E-commerce in regional small to medium enterprises:

"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates,...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: MacGregor, Robert C., 1951-
Körperschaft: IGI Global
Weitere Verfasser: Vrazalic, Lejla
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2007.
Schlagworte:
Online-Zugang:http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59904-123-0
Zusammenfassung:"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.
Beschreibung:14 electronic texts (xix, 407 p. : ill., maps) : digital files.
Also available in print.
Format:Mode of access: World Wide Web.
Bibliographie:Includes bibliographical references and index.
ISBN:1599041251 (ebook)
9781599041254 (ebook)
Zugangseinschränkungen:Restricted to subscribers or individual electronic text purchasers.

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