Data mining and business intelligence: a guide to productivity
This book provides an overview of data mining technology and how it is applied in a business environment. It describes the corresponding data mining methodologies that are used to solve a variety of business problems which enhance firm-level efficiency in a less technical, more managerial style. The...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2001.
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| Schlagworte: | |
| Online-Zugang: | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-93070-803-7 |
| Zusammenfassung: | This book provides an overview of data mining technology and how it is applied in a business environment. It describes the corresponding data mining methodologies that are used to solve a variety of business problems which enhance firm-level efficiency in a less technical, more managerial style. The book incorporates the data mining process into the spectrum of complementary technologies that together comprise corporate information systems that promote business intelligence. Business intelligence involves the proliferation of value-added information throughout a given enterprise through the use of various applications that promotes efficiency for the firm. |
| Beschreibung: | electronic texts (iv, 166 p. : ill.) : digital files. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781930708808 (ebook) |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 100 | 1 | |a Kudyba, Stephan, |d 1963- | |
| 245 | 1 | 0 | |a Data mining and business intelligence |h [electronic resource] |b a guide to productivity |c Stephan Kudyba, Richard Hoptroff. |
| 260 | |a Hershey, Pa. : |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |c c2001. | ||
| 300 | |a electronic texts (iv, 166 p. : ill.) : |b digital files. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. An introduction to information technology and business intelligence -- 2. Data mining defined -- 3. Steps to success for the mining process -- 4. Essential mining approaches to problem solving -- 5. A closer look at marketing/advertising, promotions and pricing policies using econometric based modeling -- 6. Turning your brick and mortar into a click and mortar -- 7. Improving the web experience through real-time analysis (A market basket approach) -- 8. Bringing it all together (data mining on an enterprise level) -- 9. What the future holds for data mining. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a This book provides an overview of data mining technology and how it is applied in a business environment. It describes the corresponding data mining methodologies that are used to solve a variety of business problems which enhance firm-level efficiency in a less technical, more managerial style. The book incorporates the data mining process into the spectrum of complementary technologies that together comprise corporate information systems that promote business intelligence. Business intelligence involves the proliferation of value-added information throughout a given enterprise through the use of various applications that promotes efficiency for the firm. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Title from PDF t.p. (viewed on June 5, 2010). | ||
| 650 | 0 | |a Business |x Computer network resources. | |
| 650 | 0 | |a Business |x Data processing. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Management information systems. | |
| 650 | 0 | |a Office information systems. | |
| 700 | 1 | |a Hoptroff, Richard. | |
| 710 | 2 | |a IGI Global. | |
| 776 | 0 | |c (Original) |z 1930708033 |z 9781930708037 |w (DLC) 00054107 | |
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Datensatz im Suchindex
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| author | Kudyba, Stephan, 1963- |
| author2 | Hoptroff, Richard |
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| author_corporate_role | |
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| contents | 1. An introduction to information technology and business intelligence -- 2. Data mining defined -- 3. Steps to success for the mining process -- 4. Essential mining approaches to problem solving -- 5. A closer look at marketing/advertising, promotions and pricing policies using econometric based modeling -- 6. Turning your brick and mortar into a click and mortar -- 7. Improving the web experience through real-time analysis (A market basket approach) -- 8. Bringing it all together (data mining on an enterprise level) -- 9. What the future holds for data mining. |
| ctrlnum | (CaBNVSL)gtp00541085 (OCoLC)707610441 |
| dewey-full | 658/.0563 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658/.0563 |
| dewey-search | 658/.0563 |
| dewey-sort | 3658 3563 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00000229 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:51:47Z |
| institution | BVB |
| isbn | 9781930708808 (ebook) |
| language | English |
| oclc_num | 707610441 |
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| physical | electronic texts (iv, 166 p. : ill.) : digital files. Also available in print. |
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| spelling | Kudyba, Stephan, 1963- Data mining and business intelligence [electronic resource] a guide to productivity Stephan Kudyba, Richard Hoptroff. Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2001. electronic texts (iv, 166 p. : ill.) : digital files. Includes bibliographical references and index. 1. An introduction to information technology and business intelligence -- 2. Data mining defined -- 3. Steps to success for the mining process -- 4. Essential mining approaches to problem solving -- 5. A closer look at marketing/advertising, promotions and pricing policies using econometric based modeling -- 6. Turning your brick and mortar into a click and mortar -- 7. Improving the web experience through real-time analysis (A market basket approach) -- 8. Bringing it all together (data mining on an enterprise level) -- 9. What the future holds for data mining. Restricted to subscribers or individual electronic text purchasers. This book provides an overview of data mining technology and how it is applied in a business environment. It describes the corresponding data mining methodologies that are used to solve a variety of business problems which enhance firm-level efficiency in a less technical, more managerial style. The book incorporates the data mining process into the spectrum of complementary technologies that together comprise corporate information systems that promote business intelligence. Business intelligence involves the proliferation of value-added information throughout a given enterprise through the use of various applications that promotes efficiency for the firm. Also available in print. Mode of access: World Wide Web. Title from PDF t.p. (viewed on June 5, 2010). Business Computer network resources. Business Data processing. Electronic commerce. Management information systems. Office information systems. Hoptroff, Richard. IGI Global. (Original) 1930708033 9781930708037 (DLC) 00054107 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-93070-803-7 |
| spellingShingle | Kudyba, Stephan, 1963- Data mining and business intelligence a guide to productivity 1. An introduction to information technology and business intelligence -- 2. Data mining defined -- 3. Steps to success for the mining process -- 4. Essential mining approaches to problem solving -- 5. A closer look at marketing/advertising, promotions and pricing policies using econometric based modeling -- 6. Turning your brick and mortar into a click and mortar -- 7. Improving the web experience through real-time analysis (A market basket approach) -- 8. Bringing it all together (data mining on an enterprise level) -- 9. What the future holds for data mining. Business Computer network resources. Business Data processing. Electronic commerce. Management information systems. Office information systems. |
| title | Data mining and business intelligence a guide to productivity |
| title_auth | Data mining and business intelligence a guide to productivity |
| title_exact_search | Data mining and business intelligence a guide to productivity |
| title_full | Data mining and business intelligence [electronic resource] a guide to productivity Stephan Kudyba, Richard Hoptroff. |
| title_fullStr | Data mining and business intelligence [electronic resource] a guide to productivity Stephan Kudyba, Richard Hoptroff. |
| title_full_unstemmed | Data mining and business intelligence [electronic resource] a guide to productivity Stephan Kudyba, Richard Hoptroff. |
| title_short | Data mining and business intelligence |
| title_sort | data mining and business intelligence a guide to productivity |
| title_sub | a guide to productivity |
| topic | Business Computer network resources. Business Data processing. Electronic commerce. Management information systems. Office information systems. |
| topic_facet | Business Computer network resources. Business Data processing. Electronic commerce. Management information systems. Office information systems. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-93070-803-7 |
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