Contemporary research in e-branding:
This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.
Gespeichert in:
| Körperschaft: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2009.
|
| Schlagworte: | |
| Online-Zugang: | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59904-813-0 |
| Zusammenfassung: | This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms. |
| Beschreibung: | "Premier reference source"--Cover. |
| Beschreibung: | electronic texts (xix, 358 p. : ill.) : digital files. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references (p. 313-350) and index. |
| ISBN: | 1599048159 (ebook) 9781599048154 (ebook) |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
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| 245 | 0 | 0 | |a Contemporary research in e-branding |h [electronic resource] |c [edited by] Subir Bandyopadhyay. |
| 260 | |a Hershey, Pa. : |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |c c2009. | ||
| 300 | |a electronic texts (xix, 358 p. : ill.) : |b digital files. | ||
| 500 | |a "Premier reference source"--Cover. | ||
| 504 | |a Includes bibliographical references (p. 313-350) and index. | ||
| 505 | 0 | |a Preface -- Key Success Requirements for Online Brand Management / Subir Bandyopadhyay, Rosemary Serjak -- The Role of Blogs on a Successful Political Branding Strategy / Luis Casaló, etc. -- Brand Personality of Web Search Engines: Who is the Conqueror of the Digital Age? / Aslihan Nasir, Süphan Nasir -- The Naming of Corporate eBrands / Tobias Kollmann, Christina Suckow -- Returns on e-Branding Investment: Linking Pre-Acquisition Marketing Activity to Customer Profitability / Patrali Chatterjee -- Consumers' Optimal Experience on Commercial Web Sites: A Congruency Effect of Web Atmospheric Design and Consumers' Surfing Goal / Fang Wan, Ning Nan, Malcolm Smith -- Nonlinear Pricing in E-Commerce / José J. Canals-Cerdá -- The E-Mode of Brand Positioning: The Need for an Online Positioning Interface / S. Ramesh Kumar -- Job Search at Naukri.com: Case Study of a Successful Dot-Com Venture in India / Sanjeev Swami -- Trademark Infringement in Pay-Per-Click Advertising / Peter O'Connor -- E-Branding the Consumer for Cultural Presence in Virtual Communities / Robert Pennington -- Impact of Internet Self-Efficacy on E-Service Brands / Terry Daugherty, Harsha Gangadharbatla, Matthew S. Eastin -- Understanding Brand Website Positioning in the New EU Member States: The Case of the Czech Republic / Shintaro Okazaki, Radoslav Škapa -- Online Consumers' Switching Behavior: A Buyer-Seller Relationship Perspective / Dahui Li, Glenn J. Browne, James C. Wetherbe. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Title from PDF t.p. (viewed on June 19, 2010). | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Internet marketing. | |
| 653 | |a Blogs | ||
| 653 | |a Brand personality | ||
| 653 | |a Commercial Web sites | ||
| 653 | |a Digital age | ||
| 653 | |a E-commerce | ||
| 653 | |a E-service brands | ||
| 653 | |a eBrand equity | ||
| 653 | |a eBranding | ||
| 653 | |a Internet self-efficacy | ||
| 653 | |a Nonlinear pricing | ||
| 653 | |a Online advertising | ||
| 653 | |a Online affiliates | ||
| 653 | |a Online customers | ||
| 653 | |a Online marketing | ||
| 653 | |a Online marketplace | ||
| 653 | |a Paradigm shifts in branding | ||
| 653 | |a Pay-per-click advertising | ||
| 653 | |a Trademark infringement | ||
| 653 | |a Web atmospheric designs | ||
| 653 | |a Web search engines | ||
| 653 | |a Web technology | ||
| 700 | 1 | |a Bandyopadhyay, Subir |d 1958- | |
| 710 | 2 | |a IGI Global. | |
| 776 | 0 | |a (Original) |z 1599048132 |z 9781599048130 |w (DLC) 2008014459 | |
| 776 | 0 | |c (Original) |w (DLC)2008014459 | |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
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| adam_text | |
| any_adam_object | |
| author2 | Bandyopadhyay, Subir 1958- |
| author2_role | |
| author2_variant | s b sb |
| author_corporate | IGI Global |
| author_corporate_role | |
| author_facet | Bandyopadhyay, Subir 1958- IGI Global |
| author_sort | Bandyopadhyay, Subir 1958- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 .C665 2009e |
| callnumber-search | HF5415.1265 .C665 2009e |
| callnumber-sort | HF 45415.1265 C665 42009E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Preface -- Key Success Requirements for Online Brand Management / Subir Bandyopadhyay, Rosemary Serjak -- The Role of Blogs on a Successful Political Branding Strategy / Luis Casaló, etc. -- Brand Personality of Web Search Engines: Who is the Conqueror of the Digital Age? / Aslihan Nasir, Süphan Nasir -- The Naming of Corporate eBrands / Tobias Kollmann, Christina Suckow -- Returns on e-Branding Investment: Linking Pre-Acquisition Marketing Activity to Customer Profitability / Patrali Chatterjee -- Consumers' Optimal Experience on Commercial Web Sites: A Congruency Effect of Web Atmospheric Design and Consumers' Surfing Goal / Fang Wan, Ning Nan, Malcolm Smith -- Nonlinear Pricing in E-Commerce / José J. Canals-Cerdá -- The E-Mode of Brand Positioning: The Need for an Online Positioning Interface / S. Ramesh Kumar -- Job Search at Naukri.com: Case Study of a Successful Dot-Com Venture in India / Sanjeev Swami -- Trademark Infringement in Pay-Per-Click Advertising / Peter O'Connor -- E-Branding the Consumer for Cultural Presence in Virtual Communities / Robert Pennington -- Impact of Internet Self-Efficacy on E-Service Brands / Terry Daugherty, Harsha Gangadharbatla, Matthew S. Eastin -- Understanding Brand Website Positioning in the New EU Member States: The Case of the Czech Republic / Shintaro Okazaki, Radoslav Škapa -- Online Consumers' Switching Behavior: A Buyer-Seller Relationship Perspective / Dahui Li, Glenn J. Browne, James C. Wetherbe. |
| ctrlnum | (CaBNVSL)gtp00541238 (OCoLC)430984662 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00000199 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:51:47Z |
| institution | BVB |
| isbn | 1599048159 (ebook) 9781599048154 (ebook) |
| language | English |
| oclc_num | 430984662 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS |
| physical | electronic texts (xix, 358 p. : ill.) : digital files. Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2009 |
| publishDateSearch | 2009 |
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| publisher | IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |
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| spelling | Contemporary research in e-branding [electronic resource] [edited by] Subir Bandyopadhyay. Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009. electronic texts (xix, 358 p. : ill.) : digital files. "Premier reference source"--Cover. Includes bibliographical references (p. 313-350) and index. Preface -- Key Success Requirements for Online Brand Management / Subir Bandyopadhyay, Rosemary Serjak -- The Role of Blogs on a Successful Political Branding Strategy / Luis Casaló, etc. -- Brand Personality of Web Search Engines: Who is the Conqueror of the Digital Age? / Aslihan Nasir, Süphan Nasir -- The Naming of Corporate eBrands / Tobias Kollmann, Christina Suckow -- Returns on e-Branding Investment: Linking Pre-Acquisition Marketing Activity to Customer Profitability / Patrali Chatterjee -- Consumers' Optimal Experience on Commercial Web Sites: A Congruency Effect of Web Atmospheric Design and Consumers' Surfing Goal / Fang Wan, Ning Nan, Malcolm Smith -- Nonlinear Pricing in E-Commerce / José J. Canals-Cerdá -- The E-Mode of Brand Positioning: The Need for an Online Positioning Interface / S. Ramesh Kumar -- Job Search at Naukri.com: Case Study of a Successful Dot-Com Venture in India / Sanjeev Swami -- Trademark Infringement in Pay-Per-Click Advertising / Peter O'Connor -- E-Branding the Consumer for Cultural Presence in Virtual Communities / Robert Pennington -- Impact of Internet Self-Efficacy on E-Service Brands / Terry Daugherty, Harsha Gangadharbatla, Matthew S. Eastin -- Understanding Brand Website Positioning in the New EU Member States: The Case of the Czech Republic / Shintaro Okazaki, Radoslav Škapa -- Online Consumers' Switching Behavior: A Buyer-Seller Relationship Perspective / Dahui Li, Glenn J. Browne, James C. Wetherbe. Restricted to subscribers or individual electronic text purchasers. This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms. Also available in print. Mode of access: World Wide Web. Title from PDF t.p. (viewed on June 19, 2010). Branding (Marketing) Communication in marketing. Internet marketing. Blogs Brand personality Commercial Web sites Digital age E-commerce E-service brands eBrand equity eBranding Internet self-efficacy Nonlinear pricing Online advertising Online affiliates Online customers Online marketing Online marketplace Paradigm shifts in branding Pay-per-click advertising Trademark infringement Web atmospheric designs Web search engines Web technology Bandyopadhyay, Subir 1958- IGI Global. (Original) 1599048132 9781599048130 (DLC) 2008014459 (Original) (DLC)2008014459 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59904-813-0 |
| spellingShingle | Contemporary research in e-branding Preface -- Key Success Requirements for Online Brand Management / Subir Bandyopadhyay, Rosemary Serjak -- The Role of Blogs on a Successful Political Branding Strategy / Luis Casaló, etc. -- Brand Personality of Web Search Engines: Who is the Conqueror of the Digital Age? / Aslihan Nasir, Süphan Nasir -- The Naming of Corporate eBrands / Tobias Kollmann, Christina Suckow -- Returns on e-Branding Investment: Linking Pre-Acquisition Marketing Activity to Customer Profitability / Patrali Chatterjee -- Consumers' Optimal Experience on Commercial Web Sites: A Congruency Effect of Web Atmospheric Design and Consumers' Surfing Goal / Fang Wan, Ning Nan, Malcolm Smith -- Nonlinear Pricing in E-Commerce / José J. Canals-Cerdá -- The E-Mode of Brand Positioning: The Need for an Online Positioning Interface / S. Ramesh Kumar -- Job Search at Naukri.com: Case Study of a Successful Dot-Com Venture in India / Sanjeev Swami -- Trademark Infringement in Pay-Per-Click Advertising / Peter O'Connor -- E-Branding the Consumer for Cultural Presence in Virtual Communities / Robert Pennington -- Impact of Internet Self-Efficacy on E-Service Brands / Terry Daugherty, Harsha Gangadharbatla, Matthew S. Eastin -- Understanding Brand Website Positioning in the New EU Member States: The Case of the Czech Republic / Shintaro Okazaki, Radoslav Škapa -- Online Consumers' Switching Behavior: A Buyer-Seller Relationship Perspective / Dahui Li, Glenn J. Browne, James C. Wetherbe. Branding (Marketing) Communication in marketing. Internet marketing. |
| title | Contemporary research in e-branding |
| title_auth | Contemporary research in e-branding |
| title_exact_search | Contemporary research in e-branding |
| title_full | Contemporary research in e-branding [electronic resource] [edited by] Subir Bandyopadhyay. |
| title_fullStr | Contemporary research in e-branding [electronic resource] [edited by] Subir Bandyopadhyay. |
| title_full_unstemmed | Contemporary research in e-branding [electronic resource] [edited by] Subir Bandyopadhyay. |
| title_short | Contemporary research in e-branding |
| title_sort | contemporary research in e branding |
| topic | Branding (Marketing) Communication in marketing. Internet marketing. |
| topic_facet | Branding (Marketing) Communication in marketing. Internet marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59904-813-0 |
| work_keys_str_mv | AT bandyopadhyaysubir contemporaryresearchinebranding AT igiglobal contemporaryresearchinebranding |