An SEO guide for start-ups /:
"SEO is important for every business no matter its industry or competition. Optimizing a website will enable web developers to create content that is in line with the needs of the audience. While building a brand, many factors can't be controlled but you can improve a few of them by using...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Nova Science Publishers,
[2023]
|
| Schriftenreihe: | Business, Technology and Finance Series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "SEO is important for every business no matter its industry or competition. Optimizing a website will enable web developers to create content that is in line with the needs of the audience. While building a brand, many factors can't be controlled but you can improve a few of them by using SEO. By simply optimizing the website, we can make it visible to the target audience without paying anything, unlike the ad campaigns. This book covers aspects of performing SEO in an ethical way and how it can benefit a business to grow leaps and bounds. Apart from ethical techniques of SEO, it cautions the web developers about the penalties of following unethical techniques. It also draws the attention of the readers to the advantages of building a responsive website for different audiences using multiple-sized devices. The book also discusses different approaches that may benefit the start-ups to make informed business decisions converting visitors to loyal customers"-- |
| Beschreibung: | 1 online resource. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798886979428 |
Internformat
MARC
| LEADER | 00000cam a22000008i 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-on1380997093 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 230601s2023 nyu ob 001 0 eng | ||
| 010 | |a 2023024893 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCF |d EBLCP |d OCLCQ |d OCLCO |d OCLCQ |d N$T | ||
| 019 | |a 1395180379 | ||
| 020 | |a 9798886979428 |q (electronic bk.) | ||
| 020 | |z 9798886979145 |q (paperback) | ||
| 035 | |a (OCoLC)1380997093 |z (OCoLC)1395180379 | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HD30.2 |
| 082 | 7 | |a 658.4/038 |2 23/eng/20230601 | |
| 049 | |a MAIN | ||
| 245 | 0 | 3 | |a An SEO guide for start-ups / |c Monica Rani, PhD, (editor), Shweta Paradkar, PhD, (editor). |
| 263 | |a 2308 | ||
| 264 | 1 | |a New York : |b Nova Science Publishers, |c [2023] | |
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Business, Technology and Finance Series | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "SEO is important for every business no matter its industry or competition. Optimizing a website will enable web developers to create content that is in line with the needs of the audience. While building a brand, many factors can't be controlled but you can improve a few of them by using SEO. By simply optimizing the website, we can make it visible to the target audience without paying anything, unlike the ad campaigns. This book covers aspects of performing SEO in an ethical way and how it can benefit a business to grow leaps and bounds. Apart from ethical techniques of SEO, it cautions the web developers about the penalties of following unethical techniques. It also draws the attention of the readers to the advantages of building a responsive website for different audiences using multiple-sized devices. The book also discusses different approaches that may benefit the start-ups to make informed business decisions converting visitors to loyal customers"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 505 | 0 | |a Intro -- Contents -- Preface -- Acknowledgments -- Chapter 1 -- Understanding the Origin and Relevance of SEO in the Current Business Landscape -- Abstract -- Introduction -- 1.1. History of SEO -- 1.2. SEO -- An Overview -- 1.2.1. Working of SEO -- 1.3. Techniques for Improving Page Rank -- 1.3.1. On-Page SEO -- 1.3.1.1. Interlinkage between On-Page SEO and Keywords for Content -- 1.3.1.2. SEO -- Beyond the Tags of Keywords -- 1.3.2. Off-Page SEO -- 1.3.2.1. Diversify Anchor Texts -- 1.3.2.2. Non-Link-Related Off-Site SEO -- 1.3.3. A Brief Comparison between On-Page and Off-Page SEO | |
| 505 | 8 | |a 1.4. Page Rank -- 1.4.1. How Is PageRank Determined -- 1.4.2. Link Juices and How They Are Determined -- 1.5. Technical SEO -- 1.6. SEO Strategy -- 1.6.1. How to Create an Effective Content Strategy? -- 1.7. Advantages of SEO -- Conclusion -- References -- Chapter 2 -- On-Page SEO -- Abstract -- Introduction -- 2.1. On-Page SEO- An Overview -- Objective of On-Page SEO -- 2.2. SEO Techniques -- 2.1.1. Titles Tags -- 2.1.2. Meta Keywords and Meta Description -- 2.1.3. Internal Links -- 2.1.4. Types of Links -- 2.1.4.1. Contextual Links -- 2.1.4.2. Navigational Links -- 2.1.4.3. Text Link | |
| 505 | 8 | |a 2.1.4.4. Image Link -- 2.1.4.5. Footer Link -- 2.1.5. HTML Code -- 2.1.6. Heading Tags -- 2.1.7. ALT Tags -- 2.1.8. No Flash and JavaScript External -- 2.1.9. SITE Maps -- 2.1.10. URL Optimization -- 2.3. On-Page Content -- 2.4. Images -- 2.5. User Experience (UX) -- 2.5.1. What Would Make a Website Impressive? -- 2.6. Black Hat SEO -- 2.7. Website Accessibility -- Conclusion -- References -- Chapter 3 -- Off-Page SEO -- Abstract -- Introduction -- 3.1. Link Building -- 3.2. Social Media Sharing -- 3.3. Search Engine Optimization for Local Queries -- 3.4. Brand Mentioning | |
| 505 | 8 | |a 3.5. Content Marketing -- Conclusion -- References -- Chapter 4 -- Desktop and Mobile SEO -- Abstract -- Introduction -- 4.1. Search Engine Optimization -- 4.1.1. Introduction to Mobile SEO -- 4.1.2. Benefits of Mobile SEO -- 4.2. Introduction to Desktop SEO -- 4.2.1. Benefits of Desktop SEO -- 4.2.1.1. Mobile SEO and Desktop SEO -- 4.2.1.2. Location -- 4.2.1.3. The Operating System of the Device -- 4.2.1.4. Engagement Rephrasing -- 4.2.1.5. Click through Rate -- 4.2.1.6. Search Layout -- 4.2.1.7. Search Engine Results Pages (SERPs) -- 4.3. Mobile Optimization | |
| 505 | 8 | |a 4.3.1. The Necessity of Mobile Friendliness -- 4.3.2. Responsive Design -- 4.3.3. Process of Mobile Website Optimization -- 4.3.3.1. Step 1. Understand Google's Mobile Optimization Preferences -- 4.3.3.2. Step 2. Design a Responsive Website -- 4.3.3.3. Step 3. Understand the Constraints of Mobile Design -- 4.3.3.4. Step 4. Adapt to needs for mobile SEO -- 4.4. Local SEO -- 4.4.1. Important Local SEO Ranking Factors -- 4.4.2. Key Metrics that Improve Local SEO Rankings -- Conclusion -- References -- Chapter 5 -- Technical SEO -- Abstract -- Introduction -- 1. Mobile-Friendliness | |
| 650 | 0 | |a Information technology |x Management. |0 http://id.loc.gov/authorities/subjects/sh2008006980 | |
| 650 | 0 | |a New business enterprises |x Management. | |
| 650 | 6 | |a Technologie de l'information |x Gestion. | |
| 650 | 6 | |a Nouvelles entreprises |x Gestion. | |
| 650 | 7 | |a Information technology |x Management |2 fast | |
| 650 | 7 | |a New business enterprises |x Management |2 fast | |
| 700 | 1 | |a Rani, Monica, |e editor. | |
| 700 | 1 | |a Paradkar, Shweta, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t SEO guide for start-ups |d New York : Nova Science Publishers, [2023] |z 9798886979145 |w (DLC) 2023024892 |
| 830 | 0 | |a Business, Technology and Finance Series. | |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3617839 |3 Volltext |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL30549137 | ||
| 938 | |a EBSCOhost |b EBSC |n 3617839 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-on1380997093 |
|---|---|
| _version_ | 1816796942257094658 |
| adam_text | |
| any_adam_object | |
| author2 | Rani, Monica Paradkar, Shweta |
| author2_role | edt edt |
| author2_variant | m r mr s p sp |
| author_facet | Rani, Monica Paradkar, Shweta |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD30 |
| callnumber-raw | HD30.2 |
| callnumber-search | HD30.2 |
| callnumber-sort | HD 230.2 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBU |
| contents | Intro -- Contents -- Preface -- Acknowledgments -- Chapter 1 -- Understanding the Origin and Relevance of SEO in the Current Business Landscape -- Abstract -- Introduction -- 1.1. History of SEO -- 1.2. SEO -- An Overview -- 1.2.1. Working of SEO -- 1.3. Techniques for Improving Page Rank -- 1.3.1. On-Page SEO -- 1.3.1.1. Interlinkage between On-Page SEO and Keywords for Content -- 1.3.1.2. SEO -- Beyond the Tags of Keywords -- 1.3.2. Off-Page SEO -- 1.3.2.1. Diversify Anchor Texts -- 1.3.2.2. Non-Link-Related Off-Site SEO -- 1.3.3. A Brief Comparison between On-Page and Off-Page SEO 1.4. Page Rank -- 1.4.1. How Is PageRank Determined -- 1.4.2. Link Juices and How They Are Determined -- 1.5. Technical SEO -- 1.6. SEO Strategy -- 1.6.1. How to Create an Effective Content Strategy? -- 1.7. Advantages of SEO -- Conclusion -- References -- Chapter 2 -- On-Page SEO -- Abstract -- Introduction -- 2.1. On-Page SEO- An Overview -- Objective of On-Page SEO -- 2.2. SEO Techniques -- 2.1.1. Titles Tags -- 2.1.2. Meta Keywords and Meta Description -- 2.1.3. Internal Links -- 2.1.4. Types of Links -- 2.1.4.1. Contextual Links -- 2.1.4.2. Navigational Links -- 2.1.4.3. Text Link 2.1.4.4. Image Link -- 2.1.4.5. Footer Link -- 2.1.5. HTML Code -- 2.1.6. Heading Tags -- 2.1.7. ALT Tags -- 2.1.8. No Flash and JavaScript External -- 2.1.9. SITE Maps -- 2.1.10. URL Optimization -- 2.3. On-Page Content -- 2.4. Images -- 2.5. User Experience (UX) -- 2.5.1. What Would Make a Website Impressive? -- 2.6. Black Hat SEO -- 2.7. Website Accessibility -- Conclusion -- References -- Chapter 3 -- Off-Page SEO -- Abstract -- Introduction -- 3.1. Link Building -- 3.2. Social Media Sharing -- 3.3. Search Engine Optimization for Local Queries -- 3.4. Brand Mentioning 3.5. Content Marketing -- Conclusion -- References -- Chapter 4 -- Desktop and Mobile SEO -- Abstract -- Introduction -- 4.1. Search Engine Optimization -- 4.1.1. Introduction to Mobile SEO -- 4.1.2. Benefits of Mobile SEO -- 4.2. Introduction to Desktop SEO -- 4.2.1. Benefits of Desktop SEO -- 4.2.1.1. Mobile SEO and Desktop SEO -- 4.2.1.2. Location -- 4.2.1.3. The Operating System of the Device -- 4.2.1.4. Engagement Rephrasing -- 4.2.1.5. Click through Rate -- 4.2.1.6. Search Layout -- 4.2.1.7. Search Engine Results Pages (SERPs) -- 4.3. Mobile Optimization 4.3.1. The Necessity of Mobile Friendliness -- 4.3.2. Responsive Design -- 4.3.3. Process of Mobile Website Optimization -- 4.3.3.1. Step 1. Understand Google's Mobile Optimization Preferences -- 4.3.3.2. Step 2. Design a Responsive Website -- 4.3.3.3. Step 3. Understand the Constraints of Mobile Design -- 4.3.3.4. Step 4. Adapt to needs for mobile SEO -- 4.4. Local SEO -- 4.4.1. Important Local SEO Ranking Factors -- 4.4.2. Key Metrics that Improve Local SEO Rankings -- Conclusion -- References -- Chapter 5 -- Technical SEO -- Abstract -- Introduction -- 1. Mobile-Friendliness |
| ctrlnum | (OCoLC)1380997093 |
| dewey-full | 658.4/038 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/038 |
| dewey-search | 658.4/038 |
| dewey-sort | 3658.4 238 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>06054cam a22005778i 4500</leader><controlfield tag="001">ZDB-4-EBU-on1380997093</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr |||||||||||</controlfield><controlfield tag="008">230601s2023 nyu ob 001 0 eng </controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a"> 2023024893</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DLC</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">DLC</subfield><subfield code="d">OCLCF</subfield><subfield code="d">EBLCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">N$T</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">1395180379</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9798886979428</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9798886979145</subfield><subfield code="q">(paperback)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1380997093</subfield><subfield code="z">(OCoLC)1395180379</subfield></datafield><datafield tag="042" ind1=" " ind2=" "><subfield code="a">pcc</subfield></datafield><datafield tag="050" ind1="0" ind2="0"><subfield code="a">HD30.2</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.4/038</subfield><subfield code="2">23/eng/20230601</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="245" ind1="0" ind2="3"><subfield code="a">An SEO guide for start-ups /</subfield><subfield code="c">Monica Rani, PhD, (editor), Shweta Paradkar, PhD, (editor).</subfield></datafield><datafield tag="263" ind1=" " ind2=" "><subfield code="a">2308</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York :</subfield><subfield code="b">Nova Science Publishers,</subfield><subfield code="c">[2023]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Business, Technology and Finance Series</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"SEO is important for every business no matter its industry or competition. Optimizing a website will enable web developers to create content that is in line with the needs of the audience. While building a brand, many factors can't be controlled but you can improve a few of them by using SEO. By simply optimizing the website, we can make it visible to the target audience without paying anything, unlike the ad campaigns. This book covers aspects of performing SEO in an ethical way and how it can benefit a business to grow leaps and bounds. Apart from ethical techniques of SEO, it cautions the web developers about the penalties of following unethical techniques. It also draws the attention of the readers to the advantages of building a responsive website for different audiences using multiple-sized devices. The book also discusses different approaches that may benefit the start-ups to make informed business decisions converting visitors to loyal customers"--</subfield><subfield code="c">Provided by publisher.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on print version record and CIP data provided by publisher; resource not viewed.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Intro -- Contents -- Preface -- Acknowledgments -- Chapter 1 -- Understanding the Origin and Relevance of SEO in the Current Business Landscape -- Abstract -- Introduction -- 1.1. History of SEO -- 1.2. SEO -- An Overview -- 1.2.1. Working of SEO -- 1.3. Techniques for Improving Page Rank -- 1.3.1. On-Page SEO -- 1.3.1.1. Interlinkage between On-Page SEO and Keywords for Content -- 1.3.1.2. SEO -- Beyond the Tags of Keywords -- 1.3.2. Off-Page SEO -- 1.3.2.1. Diversify Anchor Texts -- 1.3.2.2. Non-Link-Related Off-Site SEO -- 1.3.3. A Brief Comparison between On-Page and Off-Page SEO</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">1.4. Page Rank -- 1.4.1. How Is PageRank Determined -- 1.4.2. Link Juices and How They Are Determined -- 1.5. Technical SEO -- 1.6. SEO Strategy -- 1.6.1. How to Create an Effective Content Strategy? -- 1.7. Advantages of SEO -- Conclusion -- References -- Chapter 2 -- On-Page SEO -- Abstract -- Introduction -- 2.1. On-Page SEO- An Overview -- Objective of On-Page SEO -- 2.2. SEO Techniques -- 2.1.1. Titles Tags -- 2.1.2. Meta Keywords and Meta Description -- 2.1.3. Internal Links -- 2.1.4. Types of Links -- 2.1.4.1. Contextual Links -- 2.1.4.2. Navigational Links -- 2.1.4.3. Text Link</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">2.1.4.4. Image Link -- 2.1.4.5. Footer Link -- 2.1.5. HTML Code -- 2.1.6. Heading Tags -- 2.1.7. ALT Tags -- 2.1.8. No Flash and JavaScript External -- 2.1.9. SITE Maps -- 2.1.10. URL Optimization -- 2.3. On-Page Content -- 2.4. Images -- 2.5. User Experience (UX) -- 2.5.1. What Would Make a Website Impressive? -- 2.6. Black Hat SEO -- 2.7. Website Accessibility -- Conclusion -- References -- Chapter 3 -- Off-Page SEO -- Abstract -- Introduction -- 3.1. Link Building -- 3.2. Social Media Sharing -- 3.3. Search Engine Optimization for Local Queries -- 3.4. Brand Mentioning</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">3.5. Content Marketing -- Conclusion -- References -- Chapter 4 -- Desktop and Mobile SEO -- Abstract -- Introduction -- 4.1. Search Engine Optimization -- 4.1.1. Introduction to Mobile SEO -- 4.1.2. Benefits of Mobile SEO -- 4.2. Introduction to Desktop SEO -- 4.2.1. Benefits of Desktop SEO -- 4.2.1.1. Mobile SEO and Desktop SEO -- 4.2.1.2. Location -- 4.2.1.3. The Operating System of the Device -- 4.2.1.4. Engagement Rephrasing -- 4.2.1.5. Click through Rate -- 4.2.1.6. Search Layout -- 4.2.1.7. Search Engine Results Pages (SERPs) -- 4.3. Mobile Optimization</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">4.3.1. The Necessity of Mobile Friendliness -- 4.3.2. Responsive Design -- 4.3.3. Process of Mobile Website Optimization -- 4.3.3.1. Step 1. Understand Google's Mobile Optimization Preferences -- 4.3.3.2. Step 2. Design a Responsive Website -- 4.3.3.3. Step 3. Understand the Constraints of Mobile Design -- 4.3.3.4. Step 4. Adapt to needs for mobile SEO -- 4.4. Local SEO -- 4.4.1. Important Local SEO Ranking Factors -- 4.4.2. Key Metrics that Improve Local SEO Rankings -- Conclusion -- References -- Chapter 5 -- Technical SEO -- Abstract -- Introduction -- 1. Mobile-Friendliness</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Information technology</subfield><subfield code="x">Management.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh2008006980</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">New business enterprises</subfield><subfield code="x">Management.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Technologie de l'information</subfield><subfield code="x">Gestion.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Nouvelles entreprises</subfield><subfield code="x">Gestion.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Information technology</subfield><subfield code="x">Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">New business enterprises</subfield><subfield code="x">Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rani, Monica,</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Paradkar, Shweta,</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="t">SEO guide for start-ups</subfield><subfield code="d">New York : Nova Science Publishers, [2023]</subfield><subfield code="z">9798886979145</subfield><subfield code="w">(DLC) 2023024892</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Business, Technology and Finance Series.</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3617839</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest Ebook Central</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL30549137</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">3617839</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBU-on1380997093 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:41Z |
| institution | BVB |
| isbn | 9798886979428 |
| language | English |
| lccn | 2023024893 |
| oclc_num | 1380997093 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource. |
| psigel | ZDB-4-EBU |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Nova Science Publishers, |
| record_format | marc |
| series | Business, Technology and Finance Series. |
| series2 | Business, Technology and Finance Series |
| spelling | An SEO guide for start-ups / Monica Rani, PhD, (editor), Shweta Paradkar, PhD, (editor). 2308 New York : Nova Science Publishers, [2023] 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Business, Technology and Finance Series Includes bibliographical references and index. "SEO is important for every business no matter its industry or competition. Optimizing a website will enable web developers to create content that is in line with the needs of the audience. While building a brand, many factors can't be controlled but you can improve a few of them by using SEO. By simply optimizing the website, we can make it visible to the target audience without paying anything, unlike the ad campaigns. This book covers aspects of performing SEO in an ethical way and how it can benefit a business to grow leaps and bounds. Apart from ethical techniques of SEO, it cautions the web developers about the penalties of following unethical techniques. It also draws the attention of the readers to the advantages of building a responsive website for different audiences using multiple-sized devices. The book also discusses different approaches that may benefit the start-ups to make informed business decisions converting visitors to loyal customers"-- Provided by publisher. Description based on print version record and CIP data provided by publisher; resource not viewed. Intro -- Contents -- Preface -- Acknowledgments -- Chapter 1 -- Understanding the Origin and Relevance of SEO in the Current Business Landscape -- Abstract -- Introduction -- 1.1. History of SEO -- 1.2. SEO -- An Overview -- 1.2.1. Working of SEO -- 1.3. Techniques for Improving Page Rank -- 1.3.1. On-Page SEO -- 1.3.1.1. Interlinkage between On-Page SEO and Keywords for Content -- 1.3.1.2. SEO -- Beyond the Tags of Keywords -- 1.3.2. Off-Page SEO -- 1.3.2.1. Diversify Anchor Texts -- 1.3.2.2. Non-Link-Related Off-Site SEO -- 1.3.3. A Brief Comparison between On-Page and Off-Page SEO 1.4. Page Rank -- 1.4.1. How Is PageRank Determined -- 1.4.2. Link Juices and How They Are Determined -- 1.5. Technical SEO -- 1.6. SEO Strategy -- 1.6.1. How to Create an Effective Content Strategy? -- 1.7. Advantages of SEO -- Conclusion -- References -- Chapter 2 -- On-Page SEO -- Abstract -- Introduction -- 2.1. On-Page SEO- An Overview -- Objective of On-Page SEO -- 2.2. SEO Techniques -- 2.1.1. Titles Tags -- 2.1.2. Meta Keywords and Meta Description -- 2.1.3. Internal Links -- 2.1.4. Types of Links -- 2.1.4.1. Contextual Links -- 2.1.4.2. Navigational Links -- 2.1.4.3. Text Link 2.1.4.4. Image Link -- 2.1.4.5. Footer Link -- 2.1.5. HTML Code -- 2.1.6. Heading Tags -- 2.1.7. ALT Tags -- 2.1.8. No Flash and JavaScript External -- 2.1.9. SITE Maps -- 2.1.10. URL Optimization -- 2.3. On-Page Content -- 2.4. Images -- 2.5. User Experience (UX) -- 2.5.1. What Would Make a Website Impressive? -- 2.6. Black Hat SEO -- 2.7. Website Accessibility -- Conclusion -- References -- Chapter 3 -- Off-Page SEO -- Abstract -- Introduction -- 3.1. Link Building -- 3.2. Social Media Sharing -- 3.3. Search Engine Optimization for Local Queries -- 3.4. Brand Mentioning 3.5. Content Marketing -- Conclusion -- References -- Chapter 4 -- Desktop and Mobile SEO -- Abstract -- Introduction -- 4.1. Search Engine Optimization -- 4.1.1. Introduction to Mobile SEO -- 4.1.2. Benefits of Mobile SEO -- 4.2. Introduction to Desktop SEO -- 4.2.1. Benefits of Desktop SEO -- 4.2.1.1. Mobile SEO and Desktop SEO -- 4.2.1.2. Location -- 4.2.1.3. The Operating System of the Device -- 4.2.1.4. Engagement Rephrasing -- 4.2.1.5. Click through Rate -- 4.2.1.6. Search Layout -- 4.2.1.7. Search Engine Results Pages (SERPs) -- 4.3. Mobile Optimization 4.3.1. The Necessity of Mobile Friendliness -- 4.3.2. Responsive Design -- 4.3.3. Process of Mobile Website Optimization -- 4.3.3.1. Step 1. Understand Google's Mobile Optimization Preferences -- 4.3.3.2. Step 2. Design a Responsive Website -- 4.3.3.3. Step 3. Understand the Constraints of Mobile Design -- 4.3.3.4. Step 4. Adapt to needs for mobile SEO -- 4.4. Local SEO -- 4.4.1. Important Local SEO Ranking Factors -- 4.4.2. Key Metrics that Improve Local SEO Rankings -- Conclusion -- References -- Chapter 5 -- Technical SEO -- Abstract -- Introduction -- 1. Mobile-Friendliness Information technology Management. http://id.loc.gov/authorities/subjects/sh2008006980 New business enterprises Management. Technologie de l'information Gestion. Nouvelles entreprises Gestion. Information technology Management fast New business enterprises Management fast Rani, Monica, editor. Paradkar, Shweta, editor. Print version: SEO guide for start-ups New York : Nova Science Publishers, [2023] 9798886979145 (DLC) 2023024892 Business, Technology and Finance Series. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3617839 Volltext |
| spellingShingle | An SEO guide for start-ups / Business, Technology and Finance Series. Intro -- Contents -- Preface -- Acknowledgments -- Chapter 1 -- Understanding the Origin and Relevance of SEO in the Current Business Landscape -- Abstract -- Introduction -- 1.1. History of SEO -- 1.2. SEO -- An Overview -- 1.2.1. Working of SEO -- 1.3. Techniques for Improving Page Rank -- 1.3.1. On-Page SEO -- 1.3.1.1. Interlinkage between On-Page SEO and Keywords for Content -- 1.3.1.2. SEO -- Beyond the Tags of Keywords -- 1.3.2. Off-Page SEO -- 1.3.2.1. Diversify Anchor Texts -- 1.3.2.2. Non-Link-Related Off-Site SEO -- 1.3.3. A Brief Comparison between On-Page and Off-Page SEO 1.4. Page Rank -- 1.4.1. How Is PageRank Determined -- 1.4.2. Link Juices and How They Are Determined -- 1.5. Technical SEO -- 1.6. SEO Strategy -- 1.6.1. How to Create an Effective Content Strategy? -- 1.7. Advantages of SEO -- Conclusion -- References -- Chapter 2 -- On-Page SEO -- Abstract -- Introduction -- 2.1. On-Page SEO- An Overview -- Objective of On-Page SEO -- 2.2. SEO Techniques -- 2.1.1. Titles Tags -- 2.1.2. Meta Keywords and Meta Description -- 2.1.3. Internal Links -- 2.1.4. Types of Links -- 2.1.4.1. Contextual Links -- 2.1.4.2. Navigational Links -- 2.1.4.3. Text Link 2.1.4.4. Image Link -- 2.1.4.5. Footer Link -- 2.1.5. HTML Code -- 2.1.6. Heading Tags -- 2.1.7. ALT Tags -- 2.1.8. No Flash and JavaScript External -- 2.1.9. SITE Maps -- 2.1.10. URL Optimization -- 2.3. On-Page Content -- 2.4. Images -- 2.5. User Experience (UX) -- 2.5.1. What Would Make a Website Impressive? -- 2.6. Black Hat SEO -- 2.7. Website Accessibility -- Conclusion -- References -- Chapter 3 -- Off-Page SEO -- Abstract -- Introduction -- 3.1. Link Building -- 3.2. Social Media Sharing -- 3.3. Search Engine Optimization for Local Queries -- 3.4. Brand Mentioning 3.5. Content Marketing -- Conclusion -- References -- Chapter 4 -- Desktop and Mobile SEO -- Abstract -- Introduction -- 4.1. Search Engine Optimization -- 4.1.1. Introduction to Mobile SEO -- 4.1.2. Benefits of Mobile SEO -- 4.2. Introduction to Desktop SEO -- 4.2.1. Benefits of Desktop SEO -- 4.2.1.1. Mobile SEO and Desktop SEO -- 4.2.1.2. Location -- 4.2.1.3. The Operating System of the Device -- 4.2.1.4. Engagement Rephrasing -- 4.2.1.5. Click through Rate -- 4.2.1.6. Search Layout -- 4.2.1.7. Search Engine Results Pages (SERPs) -- 4.3. Mobile Optimization 4.3.1. The Necessity of Mobile Friendliness -- 4.3.2. Responsive Design -- 4.3.3. Process of Mobile Website Optimization -- 4.3.3.1. Step 1. Understand Google's Mobile Optimization Preferences -- 4.3.3.2. Step 2. Design a Responsive Website -- 4.3.3.3. Step 3. Understand the Constraints of Mobile Design -- 4.3.3.4. Step 4. Adapt to needs for mobile SEO -- 4.4. Local SEO -- 4.4.1. Important Local SEO Ranking Factors -- 4.4.2. Key Metrics that Improve Local SEO Rankings -- Conclusion -- References -- Chapter 5 -- Technical SEO -- Abstract -- Introduction -- 1. Mobile-Friendliness Information technology Management. http://id.loc.gov/authorities/subjects/sh2008006980 New business enterprises Management. Technologie de l'information Gestion. Nouvelles entreprises Gestion. Information technology Management fast New business enterprises Management fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2008006980 |
| title | An SEO guide for start-ups / |
| title_auth | An SEO guide for start-ups / |
| title_exact_search | An SEO guide for start-ups / |
| title_full | An SEO guide for start-ups / Monica Rani, PhD, (editor), Shweta Paradkar, PhD, (editor). |
| title_fullStr | An SEO guide for start-ups / Monica Rani, PhD, (editor), Shweta Paradkar, PhD, (editor). |
| title_full_unstemmed | An SEO guide for start-ups / Monica Rani, PhD, (editor), Shweta Paradkar, PhD, (editor). |
| title_short | An SEO guide for start-ups / |
| title_sort | seo guide for start ups |
| topic | Information technology Management. http://id.loc.gov/authorities/subjects/sh2008006980 New business enterprises Management. Technologie de l'information Gestion. Nouvelles entreprises Gestion. Information technology Management fast New business enterprises Management fast |
| topic_facet | Information technology Management. New business enterprises Management. Technologie de l'information Gestion. Nouvelles entreprises Gestion. Information technology Management New business enterprises Management |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3617839 |
| work_keys_str_mv | AT ranimonica anseoguideforstartups AT paradkarshweta anseoguideforstartups AT ranimonica seoguideforstartups AT paradkarshweta seoguideforstartups |