Consumer behavior.: 2023 /

"Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. 'Consumer behavior 2023' assesses how this spending is distributed and the consumer behaviors that affect spending. 'Consumer behavior 2023' presents dozens of surveys analyzing consum...

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: Electronic eBook
Language:English
Published: Miramar, FL : Richard K. Miller & Associates, [2022]
Edition:16th edition.
Series:RKMA market research handbook series.
Consumer behavior (Loganville, Ga.) ; 16th edition (2023)
Subjects:
Online Access:DE-862
DE-863
Summary:"Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. 'Consumer behavior 2023' assesses how this spending is distributed and the consumer behaviors that affect spending. 'Consumer behavior 2023' presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, 'Consumer behavior 2023' is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, gay & lesbian, affluent, and other consumer groups. Over 650 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."--
Item Description:"Published in July 2022"--2023 ebook package announcement, RKMA website, viewed on July 25, 2022.
Physical Description:1 online resource (306 pages).
Format:Mode of access: World Wide Web.
Bibliography:Includes bibliographical references (pages 297-306).
ISBN:9781577833178
1577833171

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