effective web presence solutions for small businesses [electronic resource] strategies for successful implementation Stephen Burgess, Carmine Sellitto, Stan Karanasios. |
| title_short | Effective web presence solutions for small businesses |
| title_sort | effective web presence solutions for small businesses strategies for successful implementation |
| title_sub | strategies for successful implementation |
| topic | Internet marketing. Small business Information technology. |
| topic_facet | Internet marketing. Small business Information technology. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-224-4 |
| work_keys_str_mv | AT burgessstephen effectivewebpresencesolutionsforsmallbusinessesstrategiesforsuccessfulimplementation AT karanasiosstan effectivewebpresencesolutionsforsmallbusinessesstrategiesforsuccessfulimplementation AT sellittocarmine effectivewebpresencesolutionsforsmallbusinessesstrategiesforsuccessfulimplementation AT igiglobal effectivewebpresencesolutionsforsmallbusinessesstrategiesforsuccessfulimplementation |