Consumer behavior.: 2023 /
"Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. 'Consumer behavior 2023' assesses how this spending is distributed and the consumer behaviors that affect spending. 'Consumer behavior 2023' presents dozens of surveys analyzing consum...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Miramar, FL :
Richard K. Miller & Associates,
[2022]
|
| Ausgabe: | 16th edition. |
| Schriftenreihe: | RKMA market research handbook series.
Consumer behavior (Loganville, Ga.) ; 16th edition (2023) |
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | "Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. 'Consumer behavior 2023' assesses how this spending is distributed and the consumer behaviors that affect spending. 'Consumer behavior 2023' presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, 'Consumer behavior 2023' is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, gay & lesbian, affluent, and other consumer groups. Over 650 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."-- |
| Beschreibung: | "Published in July 2022"--2023 ebook package announcement, RKMA website, viewed on July 25, 2022. |
| Beschreibung: | 1 online resource (306 pages). |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references (pages 297-306). |
| ISBN: | 9781577833178 1577833171 |
Internformat
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-on1334996567 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 220711t20232022flu obfs 000 0 eng d | ||
| 040 | |a VPI |b eng |e rda |c VPI |d VJ2 |d VXI |d KSU |d MNT |d UPM |d TXM |d OCLCF |d EBLCP |d BRB |d ABC |d OCLCQ |d OCLCO |d OCLCL |d NUI |d YDX |d N$T | ||
| 019 | |a 1340645416 | ||
| 020 | |a 9781577833178 |q (electronic edition) | ||
| 020 | |a 1577833171 |q (electronic edition) | ||
| 035 | |a (OCoLC)1334996567 |z (OCoLC)1340645416 | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a HF5415.33.U6 |b M55 2023eb | |
| 082 | 7 | |a 658.8342 |2 23 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Miller, Richard K. |q (Richard Kendall), |d 1946- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq |0 http://id.loc.gov/authorities/names/n79045108 | |
| 245 | 1 | 0 | |a Consumer behavior. |n 2023 / |c by: Richard K. Miller and Kelli Washington. |
| 250 | |a 16th edition. | ||
| 264 | 1 | |a Miramar, FL : |b Richard K. Miller & Associates, |c [2022] | |
| 264 | 4 | |c ©2023 | |
| 300 | |a 1 online resource (306 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |2 rdaft | ||
| 347 | |b PDF | ||
| 490 | 1 | |a RKMA market research ebook series | |
| 538 | |a Mode of access: World Wide Web. | ||
| 500 | |a "Published in July 2022"--2023 ebook package announcement, RKMA website, viewed on July 25, 2022. | ||
| 532 | 1 | |a Compliant with Section 508 Accessibility Standards (i.e., Voluntary Product Accessibility Template (VPAT) compliant) | |
| 520 | |a "Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. 'Consumer behavior 2023' assesses how this spending is distributed and the consumer behaviors that affect spending. 'Consumer behavior 2023' presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, 'Consumer behavior 2023' is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, gay & lesbian, affluent, and other consumer groups. Over 650 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."-- |c Publisher's website, viewed on July 25, 2022. | ||
| 504 | |a Includes bibliographical references (pages 297-306). | ||
| 505 | 0 | |a Part I. The American consumer: Demographics ; Consumer spending ; Personal finances ; Households & housing ; Communities ; Population migration ; Education ; How Americans eat ; Use of media & the internet ; Use of time ; Use of transportation -- Part II. Consumer profiles: Generational focus ; Gender focus ; Ethnic focus ; Segmentation -- Part III. Shopping behaviors: Back-to-school shopping ; Brand communications ; Brand loyalty ; Business sector perception ; Buying American-made ; Buying local ; Customer satisfaction ; Discretionary spending ; Gift cards ; Gift giving ; Holiday shopping ; Inflation impact ; Influence of social media ; Loyalty program participation ; Online shopping ; Pandemic & post-pandemic ; Payment preferences ; Pricing ; Privacy concerns ; Purchase decision-making ; Response to advertising ; Response to customer service ; Response to reviews ; Retail membership program participation ; Retail subscription program participation ; Shopping channel preferences ; Shopping research ; Socially responsible consumerism ; Spending for experiences ; Sustainability influence -- Part IV. Brand preference surveys: Brand equity ; Customer loyalty engagement ; Customer satisfaction ; Loyalty program satisfaction ; Most trusted brands ; Personalization ; Reputation ranking -- Appendix A. Academic research centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government agencies -- Appendix F. Market research sources -- Appendix G. Periodicals -- Appendix H. Research studies & surveys. | |
| 588 | |a Description based on online resource; title from PDF title page (viewed on July 25, 2022). | ||
| 650 | 0 | |a Consumer behavior |z United States |v Statistics. | |
| 650 | 0 | |a Consumer behavior |z United States |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Consumers' preferences |z United States |v Statistics. | |
| 650 | 0 | |a Consumers' preferences |z United States |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Consumers |z United States |v Statistics. | |
| 650 | 0 | |a Consumers |z United States |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Consommateurs |x Comportement |z États-Unis |v Statistiques. | |
| 650 | 6 | |a Consommateurs |x Comportement |z États-Unis |v Guides, manuels, etc. | |
| 650 | 6 | |a Consommateurs |x Préférences |z États-Unis |v Statistiques. | |
| 650 | 6 | |a Consommateurs |x Préférences |z États-Unis |v Guides, manuels, etc. | |
| 650 | 6 | |a Consommateurs |z États-Unis |v Statistiques. | |
| 650 | 6 | |a Consommateurs |z États-Unis |v Guides, manuels, etc. | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Consumers |2 fast | |
| 650 | 7 | |a Consumers' preferences |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 655 | 7 | |a handbooks. |2 aat | |
| 655 | 7 | |a Handbooks and manuals |2 fast | |
| 655 | 7 | |a Statistics |2 fast | |
| 655 | 7 | |a Statistics. |2 lcgft |0 http://id.loc.gov/authorities/genreForms/gf2014026181 | |
| 655 | 7 | |a Handbooks and manuals. |2 lcgft |0 http://id.loc.gov/authorities/genreForms/gf2014026109 | |
| 655 | 7 | |a Statistiques. |2 rvmgf | |
| 655 | 7 | |a Guides et manuels. |2 rvmgf | |
| 700 | 1 | |a Washington, Kelli D., |e author. |0 http://id.loc.gov/authorities/names/no2005063670 | |
| 710 | 2 | |a Richard K. Miller & Associates, |e issuing body, |e publisher. |0 http://id.loc.gov/authorities/names/n87125747 | |
| 830 | 0 | |a RKMA market research handbook series. |0 http://id.loc.gov/authorities/names/no2014097631 | |
| 830 | 0 | |a Consumer behavior (Loganville, Ga.) ; |v 16th edition (2023) |x 2380-8268 | |
| 966 | 4 | 0 | |l DE-862 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3356316 |3 Volltext |
| 966 | 4 | 0 | |l DE-863 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3356316 |3 Volltext |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL29430243 | ||
| 938 | |a YBP Library Services |b YANK |n 303072286 | ||
| 938 | |a EBSCOhost |b EBSC |n 3356316 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-on1334996567 |
|---|---|
| _version_ | 1826942452586512384 |
| adam_text | |
| any_adam_object | |
| author | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_GND | http://id.loc.gov/authorities/names/n79045108 http://id.loc.gov/authorities/names/no2005063670 |
| author_facet | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_role | aut aut |
| author_sort | Miller, Richard K. 1946- |
| author_variant | r k m rk rkm k d w kd kdw |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.33.U6 M55 2023eb |
| callnumber-search | HF5415.33.U6 M55 2023eb |
| callnumber-sort | HF 45415.33 U6 M55 42023EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Part I. The American consumer: Demographics ; Consumer spending ; Personal finances ; Households & housing ; Communities ; Population migration ; Education ; How Americans eat ; Use of media & the internet ; Use of time ; Use of transportation -- Part II. Consumer profiles: Generational focus ; Gender focus ; Ethnic focus ; Segmentation -- Part III. Shopping behaviors: Back-to-school shopping ; Brand communications ; Brand loyalty ; Business sector perception ; Buying American-made ; Buying local ; Customer satisfaction ; Discretionary spending ; Gift cards ; Gift giving ; Holiday shopping ; Inflation impact ; Influence of social media ; Loyalty program participation ; Online shopping ; Pandemic & post-pandemic ; Payment preferences ; Pricing ; Privacy concerns ; Purchase decision-making ; Response to advertising ; Response to customer service ; Response to reviews ; Retail membership program participation ; Retail subscription program participation ; Shopping channel preferences ; Shopping research ; Socially responsible consumerism ; Spending for experiences ; Sustainability influence -- Part IV. Brand preference surveys: Brand equity ; Customer loyalty engagement ; Customer satisfaction ; Loyalty program satisfaction ; Most trusted brands ; Personalization ; Reputation ranking -- Appendix A. Academic research centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government agencies -- Appendix F. Market research sources -- Appendix G. Periodicals -- Appendix H. Research studies & surveys. |
| ctrlnum | (OCoLC)1334996567 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 16th edition. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>06652cam a2200817 i 4500</leader><controlfield tag="001">ZDB-4-EBU-on1334996567</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">220711t20232022flu obfs 000 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">VPI</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">VPI</subfield><subfield code="d">VJ2</subfield><subfield code="d">VXI</subfield><subfield code="d">KSU</subfield><subfield code="d">MNT</subfield><subfield code="d">UPM</subfield><subfield code="d">TXM</subfield><subfield code="d">OCLCF</subfield><subfield code="d">EBLCP</subfield><subfield code="d">BRB</subfield><subfield code="d">ABC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">NUI</subfield><subfield code="d">YDX</subfield><subfield code="d">N$T</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">1340645416</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781577833178</subfield><subfield code="q">(electronic edition)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1577833171</subfield><subfield code="q">(electronic edition)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1334996567</subfield><subfield code="z">(OCoLC)1340645416</subfield></datafield><datafield tag="043" ind1=" " ind2=" "><subfield code="a">n-us---</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.33.U6</subfield><subfield code="b">M55 2023eb</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8342</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Miller, Richard K.</subfield><subfield code="q">(Richard Kendall),</subfield><subfield code="d">1946-</subfield><subfield code="e">author.</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq</subfield><subfield code="0">http://id.loc.gov/authorities/names/n79045108</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Consumer behavior.</subfield><subfield code="n">2023 /</subfield><subfield code="c">by: Richard K. Miller and Kelli Washington.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">16th edition.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Miramar, FL :</subfield><subfield code="b">Richard K. Miller & Associates,</subfield><subfield code="c">[2022]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (306 pages).</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">text file</subfield><subfield code="2">rdaft</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="b">PDF</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">RKMA market research ebook series</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Published in July 2022"--2023 ebook package announcement, RKMA website, viewed on July 25, 2022.</subfield></datafield><datafield tag="532" ind1="1" ind2=" "><subfield code="a">Compliant with Section 508 Accessibility Standards (i.e., Voluntary Product Accessibility Template (VPAT) compliant)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. 'Consumer behavior 2023' assesses how this spending is distributed and the consumer behaviors that affect spending. 'Consumer behavior 2023' presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, 'Consumer behavior 2023' is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, gay & lesbian, affluent, and other consumer groups. Over 650 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."--</subfield><subfield code="c">Publisher's website, viewed on July 25, 2022.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 297-306).</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Part I. The American consumer: Demographics ; Consumer spending ; Personal finances ; Households & housing ; Communities ; Population migration ; Education ; How Americans eat ; Use of media & the internet ; Use of time ; Use of transportation -- Part II. Consumer profiles: Generational focus ; Gender focus ; Ethnic focus ; Segmentation -- Part III. Shopping behaviors: Back-to-school shopping ; Brand communications ; Brand loyalty ; Business sector perception ; Buying American-made ; Buying local ; Customer satisfaction ; Discretionary spending ; Gift cards ; Gift giving ; Holiday shopping ; Inflation impact ; Influence of social media ; Loyalty program participation ; Online shopping ; Pandemic & post-pandemic ; Payment preferences ; Pricing ; Privacy concerns ; Purchase decision-making ; Response to advertising ; Response to customer service ; Response to reviews ; Retail membership program participation ; Retail subscription program participation ; Shopping channel preferences ; Shopping research ; Socially responsible consumerism ; Spending for experiences ; Sustainability influence -- Part IV. Brand preference surveys: Brand equity ; Customer loyalty engagement ; Customer satisfaction ; Loyalty program satisfaction ; Most trusted brands ; Personalization ; Reputation ranking -- Appendix A. Academic research centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government agencies -- Appendix F. Market research sources -- Appendix G. Periodicals -- Appendix H. Research studies & surveys.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (viewed on July 25, 2022).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer behavior</subfield><subfield code="z">United States</subfield><subfield code="v">Statistics.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer behavior</subfield><subfield code="z">United States</subfield><subfield code="v">Handbooks, manuals, etc.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumers' preferences</subfield><subfield code="z">United States</subfield><subfield code="v">Statistics.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumers' preferences</subfield><subfield code="z">United States</subfield><subfield code="v">Handbooks, manuals, etc.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumers</subfield><subfield code="z">United States</subfield><subfield code="v">Statistics.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumers</subfield><subfield code="z">United States</subfield><subfield code="v">Handbooks, manuals, etc.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Consommateurs</subfield><subfield code="x">Comportement</subfield><subfield code="z">États-Unis</subfield><subfield code="v">Statistiques.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Consommateurs</subfield><subfield code="x">Comportement</subfield><subfield code="z">États-Unis</subfield><subfield code="v">Guides, manuels, etc.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Consommateurs</subfield><subfield code="x">Préférences</subfield><subfield code="z">États-Unis</subfield><subfield code="v">Statistiques.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Consommateurs</subfield><subfield code="x">Préférences</subfield><subfield code="z">États-Unis</subfield><subfield code="v">Guides, manuels, etc.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Consommateurs</subfield><subfield code="z">États-Unis</subfield><subfield code="v">Statistiques.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Consommateurs</subfield><subfield code="z">États-Unis</subfield><subfield code="v">Guides, manuels, etc.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumer behavior</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumers</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumers' preferences</subfield><subfield code="2">fast</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">United States</subfield><subfield code="2">fast</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">handbooks.</subfield><subfield code="2">aat</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">Handbooks and manuals</subfield><subfield code="2">fast</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">Statistics</subfield><subfield code="2">fast</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">Statistics.</subfield><subfield code="2">lcgft</subfield><subfield code="0">http://id.loc.gov/authorities/genreForms/gf2014026181</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">Handbooks and manuals.</subfield><subfield code="2">lcgft</subfield><subfield code="0">http://id.loc.gov/authorities/genreForms/gf2014026109</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">Statistiques.</subfield><subfield code="2">rvmgf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">Guides et manuels.</subfield><subfield code="2">rvmgf</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Washington, Kelli D.,</subfield><subfield code="e">author.</subfield><subfield code="0">http://id.loc.gov/authorities/names/no2005063670</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Richard K. Miller & Associates,</subfield><subfield code="e">issuing body,</subfield><subfield code="e">publisher.</subfield><subfield code="0">http://id.loc.gov/authorities/names/n87125747</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">RKMA market research handbook series.</subfield><subfield code="0">http://id.loc.gov/authorities/names/no2014097631</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Consumer behavior (Loganville, Ga.) ;</subfield><subfield code="v">16th edition (2023)</subfield><subfield code="x">2380-8268</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-862</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3356316</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-863</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3356316</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest Ebook Central</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL29430243</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">303072286</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">3356316</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| genre | handbooks. aat Handbooks and manuals fast Statistics fast Statistics. lcgft http://id.loc.gov/authorities/genreForms/gf2014026181 Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Statistiques. rvmgf Guides et manuels. rvmgf |
| genre_facet | handbooks. Handbooks and manuals Statistics Statistics. Handbooks and manuals. Statistiques. Guides et manuels. |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBU-on1334996567 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:28:14Z |
| institution | BVB |
| institution_GND | http://id.loc.gov/authorities/names/n87125747 |
| isbn | 9781577833178 1577833171 |
| language | English |
| oclc_num | 1334996567 |
| open_access_boolean | |
| owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 online resource (306 pages). |
| psigel | ZDB-4-EBU FWS_PDA_EBU ZDB-4-EBU |
| publishDate | 2022 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Richard K. Miller & Associates, |
| record_format | marc |
| series | RKMA market research handbook series. Consumer behavior (Loganville, Ga.) ; |
| series2 | RKMA market research ebook series |
| spelling | Miller, Richard K. (Richard Kendall), 1946- author. https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq http://id.loc.gov/authorities/names/n79045108 Consumer behavior. 2023 / by: Richard K. Miller and Kelli Washington. 16th edition. Miramar, FL : Richard K. Miller & Associates, [2022] ©2023 1 online resource (306 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier text file rdaft RKMA market research ebook series Mode of access: World Wide Web. "Published in July 2022"--2023 ebook package announcement, RKMA website, viewed on July 25, 2022. Compliant with Section 508 Accessibility Standards (i.e., Voluntary Product Accessibility Template (VPAT) compliant) "Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. 'Consumer behavior 2023' assesses how this spending is distributed and the consumer behaviors that affect spending. 'Consumer behavior 2023' presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, 'Consumer behavior 2023' is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, gay & lesbian, affluent, and other consumer groups. Over 650 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."-- Publisher's website, viewed on July 25, 2022. Includes bibliographical references (pages 297-306). Part I. The American consumer: Demographics ; Consumer spending ; Personal finances ; Households & housing ; Communities ; Population migration ; Education ; How Americans eat ; Use of media & the internet ; Use of time ; Use of transportation -- Part II. Consumer profiles: Generational focus ; Gender focus ; Ethnic focus ; Segmentation -- Part III. Shopping behaviors: Back-to-school shopping ; Brand communications ; Brand loyalty ; Business sector perception ; Buying American-made ; Buying local ; Customer satisfaction ; Discretionary spending ; Gift cards ; Gift giving ; Holiday shopping ; Inflation impact ; Influence of social media ; Loyalty program participation ; Online shopping ; Pandemic & post-pandemic ; Payment preferences ; Pricing ; Privacy concerns ; Purchase decision-making ; Response to advertising ; Response to customer service ; Response to reviews ; Retail membership program participation ; Retail subscription program participation ; Shopping channel preferences ; Shopping research ; Socially responsible consumerism ; Spending for experiences ; Sustainability influence -- Part IV. Brand preference surveys: Brand equity ; Customer loyalty engagement ; Customer satisfaction ; Loyalty program satisfaction ; Most trusted brands ; Personalization ; Reputation ranking -- Appendix A. Academic research centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government agencies -- Appendix F. Market research sources -- Appendix G. Periodicals -- Appendix H. Research studies & surveys. Description based on online resource; title from PDF title page (viewed on July 25, 2022). Consumer behavior United States Statistics. Consumer behavior United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers' preferences United States Handbooks, manuals, etc. Consumers United States Statistics. Consumers United States Handbooks, manuals, etc. Consommateurs Comportement États-Unis Statistiques. Consommateurs Comportement États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs Préférences États-Unis Guides, manuels, etc. Consommateurs États-Unis Statistiques. Consommateurs États-Unis Guides, manuels, etc. Consumer behavior fast Consumers fast Consumers' preferences fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq handbooks. aat Handbooks and manuals fast Statistics fast Statistics. lcgft http://id.loc.gov/authorities/genreForms/gf2014026181 Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Statistiques. rvmgf Guides et manuels. rvmgf Washington, Kelli D., author. http://id.loc.gov/authorities/names/no2005063670 Richard K. Miller & Associates, issuing body, publisher. http://id.loc.gov/authorities/names/n87125747 RKMA market research handbook series. http://id.loc.gov/authorities/names/no2014097631 Consumer behavior (Loganville, Ga.) ; 16th edition (2023) 2380-8268 |
| spellingShingle | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Consumer behavior. RKMA market research handbook series. Consumer behavior (Loganville, Ga.) ; Part I. The American consumer: Demographics ; Consumer spending ; Personal finances ; Households & housing ; Communities ; Population migration ; Education ; How Americans eat ; Use of media & the internet ; Use of time ; Use of transportation -- Part II. Consumer profiles: Generational focus ; Gender focus ; Ethnic focus ; Segmentation -- Part III. Shopping behaviors: Back-to-school shopping ; Brand communications ; Brand loyalty ; Business sector perception ; Buying American-made ; Buying local ; Customer satisfaction ; Discretionary spending ; Gift cards ; Gift giving ; Holiday shopping ; Inflation impact ; Influence of social media ; Loyalty program participation ; Online shopping ; Pandemic & post-pandemic ; Payment preferences ; Pricing ; Privacy concerns ; Purchase decision-making ; Response to advertising ; Response to customer service ; Response to reviews ; Retail membership program participation ; Retail subscription program participation ; Shopping channel preferences ; Shopping research ; Socially responsible consumerism ; Spending for experiences ; Sustainability influence -- Part IV. Brand preference surveys: Brand equity ; Customer loyalty engagement ; Customer satisfaction ; Loyalty program satisfaction ; Most trusted brands ; Personalization ; Reputation ranking -- Appendix A. Academic research centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government agencies -- Appendix F. Market research sources -- Appendix G. Periodicals -- Appendix H. Research studies & surveys. Consumer behavior United States Statistics. Consumer behavior United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers' preferences United States Handbooks, manuals, etc. Consumers United States Statistics. Consumers United States Handbooks, manuals, etc. Consommateurs Comportement États-Unis Statistiques. Consommateurs Comportement États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs Préférences États-Unis Guides, manuels, etc. Consommateurs États-Unis Statistiques. Consommateurs États-Unis Guides, manuels, etc. Consumer behavior fast Consumers fast Consumers' preferences fast |
| subject_GND | http://id.loc.gov/authorities/genreForms/gf2014026181 http://id.loc.gov/authorities/genreForms/gf2014026109 |
| title | Consumer behavior. |
| title_auth | Consumer behavior. |
| title_exact_search | Consumer behavior. |
| title_full | Consumer behavior. 2023 / by: Richard K. Miller and Kelli Washington. |
| title_fullStr | Consumer behavior. 2023 / by: Richard K. Miller and Kelli Washington. |
| title_full_unstemmed | Consumer behavior. 2023 / by: Richard K. Miller and Kelli Washington. |
| title_short | Consumer behavior. |
| title_sort | consumer behavior |
| topic | Consumer behavior United States Statistics. Consumer behavior United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers' preferences United States Handbooks, manuals, etc. Consumers United States Statistics. Consumers United States Handbooks, manuals, etc. Consommateurs Comportement États-Unis Statistiques. Consommateurs Comportement États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs Préférences États-Unis Guides, manuels, etc. Consommateurs États-Unis Statistiques. Consommateurs États-Unis Guides, manuels, etc. Consumer behavior fast Consumers fast Consumers' preferences fast |
| topic_facet | Consumer behavior United States Statistics. Consumer behavior United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers' preferences United States Handbooks, manuals, etc. Consumers United States Statistics. Consumers United States Handbooks, manuals, etc. Consommateurs Comportement États-Unis Statistiques. Consommateurs Comportement États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs Préférences États-Unis Guides, manuels, etc. Consommateurs États-Unis Statistiques. Consommateurs États-Unis Guides, manuels, etc. Consumer behavior Consumers Consumers' preferences United States handbooks. Handbooks and manuals Statistics Statistics. Handbooks and manuals. Statistiques. Guides et manuels. |
| work_keys_str_mv | AT millerrichardk consumerbehavior2023 AT washingtonkellid consumerbehavior2023 AT richardkmillerassociates consumerbehavior2023 |