Stealing genius :: the seven levels of adaptive innovation /
""Improvement is not innovation...and innovation is essential if your aim is to survive in today's business environment. Stealing Genius lays the foundation for a dramatic, and long-overdue, shift in 21st-century strategic marketing and branding. Most executives and decision-makers ar...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Shippensburg, PA :
Sound Wisdom,
[2022]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | ""Improvement is not innovation...and innovation is essential if your aim is to survive in today's business environment. Stealing Genius lays the foundation for a dramatic, and long-overdue, shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. They want better versions of the products and services they know about or understand. However, fixating on improvement in today's world is a dangerous path--one that ultimately leads to commoditization and irrelevance. Targeting your time, attention, and resources on innovation, by contrast, means identifying something that does not exist right now in any form--something that will create a powerful, uncopyable experience for your target customer. In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of Adaptive Innovation--what Steve Miller calls Stealing Genius. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you, because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer. Featuring dozens of real-life case studies from a wide range of industries, Stealing Genius outlines Miller's proven six-step process for creating an uncopyable experience."--provided by publisher. |
| Beschreibung: | 1 online resource (171 pages) : illustrations. |
| ISBN: | 9781640953444 1640953442 |
Internformat
MARC
| LEADER | 00000cam a22000007i 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-on1371294580 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 230228s2022 paua o 000 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d OCLCO |d OCLCL |d TMA |d OCLCQ | ||
| 020 | |a 9781640953444 |q (electronic bk.) | ||
| 020 | |a 1640953442 |q (electronic bk.) | ||
| 020 | |z 9781640953437 | ||
| 020 | |z 1640953434 | ||
| 035 | |a (OCoLC)1371294580 | ||
| 050 | 4 | |a HF5386 |b .M55 2022eb | |
| 082 | 7 | |a 658.4012 |2 23 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Miller, Steve |q (Steve A.), |d 1951- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjCMvtCy9q7vB73RbJV4md |0 http://id.loc.gov/authorities/names/no95059872 | |
| 245 | 1 | 0 | |a Stealing genius : |b the seven levels of adaptive innovation / |c Steve Miller. |
| 264 | 1 | |a Shippensburg, PA : |b Sound Wisdom, |c [2022] | |
| 264 | 4 | |c ©2022 | |
| 300 | |a 1 online resource (171 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a ""Improvement is not innovation...and innovation is essential if your aim is to survive in today's business environment. Stealing Genius lays the foundation for a dramatic, and long-overdue, shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. They want better versions of the products and services they know about or understand. However, fixating on improvement in today's world is a dangerous path--one that ultimately leads to commoditization and irrelevance. Targeting your time, attention, and resources on innovation, by contrast, means identifying something that does not exist right now in any form--something that will create a powerful, uncopyable experience for your target customer. In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of Adaptive Innovation--what Steve Miller calls Stealing Genius. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you, because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer. Featuring dozens of real-life case studies from a wide range of industries, Stealing Genius outlines Miller's proven six-step process for creating an uncopyable experience."--provided by publisher. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Strategic planning. |0 http://id.loc.gov/authorities/subjects/sh85128511 | |
| 650 | 0 | |a Organizational effectiveness. |0 http://id.loc.gov/authorities/subjects/sh85095526 | |
| 650 | 0 | |a Consumer satisfaction. |0 http://id.loc.gov/authorities/subjects/sh85031490 | |
| 650 | 0 | |a Competition. |0 http://id.loc.gov/authorities/subjects/sh85029337 | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Efficacité organisationnelle. | |
| 650 | 6 | |a Consommateurs |x Satisfaction. | |
| 650 | 7 | |a Competition |2 fast | |
| 650 | 7 | |a Consumer satisfaction |2 fast | |
| 650 | 7 | |a Organizational effectiveness |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Miller, Steve (Steve A.), 1951- |t Stealing genius. |d Shippensburg, PA : Sound Wisdom, [2022] |z 9781640953437 |w (OCoLC)1327857358 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3026375 |3 Volltext |
| 938 | |a EBSCOhost |b EBSC |n 3026375 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-on1371294580 |
|---|---|
| _version_ | 1816796942214103042 |
| adam_text | |
| any_adam_object | |
| author | Miller, Steve (Steve A.), 1951- |
| author_GND | http://id.loc.gov/authorities/names/no95059872 |
| author_facet | Miller, Steve (Steve A.), 1951- |
| author_role | aut |
| author_sort | Miller, Steve 1951- |
| author_variant | s m sm |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5386 |
| callnumber-raw | HF5386 .M55 2022eb |
| callnumber-search | HF5386 .M55 2022eb |
| callnumber-sort | HF 45386 M55 42022EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)1371294580 |
| dewey-full | 658.4012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 |
| dewey-search | 658.4012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03720cam a22005057i 4500</leader><controlfield tag="001">ZDB-4-EBU-on1371294580</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu---unuuu</controlfield><controlfield tag="008">230228s2022 paua o 000 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">TMA</subfield><subfield code="d">OCLCQ</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781640953444</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1640953442</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781640953437</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1640953434</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1371294580</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5386</subfield><subfield code="b">.M55 2022eb</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.4012</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Miller, Steve</subfield><subfield code="q">(Steve A.),</subfield><subfield code="d">1951-</subfield><subfield code="e">author.</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCjCMvtCy9q7vB73RbJV4md</subfield><subfield code="0">http://id.loc.gov/authorities/names/no95059872</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Stealing genius :</subfield><subfield code="b">the seven levels of adaptive innovation /</subfield><subfield code="c">Steve Miller.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Shippensburg, PA :</subfield><subfield code="b">Sound Wisdom,</subfield><subfield code="c">[2022]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2022</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (171 pages) :</subfield><subfield code="b">illustrations.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">""Improvement is not innovation...and innovation is essential if your aim is to survive in today's business environment. Stealing Genius lays the foundation for a dramatic, and long-overdue, shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. They want better versions of the products and services they know about or understand. However, fixating on improvement in today's world is a dangerous path--one that ultimately leads to commoditization and irrelevance. Targeting your time, attention, and resources on innovation, by contrast, means identifying something that does not exist right now in any form--something that will create a powerful, uncopyable experience for your target customer. In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of Adaptive Innovation--what Steve Miller calls Stealing Genius. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you, because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer. Featuring dozens of real-life case studies from a wide range of industries, Stealing Genius outlines Miller's proven six-step process for creating an uncopyable experience."--provided by publisher.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Strategic planning.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85128511</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Organizational effectiveness.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85095526</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer satisfaction.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85031490</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Competition.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85029337</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Planification stratégique.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Efficacité organisationnelle.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Consommateurs</subfield><subfield code="x">Satisfaction.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Competition</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumer satisfaction</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Organizational effectiveness</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Strategic planning</subfield><subfield code="2">fast</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Miller, Steve (Steve A.), 1951-</subfield><subfield code="t">Stealing genius.</subfield><subfield code="d">Shippensburg, PA : Sound Wisdom, [2022]</subfield><subfield code="z">9781640953437</subfield><subfield code="w">(OCoLC)1327857358</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3026375</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">3026375</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBU-on1371294580 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:41Z |
| institution | BVB |
| isbn | 9781640953444 1640953442 |
| language | English |
| oclc_num | 1371294580 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (171 pages) : illustrations. |
| psigel | ZDB-4-EBU |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Sound Wisdom, |
| record_format | marc |
| spelling | Miller, Steve (Steve A.), 1951- author. https://id.oclc.org/worldcat/entity/E39PCjCMvtCy9q7vB73RbJV4md http://id.loc.gov/authorities/names/no95059872 Stealing genius : the seven levels of adaptive innovation / Steve Miller. Shippensburg, PA : Sound Wisdom, [2022] ©2022 1 online resource (171 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier ""Improvement is not innovation...and innovation is essential if your aim is to survive in today's business environment. Stealing Genius lays the foundation for a dramatic, and long-overdue, shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. They want better versions of the products and services they know about or understand. However, fixating on improvement in today's world is a dangerous path--one that ultimately leads to commoditization and irrelevance. Targeting your time, attention, and resources on innovation, by contrast, means identifying something that does not exist right now in any form--something that will create a powerful, uncopyable experience for your target customer. In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of Adaptive Innovation--what Steve Miller calls Stealing Genius. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you, because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer. Featuring dozens of real-life case studies from a wide range of industries, Stealing Genius outlines Miller's proven six-step process for creating an uncopyable experience."--provided by publisher. Print version record. Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Organizational effectiveness. http://id.loc.gov/authorities/subjects/sh85095526 Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Competition. http://id.loc.gov/authorities/subjects/sh85029337 Planification stratégique. Efficacité organisationnelle. Consommateurs Satisfaction. Competition fast Consumer satisfaction fast Organizational effectiveness fast Strategic planning fast Print version: Miller, Steve (Steve A.), 1951- Stealing genius. Shippensburg, PA : Sound Wisdom, [2022] 9781640953437 (OCoLC)1327857358 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3026375 Volltext |
| spellingShingle | Miller, Steve (Steve A.), 1951- Stealing genius : the seven levels of adaptive innovation / Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Organizational effectiveness. http://id.loc.gov/authorities/subjects/sh85095526 Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Competition. http://id.loc.gov/authorities/subjects/sh85029337 Planification stratégique. Efficacité organisationnelle. Consommateurs Satisfaction. Competition fast Consumer satisfaction fast Organizational effectiveness fast Strategic planning fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85128511 http://id.loc.gov/authorities/subjects/sh85095526 http://id.loc.gov/authorities/subjects/sh85031490 http://id.loc.gov/authorities/subjects/sh85029337 |
| title | Stealing genius : the seven levels of adaptive innovation / |
| title_auth | Stealing genius : the seven levels of adaptive innovation / |
| title_exact_search | Stealing genius : the seven levels of adaptive innovation / |
| title_full | Stealing genius : the seven levels of adaptive innovation / Steve Miller. |
| title_fullStr | Stealing genius : the seven levels of adaptive innovation / Steve Miller. |
| title_full_unstemmed | Stealing genius : the seven levels of adaptive innovation / Steve Miller. |
| title_short | Stealing genius : |
| title_sort | stealing genius the seven levels of adaptive innovation |
| title_sub | the seven levels of adaptive innovation / |
| topic | Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Organizational effectiveness. http://id.loc.gov/authorities/subjects/sh85095526 Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Competition. http://id.loc.gov/authorities/subjects/sh85029337 Planification stratégique. Efficacité organisationnelle. Consommateurs Satisfaction. Competition fast Consumer satisfaction fast Organizational effectiveness fast Strategic planning fast |
| topic_facet | Strategic planning. Organizational effectiveness. Consumer satisfaction. Competition. Planification stratégique. Efficacité organisationnelle. Consommateurs Satisfaction. Competition Consumer satisfaction Organizational effectiveness Strategic planning |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3026375 |
| work_keys_str_mv | AT millersteve stealinggeniusthesevenlevelsofadaptiveinnovation |