Uncopyable :: how to create an unfair advantage over your competition /
"What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt." Better custo...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Shippensburg, PA :
Sound Wisdom,
[2020]
|
| Ausgabe: | Updated and expanded edition. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt." Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price. Harsher reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition. The Solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "outside the box"--You must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage |
| Beschreibung: | 1 online resource. |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781640951716 1640951717 |
Internformat
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| 100 | 1 | |a Miller, Steve |q (Steve A.), |d 1951- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjCMvtCy9q7vB73RbJV4md |0 http://id.loc.gov/authorities/names/no95059872 | |
| 245 | 1 | 0 | |a Uncopyable : |b how to create an unfair advantage over your competition / |c Steve Miller. |
| 250 | |a Updated and expanded edition. | ||
| 264 | 1 | |a Shippensburg, PA : |b Sound Wisdom, |c [2020] | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed February 2, 2023). | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Section one : The uncopyable foundation. The uncopyable system (what you will learn in this book) -- The Marketing Diamond (TM) -- Section two : The three uncopyable strategies. Uncopyable branding -- Uncopyable innovation: Stealing Genius (TM) -- Uncopyable experience -- Section three : Uncopyable tools and rules. Creating rock stars -- Breakthrough referrals -- The rules -- Bonus chapter : the uncopyable story -- Let's wrap this up -- A sample collection of uncopyable businesses. | |
| 520 | |a "What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt." Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price. Harsher reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition. The Solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "outside the box"--You must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage | ||
| 650 | 0 | |a Competition. |0 http://id.loc.gov/authorities/subjects/sh85029337 | |
| 650 | 0 | |a Strategic planning. |0 http://id.loc.gov/authorities/subjects/sh85128511 | |
| 650 | 0 | |a Organizational effectiveness. |0 http://id.loc.gov/authorities/subjects/sh85095526 | |
| 650 | 0 | |a Consumer satisfaction. |0 http://id.loc.gov/authorities/subjects/sh85031490 | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Efficacité organisationnelle. | |
| 650 | 6 | |a Consommateurs |x Satisfaction. | |
| 650 | 7 | |a Competition |2 fast | |
| 650 | 7 | |a Consumer satisfaction |2 fast | |
| 650 | 7 | |a Organizational effectiveness |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 758 | |i has work: |a Uncopyable (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGJvPQ8WvcRk34f3b8V7pd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| author | Miller, Steve (Steve A.), 1951- |
| author_GND | http://id.loc.gov/authorities/names/no95059872 |
| author_facet | Miller, Steve (Steve A.), 1951- |
| author_role | aut |
| author_sort | Miller, Steve 1951- |
| author_variant | s m sm |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD30 |
| callnumber-raw | HD30.28 |
| callnumber-search | HD30.28 |
| callnumber-sort | HD 230.28 |
| callnumber-subject | HD - Industries, Land Use, Labor |
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| contents | Section one : The uncopyable foundation. The uncopyable system (what you will learn in this book) -- The Marketing Diamond (TM) -- Section two : The three uncopyable strategies. Uncopyable branding -- Uncopyable innovation: Stealing Genius (TM) -- Uncopyable experience -- Section three : Uncopyable tools and rules. Creating rock stars -- Breakthrough referrals -- The rules -- Bonus chapter : the uncopyable story -- Let's wrap this up -- A sample collection of uncopyable businesses. |
| ctrlnum | (OCoLC)1355546801 |
| dewey-full | 658.4012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 |
| dewey-search | 658.4012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Updated and expanded edition. |
| format | Electronic eBook |
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| id | ZDB-4-EBU-on1355546801 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:41Z |
| institution | BVB |
| isbn | 9781640951716 1640951717 |
| language | English |
| oclc_num | 1355546801 |
| open_access_boolean | |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource. |
| psigel | ZDB-4-EBU |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Sound Wisdom, |
| record_format | marc |
| spelling | Miller, Steve (Steve A.), 1951- author. https://id.oclc.org/worldcat/entity/E39PCjCMvtCy9q7vB73RbJV4md http://id.loc.gov/authorities/names/no95059872 Uncopyable : how to create an unfair advantage over your competition / Steve Miller. Updated and expanded edition. Shippensburg, PA : Sound Wisdom, [2020] ©2020 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Online resource; title from PDF title page (EBSCO, viewed February 2, 2023). Includes bibliographical references. Section one : The uncopyable foundation. The uncopyable system (what you will learn in this book) -- The Marketing Diamond (TM) -- Section two : The three uncopyable strategies. Uncopyable branding -- Uncopyable innovation: Stealing Genius (TM) -- Uncopyable experience -- Section three : Uncopyable tools and rules. Creating rock stars -- Breakthrough referrals -- The rules -- Bonus chapter : the uncopyable story -- Let's wrap this up -- A sample collection of uncopyable businesses. "What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt." Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price. Harsher reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition. The Solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "outside the box"--You must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage Competition. http://id.loc.gov/authorities/subjects/sh85029337 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Organizational effectiveness. http://id.loc.gov/authorities/subjects/sh85095526 Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Planification stratégique. Efficacité organisationnelle. Consommateurs Satisfaction. Competition fast Consumer satisfaction fast Organizational effectiveness fast Strategic planning fast has work: Uncopyable (Text) https://id.oclc.org/worldcat/entity/E39PCGJvPQ8WvcRk34f3b8V7pd https://id.oclc.org/worldcat/ontology/hasWork FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2205929 Volltext |
| spellingShingle | Miller, Steve (Steve A.), 1951- Uncopyable : how to create an unfair advantage over your competition / Section one : The uncopyable foundation. The uncopyable system (what you will learn in this book) -- The Marketing Diamond (TM) -- Section two : The three uncopyable strategies. Uncopyable branding -- Uncopyable innovation: Stealing Genius (TM) -- Uncopyable experience -- Section three : Uncopyable tools and rules. Creating rock stars -- Breakthrough referrals -- The rules -- Bonus chapter : the uncopyable story -- Let's wrap this up -- A sample collection of uncopyable businesses. Competition. http://id.loc.gov/authorities/subjects/sh85029337 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Organizational effectiveness. http://id.loc.gov/authorities/subjects/sh85095526 Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Planification stratégique. Efficacité organisationnelle. Consommateurs Satisfaction. Competition fast Consumer satisfaction fast Organizational effectiveness fast Strategic planning fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85029337 http://id.loc.gov/authorities/subjects/sh85128511 http://id.loc.gov/authorities/subjects/sh85095526 http://id.loc.gov/authorities/subjects/sh85031490 |
| title | Uncopyable : how to create an unfair advantage over your competition / |
| title_auth | Uncopyable : how to create an unfair advantage over your competition / |
| title_exact_search | Uncopyable : how to create an unfair advantage over your competition / |
| title_full | Uncopyable : how to create an unfair advantage over your competition / Steve Miller. |
| title_fullStr | Uncopyable : how to create an unfair advantage over your competition / Steve Miller. |
| title_full_unstemmed | Uncopyable : how to create an unfair advantage over your competition / Steve Miller. |
| title_short | Uncopyable : |
| title_sort | uncopyable how to create an unfair advantage over your competition |
| title_sub | how to create an unfair advantage over your competition / |
| topic | Competition. http://id.loc.gov/authorities/subjects/sh85029337 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Organizational effectiveness. http://id.loc.gov/authorities/subjects/sh85095526 Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Planification stratégique. Efficacité organisationnelle. Consommateurs Satisfaction. Competition fast Consumer satisfaction fast Organizational effectiveness fast Strategic planning fast |
| topic_facet | Competition. Strategic planning. Organizational effectiveness. Consumer satisfaction. Planification stratégique. Efficacité organisationnelle. Consommateurs Satisfaction. Competition Consumer satisfaction Organizational effectiveness Strategic planning |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2205929 |
| work_keys_str_mv | AT millersteve uncopyablehowtocreateanunfairadvantageoveryourcompetition |