The Future of Purpose-Driven Branding :: Signature Programs that Impact & Inspire Both Business and Society /
Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and th...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Morgan James Publishing,
2022
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it. As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses: Create a purpose and culture that nurtures social and environmental effortsCreate signature programs to carry that messageBuild strong signature brands in part with five branding "Must Dos"Use the signature brands to advance a business to get their endorsement and access to their resourcesThe Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers. |
| Beschreibung: | 1 online resource. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1631959891 9781631959899 |
Internformat
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| 650 | 0 | |a Social responsibility of business. |0 http://id.loc.gov/authorities/subjects/sh90005735 | |
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 0 | |a Brand name products. |0 http://id.loc.gov/authorities/subjects/sh85016403 | |
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| discipline | Wirtschaftswissenschaften |
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| isbn | 1631959891 9781631959899 |
| language | English |
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| spelling | Aaker, David A., author. http://id.loc.gov/authorities/names/n79089154 The Future of Purpose-Driven Branding : Signature Programs that Impact & Inspire Both Business and Society / David Aaker New York : Morgan James Publishing, 2022 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Online resource; title from PDF title page (EBSCO, viewed November 11, 2022). Includes bibliographical references and index. Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it. As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses: Create a purpose and culture that nurtures social and environmental effortsCreate signature programs to carry that messageBuild strong signature brands in part with five branding "Must Dos"Use the signature brands to advance a business to get their endorsement and access to their resourcesThe Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers. Social responsibility of business. http://id.loc.gov/authorities/subjects/sh90005735 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Entreprises Responsabilité sociale. Stratégie de marque. Produits de marque. branding. aat Brand name products fast Branding (Marketing) fast Social responsibility of business fast FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3370936 Volltext |
| spellingShingle | Aaker, David A. The Future of Purpose-Driven Branding : Signature Programs that Impact & Inspire Both Business and Society / Social responsibility of business. http://id.loc.gov/authorities/subjects/sh90005735 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Entreprises Responsabilité sociale. Stratégie de marque. Produits de marque. branding. aat Brand name products fast Branding (Marketing) fast Social responsibility of business fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh90005735 http://id.loc.gov/authorities/subjects/sh2007006470 http://id.loc.gov/authorities/subjects/sh85016403 |
| title | The Future of Purpose-Driven Branding : Signature Programs that Impact & Inspire Both Business and Society / |
| title_auth | The Future of Purpose-Driven Branding : Signature Programs that Impact & Inspire Both Business and Society / |
| title_exact_search | The Future of Purpose-Driven Branding : Signature Programs that Impact & Inspire Both Business and Society / |
| title_full | The Future of Purpose-Driven Branding : Signature Programs that Impact & Inspire Both Business and Society / David Aaker |
| title_fullStr | The Future of Purpose-Driven Branding : Signature Programs that Impact & Inspire Both Business and Society / David Aaker |
| title_full_unstemmed | The Future of Purpose-Driven Branding : Signature Programs that Impact & Inspire Both Business and Society / David Aaker |
| title_short | The Future of Purpose-Driven Branding : |
| title_sort | future of purpose driven branding signature programs that impact inspire both business and society |
| title_sub | Signature Programs that Impact & Inspire Both Business and Society / |
| topic | Social responsibility of business. http://id.loc.gov/authorities/subjects/sh90005735 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Entreprises Responsabilité sociale. Stratégie de marque. Produits de marque. branding. aat Brand name products fast Branding (Marketing) fast Social responsibility of business fast |
| topic_facet | Social responsibility of business. Branding (Marketing) Brand name products. Entreprises Responsabilité sociale. Stratégie de marque. Produits de marque. branding. Brand name products Social responsibility of business |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3370936 |
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