Business-to-business marketing.: 2023 /
"Presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databas...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Miramar, FL :
Richard K. Miller & Associates,
[2022]
|
| Ausgabe: | 6th edition. |
| Schriftenreihe: | RKMA market research handbook series.
Business-to-business marketing (Richard K. Miller & Associates) ; 6th edition (2023) |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more. Over 1,200 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."-- |
| Beschreibung: | "Published in July 2022"--2023 ebook package announcement, RKMA website, viewed on July 25, 2022. |
| Beschreibung: | 1 online resource (232 pages). |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references (pages 230-232). |
| ISBN: | 9781577833161 1577833163 |
Internformat
MARC
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| 100 | 1 | |a Miller, Richard K. |q (Richard Kendall), |d 1946- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq |0 http://id.loc.gov/authorities/names/n79045108 | |
| 245 | 1 | 0 | |a Business-to-business marketing. |n 2023 / |c by: Richard K. Miller and Kelli Washington. |
| 250 | |a 6th edition. | ||
| 264 | 1 | |a Miramar, FL : |b Richard K. Miller & Associates, |c [2022] | |
| 264 | 4 | |c ©2023 | |
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| 538 | |a Mode of access: World Wide Web. | ||
| 500 | |a "Published in July 2022"--2023 ebook package announcement, RKMA website, viewed on July 25, 2022. | ||
| 532 | 1 | |a Compliant with Section 508 Accessibility Standards (i.e., Voluntary Product Accessibility Template (VPAT) compliant) | |
| 520 | |a "Presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more. Over 1,200 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."-- |c Publisher's website, viewed on July 25, 2022. | ||
| 504 | |a Includes bibliographical references (pages 230-232). | ||
| 505 | 0 | |a Part I. Market overview: Business-to-business spending ; B2B marketing spending ; B2B advertising ; Client hospitality ; B2B media ; Business directories & databases -- Part II. State of B2B marketing: B2B marketing benchmarks ; B2B marketing resource effectiveness ; B2B marketing survey ; Marketing mix -- Part III. B2B agencies: Largest agencies ; B2B agency services ; Marketing agencies ; Digital marketing agencies -- Part IV. Digital marketing: Digital marketing strategy ; B2B e-commerce ; B2B online marketplaces ; Email ; Search ; Social media marketing ; Video marketing ; Website strategy -- Part V. Marketing & sales: Account-based marketing ; Analytics ; Attribution ; Brand strategy ; Content marketing ; Customer experience ; Customer journey mapping ; Customer relationship management ; Data-driven marketing ; Data management ; Direct marketing ; Inbound marketing ; Lead generation & management ; Market research ; Marketing automation ; Marketing technology ; Networking ; Personalization ; Product marketing ; Promotional events ; Sales ; Sales enablement ; Sponsorships -- Part VI. Trade shows: Trade show marketing ; Largest trade shows ; Convention centers -- Appendix A. Academic centers -- Appendix B. Academic : MBA marketing programs -- Appendix C. Academic : Ph. D./DBA marketing programs -- Appendix D. Analysts -- Appendix E. Associations -- Appendix F. BSB marketing blogs -- Appendix G. Marketing technology vendors -- Appendix H. Online resources -- Appendix I. Periodicals. | |
| 588 | |a Description based on online resource; title from PDF title page (viewed on July 25, 2022). | ||
| 650 | 0 | |a Industrial marketing |z United States |v Statistics. | |
| 650 | 0 | |a Industrial marketing |z United States |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Marketing industriel |z États-Unis |v Statistiques. | |
| 650 | 6 | |a Marketing industriel |z États-Unis |v Guides, manuels, etc. | |
| 650 | 7 | |a Industrial marketing |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 655 | 7 | |a handbooks. |2 aat | |
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| 655 | 7 | |a Statistics |2 fast | |
| 655 | 7 | |a Statistics. |2 lcgft |0 http://id.loc.gov/authorities/genreForms/gf2014026181 | |
| 655 | 7 | |a Handbooks and manuals. |2 lcgft |0 http://id.loc.gov/authorities/genreForms/gf2014026109 | |
| 655 | 7 | |a Statistiques. |2 rvmgf | |
| 655 | 7 | |a Guides et manuels. |2 rvmgf | |
| 700 | 1 | |a Washington, Kelli D., |e author. |0 http://id.loc.gov/authorities/names/no2005063670 | |
| 710 | 2 | |a Richard K. Miller & Associates, |e issuing body, |e publisher. |0 http://id.loc.gov/authorities/names/n87125747 | |
| 830 | 0 | |a RKMA market research handbook series. |0 http://id.loc.gov/authorities/names/no2014097631 | |
| 830 | 0 | |a Business-to-business marketing (Richard K. Miller & Associates) ; |v 6th edition (2023) |x 2472-4955 | |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3356315 |3 Volltext |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-on1334996509 |
|---|---|
| _version_ | 1816796941551403008 |
| adam_text | |
| any_adam_object | |
| author | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_GND | http://id.loc.gov/authorities/names/n79045108 http://id.loc.gov/authorities/names/no2005063670 |
| author_facet | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_role | aut aut |
| author_sort | Miller, Richard K. 1946- |
| author_variant | r k m rk rkm k d w kd kdw |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1263 .M56 2023eb |
| callnumber-search | HF5415.1263 .M56 2023eb |
| callnumber-sort | HF 45415.1263 M56 42023EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Part I. Market overview: Business-to-business spending ; B2B marketing spending ; B2B advertising ; Client hospitality ; B2B media ; Business directories & databases -- Part II. State of B2B marketing: B2B marketing benchmarks ; B2B marketing resource effectiveness ; B2B marketing survey ; Marketing mix -- Part III. B2B agencies: Largest agencies ; B2B agency services ; Marketing agencies ; Digital marketing agencies -- Part IV. Digital marketing: Digital marketing strategy ; B2B e-commerce ; B2B online marketplaces ; Email ; Search ; Social media marketing ; Video marketing ; Website strategy -- Part V. Marketing & sales: Account-based marketing ; Analytics ; Attribution ; Brand strategy ; Content marketing ; Customer experience ; Customer journey mapping ; Customer relationship management ; Data-driven marketing ; Data management ; Direct marketing ; Inbound marketing ; Lead generation & management ; Market research ; Marketing automation ; Marketing technology ; Networking ; Personalization ; Product marketing ; Promotional events ; Sales ; Sales enablement ; Sponsorships -- Part VI. Trade shows: Trade show marketing ; Largest trade shows ; Convention centers -- Appendix A. Academic centers -- Appendix B. Academic : MBA marketing programs -- Appendix C. Academic : Ph. D./DBA marketing programs -- Appendix D. Analysts -- Appendix E. Associations -- Appendix F. BSB marketing blogs -- Appendix G. Marketing technology vendors -- Appendix H. Online resources -- Appendix I. Periodicals. |
| ctrlnum | (OCoLC)1334996509 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6th edition. |
| format | Electronic eBook |
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| id | ZDB-4-EBU-on1334996509 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:41Z |
| institution | BVB |
| institution_GND | http://id.loc.gov/authorities/names/n87125747 |
| isbn | 9781577833161 1577833163 |
| language | English |
| oclc_num | 1334996509 |
| open_access_boolean | |
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| publisher | Richard K. Miller & Associates, |
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| series | RKMA market research handbook series. Business-to-business marketing (Richard K. Miller & Associates) ; |
| series2 | RKMA market research ebook series |
| spelling | Miller, Richard K. (Richard Kendall), 1946- author. https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq http://id.loc.gov/authorities/names/n79045108 Business-to-business marketing. 2023 / by: Richard K. Miller and Kelli Washington. 6th edition. Miramar, FL : Richard K. Miller & Associates, [2022] ©2023 1 online resource (232 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier text file rdaft RKMA market research ebook series Mode of access: World Wide Web. "Published in July 2022"--2023 ebook package announcement, RKMA website, viewed on July 25, 2022. Compliant with Section 508 Accessibility Standards (i.e., Voluntary Product Accessibility Template (VPAT) compliant) "Presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more. Over 1,200 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."-- Publisher's website, viewed on July 25, 2022. Includes bibliographical references (pages 230-232). Part I. Market overview: Business-to-business spending ; B2B marketing spending ; B2B advertising ; Client hospitality ; B2B media ; Business directories & databases -- Part II. State of B2B marketing: B2B marketing benchmarks ; B2B marketing resource effectiveness ; B2B marketing survey ; Marketing mix -- Part III. B2B agencies: Largest agencies ; B2B agency services ; Marketing agencies ; Digital marketing agencies -- Part IV. Digital marketing: Digital marketing strategy ; B2B e-commerce ; B2B online marketplaces ; Email ; Search ; Social media marketing ; Video marketing ; Website strategy -- Part V. Marketing & sales: Account-based marketing ; Analytics ; Attribution ; Brand strategy ; Content marketing ; Customer experience ; Customer journey mapping ; Customer relationship management ; Data-driven marketing ; Data management ; Direct marketing ; Inbound marketing ; Lead generation & management ; Market research ; Marketing automation ; Marketing technology ; Networking ; Personalization ; Product marketing ; Promotional events ; Sales ; Sales enablement ; Sponsorships -- Part VI. Trade shows: Trade show marketing ; Largest trade shows ; Convention centers -- Appendix A. Academic centers -- Appendix B. Academic : MBA marketing programs -- Appendix C. Academic : Ph. D./DBA marketing programs -- Appendix D. Analysts -- Appendix E. Associations -- Appendix F. BSB marketing blogs -- Appendix G. Marketing technology vendors -- Appendix H. Online resources -- Appendix I. Periodicals. Description based on online resource; title from PDF title page (viewed on July 25, 2022). Industrial marketing United States Statistics. Industrial marketing United States Handbooks, manuals, etc. Marketing industriel États-Unis Statistiques. Marketing industriel États-Unis Guides, manuels, etc. Industrial marketing fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq handbooks. aat Handbooks and manuals fast Statistics fast Statistics. lcgft http://id.loc.gov/authorities/genreForms/gf2014026181 Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Statistiques. rvmgf Guides et manuels. rvmgf Washington, Kelli D., author. http://id.loc.gov/authorities/names/no2005063670 Richard K. Miller & Associates, issuing body, publisher. http://id.loc.gov/authorities/names/n87125747 RKMA market research handbook series. http://id.loc.gov/authorities/names/no2014097631 Business-to-business marketing (Richard K. Miller & Associates) ; 6th edition (2023) 2472-4955 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3356315 Volltext |
| spellingShingle | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Business-to-business marketing. RKMA market research handbook series. Business-to-business marketing (Richard K. Miller & Associates) ; Part I. Market overview: Business-to-business spending ; B2B marketing spending ; B2B advertising ; Client hospitality ; B2B media ; Business directories & databases -- Part II. State of B2B marketing: B2B marketing benchmarks ; B2B marketing resource effectiveness ; B2B marketing survey ; Marketing mix -- Part III. B2B agencies: Largest agencies ; B2B agency services ; Marketing agencies ; Digital marketing agencies -- Part IV. Digital marketing: Digital marketing strategy ; B2B e-commerce ; B2B online marketplaces ; Email ; Search ; Social media marketing ; Video marketing ; Website strategy -- Part V. Marketing & sales: Account-based marketing ; Analytics ; Attribution ; Brand strategy ; Content marketing ; Customer experience ; Customer journey mapping ; Customer relationship management ; Data-driven marketing ; Data management ; Direct marketing ; Inbound marketing ; Lead generation & management ; Market research ; Marketing automation ; Marketing technology ; Networking ; Personalization ; Product marketing ; Promotional events ; Sales ; Sales enablement ; Sponsorships -- Part VI. Trade shows: Trade show marketing ; Largest trade shows ; Convention centers -- Appendix A. Academic centers -- Appendix B. Academic : MBA marketing programs -- Appendix C. Academic : Ph. D./DBA marketing programs -- Appendix D. Analysts -- Appendix E. Associations -- Appendix F. BSB marketing blogs -- Appendix G. Marketing technology vendors -- Appendix H. Online resources -- Appendix I. Periodicals. Industrial marketing United States Statistics. Industrial marketing United States Handbooks, manuals, etc. Marketing industriel États-Unis Statistiques. Marketing industriel États-Unis Guides, manuels, etc. Industrial marketing fast |
| subject_GND | http://id.loc.gov/authorities/genreForms/gf2014026181 http://id.loc.gov/authorities/genreForms/gf2014026109 |
| title | Business-to-business marketing. |
| title_auth | Business-to-business marketing. |
| title_exact_search | Business-to-business marketing. |
| title_full | Business-to-business marketing. 2023 / by: Richard K. Miller and Kelli Washington. |
| title_fullStr | Business-to-business marketing. 2023 / by: Richard K. Miller and Kelli Washington. |
| title_full_unstemmed | Business-to-business marketing. 2023 / by: Richard K. Miller and Kelli Washington. |
| title_short | Business-to-business marketing. |
| title_sort | business to business marketing |
| topic | Industrial marketing United States Statistics. Industrial marketing United States Handbooks, manuals, etc. Marketing industriel États-Unis Statistiques. Marketing industriel États-Unis Guides, manuels, etc. Industrial marketing fast |
| topic_facet | Industrial marketing United States Statistics. Industrial marketing United States Handbooks, manuals, etc. Marketing industriel États-Unis Statistiques. Marketing industriel États-Unis Guides, manuels, etc. Industrial marketing United States handbooks. Handbooks and manuals Statistics Statistics. Handbooks and manuals. Statistiques. Guides et manuels. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3356315 |
| work_keys_str_mv | AT millerrichardk businesstobusinessmarketing2023 AT washingtonkellid businesstobusinessmarketing2023 AT richardkmillerassociates businesstobusinessmarketing2023 |